What Knowlarity Communications does

Knowlarity Communications is an India-based cloud telephony and business communication platform founded in 2009, headquartered in Gurugram with operations in India and UAE through its subsidiary Unique Business FZ LLC. The company provides a unified suite of cloud-based voice, video, AI, and messaging solutions targeting 6,000+ customers across 65 countries, spanning enterprise and SMB segments. Its core product portfolio includes a multi-channel Cloud Contact Centre with Virtual Numbers, multi-level IVR, Number Masking, Click-to-Call, Toll-Free Numbers, Automated Outbound Calling with Predictive Dialer, Softphone (WebRTC & MPLS), and a sub-brand called SuperReceptionist for live call tracking. Knowlarity also offers AI-powered capabilities (Speech Analytics, Text-to-Speech, ChatBot/VoiceBot) and messaging services including WhatsApp Business API (as a verified BSP), Promotional SMS, and Transactional SMS.

The platform operates on a hybrid revenue model combining subscription (monthly pre-paid and post-paid plans with 30-day termination notice) and usage-based pricing (pay-as-you-go on call volume, SMS, and API usage), with AI features offered as premium add-ons. Go-to-market is multi-channel: direct enterprise sales, inside sales via dedicated phone lines (1800-1020-340 for sales, 1800-419-0333 for support), a self-serve free trial motion for SMBs/startups, and a partner program including ISV, channel, and affiliate resellers. Strategic integrations include Google Verified Calls, Truecaller, Microsoft Dynamics CRM, and 500+ other software integrations.

Knowlarity was acquired by Gupshup, a global conversational engagement platform, in February 2022. Prior backers included Peak XV Partners (formerly Sequoia Capital India), Mayfield Fund, Delta Partners Capital, BlackSoil, and Trifecta Capital, with cumulative disclosed funding of approximately $42.5M across four rounds since 2011. Leadership is headed by CEO Yatish Mehrotra, with Gaurav Sawhney as CFO, Jaideep Kumar as CSO, Sumit Punchhi as CMO, Puru Govind as CPO, and additional VPs overseeing strategic accounts, product, and engineering.

Name

Knowlarity Communications

Legal name

Knowlarity Communications Private Limited

Website

https://knowlarity.com

Company type

Private

Founded year

2009

Operating status

Acquired

Headcount range

251–500 employees

Short description

Knowlarity Communications is an India-based cloud telephony platform providing voice, video, AI, and messaging solutions to 6,000+ enterprise and SMB customers across 65 countries, offering contact center, IVR, virtual numbers, and WhatsApp Business API capabilities.

Ownership category

akta.pro rank

Product category

Cloud Communications Platform

NAICS

Telecommunications (517), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), All Other Telecommunications (517810), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Telephone Communications (No Radiotelephone) (4813), Services-Telephone Interconnect Systems (7385), Services-Prepackaged Software (7372)

akta.pro primary industry

Cloud PBX & Hosted Telephony (HDAIAHAB)

akta.pro secondary industries

Numbering, DID, Porting & Carrier-of-Record Services (HDAIAHAK), WebRTC & In-Browser Voice/Video (HDAIAHAH), Automatic Speech Recognition (ASR) (HDAAAFAA), Video Conferencing & Meetings (HDAIAHAI)

Keywords

• Cloud telephony services
• Cloud contact center
• Business communication platform
• Virtual phone numbers
• AI voice solutions

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Cloud Telephony & Communication Platform Subscription: Subscription-based revenue from cloud-based voice, video, and AI communication solutions including virtual numbers, IVR, toll-free numbers, and contact center solutions. Operates on both pre-paid and post-paid billing models with monthly and annual plans.
2. Usage-Based Telephony Charges: Usage charges billed on actual call volume, SMS, and API usage on a pay-as-you-go basis, particularly for automated outbound calling, predictive dialer, and missed call services.
3. WhatsApp Business API & Messaging Services: Revenue from WhatsApp Business API BSP services, promotional and transactional SMS, enabling businesses to streamline customer communication on messaging channels.
4. AI-Powered Add-on Solutions: Additional revenue from AI-enabled solutions including Speech Analytics, VoiceBot/ChatBot, and Text to Speech offered as premium add-ons to core communication packages.
5. Pre-paid and Post-paid Plans: Pre-paid plans allow renewal within 1-2 months after expiry with number retention; Post-paid plans operate on monthly billing cycles with 30-day termination notice. Post-paid usage charges are billed at month-end.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels10 records

Core offering

Knowlarity Communications provides a cloud-based business communication platform that enables enterprises and SMBs to engage customers across voice, video, AI, and messaging channels. Its core offerings include a multi-channel Cloud Contact Center, Virtual Numbers, IVR, Number Masking, Click-to-Call, Auto/Predictive Dialer, WhatsApp Business API integration, Speech Analytics, Text-to-Speech, and ChatBot/VoiceBot solutions, delivered without additional on-premise infrastructure.

