Kin Community

What Kin Community does

Kin Community, operated by the legal entity Digital Entertainment Corporation of America, is a Los Angeles-based digital entertainment company founded in 2007. The company produces and distributes celebrity-driven lifestyle programming targeted at diverse women aged 25+ who are building their careers, homes, and families. Content spans four primary categories — home, style, family, and food — across a 26-show portfolio that includes Tia Mowry's Quick Fix, All Things Adrienne with Adrienne Houghton, Hello Hunnay with Jeannie Mai, Leave It To LeToya, Really Truly Maybe... with Christina Milian, Boss Moves with Rasheeda Frost, and Heart of the Batter with Jordin Sparks, among others.

Kin runs an end-to-end production model in which it finances, produces, and distributes its own programming using in-house producers, editors, and production equipment, and retains 100% ownership of its intellectual property. Revenue is generated through three primary streams: media integrations and sponsorships within shows, affiliate revenue from product links in blog content and show descriptions, and licensing of its library to streaming and linear TV platforms including Facebook Watch, YouTube, BET Her, Cleo TV/LEO TV, TV One, and AspireTV. The company describes its celebrity talent as "true partners" invested in the creative and financial success of shows, distinguishing the model from a traditional fee-for-hire production arrangement. Marketing relies primarily on organic social media presence across Instagram, Facebook, Twitter, and YouTube, supplemented by affiliate marketing and earned media coverage at launch.

The company has raised approximately $55.5M in five funding rounds between 2007 and 2016, with the latest round in 2016 led by ECP Growth. No new funding rounds have been disclosed since. Kin has 51-100 employees and is independently operated with no disclosed institutional investor involvement beyond its earlier capital history; legal name is Digital Entertainment Corporation of America and 'KIN' is a registered trademark.

Name

Kin Community

Legal name

Digital Entertainment Corporation of America

Website

https://kincommunity.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

Kin Community is a Los Angeles-based digital entertainment company that produces and distributes celebrity-driven lifestyle programming for diverse women aged 25+, owning 100% of its IP across a 26-show portfolio distributed on YouTube, Facebook Watch, BET Her, Cleo TV, and AspireTV.

Ownership category

akta.pro rank

Product category

Lifestyle Media Production

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)

SIC

Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

Creator & Fan Communities (BPAMABAD)

akta.pro secondary industry

Fan Communities & Subscription Content Platforms (Membership/Patronage) (BPAMAJAO)

Keywords

• Lifestyle entertainment
• Celebrity lifestyle programming
• Digital media network
• Unscripted video content
• Diverse women's content

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Media Integrations and Sponsorships: Revenue generated through branded content integrations within shows and media placements.
2. Affiliate Revenue: Revenue from affiliate links in blog content and show descriptions promoting products.
3. Licensing and Distribution: Licensing shows to streaming and linear TV platforms such as Cleo TV, BET Her, AspireTV, and others for expanded distribution.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Kin Community is a digital media network and content studio that produces and distributes celebrity-driven lifestyle programming for diverse women aged 25+ across home, style, family, and food categories. The company owns 100% of the IP for its shows, finances and produces them in-house, and monetizes through branded media integrations, affiliate revenue, and licensing to streaming and linear TV platforms including Facebook Watch, YouTube, Cleo TV, TV One, BET Her, and AspireTV.

Product overview

Kin Community is a digital entertainment company operating a portfolio of profitable, celebrity-driven lifestyle shows for diverse women's audiences 25+. The platform produces and distributes programming across multiple categories including home, style, family, and food through an end-to-end production model where Kin finances, produces, and distributes its own content. The company owns 100% of its IP and monetizes shows via media integrations, affiliate revenue, and licensing to streaming and linear TV platforms. The portfolio includes 26 distinct shows featuring celebrity talent including Tia Mowry (Quick Fix, Comfort Kitchen, Challenge Accepted), Adrienne Houghton (All Things Adrienne, House to Home, Wear It Well), Jeannie Mai (Hello Hunnay, Your Trash Mai Treasure), Christina Milian (Really Truly Maybe, What Happens at Home), Kaitlyn Bristowe (9 to Wine), Angela Simmons (Just Angela), LeToya Luckett (Leave It To LeToya), Rasheeda Frost (Boss Moves), and others, with content distributed across Facebook Watch, YouTube, TV One, BET Her, Cleo TV, and AspireTV.

