Lavender
Lavender is an AI-powered email intelligence platform that provides real-time sales email coaching and an autonomous AI sales agent (Ora) to B2B sales teams, SDRs, recruiters, and job seekers, leveraging generative AI trained on billions of emails.
- Company typePrivate
- Founded2020
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Lavender does
Lavender (legal entity Sorter, Inc., headquartered in Atlanta, Georgia) is an AI-powered email intelligence platform targeting B2B sales teams. Founded in 2020, the company operates a horizontal product suite anchored by the Email Coach — a Chrome extension and Outlook add-in that grades outbound emails in real time, surfaces personalization insights, and provides actionable tips aimed at increasing reply rates by a claimed 2-3x. Its product surface has expanded to include Ora, a standalone AI sales agent that autonomously researches prospects, companies, and market trends using its proprietary Augmented Communication Intelligence (ACI) architecture and writes and sends personalized emails, plus a Salesforce-specific CRM Enrichment module that pushes reasoned research into CRM records.
Under the hood, Lavender combines third-party generative AI (including OpenAI systems) with self-hosted fine-tuned large language models trained on billions of its own email data points, supporting capabilities ranging from real-time scoring and recommendation to autonomous agent execution and RAG-based research retrieval. The platform integrates natively with Salesforce, HubSpot, Outreach, Salesloft, Gong, Apollo, Pipedrive, Bullhorn, LinkedIn, Clay, and others, and is SOC 2 Type 2 certified and GDPR compliant with a privacy-first architecture (emails deleted after analysis, no storage).
Lavender runs a hybrid go-to-market combining product-led growth — a freemium tier via the Chrome Web Store (20,000+ users), direct self-serve install, and the free Ora build tier — with an enterprise field-sales motion offering demos and custom team pricing. Monetization is primarily SaaS subscription, with Ora priced at $500 per agent per month and enterprise team plans available via sales. The company has raised $13.2M in total funding (including an $11M Series A in early 2023), operates with 11-50 employees, and serves customers ranging from individual SDRs and recruiters to enterprises such as Twilio, Deel, and SaaStr.
Lavender firmographics
Firmographics- Name
- Lavender
- Legal name
- Sorter, Inc.
- Website
- https://lavender.ai
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Lavender is an AI-powered email intelligence platform that provides real-time sales email coaching and an autonomous AI sales agent (Ora) to B2B sales teams, SDRs, recruiters, and job seekers, leveraging generative AI trained on billions of emails.
- Ownership category
- akta.pro rank
Lavender industry classification
Industry- Product category
- Sales Enablement Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
- akta.pro secondary industry
- Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA)
Keywords
Where Lavender is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lavender business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Email Coach Subscription: SaaS subscription model with free tier available for individual users. Paid tiers offer additional features and capabilities for teams and enterprises.
- Ora AI Agent Subscription: Per-agent monthly subscription at $500/agent/month with free build tier. Includes 1k emails/month and access to 4k+ contacts/year. Volume and pricing scales with additional agents launched.
- Enterprise Team Plans: Custom enterprise pricing for sales teams with additional features, support, and integration capabilities beyond individual plans.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free individual plan |
| Freemium | Pay-as-you-go | Ora Agent - Build for Free |
| Subscription | Monthly | Ora Agent - Launch ($500/month) |
| Subscription | Monthly | Paid Plans |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels8 records
Lavender product offering
Product offeringCore offering
Lavender sells an AI-powered email intelligence platform for B2B sales teams. Its flagship Email Coach is a Chrome/Outlook extension that grades outbound emails in real time, provides coaching tips, and scores messages to maximize reply rates. Ora is a standalone AI sales agent that autonomously researches prospects, reasons through data using Lavender's proprietary ACI layer, and writes and sends personalized sales emails at scale. A Salesforce CRM Enrichment module pushes Ora's research into CRM records.
Product overview
Lavender is an AI-powered email intelligence platform for B2B sales teams. It consists of two primary products: the Email Coach (a Chrome extension delivering real-time AI coaching, email grading, and personalization tips wherever email is composed) and Ora (a standalone AI sales agent accessible at ora.im that autonomously researches prospects, companies, and market trends, then writes and sends personalized sales emails at scale). Ora is powered by ACI (Augmented Communication Intelligence) built on billions of Lavender emails. A Salesforce-specific CRM Enrichment module enriches CRM contacts with Ora's research. Supporting offerings include the Personalization Assistant (bringing prospect data into the inbox), Start My Email (AI email drafting), Mobile Editor (mobile optimization), The Lavender Letter (weekly newsletter), and a Sales Email Certification Course — all designed to help sellers increase reply rates and improve email performance over time.
Differentiator
Problem solved
Functional benefit
Brands
- Ora: An intelligent AI sales agent that researches, writes, and sends personalized and optimized sales emails automatically. Ora is built on billions of emails and powered by ACI (Augmented Communication Intelligence).
Products and services
- Email Coach
- Ora AI Sales Agent
- CRM Enrichment (Salesforce)
Quantifiable outcome
- 2-3x increase in email reply rates
- +3 more outcomes
Companies that use Lavender
Customer profileNamed customers6 records
Segments7 records
Ideal customer profiles3 records
Lavender technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration13 records
AI capability7 records
Feature7 records
Lavender partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and major.
