RAIS
RAIS is a London-based Customer Data Platform serving direct-to-consumer brands in consumer goods, fashion, and travel & leisure. Its platform centralises and deduplicates first-party customer data, applies predictive CLV modelling, and pushes 150+ dynamic fields into ESPs and ad platforms.
- Company typePrivate
- Founded2015
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What RAIS does
RAIS (legally Rais Opportunities Ltd) is a UK-headquartered Customer Data Platform company founded in 2015 and based in London, serving direct-to-consumer brands in three verticals: Consumer Goods, Fashion & Accessories, and Travel & Leisure. The company's core product is a first-party data platform that ingests customer, order, product, and subscription data from client e-commerce systems, Google Analytics, and email service providers, then applies automated deduplication, cleansing, anonymisation, and segmentation to produce a unified customer view. Notable technical components include a proprietary customer deduplication engine, a predictive Customer Lifetime Value algorithm, enhanced segmentation engines (VIPs, Subscription, Lifecycle, RFM), product replenishment and cross-sell triggers, business performance forecasting, and a CRM personalisation layer that pushes over 150 dynamically updating data fields into client ESPs and ad platforms (Google Ads, Facebook Ads).
The business operates a hybrid product-and-services model with three revenue streams: (1) SaaS platform subscriptions billed monthly on a quote-based custom pricing model; (2) Custom BI Reporting services, often delivered via Google Data Studio; and (3) Ongoing Analytical Support functioning as a managed-service extension of client teams. Go-to-market is consultative and sales-led, targeting mid-market and enterprise DTC brands, with content marketing (blog, case studies) feeding a discovery-call booking funnel. RAIS has raised approximately $874K in disclosed funding between 2015 and 2019, primarily through Innovate UK grants and accelerators, and remains privately held with no institutional venture rounds evident in the data. The company is founder-led by CEO Will Young (ex-Nestle/GSK/Tesco data engagements), COO Agata Boczkowska (ex-John Lewis/dunnhumby), and CTO Babis Paravalos, and operates with 11-50 employees from its headquarters at 124 City Road, London.
RAIS firmographics
Firmographics- Name
- RAIS
- Legal name
- Rais Opportunities Ltd
- Website
- https://rais.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RAIS is a London-based Customer Data Platform serving direct-to-consumer brands in consumer goods, fashion, and travel & leisure. Its platform centralises and deduplicates first-party customer data, applies predictive CLV modelling, and pushes 150+ dynamic fields into ESPs and ad platforms.
- Ownership category
- akta.pro rank
RAIS industry classification
Industry- Product category
- Customer Data Platform
- NAICS
- Software Publishers (513210), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)
- akta.pro secondary industries
- Customer Data Platform (CDP) & First-Party Data Enablement Services (MPAAAIAE), Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD), Customer Data Platforms (CDP) & Identity Resolution for Travel (THALAKAE), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ)
Keywords
Where RAIS is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
RAIS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Monthly or annual subscription for access to the RAIS customer data platform with data integration, deduplication, reporting, and CRM personalisation capabilities. Customised setup for each client's data and e-commerce platform.
- Custom BI Reporting Services: Tailored reporting creation services where RAIS builds and delivers custom reports in formats specified by the client, with recommendations on cost-effective BI options.
- Ongoing Analytical Support: Recurring analytical support service functioning as an extension of the client's team, providing ongoing reporting, insight generation, and decision-making support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Quote-based custom pricing tailored to each client's needs |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
RAIS product offering
Product offeringCore offering
RAIS sells a first-party Customer Data Platform (CDP) that consolidates customer, order, product and subscription data from e-commerce, email marketing and analytics sources into a single deduplicated view. It provides automated segmentation, predictive Customer Lifetime Value modelling, customisable reporting, and pushes 150+ dynamic data fields back into client ESPs and ad platforms for CRM personalisation. The company also offers Custom BI Reporting and Ongoing Analytical Support as professional services built around the platform.
Product overview
RAIS is a Customer Data Platform (CDP) company offering a unified product portfolio comprising the RAIS Platform (core 1st party data platform) for customer data centralisation and deduplication, Custom BI Reporting for tailored analytics delivery, and Ongoing Analytical Support for continuous expertise. The platform integrates with client e-commerce systems, email service providers (ESP), Google Analytics, Google Ads, and Facebook Ads to consolidate data, generate predictive insights including Customer Lifetime Value, automate reporting and segmentation, and distribute metadata back to marketing systems for personalised CRM campaigns.
Differentiator
Problem solved
Functional benefit
Products and services
- RAIS Platform First-party customer data platform that brings customer, order, product and subscription data together in one deduplicated view, with a customised setup per client's e-commerce platform. Delivers enriched, deduplicated customer datasets for reporting, profiling, segmentation and CRM personalisation to all customer-facing and trading teams in DTC brands.
- Custom BI Reporting Tailored business intelligence reporting created for each client's specific needs, set up in any format required and often delivered through Google Data Studio. Includes recommendations on cost-effective BI options where clients are unsure what will work best.
