Ompractice

What Ompractice does

Ompractice (legally Digital Asana, LLC) is a digital wellness platform that delivers live, camera-on group fitness and mindfulness classes via Zoom to individuals, employers, insurers, and government organizations. Founded in 2017 and headquartered in Springfield, Massachusetts, the company offers more than 100 weekly classes across approximately 68 modalities, including yoga, strength training, tai chi, pilates, barre, meditation, breathwork, stretching, back care, and pelvic floor work, scheduled from 6:30am to 11:15pm ET to serve all US time zones, complemented by an on-demand video library. The platform also extends into audio content through the Moving Meditations podcast series and a standalone meditation player distributed on major podcast platforms.

The underlying technology is a web-based application built on a React/JavaScript stack with WordPress retained for marketing content, using Zoom as the video transport layer rather than building custom live-video infrastructure. A greenfield platform rewrite in March 2022 added operational alerting and streamlined enrollment, and product features include an onboarding quiz for personalized class recommendations, a Health Notes system for sharing conditions with teachers, monthly challenges, Ask an Expert Q&A, and Friends and Family household add-ons. The company is operated by a small team of 1-10 people led by co-founders Chris Lucas (CEO) and Sam Tackeff (COO), with CTO Danielle Cohen (joined 2021 from ASICS Digital/Runkeeper) and Head of Finance Sara Smiarowski.

Revenue is generated primarily through consumer subscriptions priced at $24.99 monthly or $179 annually (approximately a 40% discount, with a 14-day free trial), supplemented by enterprise contracts with employers, insurers, and government organizations that receive custom co-branded portals, onboarding, and reporting at negotiated per-organization pricing. Distribution is hybrid: product-led growth on the consumer side via app.ompractice.com, and field-sales-led on the B2B side with anchor partnerships including the Department of Veterans Affairs Whole Health program and UnitedHealthcare Renew Active, plus Massachusetts Libraries and broader public-sector and health-system relationships representing an aggregate reach of 15.5M+ covered lives. To date, the company has disclosed approximately $1.2M in funding across 2017-2020 from Springfield Venture Fund, Maroon Venture Partners, MassMutual Impact Fund, and Alchemy Group, alongside accelerator participation in MassChallenge.

Name

Ompractice

Legal name

Digital Asana, LLC

Website

https://ompractice.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Ompractice (Digital Asana, LLC) is a Springfield, MA-based digital wellness platform delivering live, camera-on group fitness and mindfulness classes via Zoom to individual subscribers and enterprise partners including the VA and UnitedHealthcare, with 75,000+ students served since 2017.

Ownership category

akta.pro rank

Product category

Digital Fitness & Wellness

NAICS

Sports and Recreation Instruction (611620), All Other Schools and Instruction (61169)

SIC

Services-Educational Services (8200), Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Mindfulness, Meditation & Stress Management Education (EDAAAHAD), Mental Wellness & Resilience Education (Non-clinical) (EDAAAHAK)

Keywords

• Online fitness classes
• Live yoga classes
• Corporate wellness programs
• Mindfulness training
• Video wellness platform

Headquarters

HQ city

Springfield

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Individual Memberships: Subscription-based unlimited access to all live classes and video library. Monthly at $24.99 or annual at $179 (40% discount). Includes 14-day free trial.
2. Corporate/Enterprise Health Programs: B2B partnerships with employers, health insurers, and government organizations (VA). Custom portals, dedicated support, and usage-based pricing negotiated per organization. Available to 15.5M+ covered lives.
3. Health Insurance Reimbursement: Many health plans reimburse some or all of Ompractice cost under fitness or wellness benefits. Students submit to their insurers.
4. Gift Memberships: Gift memberships available for purchase, including bulk options for teams.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Ompractice is a digital wellness platform that delivers live, camera-on group fitness and mindfulness classes via Zoom to individuals and enterprise/government customers. The platform offers more than 100 weekly classes across 68 modalities including yoga, strength training, tai chi, pilates, barre, stretching, back care, pelvic floor, meditation, and breathwork, complemented by an on-demand video library. Revenue is generated through individual subscription memberships, enterprise health programs with employers and insurers, and specialized partnerships including the Department of Veterans Affairs.

Product overview

Ompractice is a live online fitness and mindfulness platform offering a unified subscription service centered around camera-on group classes via Zoom video conferencing. The core product is unlimited access to over 100 live weekly classes (yoga, strength, tai chi, pilates, barre, meditation, breathwork, and more) plus an on-demand video library. The platform operates on monthly ($24.99) and annual ($179) membership tiers with a 14-day free trial. Enterprise offerings include a Corporate Health Program with custom portals and reporting for employers, VA Whole Health partnerships for veterans, and Renew Active partnerships for UnitedHealthcare members. Additional offerings include monthly challenges, an Ask an Expert Q&A service, personalized onboarding quizzes, and Spanish language classes (upon request).

