What Affiliate.com does

Affiliate.com (legally Prophetably, Inc.) is a New York-based data and technology platform operating in affiliate commerce since 2008. The company aggregates product and promotion data from 30+ affiliate networks and 180+ network endpoints, normalizes it across 20,000+ merchant programs, and exposes a unified dataset of more than 1 billion products through RESTful APIs and a self-serve web application. Its core technology stack centers on a normalized commerce dataset with 30+ searchable meta fields (including ASIN/barcode conversion), native NLP for product search, real-time price and stock alerts, and the proprietary NeverDead feature for automatic link replacement when products go out of stock.

The platform serves three primary segments. Publishers (content sites, bloggers, deal/coupon/cashback sites, browser extensions, influencer platforms, and link-in-bio tools) access the dataset via API, embeddable Snippets, a WordPress plugin, or the web app to monetize traffic. Merchants and brands are onboarded at no cost for distribution into the publisher base. Affiliate networks are integrated at no charge to broaden publisher reach and normalize network data. Products include the Product API, OmniSearch, AffiliFeed (bulk FTP/S3 delivery), DealScout (promotions API), ProductPulse (real-time alerts), Conversion Tools (ASIN/barcode/URL), Query Builder (no-code UI), Snippets (embeddable widgets), and a Publisher Hub.

The business model combines tiered monthly subscriptions for the web application (Starter $29/mo, Basic $79/mo, Enterprise $499/mo with usage-based overages), custom-priced API access with rate limits, and a 75/25 commission pass-through arrangement when publishers use Affiliate.com's network relationships (publishers using their own relationships retain 100% of commissions). Merchants and networks are free. Go-to-market is hybrid: self-serve product-led growth via free Query Builder and WordPress plugin for SMB publishers, paired with enterprise sales for large API customers and networks. The company is venture-backed (RiverPark Ventures, 2023), has 11-50 employees, and is led by co-founders Josh Silberstein (previously co-founded Thrasio) and David Shapiro (previously SVP at Thrasio, COO at Propel Media).

Name

Affiliate.com

Legal name

Prophetably, Inc.

Website

https://affiliate.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Affiliate.com is a New York-based data and API platform that aggregates, normalizes, and redistributes product data from 30+ affiliate networks and 20,000+ merchants, serving SMB publishers via self-serve subscriptions and larger customers through programmatic API access.

Ownership category

akta.pro rank

Product category

Affiliate Marketing Data Platform

NAICS

Web Search Portals and All Other Information Services (51929), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Affiliate Marketing & Partner Networks (BPAMALAI)

akta.pro secondary industries

Affiliate Marketing & Partner Program Management (MPAAACAD), Affiliate & Performance Influencer Networks (Track/Pay) (MPACAGAD), Affiliate & Partner Marketing (Performance Partnerships) (BPAFACAE)

Keywords

• Affiliate marketing platform
• Product data API
• Affiliate network aggregation
• Publisher monetization tools
• Commerce data normalization

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Web Application Subscription: Tiered monthly subscription model for web application access with base fee plus per-offer-click charges. Three tiers: Starter ($29/mo), Basic ($79/mo), Enterprise ($499/mo). Additional per-click fees apply after tier-specific thresholds.
2. API Access: Programmatic API access with rate and usage limits determined by subscription level. Usage-based pricing with requests per minute limits and potential usage limits depending on plan.
3. Publisher Commissions (Pass-through): When publishers use Affiliate.com's network relationships, revenue is split 75%-25% with publishers receiving 75%. However, publishers using their own merchant relationships keep 100% of commissions paid directly from networks.
4. Merchants (Free): Merchants are included on the platform at no cost. Merchants must be approved in affiliate programs and have feeds accessible through networks to be discoverable by publishers.
5. Networks (Free): Qualifying affiliate networks are included at no charge. Affiliate.com accesses existing product feed infrastructure without requiring additional integration from networks.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

Affiliate.com is a unified affiliate commerce data and technology platform that ingests product feeds from 180+ affiliate network endpoints, normalizes them into a structured dataset of 1.5+ billion products from 20,000+ merchant programs, and redistributes the data to publishers via RESTful APIs, a self-serve web application, and embeddable widgets. It sells tiered subscriptions (Starter $29/mo, Basic $79/mo, Enterprise $499/mo), usage-based API access, and pass-through publisher commissions to power both AI-driven and traditional affiliate shopping experiences.

