What The Esports Club does

The Esports Club, operated by Basik Marketing Private Limited, is a Bengaluru-headquartered esports platform that organizes and manages competitive gaming tournaments and events across India. Its core offering is a web-based tournament management platform supporting 19+ game titles including Valorant, Tekken 8, EA FC25, Counter-Strike 2, BGMI, and PUBG, with documented scale of 934+ tournaments and 335+ events. The technology stack includes registration, bracket management, live match tracking, and a distinctive player auction system where captains draft rosters using Spartan Coins, complemented by iOS and Android mobile applications.

The company extends its platform through the TEC Spartans program, a campus ambassador network of 1,000+ student ambassadors across 557 colleges in 40 Indian cities, which serves as both a grassroots marketing channel and a brand activation workforce. The Spartans program runs as a sub-brand with dedicated mobile apps enabling campaign discovery, task management, and peer communication. Revenue is generated primarily through brand sponsorships and partnership fees from a core roster of technology OEMs (Dell, Intel, Alienware, Lenovo), e-commerce (Amazon), and consumer brands (Monster Energy), supplemented by tournament participation economics. The GTM motion is event-driven and community-led, with on-campus tournaments (e.g., Dell Campus Quest), flagship competitions (Spartans Cup, Intel Gamer Days x Lenovo), and store takeovers (Alienware Gaming Saturdays) anchoring brand activation. The company was founded in 2019, raised $3M in January 2023, and is led by co-founders Ishaan Arya (Co Founder and Head of Business Development) and Vamsi Krishna (founder).

Name

The Esports Club

Legal name

Basik Marketing Private Limited

Website

https://theesports.club

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

11–50 employees

Short description

The Esports Club is a Bengaluru-based esports platform that organizes 934+ tournaments and 335+ events across India, powering campus esports through the 1,000+-member TEC Spartans ambassador network across 557 colleges, and monetizing via brand sponsorships from Dell, Intel, Amazon, Lenovo, Alienware, and Monster Energy.

Ownership category

akta.pro rank

Product category

Esports Event Management & Brand Activation

NAICS

Spectator Sports (71121)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Collegiate/Scholastic Esports Programs & Leagues (MPAFADAK)

akta.pro secondary industries

Collegiate Esports Leagues & Tournaments (MPAKANAG), Esports & Competitive Gaming Programs (EDALAIAO), Esports Platforms & Competitive Gaming Networks (BPAMAKAH)

Keywords

• Esports tournament platform
• Campus gaming events
• Brand activation services
• Gaming community management
• Student ambassador programs

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Brand Sponsorships & Partnerships: The company generates revenue through branded tournament and event sponsorships. Partners like Dell, Amazon, Intel, Lenovo, Alienware, and Monster Energy sponsor campus events, with events like Dell Campus Quest featuring prize pools of ₹50,000 in Amazon vouchers.
2. Tournament Entry Fees: Revenue generated from tournament participation, with prize pools funded through sponsor partnerships and brand activations.
3. Campus Activation Services: Brand activation services through the TEC Spartans program, where student ambassadors run campaigns for brands like Amazon, Intel, and Lenovo on college campuses.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

The Esports Club operates a collegiate esports platform that organizes and manages competitive gaming tournaments and on-campus events across multiple game titles (Valorant, Tekken 8, EA FC25, BGMI, Counter-Strike 2, etc.) for Indian university students. The company runs the TEC Spartans campus ambassador program with 1,000+ student ambassadors across 557 colleges, delivering brand activation services to partners such as Dell, Intel, Lenovo, Alienware, Amazon, and Monster Energy through sponsored tournaments, LAN parties, and experiential marketing events.

Product overview

The Esports Club operates as a unified esports platform combining tournament management, event organization, and a campus ambassador program. The core platform facilitates competitive gaming across 19+ game titles through 934+ tournaments and 335+ events. The TEC Spartans Program extends the platform through a mobile application, enabling student ambassadors to manage campaigns, track rewards, and coordinate campus gaming activities across 557 colleges in India.