Differentiator

Problem solved

Functional benefit

Products and services

• Live Online Classes Live, camera-on group fitness and mindfulness classes conducted via two-way Zoom video. More than 100 classes per week across 68 modalities including yoga, strength training, tai chi, pilates, barre, stretching, back care, pelvic floor, and meditation. Classes range from 15-90 minutes and run from 6:30am ET to 11:15pm ET covering all time zones. Available to individual members, corporate health program participants, and veterans through the VA Whole Health program.
• On Demand Video Library Pre-recorded video library of fitness and mindfulness classes available on-demand for individual members, corporate health program participants, and veterans. Includes a 'Start Here: Great First Classes' collection for beginners and categorized videos addressing needs such as seated practice and better sleep.
• Corporate Health Program B2B enterprise wellness benefit providing unlimited access to Ompractice live classes and on-demand video library for employees and family members. Includes custom co-branded portal, account management, metrics and reporting, marketing materials, and 24/7 support. Available to employers, health insurers, and government organizations of all sizes; pricing is negotiated per organization, typically a fraction of the $179 annual consumer rate, on multi-year contracts.
• VA Whole Health Program Specialized membership program in partnership with the U.S. Department of Veterans Affairs providing free access to Ompractice for veterans, VA employees, and staff. Includes veteran-specific classes such as iRest Yoga Nidra for Veterans, supporting mental health, stress reduction, and reintegration through the VA Whole Health initiative.
• Ompractice Meditation Player Standalone audio meditation experience distributing bite-sized guided meditations across Spotify, Amazon Music, YouTube, and Apple Podcasts. Designed to bring Ompractice's mindfulness practice to listeners beyond scheduled live classes.
• Moving Meditations with Ompractice Bite-sized guided meditation series designed to bring mindfulness into movement, distributed across audio platforms. First episode features Ompractice teacher Reggie Hubbard guiding a mindful walking meditation.

Quantifiable outcome

• 2,909,904 minutes of class engagement in past year from 75,000+ students
• +2 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Onboard Health (André Blackman)minorStrategic or Co-development Partner · 1 January 2021CEO of Onboard Health serves as board advisor, supporting mission to improve people's wellbeing.
• Department of Veterans Affairs (VA Whole Health)coreStrategic or Co-development PartnerVeterans, employees, and staff access Ompractice through VA Whole Health program. The company has special veteran-only meditation classes including iRest Yoga Nidra. This is a flagship population health partnership supporting those who have served.
• UnitedHealthcare (Renew Active)coreChannel Partner/ Reseller/ DistributorHealth insurer provides Ompractice as covered fitness benefit to Renew Active members. Members sign up through customized URLs and may receive reimbursement for membership costs under wellness benefits.
• Massachusetts LibrariescoreStrategic or Co-development PartnerLibraries across Massachusetts partner with Ompractice to support community patron wellness. Initiative expanded to include city public health departments and senior centers for broader population health impact.
• Healthcare OrganizationscoreStrategic or Co-development PartnerHealth systems bring Ompractice to support clinician health and patients in clinical workflow, addressing population health goals.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Glo: Glo (now part of Beachbody/BODI) is a direct peer offering live and on-demand yoga, meditation, and pilates classes online. It competes head-to-head with Ompractice in live and on-demand yoga/mindfulness subscription, with similar camera-based teaching formats.
• Alo Moves: Alo Moves is Alo Yoga's digital platform offering yoga, fitness, and mindfulness classes on demand and live. It targets the same consumer yoga/wellness segment as Ompractice, with stronger brand backing but lighter live, camera-on accountability.
• Yogaia: Yogaia offers live, instructor-led online yoga, pilates, meditation, and barre classes with two-way video, closely matching Ompractice's core product. It is primarily Europe-based but is a direct functional peer for live, camera-on group wellness classes.
• Down Dog: Down Dog provides procedurally generated yoga, barre, pilates, and HIIT classes via a subscription app. It is a direct peer in the online yoga/wellness subscription category, though it emphasizes on-demand, algorithmic content over live teacher-led classes.

Broad incumbents

• Peloton: Peloton is a broad incumbent that has expanded from connected fitness hardware into a wide library of yoga, meditation, strength, and stretching classes. It serves the same consumer and corporate-wellness buyer as Ompractice, with deeper capital and content spend.
• Calm: Calm is a broad incumbent in meditation and mindfulness, with both consumer subscriptions (Calm App) and a B2B offering (Calm Business) that overlap directly with Ompractice's corporate health program. It is primarily on-demand content rather than live camera-on, making it an adjacent rather than direct substitute.
• Headspace Health: Headspace (now Headspace Health after the Ginger merger) sells consumer meditation/wellness subscriptions and a B2B mental-health platform. Its enterprise channel and clinical positioning are directly comparable to Ompractice's corporate health program and insurer partnerships.
• ClassPass: ClassPass is a broad incumbent fitness marketplace with consumer subscriptions and a corporate wellness product (ClassPass for Work). It overlaps with Ompractice's consumer and corporate wellness offerings, though its model is studio-aggregation rather than live online instruction.

Emerging players

• Wellable: Wellable is a corporate wellness platform that aggregates fitness, mindfulness, and nutrition benefits for employers. It competes with Ompractice's corporate health program on the B2B distribution side, packaging third-party content rather than producing its own.
• Wellbeats: Wellbeats offers on-demand fitness, yoga, and mindfulness content to employers, insurers, and government health programs. It is an emerging peer in the same B2B/B2G wellness channel that Ompractice targets via the VA, UnitedHealthcare, and employer partnerships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ompractice
• Xx.com/ompractice
• LinkedInlinkedin.com/company/ompractice

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds6 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ompractice