Product overview

Affiliate.com is a data and technology platform providing a unified affiliate commerce solution. The platform centers on the Product API (with sub-products OmniSearch, AffiliFeed, DealScout, and ProductPulse) and the Query Builder for API access, alongside the Web Application (Starter/Premium/Enterprise plans) and Snippets for embeddable product displays. Supporting infrastructure includes the Publisher Hub for publishers, a Merchants & Brands Platform for product distribution, and a Networks Platform for affiliate network integration. The platform aggregates data from 30+ affiliate networks, normalizing and indexing over 1 billion products from 15,000+ merchant programs for redistribution to publishers powering AI-powered and traditional shopping experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Product API REST API providing access to over 1.5 billion affiliate offers searchable across 30+ meta fields including name, description, pricing, discounts, product image, and barcode (ISBN/GTIN/UPC/EAN). Built with native NLP and AI capabilities for rapid product search results at scale.
• OmniSearch Single endpoint API for exploring massive merchant databases (including Amazon) alongside the Affiliate.com dataset in a single response, providing broad pricing, deals, and merchant availability insights.
• AffiliFeed Large-scale data file delivery service distributing datasets ranging from millions to hundreds of millions of products via FTP or S3 buckets, with files compressed and distributed periodically (typically daily).
• DealScout Promotions, deal, and coupon API aggregating offers from over 15,000 merchants across 180+ global networks, with normalized data from a growing retailer database.
• ProductPulse Real-time alerts API providing notifications on price changes, sale events, and stock status, with customizable alerts to monitor updates relevant to each user's business.
• Query Builder User-friendly web tool that enables non-engineers to explore Affiliate.com's APIs and craft precise API requests by selecting networks, merchants, and query parameters. Offered in a limited free mode without an API key.
• Snippets Customizable embeddable product display widgets including Price Comparisons, Multi Product Carousels, Single Offers, and Buy Buttons, with full configuration of visualization and styling and built-in NeverDead auto-replacement of out-of-stock links.
• Web Application (Starter, Basic, Enterprise Plans) Web-based platform for searching, publishing, and managing affiliate offers, offered in three tiers: Starter ($29/mo), Basic ($79/mo), and Enterprise ($499/mo), with increasing offer clicks, team seats, and features such as advanced link editing, price comparison charts, and white-glove account management.
• Publisher Hub Login-protected web portal for publishers to access and configure Affiliate.com tools, view performance and billing reports, and search for participating affiliate networks and merchants.
• Merchants & Brands Platform Free platform for merchants and brands to gain visibility among publishers, connecting their products to publishers for increased visibility, stronger publisher performance, and new distribution channels without new technology integration.
• Networks Platform Platform for affiliate networks to broaden publisher connections and expand merchant visibility; qualifying networks are included at no charge and can expose their merchants to thousands of publishers through Affiliate.com's unified API platform.
• WordPress Plugin WordPress marketplace plugin enabling users to embed Affiliate.com Snippets directly into WordPress content for affiliate monetization.

Quantifiable outcome

• Save 70% on per-offer-click costs with Basic Plan vs Starter Plan
• +3 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature10 records

Partnerships

34 partnerships are on record, tiered core and advisory.

