Mend

What Mend does

Mend, operating through its legal entity MEDAID, S.A.P.I. de C.V., is a Mexican healthcare fintech founded in 2022 and headquartered in Mexico City. The company runs a two-sided digital marketplace that connects individual patients seeking medical procedures with a network of certified doctors and hospitals across Mexico, spanning at least ten specialties including plastic surgery, bariatric surgery, orthopedics, ophthalmology, ENT, dental, oncology, and assisted reproduction. The platform is accessible via web (mend.com.mx) and native iOS and Android apps, with credit applications completed in under ten minutes through a Typeform-driven digital flow followed by advisor-led approval.

The company's core product is Mend Pay, an installment financing product that allows patients to pay for medical procedures in fixed monthly payments without requiring a credit card. Mend monetizes through a transaction-based take-rate model, charging a 2.5% monthly commission that translates into total commissions of 15% (6-month term), 30% (12-month), 45% (18-month), and 60% (24-month), plus a 2% commission on patients referred or generated by participating doctors. Procedure ticket sizes range from consultations at $800-$1,500 MXN to surgeries such as knee prosthesis ($124,679 MXN), gastric sleeve ($91,433 MXN), breast augmentation ($79,834 MXN), and LASIK ($25,000-$45,000 MXN).

Mend serves two customer segments: individual Mexican patients who lack the liquid funds or credit-card access to pay for procedures upfront, and certified healthcare providers (doctors, clinics, and hospitals) who join the platform to capture patients who would otherwise defer care due to affordability. Distribution partners include Hospital Angeles (330+ specialists on the platform), Hospital Mac (133+), Star Médica (128+), Hospital San Angel Inn (54+), Hospital Puerta de Hierro (44+), and Hospital ABC (24+). The company has cumulatively financed more than 25,000 patients across cities including CDMX, Guadalajara, Monterrey, Tijuana, Morelia, Querétaro, Puebla, Zacatecas, and Ciudad Juárez, supported by ~$3.15M in total disclosed funding across a 2022 seed (CAPEM, Magma Partners) and a 2024 round led by Addem Capital.

Name

Mend

Legal name

MEDAID, S.A.P.I. de C.V.

Website

https://mend.com.mx

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Mend is a Mexican healthcare fintech that operates Mend Pay, a digital installment financing product enabling patients to pay for medical procedures in monthly payments without a credit card, connecting them to a nationwide network of certified doctors and hospitals.

Ownership category

akta.pro rank

Product category

Healthcare Lending / Medical Procedure Financing

NAICS

Offices of Physicians (6211)

SIC

Hospital & Medical Service Plans (6324)

akta.pro primary industry

Contractor / Freelancer Payments (FSAMAKAC)

Keywords

• Medical procedure financing
• Healthcare installment loans
• Patient payment plans
• Medical credit platform
• Healthcare fintech Mexico

Headquarters

HQ city

Mexico City

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Financing Commissions: Mend charges a monthly commission of 2.5% for deferred payment plans. Total commissions vary by loan term: 6 months (15%), 12 months (30%), 18 months (45%), 24 months (60%). The company also charges doctors a 2% commission when they reference or generate patients.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Mend operates a digital financing platform that enables Mexican patients to pay for medical procedures in monthly installments without requiring a credit card. The company connects patients with a network of certified doctors, clinics, and hospitals across Mexico spanning specialties such as plastic surgery, bariatric surgery, orthopedics, ophthalmology, and dentistry. Its primary product, Mend Pay, processes installment plans of 6, 12, 18, or 24 months, with Mend earning a 2.5% monthly commission and doctors paying a 2% commission when they refer or generate patients.

Product overview

Mend is a Mexican medical financing platform that enables patients to pay for medical procedures in monthly installments. The core product is Mend Pay, which connects patients with certified doctors and hospitals across Mexico. The platform supports various medical specialties including plastic surgery, bariatric surgery, orthopedics, ophthalmology, and more, allowing patients to access credit for procedures ranging from consultations to major surgeries.

Differentiator

Problem solved

Functional benefit

Brands

• Mend Pay: Installment payment plan product for medical procedures, allowing patients to pay for surgeries in monthly installments without requiring a credit card.

Products and services

• Mend Pay Mend Pay is a medical procedure financing service that lets Mexican patients pay for surgeries, specialist consultations, and treatments in fixed monthly installments of 6, 12, 18, or 24 months without requiring a credit card. It is targeted at individual patients who lack liquid funds or credit card access and is offered in partnership with a national network of certified doctors, clinics, and hospitals across Mexico.

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered minor.

• Hospital Puerta de HierrominorChannel Partner/ Reseller/ DistributorMajor hospital network in Mexico offering Mend Pay as payment option for patients. Part of the hospital network on the platform with 44+ specialists listed.
• Hospital AngelesminorChannel Partner/ Reseller/ DistributorLarge hospital network in Mexico with 330+ specialists on the Mend platform, offering financing options for various medical procedures.
• Hospital MacminorChannel Partner/ Reseller/ DistributorHospital network with 133+ specialists available through the Mend platform for patient financing.
• Hospital ABCminorChannel Partner/ Reseller/ DistributorPremium hospital network with 24 specialists listed on the Mend platform.
• Hospital San Angel InnminorChannel Partner/ Reseller/ DistributorHospital network with 54 specialists available for Mend Pay financing options.
• Star MédicaminorChannel Partner/ Reseller/ DistributorHospital network with 128 specialists on the Mend platform offering medical procedure financing.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Kueski: Mexico-based BNPL and consumer lending platform serving underbanked consumers. Highly comparable to Mend in target customer (underbanked Mexicans), digital application flow, and recurring transaction-based revenue model.
• CareCredit: Synchrony Financial's healthcare financing product offering installment plans for medical procedures in the US. Closest functional analogue to Mend Pay — same use case (financing elective and necessary medical procedures at the point of care), similar provider network model.
• PatientFi: US-based healthcare financing platform providing monthly payment plans for elective medical procedures through a network of providers. Direct peer in product, business model, and target procedures (aesthetic, dental, fertility, bariatric).
• Aplazo: Mexican BNPL platform offering interest-free installment payments to consumers. Comparable in customer segment (Mexican underbanked), digital onboarding, and transaction-fee revenue model, though broader in use cases than medical.
• Stori: Mexico-based credit card fintech focused on underbanked consumers without traditional credit history. Comparable target customer, similar data-advantage underwriting on thin-file borrowers, and overlapping mission of financial inclusion.

Broad incumbents

• Konfío: Largest Mexican SMB lending fintech, offering working capital and credit lines to small businesses. Comparable Mexican fintech lender serving underbanked segments, though SMB-focused rather than consumer medical.
• Nu México: Mexican subsidiary of Nubank offering consumer credit cards, personal loans, and BNPL-style products to underbanked Mexicans. Significant overlap in target customer and product, with far greater scale and capital base.

Emerging players

• Albo: Mexican neobank offering consumer credit products and a payment card. Comparable Mexican fintech with consumer credit exposure, though broader and at an earlier stage of consumer lending than Mend's focused medical niche.
• Provu: Brazilian BNPL and consumer lending fintech focused on underbanked Latin American consumers. Comparable business model and target customer; potential Latin American expansion peer for Mend.

Others

• Higo: Mexican B2B payments and embedded finance fintech. Operates in the same Mexican fintech ecosystem and overlapping capital partners, though focuses on SMB B2B rather than consumer healthcare lending.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/MendMx
• LinkedInlinkedin.com/company/mendmx/about
• Instagraminstagram.com/mend.mx

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds2 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mend