Shopnomix
- Company typePrivate
- Founded2022
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Shopnomix firmographics
Firmographics- Name
- Shopnomix
- Legal name
- Shopnomix LLC
- Website
- https://shopnomix.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Shopnomix industry classification
Industry- Product category
- Performance Marketing Technology
- NAICS
- Media Buying Agencies (541830)
- akta.pro primary industry
- Shopper/Commerce Creative Agencies (Retail & Marketplace Creative) (MPAAAAAH)
- akta.pro secondary industry
- Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms (BPAMAGAC)
Keywords
Where Shopnomix is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Shopnomix business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Performance-Based Advertising (CPA/CPC): Shopnomix generates revenue primarily through performance-based pricing models including Cost Per Action (CPA), Cost Per Click (CPC), and revenue sharing arrangements. Approximately 90-95% of the business is CPA-driven, where brands pay only when a measurable outcome (sale, lead) is delivered. The platform also offers CPC models with a CPA backstop, allowing brands to align spend with results.
- Publisher Monetization Commissions: Publishers monetize their audiences through affiliate commissions, sponsored product placements, and retail media inventory. Shopnomix serves as the intermediary connecting publishers' high-intent traffic to brand campaigns, earning a share of the transaction value.
- Retail Media and Sponsored Placements: Revenue is generated through traditional affiliate commissions, sponsored product placements on publisher sites, and programmatic retail media inventory — creating diversified revenue streams for publishers amid declining programmatic display advertising CPMs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Outcome Based/ Performance | Monthly | Performance-based (CPA/CPC/Revenue Share) |
| Outcome Based/ Performance | Monthly | Premium exclusive placements with higher commission rates |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Shopnomix product offering
Product offeringCore offering
Shopnomix operates an intent-driven commerce technology platform that connects global brands with high-intent consumers through exclusive publisher inventory, alternative digital channels (search, mobile, social, programmatic), and performance-based pricing models (CPA, CPC, revenue sharing). The platform also enables digital publishers to monetize their audiences via exclusive brand partnerships, affiliate commissions, sponsored placements, and retail media inventory.
Product overview
Shopnomix is a performance commerce technology platform providing intent-driven marketing solutions for global brands and publishers. The core Shopnomix platform connects brands with high-intent consumers through exclusive inventory, performance-based pricing (CPA, CPC, revenue share), and alternative digital channels. The platform is part of Nomix Group's unified infrastructure, which includes Fanomix (AI-driven content studio), Pronomix (programmatic advertising), and Creatornomix (creator partnership management). Additional offerings include Intent to Impact™ signals brief and the Brambles.ai conversational AI integration for publisher websites. Together, these products enable incremental reach, content creation at scale, and commerce monetization across search, mobile, social, and programmatic channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Shopnomix Performance Commerce Platform Intent-driven commerce technology platform that connects enterprise brands with high-intent consumers through exclusive publisher inventory, alternative digital channels, and performance-based pricing models (CPA, CPC, revenue sharing). Processes approximately 3 billion monthly queries to inform intent signals and enables incremental sales beyond traditional search and affiliate channels.
Quantifiable outcome
- $4 billion in gross merchandise value (GMV) achieved for clients in 2025
- +4 more outcomes
Companies that use Shopnomix
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Shopnomix technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability12 records
Feature5 records
Shopnomix partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- Brambles.aicoreBrambles.ai and Shopnomix formed a partnership to embed AI-powered conversational product discovery into publisher websites, surfacing purchase options from over 50,000 brands in real time without redirecting readers. The integration allows publishers to monetize product references through affiliate commissions, sponsored placements, and retail media inventory, creating new revenue streams amid declining programmatic display CPMs. Deployments with digital publishers are already live, with additional enterprise rollouts planned throughout 2026.
- Kate Wareham (APAC VP of Partnerships)coreKate Wareham appointed as Vice President of Partnerships for Asia-Pacific to lead Shopnomix's regional expansion in Sydney, focusing on growing the publisher network and scaling demand for brands in the APAC region.
- Nomix Group (Parent Company)flagshipNomix Group is the privately held holding company that owns Shopnomix as its performance commerce division. Nomix Group consolidates five operating divisions under one unified infrastructure, including Fanomix (AI content studio), Pronomix (programmatic advertising), and Creatornomix (creator partnerships). Nomix Group generated over $2 billion in GMV across its portfolio.