Product overview

Knowlarity Communications is a cloud-based business communication platform providing a unified suite of cloud telephony, AI-powered voice solutions, and messaging services. The core platform consists of a Multi-channel Cloud Contact Centre with integrated Virtual Numbers and IVR, supplemented by AI capabilities including Speech Analytics, Text to Speech, and ChatBot/VoiceBot. The product portfolio includes voice solutions (Click to Call, Toll-Free Numbers, Auto Dialer, Number Masking, Lead Management), messaging (WhatsApp Business API, SMS), and video conferencing. The platform operates on a pay-as-you-go model targeting both small businesses and enterprises across 65 countries, with 6,000+ customers. Knowlarity was acquired by Gupshup in February 2022.

Differentiator

Problem solved

Functional benefit

Brands

• SuperReceptionist: Virtual receptionist solution with live call tracking, barge/whisper/snoop-in features, and agent availability monitoring.
• SmartIVR

Products and services

• Cloud Contact Centre Multi-channel cloud-based contact center solution for businesses to engage customers across voice, video, and messaging channels with real-time monitoring, analytics, and agent management. Includes Sticky Agent, Predictive Dialer, and Softphone (WebRTC & MPLS) features.
• Virtual Number Business virtual mobile and landline numbers with call forwarding, voicemail, number masking, and CRM integration for tracking marketing campaign performance.
• IVR Solution Interactive Voice Response system with multi-level menu capabilities for automated customer routing, personalized greetings, and multilingual support (Hindi/English).
• Number Masking Privacy protection solution that masks phone numbers during calls between delivery partners, customers, and agents to protect personal contact information.
• Lead Management Telesales and lead management software that collects, tracks, scores, and manages leads with automated lead distribution, real-time analytics, and CRM integration.
• Missed Call Solution Missed call service for lead generation where customers give a missed call and agents call back using Click to Call, capturing contact information without charge to the customer.
• Toll Free Number 1800-series toll-free numbers enabling customers to reach businesses without charge, with IVR routing and call analytics.
• Automated Outbound Calling Automated outbound calling solution with OBD (Outbound Dialer) for interactive campaigns, surveys, and bulk customer outreach.
• Click to Call Click-to-call solution enabling instant call initiation from web browsers or applications with call recording and real-time customer information display via API integration.
• Auto Dialer Predictive dialer that automatically dials multiple leads by predicting agent availability and call answer rates to maximize agent productivity.
• Softphone with WebRTC & MPLS Browser-based softphone solution using WebRTC and MPLS technologies enabling call connectivity with just a laptop and internet connection, featuring network redundancy.
• Truecaller Verified Calling Verified calling solution integrated with Truecaller to display caller identity and business information on recipient devices.
• Google Verified Calling Verified calls solution displaying brand name, logo, call purpose, and verification badge on customer's device before answering, increasing call answer rates up to 3x and protecting against call spoofing and fraud.
• Promotional SMS Bulk promotional SMS service for marketing campaigns and customer outreach.
• Transactional SMS Transactional SMS service for order updates, OTPs, and customer notifications with high delivery rates.
• WhatsApp Business API WhatsApp Business API integration as a BSP (Business Solution Provider) offering IVR Deflection, Conversational ChatBots, and Notifications for enterprise customer engagement on WhatsApp.
• Video Platform Embeddable video communication platform enabling virtual meetings with instant unique meeting links for customer engagement.
• Speech Analytics AI-powered speech analytics solution that monitors, analyzes, and provides insights from customer call recordings for quality assurance, agent productivity, and customer behavior analysis.
• Text to Speech Text-to-Speech solution converting text into natural-sounding voice for IVR systems, announcements, and automated customer interactions.
• ChatBot/VoiceBot AI-powered conversational chatbots and voice bots for automated customer service, lead qualification, and 24/7 support with natural language understanding.
• SuperReceptionist Mobile application and dashboard for live call tracking with Barge, Whisper, and Snooping capabilities, plus agent availability tracking under a single screen using a Call Center plan.

