Source Digital
Source Digital is a privately held Pennsylvania company founded in 2013 that operates a globally patented interactive video platform, enabling publishers, advertisers, and ACR vendors to monetize viewer engagement and in-video purchases.
- Company typePrivate
- Founded2013
- HeadquartersConshohocken, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Source Digital does
Source Digital, Inc. is a Pennsylvania-based, privately held technology company founded in 2013 that operates an interactive video platform designed to transform passive video content into monetizable, interactive experiences. The company's core offering is a globally patented technology stack that measures every viewer interaction, extracts video metadata to identify key 'moments,' and enables in-video commerce and engagement without requiring users to leave the content. The platform is delivered as a set of branded modules: SourceSync for networks and publishers, BluePrint for advertisers, Whisper for Automatic Content Recognition (ACR) technology providers, and Source Activated Moments as the overarching engagement layer.
The platform's underlying technology combines video metadata extraction, contextual targeting, and process automation to create interactive overlays that allow consumers to purchase products directly within advertisements while remaining in the viewing experience. This is positioned as a friction-reduction play relative to traditional click-out ad formats. Source Digital maintains a GitHub organization and LinkedIn presence, but the input does not document a published API, SDK, or developer documentation, and the company markets through content-driven web properties and direct enterprise engagement.
Go-to-market is enterprise field sales targeting three primary buyer segments: networks/publishers, advertisers, and ACR technology companies. Pricing is quote-based with annual billing cadence and is not publicly disclosed. The company has disclosed only $1.5 million raised via an SEC Form D exempt offering in October 2021, employs between 11 and 50 people, and cites a handful of case-study customers including Bare Knuckle, Motortrend, and Today's Homeowner. Leadership comprises a founder/CEO (Hank Frecon), co-founder/CPO (Michael Phillips), a CFO, a Corp Development executive, and notably two Chief Revenue Officers per the public leadership roster.
Source Digital firmographics
Firmographics- Name
- Source Digital
- Legal name
- Source Digital, Inc.
- Website
- https://sourcedigital.net
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Source Digital is a privately held Pennsylvania company founded in 2013 that operates a globally patented interactive video platform, enabling publishers, advertisers, and ACR vendors to monetize viewer engagement and in-video purchases.
- Ownership category
- akta.pro rank
Source Digital industry classification
Industry- Product category
- Interactive Video Platform / Video Monetization Technology
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Broadcasting and Content Providers (516)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Video Creation, Editing & Publishing Tools (Creator Software) (MPACABAD)
- akta.pro secondary industries
- Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio) (MPAFAEAC), Music & Audio Streaming Platforms (BPAMAJAC)
Keywords
Where Source Digital is headquartered
LocationHeadquarters
- HQ city
- Conshohocken
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Source Digital business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Platform/SaaS Licensing: The company provides an interactive video platform that publishers and advertisers use to monetize content through engagement. Revenue likely derives from platform licensing fees based on usage or subscription model.
- Transaction-based Revenue: Real-time monetization capabilities allow consumers to purchase products directly from video ads, with the platform enabling immediate transactions while viewers remain engaged with content.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise custom pricing |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Source Digital product offering
Product offeringCore offering
Source Digital provides an Interactive Video Platform backed by globally patented technology that measures viewer interactions, extracts video metadata, and transforms passive video into interactive, monetizable experiences. The platform is delivered through specialized modules: SourceSync for publishers, BluePrint for advertisers, and Whisper for ACR providers, enabling in-ad purchasing without users leaving the video.
Product overview
Source Digital offers an Interactive Video Platform as its core product, augmented by specialized modules for different market segments: SourceSync (for networks/publishers), BluePrint (for advertisers), and Whisper (for ACR). The platform uses patented technology to measure viewer interactions, extract video metadata, and transform passive video into interactive, monetizable experiences. The modules work together to serve publishers seeking to monetize content, advertisers targeting audiences, and ACR applications enabling viewer engagement.
Differentiator
Problem solved
Functional benefit
Brands
- SouceSync: Solution for networks/publishers to extract video metadata and create key moments
- BluePrint
- Whisper
- Source™ Activated Moments
- Source Digital Interactive Video Platform
Products and services
- Interactive Video Platform The core Interactive Video Platform that uses globally patented technology to measure every viewer interaction, extract video metadata, and transform passive video content into interactive, monetizable experiences. It enables in-ad purchasing without users leaving the video and supports embeddable interactive moments across virtually any platform. It is sold to enterprise publishers, advertisers, and ACR technology providers via custom enterprise licensing.