• ImpactcoreTechnology or IntegrationImpact is one of over 30 affiliate networks integrated with Affiliate.com. Data is ingested from Impact's product feeds and exposed through the unified API platform for publisher discovery and monetization.
• CJ AffiliatecoreTechnology or IntegrationCJ Affiliate (CJ) is a major affiliate network integrated with Affiliate.com for product data ingestion and normalization. Publishers can access CJ merchant products through the platform.
• AWINcoreTechnology or IntegrationAWIN is one of the affiliate networks from which Affiliate.com ingests product data, normalizing merchant offers for unified publisher access.
• Rakuten AdvertisingcoreTechnology or IntegrationRakuten Advertising is integrated with Affiliate.com, enabling publishers to discover and monetize Rakuten merchant products through the unified platform.
• PartnerizecoreTechnology or IntegrationPartnerize is one of the affiliate networks integrated with Affiliate.com for data ingestion and redistribution to publisher customers.
• WebgainscoreTechnology or IntegrationWebgains affiliate network is integrated with Affiliate.com platform for product data ingestion and publisher access.
• FlexOfferscoreTechnology or IntegrationFlexOffers is integrated with Affiliate.com for affiliate product data access through the unified platform.
• TradeDoublercoreTechnology or IntegrationTradeDoubler affiliate network is part of the Affiliate.com integration ecosystem for product data sharing.
• Amazon AssociatescoreTechnology or IntegrationAmazon Associates program products are accessible through Affiliate.com's OmniSearch endpoint, allowing publishers to include Amazon alongside 20,000+ other merchants.
• AdmitadcoreTechnology or IntegrationAdmitad affiliate network is integrated with Affiliate.com platform for product data ingestion.
• Ascend (PartnerCentric)coreTechnology or IntegrationAscend (formerly PartnerCentric) affiliate network is integrated with Affiliate.com for data access.
• LinkConnectorcoreTechnology or IntegrationLinkConnector affiliate network is part of the Affiliate.com network integration ecosystem.
• Avelon NetworkcoreTechnology or IntegrationAvelon Network is integrated with Affiliate.com for affiliate product data sharing.
• 2PerformantcoreTechnology or Integration2Performant affiliate network is integrated with Affiliate.com platform.
• Commission FactorycoreTechnology or IntegrationCommission Factory affiliate network is part of the Affiliate.com integration ecosystem.
• EffinitycoreTechnology or IntegrationEffinity affiliate network is integrated with Affiliate.com for product data ingestion.
• BelbooncoreTechnology or IntegrationBelboon affiliate network is integrated with Affiliate.com platform.
• DaisyconcoreTechnology or IntegrationDaisycon affiliate network is part of the Affiliate.com network integrations.
• AdtractioncoreTechnology or IntegrationAdtraction affiliate network is integrated with Affiliate.com platform.
• GoAffProcoreTechnology or IntegrationGoAffPro affiliate network is integrated with Affiliate.com for data access.
• Partner AdscoreTechnology or IntegrationPartner Ads affiliate network is integrated with Affiliate.com.
• ProfitsharecoreTechnology or IntegrationProfitshare affiliate network is part of the Affiliate.com integration ecosystem.
• AddRevenuecoreTechnology or IntegrationAddRevenue affiliate network is integrated with Affiliate.com platform.
• TradetrackercoreTechnology or IntegrationTradetracker affiliate network is integrated with Affiliate.com.
• The Affiliate GatewaycoreTechnology or IntegrationThe Affiliate Gateway network is integrated with Affiliate.com for data ingestion.
• AdCellcoreTechnology or IntegrationAdCell affiliate network is integrated with Affiliate.com platform.
• ShopellocoreTechnology or IntegrationShopello affiliate network is part of Affiliate.com's integration ecosystem.
• TimeOnecoreTechnology or IntegrationTimeOne affiliate network is integrated with Affiliate.com.
• AvantLinkcoreTechnology or IntegrationAvantLink affiliate network is integrated with Affiliate.com platform.
• PartnerBoostcoreTechnology or IntegrationPartnerBoost affiliate network is integrated with Affiliate.com.
• Bol.comcoreTechnology or IntegrationBol.com affiliate program is integrated with Affiliate.com for product data access.
• PaidonResultscoreTechnology or IntegrationPaidonResults affiliate network is integrated with Affiliate.com.
• Robert Glazer (Acceleration Partners)advisoryStrategic or Co-development PartnerRobert Glazer, Founder and Chairman of Acceleration Partners (global partner marketing agency), serves on Affiliate.com's Advisory Board. He is a serial entrepreneur, bestselling author, and keynote speaker with passion for helping organizations build capacity.
• Ewen Finser (Venture4th Media)advisoryStrategic or Co-development PartnerEwen Finser, founder of Venture4th Media with 140+ content affiliate sites and NicheMediaPublishing.com, serves on Affiliate.com's Advisory Board. He bootstrapped a digital portfolio with over $3 million in asset value from a $1,000 investment.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• AWIN: AWIN is a major global affiliate network with a large merchant and publisher base; it provides both direct affiliate program infrastructure and its own publisher tools, making it an indirect competitor to Affiliate.com's aggregator model.
• Impact: Impact is one of the largest affiliate and partnership management platforms and is also a data source ingested by Affiliate.com. It competes indirectly as an end-to-end affiliate platform with its own discovery, tracking, and AI tools for publishers.
• Partnerize: Partnerize is an enterprise affiliate and partner marketing platform with proprietary tracking, AI-driven optimization, and publisher tools — an incumbent alternative to Affiliate.com's aggregator + API approach for large publishers.
• Rakuten Advertising: Rakuten Advertising operates one of the largest affiliate networks globally and competes with Affiliate.com on publisher tools, data, and affiliate program management for enterprise brands.
• CJ Affiliate: CJ Affiliate (formerly Commission Junction) is a global affiliate network and a data source integrated with Affiliate.com. As an incumbent network with its own publisher tooling, it is a broad competitor for affiliate program management.

Direct peers

• Datafeedr: Datafeedr is a product data API and search platform aggregating affiliate feeds from multiple networks, historically a close competitor to Affiliate.com; notably, Affiliate.com team member Stefan Everaet co-founded Datafeedr, evidencing direct domain overlap.
• Skimlinks: Skimlinks is a commerce-content monetization platform that normalizes affiliate links and product data across thousands of merchants for publishers, with a similar 'one integration, many networks' value proposition to Affiliate.com's Product API and web app.
• Sovrn (VigLink): Sovrn's VigLink unit automatically monetizes publisher links by converting them into affiliate links and provides aggregated product/deal data — a direct comparison to Affiliate.com's automated link management and aggregated catalog offering.

Emerging players

• PartnerStack: PartnerStack is a partner relationship management platform for B2B SaaS affiliate and referral programs with similar API-driven program management; comparable in serving affiliate program operators and publishers with structured tooling, though focused more on SaaS programs than e-commerce.

Regional players

• Admitad: Admitad is a global affiliate network with strong presence in EMEA/CIS/APAC that is also integrated into Affiliate.com as a data source. It operates its own publisher tools and competes with Affiliate.com in international markets where it has deeper local merchant relationships.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Affiliate.com