Name

Stripes Beauty

Legal name

Stripes Beauty

Website

https://iamstripes.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Menopause Wellness and Midlife Beauty Products

NAICS

Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

akta.pro secondary industries

Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG), Beauty-From-Within (Collagen, Biotin, Skin/Hair/Nails) (CRADAGAH), Feminine & Sexual Wellness OTC (Yeast Infection OTC, Lubricants, Condoms, Pregnancy Tests) (CRADAMAH)

Keywords

• Menopause wellness products
• Midlife skincare
• Hormone-free beauty
• Vaginal wellness products
• Pro-aging personal care

Headquarters

HQ city

Beverly Hills

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Marketing or Sales, Supply Chain, Operations, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Products sold directly through stripesbeauty.com with subscription options for repeat purchases. Includes free shipping on orders $50+. Revenue generated from skincare, haircare, vaginal wellness, and supplement products.
2. Retail Partnership Sales: Products sold through Ulta Beauty retail locations and e-commerce, as well as Sephora stores. Retailers purchase wholesale and sell to end consumers.
3. Spa Treatment Integration: Products featured in Canyon Ranch spa treatments including Hormonal Support Massage ($250) and Root & Crown Renewal Ritual ($150). Revenue from product sales to resort partner for treatment use.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Stripes Beauty develops and sells a science-backed portfolio of hormone-free personal care, skincare, haircare, vaginal wellness, and nutritional supplement products specifically formulated for women navigating perimenopause and menopause. The product line is built around proprietary ectoine-based formulations combined with squalane, vitamins, peptides, and probiotics, and is sold directly to consumers via the brand's own e-commerce site and through major retailers such as Ulta Beauty and Sephora.

Product overview

Stripes Beauty is a pro-aging midlife wellness brand founded by actress Naomi Watts in 2022, offering a comprehensive portfolio of scientifically-formulated products specifically designed for women navigating perimenopause and menopause. The product line centers on key actives Ectoine and Squalane and is organized across five core categories: Facial Skincare (including Evening Wear night cream, Dew As I Do moisturizer, The Power Move serum, Resting Clean Face cleanser, The Cool Factor hot flash relief), Hair & Body (The Full Monty body oil, Rich & Tight body butter, The Crown Pleaser hair mask, The Root Of It scalp serum), Vaginal Wellness (Vag of Honor intimate gel, Oh My Glide play oil, The Support System probiotic supplement), and Supplements (The Dream Date sleep support). The brand also offers curated bundles like the Menopause Survival Kit and Meno Hair Essentials, plus an interactive Product Quiz and educational content platform (AdultEd Magazine/Menoguides). Products are HSA/FSA eligible, Leaping Bunny certified cruelty-free, vegan, and free from parabens, sulfates, silicones, and toxins.

Differentiator

Problem solved

Functional benefit

Products and services

• The Full Monty Squalane Hydrating Vitamin C Body Oil - a clinically proven body oil blend designed to elevate skin radiance with hydrating Squalane and antioxidant-rich ingredients.
• Vag of Honor Hormone-free, gel-based hydrator for intimate, vulvar moisture. HSA/FSA eligible.
• Rich & Tight Ultra Hydrating & Firming Peptide Body Butter formulated for (peri)menopausal skin experiencing dryness and changes.
• Oh My Glide Intimate Play Oil - a moisturizing vaginal oil suitable for intimate use, crafted with an exclusive blend.
• The Crown Pleaser Ectoine Densifying & Hydrating Hair Mask - a nourishing and volumizing hair mask for thinning hair during menopause.
• Dew As I Do Ectoine + Vit C Brightening & Hydrating Cream - an antioxidant-rich daily moisturizing cream for hydration and improved skin firmness and tone.
• Evening Wear Ectoine + Retinoid Firming Night Cream - a luxurious skin revitalization night cream for evening use.
• Resting Clean Face Creamy Facial Cleanser with Ectoine - a refreshing creamy cleanser that gently purifies skin, removing dirt and oil.
• The Power Move Ectoine Hydrating & Plumping Facial Serum - a potent face serum for elevated skin hydration using a proprietary blend.
• The Cool Factor Ectoine Cooling & Calming Face Milk - a 3-in-1 ultra-cooling mist designed to help manage hot flashes.
• The Support System Vaginal pH Balancing Probiotic Supplement - a supplement with science-backed prebiotic and probiotic formulations for intimate wellness.
• The Dream Date Good Night Sleep Support Supplement - designed to ease sleepless nights and promote calm during menopause.
• The Root Of It Ectoine Thickening Scalp Serum - a hydrating scalp serum powered by Ectoine and Squalane for thicker hair.
• Menopause Survival Kit Bundle containing Vag of Honor, Oh My Glide, and Inside Addition for comprehensive menopause symptom relief and hormone balance support.
• Meno Hair Essentials Scalp Serum + Hair-Thickening Mask duo for hydrating and densifying hair, adding volume and taming flyaways.
• The (Body) Works The Full Monty + Rich & Tight Duo - a high-performance body ritual pairing luminous replenishing oil with deeply hydrating body butter.
• Glow Up From The Toe Up Evening Wear Night Cream plus travel sizes of Full Monty and Vag of Honor for hydration from top to toe.
• Feeling Myself Intimate Hydrating Gel plus Intimate Play Oil bundle for intimate wellness at 15% savings.
• Hotter Than Ever Hat Branded Stripes Beauty Hat featuring the 'HOTTER THAN EVER' design.
• eGift Card Electronic gift cards redeemable at stripesbeauty.com, available in denominations up to $150.

