UbiRider
UbiRider is a Porto-based SaaS company providing an integrated cloud platform for transit fare collection, operations management, and real-time passenger information to public transit agencies and transport operators across Europe and Latin America.
- Company typePrivate
- Founded2018
- HeadquartersPorto, Portugal
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What UbiRider does
UbiRider S.A. is a private mobility software company headquartered in Porto, Portugal, founded in 2018 by CEO Paulo Ferreira dos Santos. The company provides a cloud-based SaaS platform that integrates public transit operations management, account-based ticketing, fare collection, payment processing, and real-time passenger information into a single system, targeting transit agencies and transport operators seeking to replace fragmented legacy ticketing, operations, and payment subsystems. Its product architecture is modular — anchored by the core UbiRider Platform and complemented by the PICK passenger travel app, an Onboard Fare Collection and Driver Support module, an Analytics and reporting module, and an Operation Management module — and runs on cloud infrastructure provided by AWS and Google Cloud/Firebase, with all data and operations processed in real time rather than batch.
The platform differentiates through smartphone-based validator hardware designed to minimize capital expenditure and enable plug-and-play deployment measured in weeks rather than months, combined with PCI DSS-certified payment processing (achieved December 2025) that supports tap-and-go contactless acceptance via bank cards and mobile wallets. UbiRider monetizes through a combination of monthly SaaS subscriptions tiered by operator size, hardware sales, and transaction processing fees routed through payment partners including Viva Wallet.
The company operates commercially across Europe (Portugal) and Latin America (Colombia via partner Registel, plus active projects in Costa Rica and Panama under the EU Global Gateway initiative) and has assembled an ecosystem of strategic partners — including Mastercard through its Start Path program, payments infrastructure provider Episode Six, payment service provider Viva Wallet, and device partner Famoco — alongside recognized customers such as Fertagus, Trevo, Próximo, and Barraqueiro. Funding to date totals $1.95M from a March 2024 round led by Cedrus Capital and Iberis Capital with participation from Grupo Barraqueiro.
UbiRider firmographics
Firmographics- Name
- UbiRider
- Legal name
- UbiRider S.A.
- Website
- https://ubirider.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- UbiRider is a Porto-based SaaS company providing an integrated cloud platform for transit fare collection, operations management, and real-time passenger information to public transit agencies and transport operators across Europe and Latin America.
- Ownership category
- akta.pro rank
UbiRider industry classification
Industry- Product category
- Public Transit Operations Software
- akta.pro primary industry
- Account-Based Ticketing (ABT) Platforms (THAIAMAA)
- akta.pro secondary industry
- Mobile Ticketing & Digital Pass Apps (THAIAMAB)
Keywords
Where UbiRider is headquartered
LocationHeadquarters
- HQ city
- Porto
- HQ country
- Portugal
- HQ region
- Europe
Offices1 record
Markets served
UbiRider business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Operations
Revenue model
- SaaS Platform Subscription: Monthly subscription model for access to the UbiRider platform covering operations management, fare collection, and analytics. Replaces multiple legacy systems at lower total cost.
- Smartphone-Based Hardware: Sale or provision of affordable plug-and-play smartphone-based hardware for validators and onboard systems. SaaS model with minimal residual CAPEX.
- Transaction Processing Fees: Revenue from processing contactless transit payments and ticketing transactions. Payments processed through payment service provider partners including Viva Wallet.
- Ticket Sales Agency: UbiRider may sell tickets directly on behalf of mobility operators and invoice customers, acting as a sales agent with payment processed through Viva Wallet payment service providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Size-based tiers covering small, medium, and large transport operations |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
UbiRider product offering
Product offeringCore offering
UbiRider sells a cloud-based SaaS platform that unifies transit operations management, account-based ticketing, contactless payment processing, and real-time passenger information for public transport agencies and operators. It complements the platform with the PICK passenger mobile app and modular offerings covering onboard fare collection, analytics, and operations management, deployed alongside affordable smartphone-based validator hardware.
