BlckBx
BlckBx is a UK-based AI-augmented personal assistance platform that matches busy professionals and families with dedicated human family assistants to manage personal, home, and family administration via its mobile app.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingServices
What BlckBx does
BlckBx Ltd is a UK-based personal assistance service founded in 2020 that matches busy professionals and families with dedicated "family assistants" to manage personal, home, and family administration. The company is incorporated as a private limited company in England and Wales, with a registered office in London and an additional operational/data controller address in Marlborough. BlckBx serves two primary customer segments: individual working professionals and families (direct-to-consumer) and corporate employers who offer the service as an employee benefit (B2B2C). The service addresses pain points around mental load, work-life balance, childcare logistics, elder care coordination, home maintenance, health appointments, and social planning.
The company's platform combines artificial intelligence with human personal assistants, delivered through the BlckBx App. The AI component handles text-based communications and provides recommendation and process automation capabilities, while human family assistants—each with over 10 years of experience as personal assistants, concierge agents, or care workers—execute tasks such as diary coordination, school administration, bookings, research, and sourcing. The service is accessible 24/7 via text, email, WhatsApp, or phone, with direct human assistance available during UK business hours. Integrations include Stripe for payment processing, Google Analytics for usage tracking, and partnerships with Babylon Health and Maven Clinic for healthcare appointment coordination.
BlckBx operates a recurring subscription revenue model billed quarterly in advance. Private clients subscribe directly through the website and app, with a one-month trial and pro-rata mid-month billing. Corporate clients are billed directly by BlckBx for employee access, typically integrated into flexible benefits schemes. The company's geographic footprint is currently limited to the United Kingdom. It is led by founder and CEO Kath Rosier Clarke, with a small headcount of 11-50 employees, and has raised approximately $1.3 million in a single funding round in September 2024.
BlckBx firmographics
Firmographics- Name
- BlckBx
- Legal name
- BlckBx Ltd
- Website
- https://blckbx.co.uk
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BlckBx is a UK-based AI-augmented personal assistance platform that matches busy professionals and families with dedicated human family assistants to manage personal, home, and family administration via its mobile app.
- Ownership category
- akta.pro rank
BlckBx industry classification
Industry- Product category
- Personal Concierge and Executive Assistance Services
- NAICS
- Other Individual and Family Services (624190), Services for the Elderly and Persons with Disabilities (62412)
- SIC
- Services-Management Services (8741), Services-Help Supply Services (7363)
- akta.pro primary industry
- Home & Community-Based Services (HCBS) Coordination & Case Management (HSABAIAM)
- akta.pro secondary industry
- Specialty CCRCs (e.g., Memory-Care-Focused, Veteran-Focused) (HLADAEAK)
Keywords
Where BlckBx is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
BlckBx business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription Services (Private Clients): Private clients pay subscription fees quarterly (every 3 months) for personal assistant services. Payment is collected at the beginning of each billing cycle via credit/debit card through Stripe. Third-party products and services purchased on behalf of clients are charged back to the card on file within 24 hours, or via BACS transfer for purchases over £500.
- Corporate/B2B Subscriptions: BlckBx partners with companies who want to offer the service for free or as part of their flexible benefits scheme. Employers pay for the subscription, making it an employee benefit. Corporate clients are billed directly by BlckBx.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Corporate Employee Benefit |
| Subscription | Quarterly | Private Client Subscription |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
BlckBx product offering
Product offeringCore offering
BlckBx provides a personal and family assistant subscription service that matches each subscriber with a dedicated human family assistant and pairs them with AI-driven recommendations and automation, delivered through the BlckBx App. The service covers personal/family agenda coordination, childcare and schools, elder and adult care, home/car/garden logistics, health appointments, restaurants, activities, birthdays, and holidays, and is offered both as a corporate employee benefit and as a direct private subscription.
Product overview
BlckBx is a personal assistant service platform consisting of the BlckBx App (core mobile application), the BlckBx Family Assistant Service (human-driven personal assistance augmented by AI), and a Corporate Employee Benefits Program (B2B module for employers). The platform harnesses artificial intelligence combined with expert personal assistants to help busy professionals and families delegate personal admin, childcare logistics, elder care coordination, home management, health appointments, and social planning.
Differentiator
Problem solved
Functional benefit
Products and services
- BlckBx App Mobile application that is the primary client-facing touchpoint for BlckBx subscribers, enabling communication with their dedicated family assistant and AI-assisted personal/family admin support across text, email, WhatsApp, and phone. Targeted at busy working professionals, families, and corporate employee-benefit users.