Quantifiable outcome

• Products available at major retailers including Ulta Beauty and Sephora
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Canyon Ranch Wellness ResortsflagshipStrategic or Co-development Partner · 14 April 2026Long-term strategic partnership to introduce menopause-focused spa treatments at Canyon Ranch locations. Treatments include Hormonal Support Massage ($250) and Root & Crown Renewal Ritual ($150), featuring Stripes Beauty products. Available at Tucson, Arizona and Lenox, Massachusetts starting April 14, 2026, with expansion to Austin, Texas in Fall 2026. Both companies view this as normalizing menopause care and expanding accessibility to wellness treatments.
• Ulta BeautycoreChannel Partner/ Reseller/ Distributor · 22 January 2026Stripes Beauty officially launched at Ulta Beauty in January 2026, with products available on ulta.com and in select Wellness by Ulta Beauty boutiques across the United States. The partnership represents Ulta Beauty's strategic investment in expanding its wellness category and addressing the underserved menopause market.
• SephoracoreChannel Partner/ Reseller/ DistributorProducts expanded into Sephora, a major prestige beauty retailer, making Stripes Beauty products available to Sephora's customer base as part of the brand's mainstream retail expansion strategy.

Scale indicators3 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Pause Well-Aging: Direct competitor offering skincare, supplements, and beauty products specifically formulated for perimenopause and menopause. Closely comparable in product categories (skincare, supplements, haircare) and customer segment (women 40+ navigating menopause).
• Womaness: Menopause-focused wellness brand offering skincare, supplements, vaginal care, and haircare products. Direct overlap with Stripes' product portfolio and target demographic, sold via DTC and retail.
• Kindra: Menopause wellness brand focused on vaginal care, sleep, and hormonal symptom relief. Closely comparable in intimate wellness and supplements categories and overlapping target customer (midlife women).
• MenoLabs: Menopause-focused supplement and wellness brand with similar positioning around natural, science-backed solutions for menopause symptoms. Comparable in supplements category and customer demographic.

Emerging players

• Elektra Health: Menopause telehealth and education platform with product recommendations. Comparable in serving the menopause customer, though primarily service/telehealth-led rather than product-led like Stripes.
• Midi Health: Virtual menopause care clinic providing clinician-led treatment including non-hormonal and hormonal options. Adjacent to Stripes' hormone-free positioning; both serve the menopause care continuum.

Broad incumbents

• The Honey Pot: Feminine care brand with established retail distribution at Target and other mass retailers. Overlaps with Stripes in the vaginal/intimate wellness category but is broader feminine hygiene rather than menopause-specific.
• Drunk Elephant: LVMH-owned (via Shiseido) clean/biocompatible skincare brand with prestige retail distribution. Comparable in science-backed skincare positioning and LVMH-ecosystem adjacency to Stripes' L Catterton ownership.
• Tula Skincare: Probiotic-based skincare brand with Ulta Beauty distribution and DTC subscription. Comparable in science-driven positioning, retail channel mix, and DTC subscription model.
• Hims & Hers Health: Direct-to-consumer wellness platform offering subscription personal care products across multiple categories including women's health. Comparable in DTC-first, subscription-based, multi-category women's wellness model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/people/Stripes-Beauty/100083026615457
• Instagraminstagram.com/StripesBeauty
• Pinterestpinterest.com/stripesBeauty
• TikToktiktok.com/@stripesbeauty
• Xx.com/i_am_stripes

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Stripes Beauty