- Ongoing Analytical Support Continuous analytical support across reporting, insight and decision-making, functioning as an extension of the client's team without adding headcount. Brings expertise in data management, modelling, analysis and interpretation to DTC brand teams.
Quantifiable outcome
- Clients save 10-20 hours per week through automated reporting
- +5 more outcomes
Companies that use RAIS
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
RAIS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability4 records
Feature5 records
RAIS partnerships and signals
Strategic signalScale indicators8 records
Recent moves6 records
Expansion highlights5 records
RAIS competitors and assessment
Company assessmentBroad incumbents
- Adobe Experience Platform (Real-Time CDP): Adobe's enterprise CDP offering tied into its broader analytics, personalisation and marketing suite. Broad incumbent competing for the same enterprise CDP RFPs as RAIS, especially in retail and consumer goods.
- Salesforce Marketing Cloud CDP: Enterprise CDP embedded within Salesforce's broader marketing, service and commerce clouds. Competes with RAIS for enterprise CDP budgets but is a much larger suite vendor with horizontal capabilities rather than DTC specialisation.
Direct peers
- Treasure Data: Enterprise CDP that unifies customer data from online, offline and IoT sources and activates it across marketing tools. Comparable to RAIS on first-party data unification and enterprise martech integration, though at a larger enterprise scale.
- Twilio Segment: Category-leading customer data platform focused on data collection, unification and routing across martech stacks. Directly comparable CDP product to RAIS, though horizontal and at much larger scale; competes for the same buyer.
- Insider: Cross-channel customer experience and personalisation platform with CDP-style data unification at its core. Comparable to RAIS on segmentation, predictive scoring and personalised CRM/marketing activation for retail and consumer brands.
- Lytics: Customer data platform with built-in identity resolution, behavioural scoring and activation to marketing tools. Direct functional peer to RAIS, particularly on segmentation, predictive scoring and CRM personalisation use cases.
- Klaviyo: DTC-focused email and SMS marketing platform with native customer data unification, segmentation and predictive CLV analytics. Overlaps significantly with RAIS in the DTC mid-market, particularly on personalisation and lifecycle marketing use cases.
- mParticle: Enterprise CDP providing customer data unification, identity resolution and audience activation across channels. Competes with RAIS on core deduplication and segmentation use cases, primarily in mid-market and enterprise segments.
- Ometria: UK-based retail-focused customer data and marketing platform purpose-built for DTC and ecommerce brands. Closest comparable to RAIS given shared UK origin, vertical specialisation in retail/consumer goods, and CDP-plus-services delivery model.
- Bloomreach: Commerce-focused CDP combined with personalisation and content tools, used heavily by DTC and omnichannel retailers. Overlaps directly with RAIS on retail verticals, customer data unification and personalised marketing.
Market position
Strengths1 record
Weaknesses1 record
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
RAIS social profiles
Digital presenceRAIS compliance and trust
Trust signalCompliance3 records
RAIS financial estimates
Financial estimateRevenue estimate
Valuation estimate
RAIS leadership team
Management profileNumber of profiles
Profiles3 records
RAIS funding detail
Funding detailFunding overview
Funding rounds6 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RAIS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RAIS
What does RAIS do?
RAIS sells a first-party Customer Data Platform (CDP) that consolidates customer, order, product and subscription data from e-commerce, email marketing and analytics sources into a single deduplicated view. It provides automated segmentation, predictive Customer Lifetime Value modelling, customisable reporting, and pushes 150+ dynamic data fields back into client ESPs and ad platforms for CRM personalisation. The company also offers Custom BI Reporting and Ongoing Analytical Support as professional services built around the platform.
Is RAIS a public or private company?
RAIS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RAIS founded?
RAIS was founded in 2015. It employs 11 to 50 people.
Where is RAIS based?
RAIS is headquartered in London, United Kingdom, in the Europe region.
How does RAIS make money?
Three revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are custom BI Reporting Services and ongoing Analytical Support.
Who are RAIS's main competitors?
Broad incumbents on record are Adobe Experience Platform (Real-Time CDP) and Salesforce Marketing Cloud CDP. Direct peers are Treasure Data, Twilio Segment, Insider, Lytics, Klaviyo, mParticle, Ometria and Bloomreach.
Does RAIS have an API?
Yes. RAIS provides an application process interface (API) that allows clients to provide their data to use the platform's services. The API is used to upload Customer Data and enables data ingestion from client systems. Clients must use the API in accordance with directions provided and must use the latest version of the API on notice from RAIS.
What industry is RAIS in?
RAIS's product category is Customer Data Platform. Its primary akta.pro industry code is BPAFAFAD, Customer Data Platforms (CDP) & Identity Resolution, with a secondary code of MPAAAIAE, Customer Data Platform (CDP) & First-Party Data Enablement Services. Its NAICS code is 513210 and its SIC code is 7374.