GPHY
GPHY develops the ELIA ecosystem, a hybrid workplace management platform combining software and proprietary IoT hardware (ELIA Spot) for desk booking, colleague discovery, and automated presence detection. It serves small and mid-sized businesses adopting hybrid work models across Canada and Europe.
- Company typePrivate
- Founded2018
- HeadquartersQuébec, Canada
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What GPHY does
GPHY Inc. is a Canadian technology company founded in 2018 and headquartered in Québec that develops the ELIA ecosystem, a hybrid workplace management platform combining software and proprietary IoT hardware. The platform enables employees to book desks, locate colleagues, and coordinate in-person interactions, with the ELIA Spot hardware device providing automated proximity-based presence detection by communicating directly with laptops and phones. The software is distributed across mobile (iOS/Android), desktop (Windows/MacOS), and web channels, giving employees multi-device access to hybrid workplace tools.
The company sells to small businesses, marketing teams, and agencies through a product-led growth motion, distributing apps via Google Play, Apple App Store, and direct downloads from gphy.ca. Revenue derives from recurring software subscriptions and hardware sales of the ELIA Spot device. Named enterprise customers include Globco (retail), Gestion FÉRIQUE (financial services), and Coeficia, with reported client outcomes of a 300% average office attendance increase and a 50% average reduction in office square footage. GPHY holds a 4.5 Gartner Digital Rating.
GPHY is privately held and founder-controlled, with co-founders Anthony Blais (CEO/President), Myrik Hervieux Gaudreau (CFO), Pier-Etienne Lehoux (COO), and Hubert Audet (CTO). The company has raised approximately $5 million across two funding rounds in October 2022 ($1.45M) and October 2024 ($3.6M), with investors undisclosed. Operating geographies span Canada and Ireland (per app store distribution), and the company maintains 11-50 employees. Ownership, investor identity, and capital structure remain undisclosed gaps in the available record.
GPHY firmographics
Firmographics- Name
- GPHY
- Legal name
- GPHY Inc.
- Website
- https://gphy.ca
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- GPHY develops the ELIA ecosystem, a hybrid workplace management platform combining software and proprietary IoT hardware (ELIA Spot) for desk booking, colleague discovery, and automated presence detection. It serves small and mid-sized businesses adopting hybrid work models across Canada and Europe.
- Ownership category
- akta.pro rank
GPHY industry classification
Industry- Product category
- Workplace Management Software
- NAICS
- Software Publishers (513210), Computer and Peripheral Equipment Manufacturing (33411)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison) (IMAIALAK)
- akta.pro secondary industry
- Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG)
Keywords
Where GPHY is headquartered
LocationHeadquarters
- HQ city
- Québec
- HQ country
- Canada
- HQ region
- North America
Markets served
GPHY business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain
Revenue model
- Subscription - Software Platform: Monthly or annual subscription-based access to the ELIA platform with tiered pricing plans
- Hardware Sales: Smart hardware products including ELIA Spot for workplace automation
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro - For Small Businesses |
| Subscription | Monthly | Advanced - For Marketing Teams |
| Subscription | Monthly | Popular - For Agencies |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
GPHY product offering
Product offeringCore offering
GPHY develops and sells the elia ecosystem, a hybrid workplace management platform combining cross-platform software (mobile, desktop, web) with proprietary IoT hardware (ELIA Spot) for smart office management. The platform enables employees to book desks, find colleagues, and coordinate in-person collaboration through automated presence detection. Customers subscribe to the software platform and can additionally purchase ELIA Spot hardware devices for proximity-based workplace sensing.
Product overview
GPHY offers the ELIA ecosystem, a unified smart workplace platform designed for hybrid work environments. The core product is the elia software platform, complemented by ELIA Spot smart hardware for presence detection. Both software (mobile app for Android/iOS and desktop app for Windows/Mac) and hardware products work together as a 360° solution, enabling desk booking, colleague location, and automated workplace management. The company was founded in 2018 with a mission to create smarter infrastructure through intelligent systems that can perform actions without human intervention.
Differentiator
Problem solved
Functional benefit
Brands
- elia: elia is a smart workplace management platform that enables hybrid work by allowing employees to book desks, find colleagues, and coordinate in-person interactions. Available on mobile (iOS, Android), desktop (Windows, Mac), and web platforms.
Products and services
- elia Workplace Management Platform Smart workplace management software platform for hybrid work environments enabling employees to book desks, find colleagues, and coordinate in-person interactions. Available on mobile, desktop, and web. Targeted at small businesses, marketing teams, and agencies managing hybrid workforces.