Differentiator

Problem solved

Functional benefit

Products and services

• Tia Mowry's Quick Fix Lifestyle cooking and recipe show hosted by actress Tia Mowry featuring quick-fix meals and family-friendly recipes. Distributed on Cleo TV/TV One and Kin's owned platforms.
• All Things Adrienne with Adrienne Houghton Lifestyle show hosted by Adrienne Houghton covering fashion, beauty, home décor, and personal stories. Distributed on Cleo TV/TV One and Kin's owned platforms.
• Hello Hunnay with Jeannie Mai Lifestyle and entertainment show hosted by Jeannie Mai featuring food, DIY content, and personal stories.
• Leave It To LeToya Docuseries featuring LeToya Luckett sharing her personal journey and life experiences.
• Side by Side with Malika & Khadijah Lifestyle talk show featuring best friends Malika Haqq and Khadijah Jackson discussing entertainment, culture, and personal topics.
• Just Angela with Angela Simmons Reality series following Angela Simmons giving viewers access to her life as a media mogul and entrepreneur. Distributed on AspireTV as part of a multi-series deal.
• Boss Moves with Rasheeda Frost Business and lifestyle show featuring rapper and entrepreneur Rasheeda Frost sharing entrepreneurial insights.
• Really Truly Maybe... with Christina Milian Lifestyle show with Christina Milian exploring entrepreneurship, family life, and behind-the-scenes content.
• Stir It Up with Karrueche Tran Lifestyle show hosted by Karrueche Tran covering fashion, food, fitness, and personal journey stories.
• Celebrity Stash Show offering intimate looks into celebrity homes and personal belongings, featuring various celebrity hosts. Aired exclusively on BET Her as part of a partnership announced July 2021.
• Tia Mowry's Comfort Kitchen Cooking show featuring soul-satisfying comfort food family recipes with stories behind the dishes, hosted by Tia Mowry.
• All Things Adrienne Presents House to Home Home renovation series where Adrienne Houghton transforms her Beverly Hills bungalow into her family's 'happily ever home.'
• It's Me, Julissa with Julissa Bermudez Lifestyle series where Julissa Bermudez shares her personal journey including her New York upbringing and Dominican cooking. Distributed on Leo TV/Cleo TV.
• 9 to Wine with Kaitlyn Bristowe Lifestyle show featuring former Bachelor star Kaitlyn Bristowe covering her entrepreneurial ventures, love life, and passion for food, wine, and travel.
• Best in Beauty with Tina Yong Beauty and wellness show introducing newest trends and innovations in nails, face, and hair.
• Save the Cake with Yolanda Gampp Baking competition show where Yolanda Gampp helps baking amateurs salvage their cake disasters.
• Tia Mowry's Challenge Accepted Family-friendly competition series where Tia Mowry and family issue challenges to find the most creative households.
• Wear It Well with Adrienne Houghton Fashion show where Adrienne Houghton styles friends with diverse body types in various clothing challenges.
• Your Trash Mai Treasure with Jeannie Mai DIY upcycling show where Jeannie Mai and her mother transform thrift store finds into home décor treasure.
• What Happens at Home with Christina Milian Quarantine lifestyle series showing how Christina Milian adapts to life at home with humor and positivity. Distributed primarily on Facebook Watch.
• Heart of the Batter with Jordin Sparks Baking show featuring singer Jordin Sparks sharing family classics and trendy new recipes.
• Engaged with Jojo & Jordan Reality spin-off following Bachelor alums Jojo Fletcher and Jordan Rodgers navigating engaged life together.
• Life in Motion with Derek Hough Health and fitness show where dancer Derek Hough shares tips on maintaining healthy mind and body while learning new skills.
• Beauty School Knockout One-on-one beauty competition show where two beauty enthusiasts face off in timed makeup challenges using mystery items.
• Not Like Mama Lifestyle show featuring generational perspectives on parenting and family traditions.

