What Olvin does

Olvin is a London-based predictive analytics company founded in 2017 that positions itself as "the most trusted source of predictive consumer foot traffic in the physical world." The company builds location-intelligence products that forecast consumer movement patterns and foot-traffic flows to physical retail and commercial destinations, serving businesses that need to make data-driven decisions about site selection, marketing, and physical-world consumer behavior. Its underlying technology combines proprietary location datasets with predictive modeling to deliver forward-looking foot-traffic forecasts rather than purely descriptive reporting, indicating ML-based time-series and geospatial analytics as a core capability.

The company operates as a privately held, venture-backed business with a small team of 11–50 employees. Leadership consists of founder-CEO Sam Amrani and VP of Product Matthew Taaffe, reflecting a founder-led organization with dedicated product ownership. Olvin has raised approximately $2M in cumulative disclosed funding across three rounds in 2018 ($1M), 2019 ($1M), and 2021 (investors Steamwork Ventures and Untapped Capital), consistent with an early-stage analytics startup in the location intelligence and retail analytics sector.

The go-to-market is implied B2B, targeting enterprises and brands that operate or invest in physical retail locations, though specific customer logos, segment mix, pricing, and contract terms are not disclosed in the available data. Revenue mechanics, ACVs, and sales cycle characteristics are similarly not publicly visible, leaving commercial validation as the principal data gap.

Name

Olvin

Legal name

BK8

Website

https://olvin.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Olvin is a London-based predictive analytics company founded in 2017 that provides ML-driven consumer foot-traffic forecasts for the physical world, serving retailers and brands making data-driven decisions about physical-location strategy.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Gaming Transactions: Platform generates revenue through gaming activity on slot games, live games, arcade, and number games with minimum bet requirements starting at 150 Perak
2. Payment Processing: Revenue generated through deposit and withdrawal transactions with minimum deposit of Rp 25,000 and minimum withdrawal of Rp 50,000

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Olvin provides a predictive consumer foot traffic analytics platform that forecasts how people move through and engage with the physical world. The company ingests location and movement data to deliver forward-looking footfall insights that help retailers, real estate operators, and venue-based businesses understand, plan around, and react to consumer movement patterns. Olvin sells these predictive analytics as a software/data subscription to business customers.

Product overview

Olvin (operating under the BK8 brand) is a multi-category e-commerce platform that offers electronics, computer hardware, mobile devices, and home appliances. The platform features an online gaming section (BK8) alongside a comprehensive electronics retail catalog. The electronics product portfolio includes computer components (graphic cards, processors, motherboards, memory, storage), computer accessories (peripherals, cables, adapters), desktops and monitors, laptops and accessories, mobile phones and tablets with smartwatches, printers and scanners, networking equipment, televisions and video products, gaming consoles and VR, cameras and camcorders, audio equipment, home and kitchen appliances, and tools. The platform supports QRIS and Virtual Account payment methods for transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Predictive Consumer Foot Traffic Analytics Software platform that predicts and analyzes consumer foot traffic in the physical world, delivered as a subscription analytics product to retailers, real estate operators, and venue-based businesses.

Named customers2 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Esri: Esri is the dominant GIS platform that provides mapping, spatial analytics, and business-location intelligence to enterprises and governments. While broader than Olvin, its location-analytics offerings compete for the same enterprise budget pools.
• Foursquare: Foursquare is a broad incumbent in location intelligence, offering POI data, foot-traffic analytics, and geospatial APIs as part of a wider portfolio spanning consumer apps, enterprise data, and advertising — overlapping with Olvin on B2B foot-traffic analytics.

Direct peers

• SafeGraph: SafeGraph supplies points-of-interest and foot-traffic data to enterprises, data scientists, and alternative-data investors. It competes with Olvin in the same location-data supply chain and serves overlapping retail and CRE analytics use cases.
• Placer.ai: Placer.ai is a direct competitor providing predictive foot-traffic analytics and audience insights for retail, real estate, and consumer brands using panel-based location data. It is the most directly comparable business to Olvin's stated foot-traffic analytics proposition.
• Buxton: Buxton is a customer-analytics firm specializing in site selection, trade-area analysis, and predictive modeling for retailers using location and consumer data — overlapping directly with Olvin's retail foot-traffic analytics use case.
• YipitData: YipitData is an alternative-data provider that includes foot-traffic and consumer-behavior analytics as core offerings for hedge funds and corporates. It targets the same predictive physical-world analytics niche as Olvin.
• Unacast: Unacast builds location-data products and foot-traffic insights for retailers, real estate, and advertising buyers. It is a direct peer in the synthetic and aggregated mobility-data market where Olvin also operates.
• Kalibrate: Kalibrate (formerly SRC) provides location intelligence and retail-network planning analytics using mobility and foot-traffic data. It is directly comparable to Olvin in serving retail and fuel-chain site-selection decisions.
• Near: Near is a location intelligence platform that delivers footfall, audience, and consumer-behavior analytics globally to enterprise customers in retail, banking, and real estate — directly comparable to Olvin's predictive foot-traffic proposition.

Emerging players

• CARTO: CARTO is a location-intelligence platform offering cloud-native spatial analytics and foot-traffic data layers. It overlaps with Olvin on the analytics and data-product layer for enterprise customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/OlvinGlobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Olvin