What Kidolog does

Kidolog is an Ankara, Turkey-headquartered online consultation marketplace that connects families with verified child development experts, psychologists, parenting specialists, and related professionals across 10 distinct categories via secure video sessions. Founded in 2021, the platform serves individual consumers (parents and families primarily) through a self-serve model accessible via web and mobile applications on iOS and Android, claiming 250,000+ consultation clients served and a 4.8/5 mobile app rating across app stores.

The core product is a two-sided marketplace where users browse expert profiles, review credentials and specializations, select preferred dates and times, and conduct sessions through secure, private video rooms. Kidolog generates revenue through platform commissions on completed sessions between experts and clients; individual experts set their own session fees across a wide price range, with a 250 TL first-session discount (code MOBIL250) and free preliminary consultations used as customer acquisition levers. The company holds ISO 27001, ISO 20000-1, and TSE certifications, is registered with ETBIS, and operates under Turkish Ministry of Health approval, lending credibility in a regulated healthcare-adjacent category.

The company has pursued an explicit ecosystem-buildout strategy beyond its consultation core, completing two acquisitions in 2023: Ludus Eğitim Teknolojileri (March 2023, bringing the Okuma Adası digital reading platform for children) and PatiWe (October 2023, an AI-powered pet care app with GPS tracking and 24/7 vet support). Kidolog has stated ambitions to become Turkey's first unicorn in family technology and is expanding service availability to English- and German-speaking markets, with operations already reaching 20 countries. The company is led by co-founders Burak Candan (CEO), Alper Bilgic (CTO), and Eray Uğurelli.

Name

Kidolog

Legal name

Kidolog

Website

https://kidolog.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Online Counseling & Family Wellness Services

NAICS

Educational Support Services (611710), Child and Youth Services (62411), Other Individual and Family Services (624190)

SIC

Services-Educational Services (8200), Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI)

akta.pro secondary industries

Child & Adolescent Behavioral Health Teletherapy Platforms (HLALAEAF), Health Education & Parent Coaching (Sleep, Safety, Illness Management) (EDACAMAN), Mental Health & Infant/Early Childhood Consultation (0–5) (EDACAFAO)

Keywords

• Online counseling platform
• Child development services
• Parenting consultation
• Expert matching marketplace
• Family wellness platform

Headquarters

HQ city

Çankaya

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Expert Session Fees: Session fees are set by individual experts on the platform. Users browse profiles and select advisors based on their needs, with pricing varying across a wide range. Kidolog takes a commission or platform fee from each transaction. The platform also offers a 250 TL discount on first sessions (code MOBIL250) to attract new customers.
2. Platform Commission: Kidolog operates a marketplace model where experts list their services and clients book sessions. The company generates revenue through platform fees or commission on completed sessions between experts and clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kidolog operates an online consultation marketplace that connects families with 500+ verified child development experts, psychologists, and parenting consultants across 10 categories via secure video sessions. Users browse expert profiles, book appointments, and conduct private video consultations through the website or mobile app (iOS/Android). The platform also encompasses acquired offerings including PatiWe (AI-powered pet care) and Okuma Adası (children's digital reading app) as part of a broader family technology ecosystem.

Product overview

Kidolog is a family technology platform that operates as a unified service connecting users with hundreds of experts across 10 different categories. The core offering is the Kidolog platform (web and mobile app), which enables users to find, match with, and consult specialists via online video sessions. The platform also encompasses two acquired products: PatiWe, an AI-powered pet care app offering GPS tracking, instant pet care information, and 24/7 vet support; and Okuma Adası, an educational digital reading app acquired via Ludus Eğitim Teknolojileri that delivers auditory and visual content for children's literacy development. The platform's key functional layers include expert discovery and matching, appointment scheduling, secure video consultation rooms, and mobile app delivery across iOS and Android.

