What Scrambly does

Scrambly S.r.l. is an Italy-incorporated (Imola) mobile rewards marketplace founded in 2022 that connects mobile game and app developers seeking user acquisition with consumers seeking cash rewards for discovering and engaging with apps. Users self-serve via the web platform at scrambly.io, browse a Discovery page featuring 150+ apps and games, complete small in-app milestones to accumulate coins, and redeem earnings from a $1 minimum via PayPal, Visa, Cash App, Bank Transfer, or gift cards from brands such as Amazon, Target, Walmart, Nike, Hulu, and Roblox. The company reports 2M+ active users and currently operates in the US, Germany, France, and the UK, with broader country rollout explicitly planned for 2026.

The platform's core technology comprises an automated identity verification system (3-4 minute selfie and ID photo check), a milestone reward tracking engine with real-time credit notifications, a curated app/game discovery module, and a cashout pipeline that delivers earnings to user wallets within approximately 3 minutes. The user experience is designed for low-friction engagement: average daily earnings are reported at $17+, first cashout typically occurs within 6 minutes of signup, and a 500-coin ($0.50 USD) welcome bonus is issued at registration. The platform holds an Excellent rating on Trustpilot based on 17,478+ reviews, providing strong earned-media social proof in the rewarded-ad category.

Scrambly's revenue model is two-sided: it earns transaction fees from app/game developer partnerships for delivering acquired users, and affiliate/referral revenue from cashback arrangements on in-app purchases made through discovered apps. The consumer-facing product is free with no subscription or hidden fees. The company employs 11-50 staff, has received one disclosed funding round of approximately $99,622 from MYAPPFREE in October 2022, and distributes via a product-led growth model relying on organic social media, referral mechanics, Trustpilot-driven word-of-mouth, and promo-code sharing rather than a traditional sales motion.

Name

Scrambly

Legal name

Scrambly S.r.l.

Website

https://scrambly.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Scrambly is a mobile rewards marketplace connecting app and game developers seeking user acquisition with consumers earning cash for app discovery. The Italy-based platform serves 2M+ users across the US, Germany, France, and UK via 150+ integrated apps on a self-serve, product-led model.

Ownership category

akta.pro rank

Product category

Mobile Rewards Platform

NAICS

All Other Miscellaneous Retailers (459999)

SIC

Services-Advertising (7310)

akta.pro primary industry

Rewards, Recognition & Merchandise Sourcing (Points, Catalogs, Gift Cards) (THAHANAC)

akta.pro secondary industry

Topic/Interest-Based Content Discovery Apps (MPACAKAB)

Keywords

• Rewarded advertising
• Mobile app discovery
• User acquisition platform
• Cash rewards apps
• Offerwall rewards

Headquarters

HQ city

Imola

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. App/Game Developer Partnerships: Scrambly connects mobile game and app developers seeking exposure with users seeking rewards. Developers pay for user acquisition through the platform, enabling Scrambly to reward users while generating revenue.
2. In-App Purchase Cashback: When users make in-app purchases on Scrambly-discovered apps, the platform offers cashback, creating an additional revenue share arrangement with developers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Scrambly operates a mobile rewards platform that connects mobile game and app developers seeking user exposure with users seeking rewards for discovering and engaging with apps. Users sign up, browse a Discovery page featuring 150+ apps/games, complete in-app milestones to earn coins, and redeem coins for cash via PayPal, Visa, Cash App, or bank transfer, or for gift cards from partner brands such as Amazon, Walmart, Target, and Nike.

Product overview

Scrambly is a single, unified mobile rewards platform that connects mobile game and app developers seeking user exposure with users seeking rewards for discovering and using apps. Users sign up, browse a Discovery page to select from 150+ apps and games, complete in-app milestones to earn coins, and withdraw earnings via PayPal, Visa, Cash App, or Bank Transfer, or redeem for gift cards from partner brands including Amazon, Target, Walmart, Nike, Hulu, and Roblox. The platform features a 500-coin welcome bonus ($0.50 USD equivalent), instant cashouts from $1, and identity verification that takes 4 minutes.