- Affiliate.comcoreShopnomix and Affiliate.com united to power the next wave of AI commerce, combining Shopnomix's intent-driven commerce technology with Affiliate.com's affiliate network infrastructure to provide integrated performance marketing solutions.
- Creator.cominorShopnomix invested in Creator.co to power an agentic marketplace for content-to-commerce, enabling creators to monetize their content within an AI-driven commerce environment and expanding Shopnomix's creator-led distribution capabilities.
Scale indicators7 records
Recent moves6 records
Expansion highlights7 records
Shopnomix competitors and assessment
Company assessmentDirect peers
- impact.com: Direct competitor — a global partner/affiliate marketing platform offering SaaS-based performance commerce, CPA/CPC/revshare pricing, and brand-publisher connection at enterprise scale, with overlapping enterprise customer base and equivalent SaaS vs. managed-service debate.
- CJ Affiliate (Commission Junction): Direct competitor — one of the largest traditional affiliate networks, offering CPA-based partnerships between global brands and publishers; competes head-to-head for the same Expedia-, Nike- and Samsung-class advertisers Shopnomix serves.
- Awin: Direct competitor — a global affiliate network operating a CPA/performance model across brands and publishers with comparable exclusive-placement strategies and similar EMEA/US/APAC reach.
- PartnerStack: Direct competitor — a partner ecosystem platform enabling brands to run performance-based affiliate and partner programs with SaaS tooling; comparable in performance pricing and brand-publisher marketplace mechanics.
- Rakuten Advertising: Direct competitor — the affiliate and performance marketing arm of Rakuten; offers CPA-driven brand-publisher connections across categories that overlap with Shopnomix's e-commerce, retail and travel verticals.
- ShareASale: Direct competitor — a long-running affiliate network offering CPA-based merchant-publisher partnerships; competes for the same mid-market and enterprise brand budgets on a performance basis.
- Skimlinks: Direct competitor — a commerce content monetization platform that helps publishers earn affiliate commissions, comparable to Shopnomix's publisher-side monetization stack with similar intent-based placement logic.
- Sovrn: Direct competitor — a publisher monetization platform offering programmatic, affiliate (via Sovrn //Commerce) and yield tools; competes for the same publisher audience Shopnomix monetizes through exclusive brand deals.
Broad incumbents
- Amazon Associates: Broad incumbent — Amazon's affiliate program is the largest performance commerce channel globally; competes for the same outcome-priced brand placement budgets but with Amazon's first-party commerce data and marketplace scale.
Emerging players
- Tune (HasOffers): Adjacent competitor — a partner marketing platform providing attribution, SaaS tooling and CPA-based program management for brands; overlapping with Shopnomix's performance commerce tooling though more SaaS-led and less services-led.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Shopnomix social profiles
Digital presenceShopnomix compliance and trust
Trust signalCompliance2 records
Shopnomix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shopnomix leadership team
Management profileNumber of profiles
Profiles8 records
Shopnomix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shopnomix M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shopnomix
What does Shopnomix do?
Shopnomix operates an intent-driven commerce technology platform that connects global brands with high-intent consumers through exclusive publisher inventory, alternative digital channels (search, mobile, social, programmatic), and performance-based pricing models (CPA, CPC, revenue sharing). The platform also enables digital publishers to monetize their audiences via exclusive brand partnerships, affiliate commissions, sponsored placements, and retail media inventory.
Is Shopnomix a public or private company?
Shopnomix is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shopnomix founded?
Shopnomix was founded in 2022. It employs 11 to 50 people.
Where is Shopnomix based?
Shopnomix is headquartered in New York, United States, in the North America region.
How does Shopnomix make money?
Three revenue lines are on record. Performance-Based Advertising (CPA/CPC) is the primary driver. The others are publisher Monetization Commissions and retail Media and Sponsored Placements.
Who are Shopnomix's main competitors?
Direct peers on record are impact.com, CJ Affiliate (Commission Junction), Awin, PartnerStack, Rakuten Advertising, ShareASale, Skimlinks and Sovrn. Amazon Associates is listed as a broad incumbent. Tune (HasOffers) is listed as an emerging player.
Does Shopnomix have an API?
No public API is recorded for Shopnomix.
What industry is Shopnomix in?
Shopnomix's product category is Performance Marketing Technology. Its primary akta.pro industry code is MPAAAAAH, Shopper/Commerce Creative Agencies (Retail & Marketplace Creative), with a secondary code of BPAMAGAC, Brand Direct-to-Consumer (DTC) Stores & Storefront Platforms. Its NAICS code is 541830.