Product overview
UbiRider is a mobility software company founded in Porto, Portugal, offering a unified platform-plus-modules architecture. The core UbiRider Platform combines transportation operations management, account-based ticketing, payment processing, and real-time passenger information. This platform is complemented by specialized modules: PICK (passenger-facing mobile travel app for route planning and digital ticketing), Onboard Fare Collection & Driver Support (for real-time driver assistance and contactless payment validation), Analytics (for dashboards and reporting), and Operation Management (for real-time service tracking and fleet control). All components share the same cloud-based SaaS infrastructure and work together as an integrated mobility solution.
Differentiator
Problem solved
Functional benefit
Brands
- PICK: Travel app providing passengers with real-time guidance, digital tickets, and full travel history in one place for seamless journey planning and payment.
Products and services
- UbiRider Platform Cloud-based SaaS platform that unifies transit operations management, account-based ticketing, payment processing, and real-time passenger information for public transit agencies and transport operators, replacing multiple disconnected legacy systems.
- PICK Passenger App Passenger-facing mobile travel application providing route planning, real-time guidance, digital ticketing, contactless payments, and full travel history in a single interface for public transit riders.
- Operation Management Module Module that gives transit operators real-time service tracking, performance monitoring, shift management, and fleet control from a single backoffice interface.
- Analytics Module Analytics and reporting module that transforms raw operational data into intuitive dashboards, custom reports, and CSV-exportable insights for compliance, performance monitoring, and financial optimization.
- Onboard Fare Collection and Driver Support Onboard fare collection and driver support system providing validator configurations for tap-in, tap-in/tap-out, travel cards, and contactless payments, plus real-time service tracking, ETAs, and mobile ticket inspection tools.
Quantifiable outcome
- Deployment in weeks rather than months through plug-and-play approach
- +1 more outcomes
Companies that use UbiRider
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
UbiRider technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature7 records
UbiRider partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and general.
- Mastercard (Start Path Program)coreUbiRider was selected for Mastercard's Start Path program to help shape the future of financial mobility. The Start Path program connects innovative companies in the financial sector to Mastercard's ecosystem and resources. UbiRider's collaboration with Episode Six emerged through this program, and Mastercard is listed as a partner on UbiRider's website.
- Episode SixcoreEpisode Six, a payments infrastructure company founded in Austin, Texas in 2015 and operating in over 45 countries serving major financial institutions, partnered with UbiRider after connecting through Mastercard's Start Path program. Together they are creating unified mobility accounts that eliminate the need for travelers to manage separate accounts with different transit operators across cities. Episode Six provides the underlying payment platform while UbiRider provides the mobility interface and transit operator solutions.
- Viva WalletcoreViva Wallet is UbiRider's primary payment service provider partner, handling payment processing for tickets purchased directly from UbiRider's platform. UbiRider's privacy policy and terms and conditions reference Viva Wallet as the designated payment services provider with its own privacy policy and terms accessible to users.
- Amazon Web Services (AWS)coreUbiRider uses Amazon Web Services EMEA SARL (AWS) services for cloud infrastructure, based at 38 Avenue John F. Kennedy, L-1855, Luxembourg. AWS services are used for storing and processing personal data on servers located in the European Economic Area, with standard contractual clauses for any third-country transfers.
- Google Cloud / FirebasecoreUbiRider uses Google Cloud EMEA Limited services, specifically Firebase services, based at Clanwilliam Place, Dublin 2, Ireland, for cloud infrastructure and data processing. Data is by default stored on servers in the European Economic Area.
- FamocogeneralFamoco is listed as a partner on UbiRider's website, indicating collaboration on hardware or device solutions for transit operations. Famoco develops mobile transaction devices for secure transactions.
- RegistelgeneralRegistel, a Colombian transit technology company, partnered with UbiRider for the digitalization of public transport in Colombia. UbiRider's platform enables Registel to offer transport companies a complete solution with electronic fare collection and real-time passenger information for rail and bus services.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
UbiRider competitors and assessment
Company assessmentDirect peers
- Masabi: Masabi provides SaaS-based account-based ticketing, mobile ticketing, and fare validation for transit agencies globally — directly competing with UbiRider's core platform on the same customer segment (transit operators) and the same technology category (cloud-based fare collection).
