Localize

What Localize does

Localize Corporation is a private SaaS company founded in 2015 and headquartered in Kingston, New York, that operates an AI-powered, no-code translation and localization management platform serving software teams that need to localize digital content for global audiences. The core product, Localize for Web, integrates through a single JavaScript snippet that automatically detects page content and delivers translations without requiring source-code changes, supported by JavaScript SDK, REST API, webhooks, CLI, and NPM module developer tools. The platform extends to Mobile (Android/iOS/React Native/Xamarin), Emails, Documents (PDF/DOCX/PPTX/XLSX/XLIFF), and Subtitles (SRT/WebVTT for YouTube/Vimeo), with multi-modal localization across text, audio, video, and image assets.

The company monetizes through tiered subscription plans (Basic, Advanced, Enterprise) with usage-based limits on pageviews, languages, projects, team members, and AI translation characters, supplemented by professional human translation services resold through Language Service Providers (Gengo and TextMaster). Its go-to-market combines a self-serve product-led growth motion — a 14-day free trial and developer-led integration — with an enterprise field-sales motion targeting larger organizations requiring custom onboarding, security review, and dedicated customer success. AI translation is delivered through the Localize AI Suite, which orchestrates Google, Microsoft, Amazon, IBM Watson, and DeepL translation engines and is bundled at no extra charge across all plans.

Localize claims 40,000+ users and serves a mix of SMB long-tail customers and named enterprise accounts including Cisco Meraki, Atlassian, Canva, Autodesk, BlackLine, Mimeo, Submittable, AHREFS, and Tabist. The platform holds compliance certifications for GDPR, CCPA, HIPAA (via Business Associate Agreement), PCI-DSS (via Stripe), and the EU-U.S. Data Privacy Framework, and operates across North America, Europe, and Asia Pacific. The company remains privately held with approximately $1.44M in disclosed early-stage funding dating to 2015 and a headcount of 11-50 employees.

Name

Localize

Legal name

Localize Corporation

Website

https://localizejs.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Localize is an AI-powered, no-code SaaS localization platform that enables software teams to translate websites, web/mobile apps, emails, documents, and subtitles via a single JavaScript snippet, serving 40,000+ SMB and enterprise users including Cisco Meraki, Atlassian, and Canva.

Ownership category

akta.pro rank

Product category

Translation Management Software

NAICS

Translation and Interpretation Services (54193), Software Publishers (513210)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Localization Technology & Automation (TMS, Subtitle Tools, MT/AI, Speech-to-Text) (MPAHAFAH)

akta.pro secondary industries

Media Localization Operations & Fulfillment (Packaging, Naming, File Prep, Delivery) (MPAHAFAI), Marketing Localization (Campaign, Web, App, Social) (MPAAANAB), Localization, Translation & Multilingual Publishing Tools (EDAFAHAJ)

Keywords

• Translation management software
• Website localization platform
• AI translation services
• Multilingual content management
• Software localization tools

Headquarters

HQ city

Kingston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Cloud-based translation management service offered through subscription plans with tiered pricing based on languages, projects, team members, and pageview limits. Includes AI translations and various features depending on plan level.
2. Professional Human Translation Services: Option to order professional human translations through Localize's network of translation service providers (LSPs) including Gengo and TextMaster, with purchasing of translation credits

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Localize is an AI-powered, no-code translation management platform that enables software teams to translate websites, web applications, mobile apps, emails, documents, and subtitles. The core offering, Localize for Web, is integrated through a single JavaScript snippet and provides automatic content detection, AI-powered translation workflows, integrated multilingual SEO, and support for multiple translation engines (Google, Microsoft, Amazon, DeepL, Watson). Specialized modules extend the platform to mobile, email, document, and subtitle translation.

Product overview

Localize is an AI-powered, no-code translation management platform for software teams to translate web apps, websites, mobile apps, help docs, emails, documents, and multimedia content. The core platform is Localize for Web, which provides a JavaScript snippet-based integration with automatic content detection and AI-powered translation workflows. AI capabilities are delivered through the Localize AI Suite, which integrates Google, Microsoft, Amazon, DeepL, and Watson translation engines and is included at no charge with every plan. Additional specialized modules include Localize for Mobile (Android, iOS, React Native, Xamarin), Localize for Emails (HTML email translation via REST API), Localize for Documents (PDF, DOCX, PPTX, XLSX, XLIFF), and Localize for Subtitles (SRT/WebVTT for YouTube/Vimeo). The platform features collaborative team workflows, Advanced SEO (in Advanced Plan), translator tools with CAT capabilities and glossary sync, security and compliance features, and developer tools including JavaScript SDK, REST API, Webhooks, CLI, and NPM module.

