Ingenio

What Ingenio does

Ingenio, LLC is a San Francisco-headquartered, privately-held marketplace and media platform operating the world's largest portfolio of consumer brands in the spiritual and wellness category. Founded in 1999 (originally as Keen.com), the company was acquired by AT&T in 2007 and has been owned by private equity firm Alpine Investors since 2013. Ingenio's core offering is a two-sided marketplace that connects individual consumers seeking spiritual, emotional, and life guidance with a global network of independent advisors delivering services via web, mobile, video, chat, and voice channels. Underneath the consumer-facing brands sits a centralized Ingenio Platform providing shared technology infrastructure, payments, and trust-and-safety operations.

The company generates revenue primarily through marketplace commissions on transactions between consumers and advisors, supplemented by premium subscriptions and brand-level monetization across 20+ owned brands spanning marketplace (Keen, Kasamba, Purple Garden, Questico, TheCircle.com, Psíquicos), media (Horoscope.com, Astrology.com, Sunsigns.com, astro.de, Horóscopo.com, Horoskop.de), mobile apps (Purple Ocean, Purple Tides, Simple Habit, fortunica, ZodiacPsychics.com, TheraPeer), and a German-language TV channel (AstroTV). The portfolio was built through a sustained buy-and-build strategy under Alpine Investors, with major acquisitions in 2015 (Horoscope.com Inc. media brands), 2020 (Barges marketplace brands including Purple Garden/Ocean), 2022 (adviqo Group's 19 European brands), and 2023 (Kasamba from LivePerson; Simple Habit). Operations span 9 office locations across North America, EMEA, Israel, India, and Eastern Europe, serving consumers in 6+ languages. Recent product investment has centered on generative AI content tools, exemplified by the 2024 launch of "Veda" on Horoscope.com, which won a Digiday Media Award.

Name

Ingenio

Legal name

Ingenio, LLC

Website

https://ingenio.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

251–500 employees

Short description

Ingenio operates the world's largest portfolio of consumer brands in the spiritual and wellness category, running a global two-sided marketplace and media platform that connects individual consumers with independent advisors via web, mobile, video, chat, and voice across 20+ brands.

Ownership category

akta.pro rank

Product category

Spiritual Wellness Online Marketplace

NAICS

Web Search Portals and All Other Information Services (51929), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Metaverse & Social Virtual Worlds (BPAMAKAF)

akta.pro secondary industry

Enterprise Social & Intranet Platforms (BPAMAMAJ)

Keywords

• Spiritual wellness marketplace
• Psychic reading platform
• Online astrology content
• Marketplace life coaching
• Meditation mobile app

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Marketplace Commission: Platform connects spiritual advisors with customers seeking guidance, taking a commission on transactions between advisors and clients
2. Premium Brand Subscriptions: Various brands under the portfolio offer premium services and subscriptions for enhanced spiritual guidance experiences

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ingenio operates a knowledge-commerce marketplace platform that connects individual consumers seeking spiritual, emotional, and wellness guidance with a global community of vetted advisors across multiple modalities (psychic readings, tarot, astrology, life coaching, mediumship). The company delivers these services through 20+ owned-and-operated brands spanning web platforms, mobile apps, and telephony channels, supported by proprietary technology and a generative AI capability for content production.

Product overview

Ingenio operates as a multi-brand platform architecture consisting of a core platform and 20+ acquired brands. The core Ingenio Platform serves as the central anchoring technology infrastructure supporting a global community of advisors in spiritual and wellness practices. The portfolio includes marketplace brands (Keen, Kasamba, Purple Garden, Questico) connecting users with spiritual advisors via video, chat, phone; media brands (Horoscope.com, Astrology.com) providing astrological content; and mobile apps (Simple Habit for meditation, Purple Ocean, Purple Tides for readings). Brands operate across multiple languages (English, German, Spanish, French) and markets (US, Europe, Latin America).

Differentiator

Problem solved

Functional benefit

Brands

• Keen: #1 spiritual and emotional advice platform providing access to the world's largest network of premium spiritual advisors
• Kasamba
• Purple Garden
• Simple Habit
• Horoscope.com
• Astrology.com
• AstroTV
• Purple Ocean
• Questico