- StripecoreStripe is the payment processing partner for Lavender, securely handling all credit card transactions. Lavender does not store payment information directly; Stripe processes and stores card details with PCI DSS Level 1 compliance.
- Amazon Web ServicescoreAWS hosts Lavender's AI infrastructure securely behind a firewall with TLS encryption for data in transit and AES encryption for data at rest.
- OpenAIcoreLavender leverages OpenAI systems as part of its generative AI infrastructure, powering email analysis and generation capabilities.
- GooglecoreGoogle OAuth for one-click sign-in, Google API integration for Gmail access, with adherence to Google API Services User Data Policy including Limited Use requirements.
- MicrosoftcoreMicrosoft OAuth integration for account creation and sign-in functionality.
- SalesforcemajorDeep integration with Salesforce CRM, enabling Ora AI agent to pull contact data, enrich CRM records with reasoned research, and enable AI-powered prospecting workflows.
- HubSpotmajorIntegration with HubSpot CRM for email coaching and CRM enrichment capabilities.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Lavender competitors and assessment
Company assessmentBroad incumbents
- Gong: Conversation intelligence and revenue analytics platform with growing AI email guidance. Lavender integrates with Gong but also competes for the sales leader's coaching and email effectiveness budget at enterprise accounts.
- Salesforce Sales Cloud (Einstein): CRM giant with Einstein AI for email insights, generative email, and sales coaching inside Salesforce. Lavender's deep Salesforce integration (CRM Enrichment module) and native AI features position Salesforce as both a partner and a long-term competitive threat for enterprise AI sales email workflows.
- HubSpot Sales Hub: CRM and sales engagement suite with native AI email writing and tracking features. Lavender integrates with HubSpot but competes against HubSpot's bundled AI tooling, especially at SMB and mid-market customers where HubSpot bundles coaching-like features for free.
Emerging players
- 6sense: AI-driven account-based marketing and sales intelligence platform. Competes for B2B revenue-team budget with overlapping capabilities around prospecting prioritization and personalized outreach, though focused more on demand-side than email composition.
- Jasper: Enterprise generative AI content platform with sales email templates and brand voice controls. Adjacent competitor for AI-generated sales copy, though Jasper's positioning is broader marketing content rather than a real-time email coaching overlay.
Direct peers
- Copy.ai: Generative AI platform for sales and marketing copy, including cold email workflows. Competes with Lavender's email generation and coaching capabilities for the same SDR and marketer persona, though Copy.ai's positioning is broader across content types.
- Outreach: Sales engagement platform with sequencing, email tracking, and increasingly AI-powered writing assistance. Lavender integrates with Outreach and competes for the same SDR/AE workflow budget, though Outreach's strength is sequencing while Lavender's is real-time email coaching and generation.
- Salesloft: Direct competitor in the sales engagement category with AI features like Drift Email. Lavender's coaching/scoring overlaps with Salesloft's email guidance, and both target RevOps and sales leaders; Lavender is integrated into Salesloft sequences while also competing for budget.
- Apollo.io: All-in-one prospecting and sales engagement platform with AI-assisted email writing. Apollo combines a B2B contact database with email automation, overlapping with Lavender's Ora agent's research-and-write workflow, and Lavender integrates with Apollo for data enrichment.
- Regie.ai: AI-powered sales sequence and outreach platform that generates personalized emails and campaigns. Direct overlap with Lavender's Ora agent in autonomously researching and writing personalized cold outreach, targeting the same SDR/AE buyer.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Lavender social profiles
Digital presenceLavender compliance and trust
Trust signalCompliance2 records
Lavender financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lavender leadership team
Management profileNumber of profiles
Profiles2 records
Lavender funding detail
Funding detailFunding overview
Funding rounds3 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lavender M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lavender
What does Lavender do?
Lavender sells an AI-powered email intelligence platform for B2B sales teams. Its flagship Email Coach is a Chrome/Outlook extension that grades outbound emails in real time, provides coaching tips, and scores messages to maximize reply rates. Ora is a standalone AI sales agent that autonomously researches prospects, reasons through data using Lavender's proprietary ACI layer, and writes and sends personalized sales emails at scale. A Salesforce CRM Enrichment module pushes Ora's research into CRM records.
Is Lavender a public or private company?
Lavender is a private company. It is classified as venture growth investor backed and is currently operating.
When was Lavender founded?
Lavender was founded in 2020. It employs 11 to 50 people.
Where is Lavender based?
Lavender is headquartered in New York, United States, in the North America region.
How does Lavender make money?
Three revenue lines are on record. Email Coach Subscription is the primary driver. The others are ora AI Agent Subscription and enterprise Team Plans.
Who are Lavender's main competitors?
Broad incumbents on record are Gong, Salesforce Sales Cloud (Einstein) and HubSpot Sales Hub. Emerging players are 6sense and Jasper. Direct peers are Copy.ai, Outreach, Salesloft, Apollo.io and Regie.ai.
Does Lavender have an API?
No public API is recorded for Lavender.
What industry is Lavender in?
Lavender's product category is Sales Enablement Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support), with a secondary code of MPAAAIAA, Email Marketing Services (Campaign Strategy, Design, Deliverability). Its NAICS code is 5132 and its SIC code is 7372.