Differentiator

Problem solved

Functional benefit

Brands

• Localize for Web: AI-powered, no-code translation solution for websites and web applications
• Localize AI Suite
• Localize for Mobile
• Localize for Emails
• Localize for Documents
• Localize for Subtitles

Products and services

• Localize for Web The main translation and localization management platform that enables software teams to translate websites, web applications, UI, help docs, and emails through a no-code JavaScript snippet integration with AI-powered workflows.
• Localize AI Suite AI-powered translation engine combining machine translation with human expertise for quality and speed. Integrates with Google, Microsoft, Amazon, DeepL, and Watson translation services. AI translations included at no charge with every plan.
• Localize for Mobile Mobile app localization solution supporting Android (XML), iOS (Strings/Stringsdict), React Native (Simple JSON), and Xamarin applications through CLI-based import/export workflows.
• Localize for Emails Email localization module enabling translation of HTML email content with support for variables, AI and human translation options, and integration via REST API for dynamic email content translation.
• Localize for Documents Document translation solution supporting PDF, DOCX, PPTX, XLSX, and XLIFF file formats for AI and human translation of external documents directly in the Localize dashboard.
• Localize for Subtitles Video and audio subtitle localization supporting SRT and WebVTT formats with capabilities for YouTube and Vimeo video subtitle translation that automatically switches based on selected language.
• Professional Human Translation Services Optional professional human translation services ordered through Localize's network of language service providers (Gengo and TextMaster), with customers purchasing translation credits to use this service in place of or alongside AI translations.

Quantifiable outcome

• 32% increase in purchases for travel platform Tabist when expanding to new language markets
• +3 more outcomes

Named customers10 records

Segments8 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability7 records

Feature10 records

Partnerships

14 partnerships are on record, tiered core.

• Google TranslatecoreTechnology or IntegrationAI translation engine integration providing machine translation capabilities within the Localize platform. Google Translate is one of multiple AI translation services (including Microsoft, Amazon, Watson, and DeepL) integrated into Localize at no additional charge.
• Microsoft TranslatorcoreTechnology or IntegrationAI translation engine integration providing machine translation capabilities. Part of Localize's multi-engine AI translation approach.
• Amazon TranslatecoreTechnology or IntegrationAI translation engine integration providing machine translation capabilities. Part of Localize's multi-engine AI translation approach.
• IBM Watson TranslationcoreTechnology or IntegrationAI translation engine integration providing machine translation capabilities. Part of Localize's multi-engine AI translation approach.
• DeepLcoreTechnology or IntegrationAI translation engine integration providing high-quality machine translation. DeepL glossary sync is supported for terminology consistency.
• WordPresscoreTechnology or IntegrationNative integration for easily localizing WordPress sites to reach more people in multiple languages quickly. Dedicated integration guide and support.
• WebflowcoreTechnology or IntegrationNative integration for localizing Webflow sites to reach more people in multiple languages. Dedicated integration guide.
• ZendeskcoreTechnology or IntegrationIntegration for providing multilingual support on Zendesk for enhanced retention and customer success.
• ReactcoreTechnology or IntegrationNative integration allowing React applications to reach more people in multiple languages within minutes.
• PythoncoreTechnology or IntegrationIntegration enabling Python applications to expand content reach across languages rapidly.
• DjangocoreTechnology or IntegrationIntegration for globalizing Django projects and expanding content reach across multiple languages.
• GengocoreTechnology or IntegrationProfessional human translation service provider for ordering translation services when human translation is preferred over AI. Language Service Provider (LSP) for professional translation orders.
• TextMastercoreTechnology or IntegrationProfessional human translation service provider for ordering translation services. LSP partner providing human translation capabilities including XLIFF document translation support.
• StripecoreTechnology or IntegrationPayment processing provider for subscription billing and transaction processing. Stripe processes payments securely following PCI-DSS standards.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Lokalise: Direct competitor offering a translation management platform for web, mobile, and software products, with PLG motion and developer integrations comparable to Localize.
• Phrase: Direct competitor in the TMS category, serving both SMB and enterprise with developer-friendly localization workflows, comparable in target customer and product breadth to Localize.
• Smartling: Direct enterprise-focused TMS competitor with similar AI-translation, human-translation, and content-detection capabilities, but with a larger sales motion and enterprise footprint.
• Crowdin: Direct competitor providing a localization platform for software, games, apps, and websites with comparable developer integrations and continuous localization workflows.
• Weglot: Direct competitor focused on website translation with a no-code install approach very similar to Localize's JavaScript tag, primarily targeting SMB and mid-market.
• Transifex: Direct competitor offering a cloud-based localization platform for apps, websites, and games with comparable continuous localization and developer workflow.
• POEditor: Direct competitor offering a localization management platform targeted at smaller teams and developers, overlapping with Localize's SMB and self-serve customer base.

Emerging players

• Locize: Smaller, developer-focused TMS with continuous localization workflows; partial overlap with Localize in developer-led SaaS localization.

Broad incumbents

• Google Cloud Translation: Broader incumbent hyperscaler MT offering that Localize resells/integrates; represents both a partner channel and a potential disintermediation risk.
• DeepL: Incumbent high-quality machine translation provider that Localize integrates; comparable in the MT layer and a potential competitor if it expands workflow tooling.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/localize
• Facebookfacebook.com/localizecorp

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Localize