What REC Philly does

REC Philly, LLC is a Philadelphia-based Gen Z and Millennial marketing agency and creative platform operating from a 10,000+ square-foot facility in Center City that combines physical studio infrastructure with a digital creator network. The company was founded in 2014 by David Silver (Co-founder & CEO), with Ryan Eppley serving as COO and William T. Toms as CCO. REC delivers full-service creative agency capabilities — strategy, social media marketing, influencer marketing, event production, photography, videography, and graphic design — to enterprise and mid-market consumer brands seeking cultural relevance with younger audiences. Brand clients and named engagements include Google (IDMA Awards & Creator Day, 1.4M impressions), Comcast ('Because of WiFi' campaign, 14M+ impressions), Live Nation (main stage naming rights at REC Studios), Red Bull, T-Mobile, Cîroc, Cash App, Lyft, Accenture, Urban Outfitters, and the development of Underdog Apparel for NFL player Jason Kelce.

Underlying the agency business is a physical and digital creator ecosystem: a 10,000 sq. ft. facility with two event venues, twelve private content studios (recording, podcast, visual lab, design, movement, editing, collaborative spaces), a stage, bar/kitchen, and co-working areas, accessed through a tiered creator membership ($49/month basic; $99/month with 8 studio credits; $1,000/year with credits plus an onboarding fee of $299). REC claims a network of 200,000+ creators, 1,000+ paying members, and 200M+ cumulative digital impressions across 2,000+ events and campaigns. The company monetizes through (1) project- and retainer-based agency fees from brand clients, (2) recurring subscription membership revenue from creators, and (3) one-time venue rentals for external organizations. Distributed entirely in the Northeast US via direct enterprise outreach and self-serve membership, with no disclosed institutional parent and ~$3.5M in cumulative disclosed funding including a $2.5M round in 2022 and $1M from Southbox in 2019.

Name

REC Philly

Legal name

REC Philly, LLC

Website

https://recphilly.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

REC Philly is a Philadelphia-based Gen Z and Millennial marketing agency that combines a 10,000 sq. ft. creator studio facility with a 200,000+ creator network, serving brand clients across agency services, creator memberships, and event production.

Ownership category

akta.pro rank

Product category

Creative Marketing Agency

NAICS

Advertising Agencies (541810), Motion Picture and Sound Recording Industries (512), Sound Recording Studios (512240)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD)

akta.pro secondary industries

Creator Content Production & Co-Creation Studios (BPAFAHAD), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Gen Z marketing agency
• Creator community platform
• Content studio rentals
• Influencer marketing services
• Brand activation agency

Headquarters

HQ city

Philadelphia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Creative Agency Services: REC earns fees from brands for full-service marketing campaigns including strategy, media services, design, event production, talent booking, influencer partnerships, photography, videography, and graphic design. Revenue is project-based or retainer-based, serving enterprise and mid-market brand clients.
2. Membership Subscriptions: REC generates recurring subscription revenue from creator memberships. Plans include $99/month or $1,000/year for the primary tier with 8 monthly studio credits, plus a lower-cost $49/month tier with no credits. Onboarding fee of $299. Credits roll over monthly for active members.
3. Venue Rentals: REC rents its physical studios and event venues (two-part entertainment venue in Center City Philadelphia) to brands and organizations for parties, pop-ups, private sessions, workshops, and corporate events. Member discounts available.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

REC Philly operates as a full-service Gen Z and Millennial marketing agency that pairs campaign execution with a 10,000+ sq. ft. multimedia creative facility (REC Studios) and a network of more than 200,000 creators. Brand clients pay for strategy, social/influencer marketing, photography, videography, graphic design, and event production services, while creators access the studios through a paid membership that includes studio credits, co-working, and community tools. REC also runs the Creative Capital Program (workforce development with JPMorgan Chase Foundation support), The Resource newsletter, and offers venue rentals at REC Studios.

Product overview

REC Philly is a premiere Gen Z and Millennial marketing agency and creative platform based in Philadelphia, operating as a unified offering of agency services plus a physical creative facility. The core offering combines Full-Service Advertising & Creative, Social Media Marketing, Influencer Marketing, Photography, Videography, Graphic Design, Event Production, and Impact Programs as agency services, alongside REC Studios—a 10,000+ square foot multimedia creative facility in Center City Philadelphia with twelve private content studios (including Podcast, Recording, Visual Lab, Design, Movement, and Editing studios), two event venues, co-working spaces, and a Stage. Access to the facility is enabled through REC Membership ($99/month or $1,000/year), which provides studio credits, app access, and community benefits. The platform also includes The Resource (educational newsletter), the Creative Capital Program (workforce development), and Venue Rentals for external events. Together, these components form an end-to-end creative ecosystem serving both brand marketing needs and creator community development.