- ELIA Spot Hardware Device Smart hardware device that communicates directly with laptops or phones to detect when an employee is in its vicinity, enabling automated presence detection within the elia hybrid workplace ecosystem.
- elia Mobile App Mobile application for the elia workplace management platform, available on Android (Android 7+) and iOS/iPadOS (iOS 10+), enabling hybrid workers to manage desks, find colleagues, and coordinate in-person interactions from mobile devices.
- elia Desktop App Desktop application for the elia workplace management platform, available for Windows 10+ and MacOS (version 2.4.7), providing hybrid workers with desktop access to the elia ecosystem.
Quantifiable outcome
- 300% average office attendance increase
- +2 more outcomes
Companies that use GPHY
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
GPHY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
GPHY partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
GPHY competitors and assessment
Company assessmentDirect peers
- Robin: Robin is a direct competitor offering desk booking, room scheduling, and workplace analytics for hybrid offices — same core product category, similar SMB-to-enterprise target, and overlapping feature set with ELIA.
- Envoy: Envoy provides visitor management, desk booking, and hybrid-workplace software targeting the same customer base as ELIA, with a similar product-led GTM and direct overlap in desk reservation functionality.
- OfficeRnD: OfficeRnD offers hybrid workplace and flex-space management (desk booking, meeting rooms, member management) — directly comparable to ELIA's positioning, especially for agencies and multi-location operators.
- SpaceIQ: SpaceIQ delivers workplace management and space-utilization analytics, including desk and room booking — overlapping core features with ELIA and competing for the same enterprise facility-management budget.
- iOFFICE: iOFFICE (including the Teem brand) provides integrated workplace experience software covering desk booking, room scheduling, and space analytics — directly comparable to ELIA's hybrid-work offering.
Emerging players
- Deskbird: Deskbird is a European desk-booking and hybrid-work management SaaS — comparable feature set to ELIA but with stronger regional penetration in DACH and broader Europe, posing a competitive threat for European expansion.
- Yoffix: Yoffix provides desk booking and hybrid-workplace software aimed at small and mid-sized businesses in Europe — a smaller-scale but functionally comparable peer relevant to ELIA's SMB targeting.
Broad incumbents
- Microsoft (Workplace features in Teams): Microsoft Teams and the broader Microsoft 365 platform embed hybrid-workplace features (presence, room booking via Teams Rooms) — a large incumbent that can undercut pure-play tools like ELIA with bundled pricing and existing IT footprint.
- Cisco (Webex Workspaces): Cisco Webex Workspaces offers hybrid-work and space-management features as part of its collaboration suite — competing with ELIA through integration with Webex devices and enterprise telephony.
- Honeywell ( workplace/building IoT): Honeywell's building-management portfolio includes occupancy sensors and smart-building software that overlap with ELIA Spot's presence-detection capabilities — a large incumbent that could bundle similar functionality with broader facility offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
GPHY social profiles
Digital presenceGPHY financial estimates
Financial estimateRevenue estimate
Valuation estimate
GPHY leadership team
Management profileNumber of profiles
Profiles4 records
GPHY funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GPHY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GPHY
What does GPHY do?
GPHY develops and sells the elia ecosystem, a hybrid workplace management platform combining cross-platform software (mobile, desktop, web) with proprietary IoT hardware (ELIA Spot) for smart office management. The platform enables employees to book desks, find colleagues, and coordinate in-person collaboration through automated presence detection. Customers subscribe to the software platform and can additionally purchase ELIA Spot hardware devices for proximity-based workplace sensing.
Is GPHY a public or private company?
GPHY is a private company. It is classified as unknown and is currently operating.
When was GPHY founded?
GPHY was founded in 2018. It employs 11 to 50 people.
Where is GPHY based?
GPHY is headquartered in Québec, Canada, in the North America region.
How does GPHY make money?
Two revenue lines are on record. Subscription - Software Platform is the primary driver. The others are hardware Sales.
Who are GPHY's main competitors?
Direct peers on record are Robin, Envoy, OfficeRnD, SpaceIQ and iOFFICE. Emerging players are Deskbird and Yoffix. Broad incumbents are Microsoft (Workplace features in Teams), Cisco (Webex Workspaces) and Honeywell ( workplace/building IoT).
Does GPHY have an API?
No public API is recorded for GPHY.
What industry is GPHY in?
GPHY's product category is Workplace Management Software. Its primary akta.pro industry code is IMAIALAK, Workplace Technology & Smart Office Support (Room Booking Systems, IT/AV Liaison), with a secondary code of BPABAGAG, Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center). Its NAICS code is 513210 and its SIC code is 7370.