- Littlepay: Littlepay is a transit payment platform enabling account-based ticketing and contactless open-loop payments for bus, rail, and multi-modal operators — overlapping with UbiRider's tap-and-go payment and ABT capabilities for transit agencies.
- Bytemark: Bytemark delivers mobile ticketing, fare validation, and account-based back-office solutions for transit agencies worldwide, competing directly with UbiRider on the same SaaS-based ticketing and payment category for public transport operators.
Broad incumbents
- Cubic Transportation Systems: Cubic is a long-established global provider of transit fare collection, traffic management, and transportation solutions with deep relationships with major transit authorities — the legacy incumbent UbiRider explicitly positions itself against.
- INIT (init SE): INIT provides integrated IT solutions for public transport including fleet management, ticketing, and operations management — a broad incumbent overlapping with UbiRider's operations management and fare collection modules across a wide European and global footprint.
- Moovit: Moovit (owned by Intel) provides a passenger-facing transit app and urban mobility data platform — a broad incumbent whose passenger-facing capabilities overlap with UbiRider's PICK travel app at the consumer interface to transit services.
- Conduent Transportation: Conduent provides fare collection, transit operations, and public transit technology services to transit agencies globally — a large incumbent with broad portfolio capabilities overlapping with UbiRider's integrated transit operations and fare management offering.
Emerging players
- Token Transit: Token Transit provides mobile ticketing apps and fare payment solutions primarily for small and mid-sized North American transit agencies — an emerging player addressing the same SMB transit operator segment that UbiRider targets with its size-based pricing.
- Optibus: Optibus is an AI-driven transit operations platform focused on scheduling, rostering, and fleet optimization — adjacent to UbiRider's operations management module and aligned with UbiRider's roadmap for AI-driven transit optimization.
Regional players
- PassFlow (Elan): PassFlow provides account-based ticketing and transit fare management solutions primarily in the EMEA region — a regional peer with comparable ABT and fare collection capabilities serving similar operator types as UbiRider, though with different geographic emphasis.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
UbiRider social profiles
Digital presenceUbiRider compliance and trust
Trust signalCompliance1 record
UbiRider financial estimates
Financial estimateRevenue estimate
Valuation estimate
UbiRider leadership team
Management profileNumber of profiles
Profiles1 record
UbiRider funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
UbiRider M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about UbiRider
What does UbiRider do?
UbiRider sells a cloud-based SaaS platform that unifies transit operations management, account-based ticketing, contactless payment processing, and real-time passenger information for public transport agencies and operators. It complements the platform with the PICK passenger mobile app and modular offerings covering onboard fare collection, analytics, and operations management, deployed alongside affordable smartphone-based validator hardware.
Is UbiRider a public or private company?
UbiRider is a private company. It is classified as venture growth investor backed and is currently operating.
When was UbiRider founded?
UbiRider was founded in 2018. It employs 11 to 50 people.
Where is UbiRider based?
UbiRider is headquartered in Porto, Portugal, in the Europe region.
How does UbiRider make money?
Four revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are smartphone-Based Hardware, transaction Processing Fees and ticket Sales Agency.
Who are UbiRider's main competitors?
Direct peers on record are Masabi, Littlepay and Bytemark. Broad incumbents are Cubic Transportation Systems, INIT (init SE), Moovit and Conduent Transportation. Emerging players are Token Transit and Optibus. PassFlow (Elan) is listed as a regional player.
Does UbiRider have an API?
No public API is recorded for UbiRider.
What industry is UbiRider in?
UbiRider's product category is Public Transit Operations Software. Its primary akta.pro industry code is THAIAMAA, Account-Based Ticketing (ABT) Platforms, with a secondary code of THAIAMAB, Mobile Ticketing & Digital Pass Apps.