What LifestyleRX does

LifestyleRx Systems Inc., a Canadian virtual-care company founded in 2022 and headquartered in White Rock, BC, delivers a publicly-funded, physician-led 12-Week Diabetes Reversal Program for patients with Type 2 Diabetes and prediabetes, using its proprietary 4+2 Diabetes Reversal Strategy. The program is delivered entirely through video consultations and weekly group medical sessions (15-30 patients per group) with Canadian family physicians and specialists licensed in British Columbia, Alberta, and Ontario, supported by registered dietitians and clinical counselors. The clinical team comprises 157-235 specialists, physicians, and dietitians, and patient-reported outcomes from an n=653 cohort show 91% A1c improvement, 44% achieving A1c below 6.5%, and an average 1.38-point A1c reduction.

The company has built a custom in-house clinical platform that automates workflows including letter generation, charting, billing, and scheduling, integrates Okta-based SSO, and provides patients with an interactive educational app featuring video lessons, self-assessments, and personalized health reports analyzing insulin resistance and pancreatic function. The technology stack is deliberately internal rather than off-the-shelf, supporting differentiation in configurability and domain specialization. Product surface has expanded beyond Type 2 Diabetes to address prediabetes, metabolic syndrome, hypertension, dyslipidemia, cardiovascular conditions, excess weight, fatty liver, PCOS, and mild cognitive impairment under a parallel 1-2-3 Metabolic Health Strategy.

LifestyleRx generates revenue primarily through provincial fee-for-service billing — physicians bill for virtual consultations, follow-ups, and group medical visits under the same model used by other Canadian clinics — making the core program free at the point of care for residents of BC, AB, and ON. A secondary revenue stream comes from optional 1:1 registered-dietitian coaching (adopted by roughly 20% of patients), sometimes covered by third-party insurers. Go-to-market is multi-channel: sales-led physician and specialist referrals, a structured pharmacist partner program with co-branded materials and feedback metrics, and direct-to-consumer self-service enrollment via the website. The company has raised $500,000 in seed funding (Y Combinator-led, Sept 2023) and is founder/management-owned with no disclosed institutional equity beyond that round.

Name

LifestyleRX

Legal name

LifestyleRx Systems Inc.

Website

https://lifestylerx.io

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

51–100 employees

Short description

LifestyleRx is a Canadian virtual-care company delivering a publicly funded, physician-led 12-Week Type 2 Diabetes Reversal Program to patients in British Columbia, Alberta, and Ontario, using its proprietary 4+2 lifestyle-medicine strategy delivered via video group sessions and a custom-built clinical platform.

Ownership category

akta.pro rank

Product category

Virtual Diabetes Care

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Chronic Condition Virtual Care & Disease Management (Payer-Sponsored) (HLALACAE)

akta.pro secondary industries

Diabetes & Blood Sugar Nutrition Coaching (HSADAFAF), Chronic Condition Lifestyle Coaching (Non-Clinical) (HSADAGAH)

Keywords

• Virtual diabetes care
• Lifestyle medicine
• Type 2 diabetes reversal
• Physician-led telehealth
• Metabolic health programs

Headquarters

HQ city

White Rock

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Provincial Healthcare Billing: Program is publicly funded through provincial health coverage (BC, AB, ON). Physicians bill for consultations, follow-ups, and group medical visits. Funded using the same model as most physician clinics across Canada.
2. Optional Dietitian Coaching: Optional 1:1 virtual sessions with a registered dietitian available as additional support. Dietitian fees not covered by provincial plans but many third-party insurers provide coverage. Approximately 20% of patients opt for this coaching.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

LifestyleRx operates a 100% virtual, physician-led clinic that delivers a 12-week diabetes reversal program based on its proprietary 4+2 Diabetes Reversal Strategy. Canadian family physicians and specialists provide virtual group sessions, one-on-one consultations, an interactive educational app, and personalized health reports to patients with Type 2 Diabetes, prediabetes, and related metabolic conditions. The program is covered by provincial health plans in British Columbia, Alberta, and Ontario, with optional add-on dietitian coaching available.

