CX Company

What CX Company does

CM.com, headquartered in Rotterdam, Netherlands, operates a unified customer engagement platform that combines conversational AI, multi-channel messaging, and customer data infrastructure for mid-market and enterprise customers. The platform spans the Conversational AI Cloud (a no-code chatbot builder with generative-AI knowledge ingestion), HALO AI Agents (autonomous agents introduced in 2025 that execute transactions across WhatsApp, RCS, and Voice), the Customer Context Platform (unified interaction data layer), Mobile Service Cloud with Agent Inbox for human handoff, Mobile Marketing Cloud for campaign automation, and adjacent modules for payments, ticketing, and digital signatures. Technology integrates nine+ channels — WhatsApp, SMS, Voice, Email, RCS, Instagram, Facebook Messenger, Viber, and Line — through a RESTful API surface with SDKs, a sandbox, and GitHub repositories, supported by NLU, speech-to-text / text-to-speech, and generative-AI capabilities.

The business model is hybrid. Platform access is sold as a SaaS subscription (annual billing, quote-based), API services (Business Messaging, Voice, SMS, Email, Payments, OTP, Verification, Sign, Mobile Identity) carry usage-based / pay-as-you-go pricing, and enterprise engagements include professional services for implementation. Go-to-market combines product-led growth (self-serve web platform, developer APIs, 10-minute product demo) with enterprise field sales ("Talk to an expert," "Request a demo"). The company sells into six core verticals — Retail & eCommerce (primary, with case studies at DFS, YourSurprise, My Jewellery, Lucardi), Leisure & Travel, Tech & Media, Government & Education, Utilities & Logistics, and Financial Services — and serves a logo set that includes BMW Group, Randstad, Mepal, Moco Museum, and Kidream.ai across 16+ country-specific localized sites spanning Europe, North America, Asia, Africa, and the Middle East. GDPR-compliant EU data processing and ISO 27001 certification are positioned as differentiators versus non-European competitors.

Name

CX Company

Legal name

CM.com

Website

https://cxcompany.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

CM.com is a Netherlands-headquartered customer engagement platform that combines a no-code conversational AI cloud, autonomous HALO AI agents, omnichannel messaging (WhatsApp, SMS, Voice, RCS and more), and a unified customer data layer, serving mid-market and enterprise customers across retail, travel, tech, government, logistics, and financial services with both SaaS subscriptions and usage-based APIs.

Ownership category

akta.pro rank

Product category

Customer Engagement & Conversational AI Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Enterprise Application Data Migration & Master Data Management Services (BPAEAGAJ)

akta.pro secondary industry

Consent, Preference & Privacy Management (CMP) (BPAFAFAL)

Keywords

• Conversational AI platform
• Customer engagement software
• Business messaging APIs
• AI chatbot builder
• Omnichannel messaging

Headquarters

HQ city

Rotterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Platform Subscription / SaaS: CM.com operates as a SaaS platform with subscription-based pricing for access to the Engagement Platform, Conversational AI Cloud, and various modules including HALO AI Agents, Customer Data Platform, and channel integrations.
2. API Usage / Transactional Messaging: Revenue generated from API calls for business messaging, SMS, voice, email, and payment services on a usage basis. Multiple APIs available including Business Messaging API, Voice API, SMS API, Email API, Payments API.
3. Professional Services: Implementation support and custom development services for enterprise customers requiring tailored chatbot solutions and platform integration.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

CM.com operates a unified Engagement Platform that combines AI-powered chatbots (Conversational AI Cloud and HALO AI Agents), omnichannel business messaging (WhatsApp, SMS, Voice, Email, RCS, Instagram, Facebook Messenger, Viber, Line), a Customer Context Platform for unified customer data, marketing automation, and customer service tooling. The platform is exposed through RESTful APIs for messaging, voice, payments, verification, and digital signing, and is sold primarily to enterprises via subscription and usage-based pricing with European data residency and full GDPR compliance.

Product overview

CM.com is a unified Engagement Platform with a platform-plus-modules architecture. The core platform comprises Conversational AI Cloud (AI chatbot builder), Customer Context Platform (unified customer data), and Conversational Channels (omnichannel messaging). HALO provides AI agents for autonomous customer service automation. The platform integrates specialized modules for marketing automation (Mobile Marketing Cloud), customer service (Mobile Service Cloud with Agent Inbox), payments, ticketing, and digital signing. A comprehensive API layer enables programmatic access to all services including Business Messaging, Voice, SMS, Email, Payments, Sign, and identity verification (OTP, Verification, Mobile Identity). The platform operates across all channels (WhatsApp, SMS, Voice, Email, Instagram, Facebook Messenger, Viber, Line, RCS) with AI built into the core for intelligent, personalized conversations.