Differentiator

Problem solved

Functional benefit

Brands

• TEC Spartans: A campus ambassador program that empowers students passionate about esports and gaming to become ambassadors of gaming culture on their campuses. Spartans gain hands-on experience in event management, content creation, and networking while shaping the future of esports.

Products and services

• The Esports Club Tournament & Event Platform
• TEC Spartans Campus Ambassador Program
• TEC Spartans Mobile App
• Spartans Cup Tournament Series

Quantifiable outcome

• 934+ tournaments and 335+ events organized on the platform
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core.

• DellcoreGTM or Marketing PartnerDell sponsors the Dell Campus Quest program, a series of esports tournaments at universities across India. The partnership features Intel laptops for demos and product experiences, with Dell branding on campus events. Prize pools include Amazon vouchers worth ₹50,000 per event.
• AmazoncoreGTM or Marketing PartnerAmazon partners with TEC for the Amazon Gaming Fest – Back to College initiative, featuring Intel laptop demos and product experiences across 10 colleges in 3 cities. Amazon provides gift cards and exclusive offers for students participating in campus events.
• Monster EnergycoreGTM or Marketing PartnerMonster Energy powers the TEC LAN Party events featuring high-energy BGMI LAN parties across 4 cities, providing brand activation opportunities at campus esports events.
• AlienwarecoreGTM or Marketing PartnerAlienware sponsors Alienware Gaming Saturdays, featuring weekly store takeovers with esports tournaments, AI creativity contests, and meet & greets led by TEC Spartans ambassadors.
• IntelcoreGTM or Marketing PartnerIntel partners with TEC for Intel Gamer Days, featuring Valorant tournaments with qualifiers, showcases, and a ₹2 lakh LAN grand finale. Intel also provides product experiences at campus activations.
• LenovocoreGTM or Marketing PartnerLenovo co-sponsors the Intel Gamer Days x Lenovo 2024 event, featuring Valorant tournaments with campus qualifiers leading to grand finals with ₹2 lakh prize pool.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• DreamHack: Global esports festival and LAN event operator. Comparable as a brand-sponsored esports event business, though at much larger scale and primarily LAN-based versus TEC's campus-based model.
• Mobile Premier League (MPL): India-based mobile gaming and esports tournament platform with massive user base. Comparable as a competitor for Indian mobile esports tournament participation and brand sponsorship dollars.
• Nazara Technologies: Listed Indian gaming and esports holding company with significant NODWIN stake and broader sports media portfolio. Comparable as the dominant Indian-listed esports parent ecosystem that TEC competes within for sponsors and audience.
• ESL FACEIT Group: Global esports tournament and competitive platform operator (owned by Saudi PIF via Savvy Games Group). Relevant as the global benchmark for tournament platform economics and brand-funded event production.

Direct peers

• NODWIN Gaming: India-headquartered esports tournament organizer and event operator. Most directly comparable peer given overlapping Indian esports tournament operations and brand-funded event model.
• GamerJi: India-based esports tournament platform supporting mobile titles and grassroots competitions. Closely comparable on platform-based tournament organization and Indian mobile-gaming audience.
• Upthrust Esports: Indian esports tournament organizer focused on college and community-level competitive gaming events. Comparable target market (student/grassroots gamers) and tournament-driven revenue model.

Emerging players

• Loco: India-based esports streaming and tournament platform. Comparable as an Indian esports platform competing for the same gamer and brand activation budgets, though with a streaming-first rather than campus-first angle.
• Tournafest: India-focused grassroots esports tournament organizer. Comparable target segment (grassroots / campus Indian gamers) and tournament-driven sponsorship model, though at earlier scale.

Regional players

• PlayVS: US-focused scholastic and collegiate esports league operator. Comparable collegiate-targeted tournament and league structure, but operates primarily in North America rather than India.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/TheEsportsClub1
• YouTubeyoutube.com/c/TheEsportsClub/videos
• Facebookfacebook.com/theesportsclub.TEC
• LinkedInlinkedin.com/company/theesportsclub
• Instagraminstagram.com/tecspartans

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Esports Club