Product overview

LifestyleRx offers a suite of physician-led, virtually-delivered metabolic health programs anchored by its 12-Week Diabetes Reversal Program, which teaches the 4+2 Diabetes Reversal Strategy. The core program includes Virtual Group Sessions, Virtual Physician Visits, Video Lessons & Exercises, Personal Health Reports, and an Interactive Educational App. Additional support is available through optional 1:1 Virtual Sessions with a Dietitian. The company also offers a separate 1-2-3 Metabolic Health Strategy for metabolic syndrome. Programs are available for Type 2 Diabetes, Prediabetes, and various metabolic conditions including cardiovascular disease, fatty liver, PCOS, and excess weight. All programs are 100% virtual and covered by provincial health plans in BC, AB, and ON.

Differentiator

Problem solved

Functional benefit

Brands

• 4+2 Diabetes Reversal Strategy: The evidence-based lifestyle strategy taught in the program, focusing on 6 key lifestyle behaviours involving diet, sleep, light exercise, and stress reduction to manage insulin and restore fat burning.

Products and services

• 12-Week Diabetes Reversal Program A 12-week physician-led virtual program for adults with Type 2 Diabetes that combines weekly virtual group sessions, one-on-one physician consultations, video lessons, self-assessments, and personal health reports to teach the 4+2 strategy for reversing Type 2 Diabetes. The program is covered free for residents of British Columbia, Alberta, and Ontario.
• 1-2-3 Metabolic Health Strategy A separate physician-led lifestyle program for patients with metabolic syndrome who do not have elevated glucose. It addresses insulin resistance as the root cause and covers diet, sleep, light exercise, stress reduction, and GLP-1 medication management.
• 1:1 Virtual Sessions with Registered Dietitian An optional paid add-on service providing one-on-one virtual coaching with a registered dietitian and a customized 4+2 Nutrition Plan for patients needing additional personalized support beyond the core program.

Quantifiable outcome

• 91% of patients improve A1c levels
• +4 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability1 record

Feature4 records

Partnerships

One partnership is on record.

• Pharmacy Partner ProgramcoreGTM or Marketing PartnerPartner program for pharmacists to recommend the LifestyleRx program to patients. Includes co-branded posters and handouts with pharmacy logo alongside LifestyleRx branding, dedicated landing pages for pharmacy referrals, and signup statistics shared back to pharmacies. Pharmacists are positioned at key patient moments (new medication, side effects, GLP1 inquiries, insulin initiation) to recommend the program.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Virta Health: US-based telehealth company focused on Type 2 Diabetes reversal through physician-supervised nutrition and lifestyle intervention. Closest direct competitor, with very similar clinical thesis, patient cohort, and outcomes-driven value proposition.
• Omada Health: Digital chronic care platform offering CDC-recognized diabetes prevention and diabetes management programs delivered virtually. Comparable virtual-first, outcomes-measured model serving payer and employer customers.
• Vida Health: Virtual chronic condition management platform covering diabetes, hypertension, and mental health via coach and clinician-led programs. Comparable multi-condition virtual care model with payer and employer distribution.

Emerging players

• Twin Health: AI-powered digital twin platform for Type 2 Diabetes management and reversal combining continuous monitoring with clinician support. Overlaps with LifestyleRx on T2D reversal thesis but emphasizes AI-driven personalization.
• Noom: Consumer-facing behavior change and weight management platform with a diabetes prevention program. Adjacent consumer lifestyle intervention model with some overlap in T2D prevention and weight loss segments.
• Levels Health: Metabolic health platform built around continuous glucose monitoring (CGM) data and lifestyle interpretation. Adjacent metabolic health audience with similar evidence-based lifestyle positioning.

Regional players

• Maple: Major Canadian virtual care platform offering physician consultations on demand. Comparable Canadian virtual care infrastructure and patient base, though focused on general primary care rather than T2D reversal.
• Dialogue Health: Canadian virtual care provider serving employers and employees with primary care, mental health, and chronic condition support. Comparable Canadian virtual care platform, though employer-sponsored rather than provincially funded.

Broad incumbents

• Teladoc Health (incl. Livongo): Large incumbent telehealth platform with chronic condition management capabilities acquired through Livongo. A broad incumbent with overlapping diabetes management offerings rather than a focused reversal thesis.
• Well Health Technologies: Canadian digital health company operating a large network of clinics and telehealth assets. Comparable Canadian healthcare footprint that could be a partner, acquirer, or competitor in virtual chronic care.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/lifestylerx-md

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LifestyleRX