Named customers10 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Chicken Soup for the SoulcoreChannel Partner/ Reseller/ Distributor · 15 February 2022Content deal with Chicken Soup for the Soul for original programming including 'Smart Home Nation' as part of their AVOD launch.
• Leo TV / Cleo TVcoreChannel Partner/ Reseller/ Distributor · 23 September 2021Deal to bring original lifestyle series 'It's Me Julissa' starring Julissa Bermudez to Leo TV/Cleo TV platform.
• BETcoreChannel Partner/ Reseller/ Distributor · 8 July 2021Partnership to produce 'Celebrity Stash' featuring LeToya Luckett, Amara La Negra, Bow Wow, and other celebrities. Show airs exclusively on BET Her.
• AspireTVcoreChannel Partner/ Reseller/ Distributor · 2 March 2021Multi-series deal with AspireTV including 'Just Angela' starring Angela Simmons. AspireTV distributes Kin's original lifestyle programming to its audience.
• Grove CollaborativeminorGTM or Marketing Partner · 22 November 2019Product placement deal for 'Tori Tried and True' starring Tori Spelling. Grove Collaborative products featured in the show.

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• BuzzFeed: BuzzFeed is a larger digital media company producing lifestyle, entertainment, and news content across multiple platforms. It overlaps with Kin in lifestyle content, social video, and brand integrations, but operates at much greater scale and content breadth.
• Tubi: Tubi is a free ad-supported streaming platform that licenses lifestyle and entertainment content from independent producers. It is comparable to Kin as a potential AVOD licensing partner and as a model for how lifestyle IP can be monetized via free streaming distribution.
• E! Entertainment: E! produces and distributes celebrity-driven lifestyle and entertainment programming across linear TV and digital. It is comparable to Kin in its celebrity-led lifestyle format and distribution across cable and digital platforms.
• Chicken Soup for the Soul Entertainment: Chicken Soup for the Soul Entertainment operates Crackle and other AVOD platforms, licensing lifestyle and entertainment content from independent producers. It is comparable to Kin as both a distribution partner (2022 content deal) and as a model for AVOD-based content monetization.
• Hearst Media / Hearst Networks: Hearst operates a large portfolio of lifestyle media brands and television networks. It is comparable to Kin as a broader incumbent in the lifestyle content space and as a potential partner for distribution and brand integrations targeting women.

Direct peers

• Tastemade: Tastemade is a digital media company producing lifestyle, food, and travel content distributed across YouTube, social platforms, and linear TV. It is directly comparable to Kin as a celebrity- and creator-driven lifestyle network monetized through branded content, affiliate, and licensing.
• Studio71: Studio71 is a digital media company and creator network producing and distributing video content across YouTube and social platforms, monetized through advertising and integrations. It is comparable to Kin in its digital-first production, multi-platform distribution, and brand integration model.
• Group Nine Media / NowThis: Group Nine operates a portfolio of digital-first brands (NowThis, Seeker, The Dodo, Thrillist) producing social video content for younger and diverse audiences. It is comparable to Kin in vertical digital video production and multi-platform distribution.

Emerging players

• Hello Sunshine: Hello Sunshine (Reese Witherspoon's media company) produces female-focused storytelling across digital, film, and TV. It is comparable to Kin in its focus on women-led, premium lifestyle and entertainment IP, though it operates more in scripted content and broader media.
• ATTN: ATTN: is a digital media company producing short-form video content for social platforms targeting millennial and Gen Z audiences with purpose-driven storytelling. It is comparable to Kin in social-first video production and branded content monetization.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/kincommunity
• Facebookfacebook.com/info
• LinkedInlinkedin.com/company/kincommunity/jobs
• Instagraminstagram.com/kincommunity

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds5 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kin Community