Quantifiable outcome

• 3x increase in call answer rates with Google Verified Calls
• +6 more outcomes

Named customers24 records

Segments13 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability3 records

Feature16 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• GupshupflagshipOEM/ Whitelabel/ Licensing Partner · 2 February 2022Knowlarity was acquired by Gupshup in February 2022, becoming part of the world's leading conversational engagement platform. The acquisition complements Gupshup's messaging suite with AI-powered voice and video communications. Knowlarity's comprehensive product suite, customer traction, and employee base of voice experts enhance Gupshup's leadership position in the conversational engagement space. In 2021, Gupshup became a unicorn with $1.4 billion valuation and raised $340 million from Tiger Global, Fidelity Management and Research Co. LLC and other marquee investors.
• WhatsApp (Meta)coreTechnology or Integration · 23 September 2021Knowlarity became a Business Solution Provider (BSP) for WhatsApp Business API, enabling enterprises to streamline communication for sales and support on WhatsApp. The partnership allows Knowlarity to offer IVR Deflection (moving customer calls to WhatsApp), Conversational ChatBots, and Notification services. Leverages WhatsApp's 2 billion active user base with India as a substantial market.
• GooglecoreTechnology or IntegrationKnowlarity is an authorized partner for Google Verified Calls, enabling businesses to display their brand name, logo, call reason, and a verification badge before customers answer calls. The partnership helps increase call answer rates up to 3x and protects customers from call spoofing and fraud.
• Strategic & Affiliate PartnerscoreChannel Partner/ Reseller/ DistributorKnowlarity maintains a network of strategic and affiliate partners as part of its partner ecosystem, offering cloud communication solutions through multiple distribution channels across industry verticals.
• ISV Partners (Independent Software Vendors)coreTechnology or IntegrationISV partnerships enabling software vendors to integrate Knowlarity's cloud communication APIs and solutions into their own products, expanding the reach of Knowlarity's communication capabilities through embedded distribution.
• CRM PlatformscoreTechnology or IntegrationKnowlarity integrates with all leading CRMs (Salesforce, Microsoft Dynamics, and others) enabling seamless workflow automation between communication tools and customer data management systems. Microsoft Dynamics integration is specifically highlighted through SuperReceptionist plugin.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Plivo: Plivo is a cloud communications platform offering voice, SMS, and WhatsApp APIs with strong presence in India, Southeast Asia, and the US — directly comparable to Knowlarity on programmable voice and messaging for SMB and enterprise developers.
• Exotel: Exotel is India's largest cloud telephony and contact center platform, directly competing with Knowlarity across virtual numbers, IVR, cloud contact center, and WhatsApp Business API for SMB and enterprise customers in India and Southeast Asia.
• Ozonetel: Ozonetel is an India-based cloud contact center and telephony platform offering inbound/outbound voice, IVR, predictive dialer, and WhatsApp Business solutions, directly overlapping with Knowlarity's core enterprise customer base in BFSI, e-commerce, and BPO.
• MyOperator: MyOperator is an India-focused cloud telephony and IVR provider targeting SMBs and enterprises with virtual numbers, cloud call center, and telephony APIs — directly competing with Knowlarity's small business and startup segment.

Broad incumbents

• Twilio: Twilio is the global CPaaS leader providing voice, messaging, video, and email APIs at scale; it competes with Knowlarity on programmable voice, messaging APIs, and WhatsApp BSP services but at far broader global scale and developer ecosystem depth.
• Genesys: Genesys is an enterprise contact-center-as-a-service (CCaaS) leader with cloud, AI, and workforce engagement capabilities — competing with Knowlarity's cloud contact center and AI analytics for large enterprise and BPO customers globally.
• Amazon Connect: Amazon Connect is AWS's cloud contact center offering with AI/ML, omnichannel routing, and pay-per-use pricing — a broad incumbent alternative for enterprises evaluating cloud telephony and contact center solutions at global scale.
• Vonage (Ericsson): Vonage (acquired by Ericsson) provides UCaaS and CPaaS including cloud telephony, contact center, and communications APIs, overlapping with Knowlarity's enterprise voice offerings but as part of a much broader portfolio targeting global enterprises.
• RingCentral: RingCentral is a global UCaaS leader offering cloud PBX, contact center (RingCX), and video; overlaps with Knowlarity's cloud contact center and cloud telephony offerings for enterprise customers but at significantly greater international scale and brand recognition.

Emerging players

• Freshcaller (Freshworks): Freshcaller is the cloud contact center product from India-rooted Freshworks, providing cloud telephony, IVR, and call routing for SMBs and mid-market — competing with Knowlarity's SMB and startup segment with strong CRM-native positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/knowlarity
• YouTubeyoutube.com/user/TheKnowlarity
• Facebookfacebook.com/Knowlarity
• LinkedInlinkedin.com/company/knowlarity-communications
• Instagraminstagram.com/knowlarity

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds4 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Knowlarity Communications