Products and services

• Keen #1 spiritual and emotional advice platform providing access to the world's largest network of premium spiritual advisors across readings on love, career, and life questions.
• Kasamba Online psychic readings platform where psychics have guided over 3 million people on love, happiness, career success, and self-empowerment.
• Purple Garden Premium mobile and web platform for live psychic readings via video, chat, and voice calls.
• Simple Habit 5-minute meditation and mindfulness app designed for busy people to reduce stress and improve wellbeing.
• Horoscope.com The most visited site on the web for free astrological, esoteric, and zodiac-sign-oriented lifestyle content; uses the proprietary Veda generative AI for content production.
• Astrology.com The world's reference point for gaining personal, love, relationship, and career insights through astrology.
• Kang The #1 French site connecting clients with freelancers and expert advisors on topics including graphics, animation, law, translation, life coaching, astrology, and spiritual services.
• Questico The #1 German-language destination for spiritual wellness and life coaching services, offering phone- and chat-based advice via web or app.
• AstroTV The only German TV channel focused on spiritual counseling, broadcasting live from Berlin 23 hours per day since 2004.
• Purple Ocean Leading mobile app for spiritual advice from experienced psychics offering affordable video readings on relationships, career, and life questions.
• TheCircle.com The U.K.'s top spiritual counseling marketplace focused on astrology, love and partnership advice, tarot card reading, clairvoyance, and fortune telling.
• Psíquicos Leading Spanish-language destination connecting users via phone or chat with premiere psychics across Latin America and Spain via web and app.
• Viversum German market leader in spiritual guidance using tarot card reading, clairvoyance, and fortune-telling via phone or chat.
• BitWine Platform offering customers a wide selection of advisors for live web-based chat sessions about love, relationships, spiritual guidance, and tarot readings.
• Purple Tides Psychic readings app where users submit questions about love, career, or life and receive answers from multiple advisors at an affordable price.
• Horóscopo.com Spanish-language platform providing astrological and zodiac-related content and guidance to Latin American and Spanish consumers.
• Sunsigns.com Platform delivering expertise on zodiac signs with horoscope selections covering love, career, and lifestyle content.
• LiveAdvice Premium network of independent advisors who are trusted subject-matter experts in life-coaching, relationship coaching, and career advice.
• TheraPeer App facilitating live online peer-to-peer counseling and emotional support sessions on relationships, physical and mental health, and spiritual wellness.
• astro.de B2B horoscope content and content delivery services for print, mobile media, and online customers.
• Ingenio Platform The world's largest media and marketplace platform supporting thought-leaders in spiritual and wellness practices; the central anchoring platform providing technological innovation to Ingenio's affiliated brands.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Nebula: Digital spiritual wellness platform offering astrology, tarot, and human guidance via a subscription model. Direct product overlap with Ingenio's media (Horoscope.com, Astrology.com) and marketplace brands (Keen, Kasamba), targeting the same consumer with a mobile-first product.
• Insight Timer: Largest free meditation and wellness app with marketplace dynamics for teachers and content creators. Comparable marketplace model (creator-to-consumer) and adjacent to Ingenio's wellness and mindfulness offerings.

Broad incumbents

• BetterHelp: Largest online therapy marketplace connecting licensed therapists with consumers via subscription. Adjacent to Ingenio's emotional-guidance and life-coaching categories and represents the regulated/clinical end of the same broader consumer wellness spend.
• Calm: Large-scale consumer wellness and meditation app with broad content categories. While broader than Ingenio, Calm is an increasingly relevant competitor to Simple Habit and a benchmark for digital wellness subscription economics.
• Headspace: Global mental wellness and meditation platform with a subscription model and B2B employer channel. Comparable to Ingenio's Simple Habit offering and increasingly overlapping with the broader wellness category Ingenio plays in.
• Talkspace: Online therapy marketplace and B2B mental-health benefits platform. Comparable in marketplace mechanics (provider-to-consumer) and adjacent in the consumer 'seeking guidance and emotional support' segment Ingenio serves.

Direct peers

• Psychic Source: One of the longest-running online psychic and spiritual advisor marketplaces in the US, offering phone and chat readings. Directly comparable as a two-sided marketplace platform connecting consumers with vetted spiritual advisors and competing for both supply (advisors) and demand (callers).
• California Psychics: US-based psychic marketplace offering phone, chat, and video readings with a screened advisor network. Closely overlaps Ingenio's core marketplace model (Keen, Kasamba, Purple Garden) in product, customer, and revenue model.
• MysticSense: Online psychic reading marketplace offering chat, phone, and video sessions with a vetted advisor pool. Direct competitor in the same two-sided marketplace category as Ingenio's portfolio of brands, with similar revenue mechanics.
• Oranum: International psychic and spiritual advisor marketplace specializing in live video readings. Comparable to Ingenio's Purple Garden and Purple Ocean brands in modality (video-first) and overlapping customer base across Europe and the Americas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ingenio
• Facebookfacebook.com/406793532776010

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries13 records

Funding overview

Funding rounds3 records

Investors12 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ingenio