- BlckBx Family Assistant Service Subscription-based personal and family assistant service matching each client with a dedicated human family assistant (10+ years' experience) plus AI recommendations, covering diary coordination, school management, elder care, home services, health appointments, restaurant/activity bookings, gifts, and holidays. Targeted at busy professionals, families, and corporate employee-benefit programs.
- Corporate Employee Benefits Program B2B subscription program under which employers offer the BlckBx Family Assistant Service to their workforce either free of charge or through a flexible benefits scheme, with BlckBx billing the employer directly. Targeted at HR, People, and Benefits decision-makers at UK and global companies seeking productivity, wellbeing, and retention outcomes.
Quantifiable outcome
- Time savings for busy professionals and families
- +2 more outcomes
Companies that use BlckBx
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
BlckBx technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability3 records
Feature1 record
BlckBx partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
BlckBx competitors and assessment
Company assessmentDirect peers
- Belay Solutions: US-based virtual assistant company providing dedicated remote PAs to professionals, executives and small businesses on a subscription model. Closely comparable in core offering (dedicated human assistant, recurring B2B/B2C) and similar target buyer persona.
- Time Etc: UK-founded virtual assistant service that matches clients with experienced remote PAs for admin, scheduling and personal tasks. Same geography, same dedicated-assistant subscription model, same busy-professional target market.
- Wing Assistant: AI-augmented virtual assistant service combining software with dedicated human assistants for executives and businesses. Closely mirrors BlckBx's hybrid AI + human assistant architecture and enterprise subscription motion.
- Double (Chief of Staff as a Service): US-based subscription service providing trained Chiefs of Staff for executives and founders handling scheduling, inbox management and personal logistics. Directly comparable subscription model and target user (busy executives and professionals).
- Wellthy: Tech-enabled care coordination platform helping families manage caregiving logistics for aging, ill or disabled loved ones. Overlaps with BlckBx's elder and family care coordination capability and sells via employer benefits channel.
- Fancy Hands: US-based on-demand virtual assistant subscription service offering dedicated assistants for personal and professional tasks. Comparable subscription pricing, US-style consumer proposition and similar task-mix (booking, research, admin).
- Magic: On-demand personal assistant service providing 24/7 human assistants via text for personal and business tasks. Comparable always-on assistant model and broad personal-task scope.
- Velocity Black: Premium digital concierge service providing 24/7 human-led assistance for travel, dining, events and lifestyle requests. Comparable high-touch concierge model and similar lifestyle/personal task scope, though positioned at the premium end.
Broad incumbents
- TaskRabbit: Broad consumer marketplace for home and personal task services (cleaning, handyman, moving, errands). Operates in the same end-customer need space (outsourced household admin) but as a marketplace model with much wider scope.
- Upwork: Large freelance marketplace where individuals and businesses hire VAs, PAs and admin support. Same end-use (outsourced personal/family admin via remote assistants) but as a broad horizontal marketplace rather than a curated subscription service.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
BlckBx social profiles
Digital presenceBlckBx financial estimates
Financial estimateRevenue estimate
Valuation estimate
BlckBx leadership team
Management profileNumber of profiles
Profiles1 record
BlckBx funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BlckBx M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BlckBx
What does BlckBx do?
BlckBx provides a personal and family assistant subscription service that matches each subscriber with a dedicated human family assistant and pairs them with AI-driven recommendations and automation, delivered through the BlckBx App. The service covers personal/family agenda coordination, childcare and schools, elder and adult care, home/car/garden logistics, health appointments, restaurants, activities, birthdays, and holidays, and is offered both as a corporate employee benefit and as a direct private subscription.
Is BlckBx a public or private company?
BlckBx is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was BlckBx founded?
BlckBx was founded in 2020. It employs 11 to 50 people.
Where is BlckBx based?
BlckBx is headquartered in London, United Kingdom, in the Europe region.
How does BlckBx make money?
Two revenue lines are on record. Subscription Services (Private Clients) is the primary driver. The others are corporate/B2B Subscriptions.
Who are BlckBx's main competitors?
Direct peers on record are Belay Solutions, Time Etc, Wing Assistant, Double (Chief of Staff as a Service), Wellthy, Fancy Hands, Magic and Velocity Black. Broad incumbents are TaskRabbit and Upwork.
Does BlckBx have an API?
No public API is recorded for BlckBx.
What industry is BlckBx in?
BlckBx's product category is Personal Concierge and Executive Assistance Services. Its primary akta.pro industry code is HSABAIAM, Home & Community-Based Services (HCBS) Coordination & Case Management, with a secondary code of HLADAEAK, Specialty CCRCs (e.g., Memory-Care-Focused, Veteran-Focused). Its NAICS code is 624190 and its SIC code is 8741.