- SourceSync A solution for networks and publishers that boosts content value by extracting video metadata from video assets and creating key interactive 'moments' that connect viewers, advertisers, and content owners. It is targeted at content publishers and video networks seeking to monetize passive video content.
- BluePrint An advertising solution that transforms reach and performance by leveraging video metadata to deliver contextually targeted and actionable ad moments within video content. It is targeted at brands, agencies, and performance advertisers seeking higher engagement and direct-response video ad moments.
- Whisper An ACR (Automatic Content Recognition) technology solution that enables true immersive content exploration at any moment by connecting viewers with contextual information and purchase opportunities. It is targeted at ACR technology companies and smart TV/streaming platforms seeking to enhance their content recognition capabilities with interactive features.
Quantifiable outcome
- Platform enables immediate purchase capability while watching advertisements with consumers remaining in ad experience
Companies that use Source Digital
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
Source Digital technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature4 records
Source Digital partnerships and signals
Strategic signalScale indicators2 records
Recent moves4 records
Expansion highlights4 records
Source Digital competitors and assessment
Company assessmentDirect peers
- SundaySky: Interactive video platform focused on personalized, shoppable video experiences for enterprise marketing and customer engagement. Direct overlap with Source Digital's interactive/monetizable video moments product.
- Idomoo: Personalized video platform delivering data-driven interactive videos at scale for marketing and commerce. Comparable in its focus on turning video into a measurable, action-driving medium for brands.
- Innovid: Independent adtech platform specializing in interactive, measurable video and CTV ad serving with overlay/engagement units. Closest direct competitor to Source Digital's "Activated Moments" interactive overlay approach.
Broad incumbents
- Brightcove: Established enterprise video platform with interactive video capabilities, monetization tooling, and OTT publishing workflows. Competes with Source Digital for publisher video engagement and monetization use cases at greater scale.
- FreeWheel (Comcast): Comcast-owned video ad management platform serving broadcasters, distributors, and publishers across TV and OTT. A broader incumbent in the video monetization stack where Source Digital competes for publisher and ACR-adjacent integrations.
- Smartly.io: Ad creative and media platform with dynamic video ad creation and optimization for social and digital channels. Overlaps with Source Digital's BluePrint contextual ad moments on the advertiser-side GTM.
- Publica by IAS: CTV ad server and SSAI platform from Integral Ad Science that powers server-side ad insertion for broadcasters and publishers. Adjacent incumbent in CTV monetization where Source Digital seeks publisher integrations.
Emerging players
- TVPage: Shoppable and interactive video platform for commerce-driven video experiences. Comparable niche focus on converting video viewing into direct purchase actions, overlapping with Source Digital's "Activated Moments."
- Wochit: Video creation and monetization platform for publishers, focused on turning editorial content into short-form video. Adjacent peer in publisher video monetization with lighter interactive tooling.
Regional players
- Mediavine: Independent ad management and video monetization partner primarily serving digital publishers in content verticals. Regional/independent alternative competing for publisher video monetization budgets that Source Digital also targets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Source Digital social profiles
Digital presenceSource Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
Source Digital leadership team
Management profileNumber of profiles
Profiles7 records
Source Digital funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Source Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Source Digital
What does Source Digital do?
Source Digital provides an Interactive Video Platform backed by globally patented technology that measures viewer interactions, extracts video metadata, and transforms passive video into interactive, monetizable experiences. The platform is delivered through specialized modules: SourceSync for publishers, BluePrint for advertisers, and Whisper for ACR providers, enabling in-ad purchasing without users leaving the video.
Is Source Digital a public or private company?
Source Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Source Digital founded?
Source Digital was founded in 2013. It employs 11 to 50 people.
Where is Source Digital based?
Source Digital is headquartered in Conshohocken, United States, in the North America region.
How does Source Digital make money?
Two revenue lines are on record. Platform/SaaS Licensing is the primary driver. The others are transaction-based Revenue.
Who are Source Digital's main competitors?
Direct peers on record are SundaySky, Idomoo and Innovid. Broad incumbents are Brightcove, FreeWheel (Comcast), Smartly.io and Publica by IAS. Emerging players are TVPage and Wochit. Mediavine is listed as a regional player.
Does Source Digital have an API?
No public API is recorded for Source Digital.
What industry is Source Digital in?
Source Digital's product category is Interactive Video Platform / Video Monetization Technology. Its primary akta.pro industry code is MPACABAD, Video Creation, Editing & Publishing Tools (Creator Software), with a secondary code of MPAFAEAC, Creator Tools & Production (Overlays, Alerts, Encoding, Editing, Audio). Its NAICS code is 5162 and its SIC code is 7812.