Differentiator

Problem solved

Functional benefit

Brands

• Conversational AI Cloud: Platform to build AI chatbots that automate conversations and ease service pressure
• HALO
• Customer Context Platform
• Connect
• Activate
• Convert
• Support
• Mobile Service Cloud
• Mobile Marketing Cloud
• Sign
• Ticketing

Products and services

• Conversational AI Cloud Platform to design and deploy AI-powered chatbots across all channels (WhatsApp, SMS, Voice, Email, RCS, Instagram, Facebook Messenger, Viber, Line) without coding. Scans websites, PDFs, and knowledge sources to provide AI-generated answers and includes a drag-and-drop builder for customizing dialogue flows and pre-built conversation modules. Built for business users and developers seeking to automate customer conversations at scale.
• HALO AI Agents AI-powered engagement platform featuring autonomous AI agents that resolve routine customer service inquiries, update systems, trigger workflows, and complete transactions with limited human intervention. Operates 24/7 across WhatsApp, RCS, Voice, and other channels, allowing human agents to focus on complex issues.
• Customer Context Platform Platform foundation that brings every customer interaction into one live context for people and AI to act on, powering intelligent, personalized, and accurate conversations across all applications and channels. Creates unified customer profiles for personalized engagement.
• Mobile Service Cloud Customer service solution for mobile channels, providing an Agent Inbox for human agents to handle complex queries alongside AI automation. Sits on top of the Customer Context Platform and integrates with HALO and conversational channels.
• Mobile Marketing Cloud Marketing automation platform enabling campaigns that act on customer behavior across conversational channels (SMS, WhatsApp, Email, RCS, etc.). Supports audience segmentation, journey building, and behavioral triggers.
• Business Messaging API RESTful API for business messaging across multiple channels including WhatsApp, SMS, Email, RCS, Instagram, Facebook Messenger, Viber, and Line. Designed for developers and enterprises integrating omnichannel messaging into their own applications.
• Voice API API for cloud telephony, IVR, and AI voice agents. Includes speech-to-text and text-to-speech capabilities, natural language understanding, and voice recognition, fully integrated with the CM.com platform.
• SMS API SMS gateway API for transactional and promotional messaging with global delivery coverage. Used by developers and enterprises to send SMS at scale via a RESTful interface.
• Email API Email gateway API for transactional and marketing email delivery, integrated with the broader CM.com conversational and engagement stack.
• Payments Complete payment solutions including online payments, mobile order, payment links, multiple payment methods, POS terminals, QR payments, and recurring payments. Also exposed as a Payments API for developer integration.
• Ticketing & Events Event ticketing solutions for event & festival apps, museums & parks, and seated ticketing. Supports ticketing, event communications, and customer engagement around live events.
• Sign Digital signing solution for legally binding electronic signatures, delivered both as a platform feature and as a Sign API for programmatic integration into customer workflows.
• One Time Password API Verification API for one-time password (OTP) authentication and identity verification, delivered via SMS, voice, and other supported channels for user login and transaction confirmation flows.
• Verification API Comprehensive verification API for identity verification services, used to confirm user identity as part of onboarding, KYC, and fraud-prevention workflows.
• Mobile Identity API

Quantifiable outcome

• 29% increase in customer satisfaction rates (DFS case study)
• +3 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Intercom: Intercom's AI-first customer service platform (Fin AI Agent) competes head-on with CM.com's HALO and Conversational AI Cloud across shared customers in retail/eCommerce and SaaS, with the same self-serve + enterprise hybrid GTM motion.
• LivePerson: LivePerson is a direct conversational AI and customer engagement platform rival, offering AI-powered messaging, voice bots, and agent assist across the same omnichannel surface as CM.com, targeting enterprise contact centers.
• Sinch: Sinch is a Swedish-headquartered CPaaS and conversational AI competitor with overlapping messaging APIs (WhatsApp, SMS, RCS, Voice), omnichannel platform, and AI agent offerings mirroring CM.com's product scope.
• Infobip: Infobip operates a near-identical CPaaS-plus-conversational-AI stack (WhatsApp/SMS/RCS APIs, chatbot building, customer data platform), with comparable global reach and enterprise retail/eCommerce customer base.
• Bird (formerly MessageBird): Bird (post-MessageBird rebrand) competes directly with CM.com's omnichannel messaging and conversational AI Cloud, with overlapping APIs for SMS, WhatsApp, Voice, and Email plus an AI agent layer.

Broad incumbents

• Zendesk: Zendesk is a broader customer service suite (Zendesk Suite, AI agents) that overlaps with CM.com's Mobile Service Cloud and HALO as an incumbent CX platform buyer alternative, but lacks a comparable CPaaS/API layer.
• Twilio: Twilio is the global CPaaS incumbent whose messaging, voice, and email APIs compete with CM.com's Business Messaging, Voice, and SMS APIs; Twilio's Segment and Flex products also overlap with CM.com's Customer Context Platform and contact center plays.
• Genesys: Genesys Cloud CX is a broader contact center as a service incumbent competing with CM.com's Voice/IVR/Conversational IVR and Mobile Service Cloud for enterprise customer service automation budgets.

Emerging players

• Ada: Ada is an AI-first customer service automation platform focused on enterprise deflection and resolution; it competes with CM.com's HALO and Conversational AI Cloud but without CM.com's broader CPaaS messaging infrastructure.
• Tidio: Tidio provides AI-powered chatbots and live chat for SMB eCommerce on Shopify/WooCommerce, overlapping CM.com's retail/eCommerce focus at the lower end of the market without the enterprise CPaaS breadth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/CX_company
• GitHubgithub.com/cmdotcom
• YouTubeyoutube.com/user/cmtelecomtv
• LinkedInlinkedin.com/company/cxcompany
• Instagraminstagram.com/cmdotcom
• Facebookfacebook.com/Cxcompany

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CX Company