Differentiator

Problem solved

Functional benefit

Brands

• The Resource: Weekly newsletter providing proven short-form video strategies and leadership-level strategy on scaling content production for brand leaders.
• Creative Capital Program
• REC Studios

Products and services

• Full-Service Marketing & Creative Agency End-to-end agency services for brand clients covering strategy, social media marketing, influencer marketing, photography, videography, graphic design, and event production targeting Gen Z and Millennial audiences.
• Event Production Full-scale production of pop-ups, brand activations, and signature events such as the IDMA Awards & Creator Day and Stronger Together civic engagement campaign.
• REC Studios Physical multimedia creative facility providing recording, podcast, visual, design, movement, editing, and collaboration studios for creators and brands at 901 Market Street, Philadelphia.
• REC Membership Recurring subscription providing creators access to REC Studios, co-working spaces, the REC app, booking software, job board, partnership discounts, and community channels. Plans at $99/month or $1,000/year (8 monthly credits) and $49/month (no credits), plus a $299 onboarding fee.
• Venue Rentals Fully equipped creative spaces at REC Studios rented to organizations for corporate gatherings, product launches, and community events; member discounts available.
• Creative Capital Program Structured learning program equipping diverse, emerging creatives with industry-ready skills, professional certifications, and direct employment pathways in digital marketing and e-commerce through mentorship and real-world experience.

Quantifiable outcome

• 200M+ impressions generated across campaigns and digital platforms
• +6 more outcomes

Named customers17 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Six partnerships are on record, tiered flagship and minor.

• Live NationflagshipGTM or Marketing PartnerLive Nation secured naming rights as the title sponsor for the main stage at REC Studios. This is a flagship naming rights partnership that integrates Live Nation's brand into REC's physical venue infrastructure.
• PECOminorGTM or Marketing PartnerPECO (energy company) partnered with REC to present 'Road to Roots,' a mini-documentary spotlighting rising talent on their journey to the Roots Picnic stage.
• Jason Kelce / Underdog ApparelflagshipStrategic or Co-development PartnerREC developed and launched Underdog Apparel, a nonprofit brand for NFL player Jason Kelce, representing one of REC's most high-profile brand development projects.
• SXSW (Amplify Philly)flagshipGTM or Marketing PartnerREC built Amplify Philly as Philadelphia's flagship SXSW activation — a major cultural showcase bringing Philadelphia's creative community to the national SXSW festival stage.
• TechFreireminorStrategic or Co-development PartnerTechFreire, a Philadelphia tech education nonprofit, is listed as a brand partner in REC's portfolio, suggesting collaboration on creative projects or educational programming.
• Black AVIDminorStrategic or Co-development PartnerBlack AVID is listed as a brand partner in REC's portfolio of 100+ brand partnerships, indicating collaboration on campaigns or content.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Captiv8: Influencer marketing platform with its own creator marketplace and analytics tooling — overlaps with REC's creator network and campaign execution but more platform/SaaS-led.

Broad incumbents

• VaynerMedia: Large digital and social-first agency with a strong focus on Gen Z and Millennial audiences, founded by Gary Vaynerchuk. Like REC, VaynerMedia blends influencer marketing, social content, and experiential activations for enterprise brands, but operates at significantly greater scale across multiple geographies.
• We Are Social: Global social media marketing agency with cultural-marketing credentials; comparable in terms of enterprise social, influencer, and content services but at global incumbent scale.
• Tinuiti: Larger performance-and-creative digital marketing agency; less Gen Z-native than REC but covers adjacent social, influencer, and paid media services for enterprise brands.

Direct peers

• Team Epiphany: Independent creative and influencer marketing agency producing culture-driven campaigns for consumer brands — directly parallel to REC's brand-services business model for Gen Z/Millennial audiences.
• Viral Nation: Influencer marketing and talent agency with proprietary creator technology platform, working with major brands on social-led campaigns — comparable target customers, services, and creator-network approach to REC.
• Billion Dollar Boy: Global influencer marketing agency running creator-led campaigns for major brands including Google, comparable to REC's agency work with Google and Comcast.
• Whalar: Creator marketing agency representing a roster of influencers and executing brand campaigns — closely aligned with REC's creator-network-plus-agency model.
• Obviously: Full-service influencer and social media marketing agency serving major consumer brands; matches REC's blend of strategy, creative, and influencer execution for enterprise clients.
• Campfire NYC / Campfire Co. Independent creative-led agency specializing in influencer marketing, brand storytelling, and social-first campaigns for consumer brands — directly comparable offering and customer base to REC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rec-philly
• Instagraminstagram.com/recphilly
• Xx.com/recphilly

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REC Philly