TVPage
TVPage (operating as Creatable) is a creator marketing platform for ecommerce and retail brands that combines AI-powered creator discovery, booking, and compliance with shoppable video, full-funnel attribution, and retail media network monetization for enterprise retailers.
- Company typePrivate
- Founded2012
- HeadquartersSan Diego, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What TVPage does
TVPage, operating commercially as Creatable, is a creator marketing platform purpose-built for retail and ecommerce brands, founded in 2012 and headquartered in San Diego, California. The platform enables brands to convert store associates, influencers, and customers into online salespeople through a suite of five integrated modules: Influence (creator discovery, booking, and campaign management), Site (digital asset management, shoppable video, ecommerce integration, and a Content API), Team (affiliate programs, employee advocacy, storefronts, and content distribution), Track (social metrics, on-site metrics, full-funnel attribution, and an Analytics API), and Retail Media (creator commerce PDP carousels, influencer ads, sponsored video, and RMN monetization). Underlying these modules is Creatable AI (CAI), an autonomous agent that orchestrates creator discovery, booking, compliance scanning, and content engagement optimization across the campaign lifecycle.
The company operates a hybrid go-to-market model combining product-led growth (self-serve signup for mid-market brands at login.creatable.io) with enterprise field sales and dedicated agency services for large retailers. Revenue is generated through transaction-based creator booking fees and SaaS subscriptions, with annual contracts at the enterprise tier; specific pricing is not publicly disclosed. The customer base includes enterprise brands across multiple verticals, with named logos spanning GAP, Ulta Beauty, Clinique, Crutchfield, Floor & Decor, Macy's, High Sierra, T3, Buy Buy Baby, Taylor Guitars, Klein Tools, and Road Runner Sports. Platform-reported scale metrics include 320K creator posts, 2.7B+ social engagements, a 2X lift in conversion rate for brands using the platform, and $2B+ in attributed creator-driven sales. The company has raised approximately $8.9M across three funding rounds between 2014 and 2018, with no subsequent funding disclosed. It has secured G2 Leader designations in the Creator Marketing Platform category across four consecutive seasonal rankings from Summer 2025 through Spring 2026.
TVPage firmographics
Firmographics- Name
- TVPage
- Website
- https://tvpage.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- TVPage (operating as Creatable) is a creator marketing platform for ecommerce and retail brands that combines AI-powered creator discovery, booking, and compliance with shoppable video, full-funnel attribution, and retail media network monetization for enterprise retailers.
- Ownership category
- akta.pro rank
TVPage industry classification
Industry- Product category
- Creator Marketing Platform
- NAICS
- Software Publishers (513210), Media Buying Agencies (54183), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Automation & Campaign Management CRM (HDAEAFAB)
- akta.pro secondary industries
- Social CRM & Community Engagement Platforms (HDAEAFAF), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where TVPage is headquartered
LocationHeadquarters
- HQ city
- San Diego
- HQ country
- United States
- HQ region
- North America
Markets served
TVPage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Creator Booking Fees: Platform charges a booking fee for creator campaigns with no commitment or limits. Brands pay to book creators through the platform to generate social content and product monetization.
- Platform Subscription/SaaS: SaaS platform access for managing creator campaigns, content rights, affiliate programs, and analytics. Enterprise clients receive dedicated agency services including expertise, applied technology, execution, and growth support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Creator booking with no commitment - pay per booking fee |
| Subscription | Annual | Enterprise platform with agency services for large retailers |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
TVPage product offering
Product offeringCore offering
TVPage (now operating as Creatable) provides a creator marketing platform for ecommerce and retail brands, enabling the discovery, booking, and management of influencer/creator campaigns along with shoppable video, content management, and full-funnel sales attribution. The platform is powered by the Creatable AI (CAI) agent that automates creator discovery, booking, compliance scanning, and content performance optimization.
Product overview
Creatable is a unified creator marketing platform for ecommerce, architected as an integrated suite of modular products. The platform consists of five core product modules: Influence (creator discovery, booking, and campaign management), Site (content management, shoppable video, and ecommerce integration), Team (affiliate programs, employee programs, storefronts, and content distribution), Track (social metrics, on-site analytics, and sales attribution), and Retail Media (creator commerce PDP carousels, influencer ads, and sponsored video). The platform is powered by Creatable AI (CAI), an autonomous AI agent that automates creator discovery, booking, compliance scanning, and content optimization. Additional solutions include agency services for enterprise execution and specialized use cases for social media branding, retail associate clienteling, and TikTok Shop integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Influence Module for discovering, booking, and managing creator partnerships and campaigns for retail and ecommerce brands. Includes tools for creator discovery, campaign management, and securing content rights.
- Site Content management and site integration module offering digital asset management, shoppable video, ecommerce integration, and a Content API for developers.
- Team Module for managing affiliate programs, employee advocacy programs, storefronts, and content distribution across channels for retail brands.
- Track Analytics and attribution module providing social data, on-site metrics, sales attribution, and an Analytics API for full-funnel performance measurement.