Differentiator

Problem solved

Functional benefit

Products and services

• Scrambly Mobile App Discovery Platform

Quantifiable outcome

• Average daily earnings of $17+ per user
• +2 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• VisacoreGTM or Marketing PartnerVisa gift card redemption option with $1 minimum withdrawal and +2% bonus for users cashing out via Visa
• PayPalcoreGTM or Marketing PartnerPayPal withdrawal option with $1 minimum and immediate transfer to user accounts within 1-2 minutes
• AmazoncoreGTM or Marketing PartnerAmazon gift card option with $1 minimum withdrawal and +1% bonus
• TargetminorGTM or Marketing PartnerTarget gift card redemption with $1 minimum withdrawal and +1% bonus
• WalmartminorGTM or Marketing PartnerWalmart gift card option with $5 minimum withdrawal
• Google PlayminorGTM or Marketing PartnerGoogle Play gift card with $5 minimum and +2% bonus
• NikeminorGTM or Marketing PartnerNike gift card with $5 minimum and +4% bonus
• Cash AppcoreGTM or Marketing PartnerCash App withdrawal option with $1 minimum withdrawal for instant transfers
• RobloxminorGTM or Marketing PartnerRoblox gift card with $10 minimum and +3% bonus
• Bank TransferminorGTM or Marketing PartnerDirect bank transfer option with $10 minimum withdrawal

Scale indicators7 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Swagbucks (Prodege): Prodege's Swagbucks is one of the largest rewarded offer platforms where users earn cash/gift cards for completing tasks, surveys, and app installs. It is the most direct comparable to Scrambly's model of paying users for app/game discovery.
• Mistplay: Mistplay is a rewarded mobile gaming platform that pays users to discover and play new games — nearly identical in core mechanic to Scrambly's app discovery and play-to-earn model. It is widely viewed as the category leader in gaming-specific rewarded UA.
• InboxDollars: InboxDollars rewards users with cash for completing offers, playing games, and other online activities. It overlaps directly with Scrambly's rewarded app/offer discovery model and is a sister brand under the Prodege umbrella alongside Swagbucks.
• Cashyy: Cashyy is a mobile rewarded gaming app popular in Europe where users earn coins by playing games and redeem for gift cards. Comparable to Scrambly in audience (especially EU overlap with DE/FR), reward mechanics, and gift card catalog.
• FeaturePoints: FeaturePoints rewards users for trying apps, completing surveys, and shopping online, redeemable via PayPal and gift cards. It mirrors Scrambly's developer-funded user acquisition model and broad reward partner ecosystem.
• AppStation: AppStation is a European-headquartered rewarded Android app discovery platform paying users to try apps and games. Strong comparable to Scrambly in target audience (EU users), offer mechanics, and cashout structure.

Broad incumbents

• Tapjoy: Tapjoy is a major rewarded advertising platform used by app developers for user acquisition at scale via in-app offerwalls. Broader and more enterprise-focused than Scrambly but operates the same rewarded-install marketplace on the developer side.
• ironSource (Unity): ironSource (now part of Unity) operates a global app monetization and rewarded UA network including offerwall-based user acquisition. It is a broad incumbent that competes for the same developer-side advertising budget that funds Scrambly.

Emerging players

• MyAppFree: MyAppFree is a rewarded app discovery platform and the lead investor in Scrambly's only disclosed funding round, indicating a tight strategic and product-level relationship. Directly comparable rewarded UA category player.

Others

• AdGate Media: AdGate Media is a rewarded offerwall network connecting advertisers with publishers. It is an ecosystem enabler rather than direct competitor, but shares the same advertiser-developer-publisher value chain that Scrambly participates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/scrambly_io

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scrambly