- Retail Media Retail media module enabling creator commerce on product detail pages (PDP), full funnel influencer ads, sponsored video, and retail partnerships including Retail Media Networks (RMNs) monetization.
- Agency Service Professional services offering including expertise, applied technology, execution, and growth capabilities for enterprise retail clients.
- Creatable AI (CAI) AI agent that autonomously manages the creator marketing channel, handling creator discovery, booking, compliance scanning, and content performance optimization on shoppable video widgets.
Quantifiable outcome
- 2X Lift in conversion rate for brands using Creatable
- +3 more outcomes
Companies that use TVPage
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
TVPage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature6 records
TVPage partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights4 records
TVPage competitors and assessment
Company assessmentDirect peers
- Grin: Grin is a creator marketing platform built for ecommerce and DTC brands, offering discovery, CRM, content, and payment workflows. It is a direct competitor to Creatable in retail creator marketing with similar enterprise brand focus and shoppable content capabilities.
- Aspire (formerly AspireIQ): Aspire is an enterprise creator marketing platform with influencer discovery, campaign management, and affiliate tools used by major retail and consumer brands. It overlaps directly with Creatable's Influence, Team, and Track modules and targets similar enterprise retail customers.
- CreatorIQ: CreatorIQ is an enterprise-grade creator marketing cloud serving global brands and agencies with discovery, workflow, measurement, and ecommerce integration. It competes directly with Creatable in the retail enterprise segment with a focus on data-driven influencer campaigns.
- LTK: LTK is a creator-driven shopping platform connecting influencers, brands, and shoppers across retail categories. It is directly comparable to Creatable's shoppable creator content and affiliate storefront capabilities and shares many of the same retail brand customers.
- Influencer.com (IZEA): Influencer.com (formerly IZEA) operates a creator marketplace and managed services platform for influencer marketing campaigns. It competes with Creatable in brand-creator matchmaking and sponsored content execution, particularly for mid-market and enterprise retail brands.
- Traackr: Traackr is an influencer marketing platform focused on creator discovery, relationship management, and performance analytics for enterprise brands. It is comparable to Creatable's Influence and Track modules, particularly for brands prioritizing creator relationship workflows.
- Upfluence: Upfluence provides an influencer marketing and affiliate platform with creator discovery, outreach, and ecommerce integrations for DTC and retail brands. It overlaps with Creatable's creator booking, affiliate program, and ecommerce attribution capabilities.
Emerging players
- ShopMy: ShopMy is a creator commerce platform enabling influencers to monetize via shoppable storefronts and brand partnerships. It is comparable to Creatable's Team (affiliate programs, storefronts) and Retail Media modules, with growing overlap in the creator-driven retail commerce space.
- Mavely: Mavely is a creator affiliate and commerce platform used by influencers to generate trackable shopping links and brand partnerships. It is an emerging player comparable to Creatable's affiliate storefront and PDP monetization use cases, particularly in the mid-market retail segment.
Broad incumbents
- Bazaarvoice: Bazaarvoice is a large incumbent in retail UGC, ratings/reviews, and creator content syndication serving major global retailers and brands. It is a broader incumbent that overlaps with Creatable's content rights, shoppable content, and full-funnel attribution capabilities as part of a wider retail marketing portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
TVPage social profiles
Digital presenceTVPage financial estimates
Financial estimateRevenue estimate
Valuation estimate
TVPage leadership team
Management profileNumber of profiles
Profiles1 record
TVPage funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
TVPage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about TVPage
What does TVPage do?
TVPage (now operating as Creatable) provides a creator marketing platform for ecommerce and retail brands, enabling the discovery, booking, and management of influencer/creator campaigns along with shoppable video, content management, and full-funnel sales attribution. The platform is powered by the Creatable AI (CAI) agent that automates creator discovery, booking, compliance scanning, and content performance optimization.
Is TVPage a public or private company?
TVPage is a private company. It is classified as venture growth investor backed and is currently operating.
When was TVPage founded?
TVPage was founded in 2012. It employs 11 to 50 people.
Where is TVPage based?
TVPage is headquartered in San Diego, United States, in the North America region.
How does TVPage make money?
Two revenue lines are on record. Creator Booking Fees are the primary driver. The others are platform Subscription/SaaS.
Who are TVPage's main competitors?
Direct peers on record are Grin, Aspire (formerly AspireIQ), CreatorIQ, LTK, Influencer.com (IZEA), Traackr and Upfluence. Emerging players are ShopMy and Mavely. Bazaarvoice is listed as a broad incumbent.
Does TVPage have an API?
Yes. TVPage offers a Content API under the Site product for content management integration, and an Analytics API under the Track product for accessing social metrics, on-site metrics, and sales attribution data. Specific API details such as auth method, rate limits, or versioning are not specified in the available source material.
What industry is TVPage in?
TVPage's product category is Creator Marketing Platform. Its primary akta.pro industry code is HDAEAFAB, Marketing Automation & Campaign Management CRM, with a secondary code of HDAEAFAF, Social CRM & Community Engagement Platforms. Its NAICS code is 513210 and its SIC code is 7372.