Differentiator

Problem solved

Functional benefit

Products and services

• Kidolog Online Consultation Platform Marketplace platform that connects families with 500+ verified child development experts, psychologists, and parenting consultants. Users browse expert profiles, review credentials and specializations, select preferred dates/times, and conduct sessions in secure private video rooms accessible via website or mobile app.
• Kidolog Mobile Application Mobile application available on iOS and Android that allows users to browse expert profiles across 10 categories, book sessions, and participate in secure video consultations from smartphones and tablets.
• PatiWe (Pet Care App) Mobile application for pet owners that connects users with veterinarians, trainers, and walkers using AI-powered features and GPS tracking. Offers instant pet care information and 24/7 vet support.
• Okuma Adası (Digital Reading Platform) Digital reading platform and educational app that combines auditory and visual content to enhance children's reading experience and literacy development.

Quantifiable outcome

• 250,000+ happy consultation clients served
• +5 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• PatiWeminorStrategic or Co-development Partner · 1 October 2023Kidolog acquired PatiWe, a pet care app developed by students at Middle East Technical University. PatiWe offers AI-powered pet care features including GPS tracking, notifications, and 24/7 vet support. The acquisition supports Kidolog's expansion into pet services as part of its family technology ecosystem.
• Ludus Eğitim Teknolojileri (Okuma Adası)minorStrategic or Co-development Partner · 1 March 2023Kidolog acquired Ludus Eğitim Teknolojileri, known for digital books and educational apps including Okuma Adası, which combines auditory and visual content to enhance children's reading experience. This was Kidolog's first acquisition, completed alongside a $600,000 funding round.
• Ceyda DüvenciminorGTM or Marketing PartnerActress and public figure Ceyda Düvenci serves as a partner for Kidolog, advocating for the platform and lending her celebrity status to build brand awareness and trust among Turkish families.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• BetterHelp: BetterHelp is the largest online therapy marketplace, matching users with licensed therapists via video, chat, and phone sessions. It is directly comparable to Kidolog's marketplace model for online counseling, though BetterHelp is broader (adult-focused) and global in scale while Kidolog specializes in child and family counseling.
• Talkspace: Talkspace operates an online therapy and counseling marketplace connecting users with licensed therapists via secure messaging and live video. Like Kidolog, it relies on a marketplace model with expert-led sessions, but it is more focused on adult mental health and offers B2B employer partnerships that Kidolog's investor base could emulate.
• Kinedu: Kinedu is a parenting and early childhood development platform offering expert-led activities, milestone tracking, and access to specialists. It directly competes with Kidolog in the child development and parenting support space, with similar digital delivery and parent-focused customer base.
• Sesame Care: Sesame Care is an online healthcare marketplace connecting patients with doctors and specialists for direct-pay telehealth and in-person visits. Like Kidolog, it operates a marketplace model with provider-set pricing and self-serve booking, sharing the same platform mechanics and consumer-first positioning.

Broad incumbents

• Lyra Health: Lyra Health is an enterprise mental health benefits platform providing therapy and coaching to employees through employer-sponsored plans. While larger and B2B-focused, it shares with Kidolog the goal of making mental health support accessible through digital channels and serves a comparable customer need around family and child well-being.
• Cerebral: Cerebral is a telehealth platform focused on mental health conditions including anxiety, depression, and ADHD, with subscription-based therapy and medication management. While more clinical/prescription-focused than Kidolog, it shares the telehealth marketplace model and serves overlapping mental health and family well-being customer needs.
• Doctolib: Doctolib is Europe's leading online healthcare appointment booking and telehealth platform, operating across France, Germany, and other European markets. It represents a broad incumbent in Kidolog's target expansion geography and could be a partner, competitor, or acquirer for European market entry.

Regional players

• Mindler: Mindler is a Nordic/European teletherapy platform providing online psychological treatment via video sessions with licensed psychologists. Comparable to Kidolog's European expansion ambitions in English and German markets, with similar online therapy marketplace mechanics adapted to local regulatory environments.
• DoktorTakvimi: DoktorTakvimi is a leading Turkish online doctor appointment and healthcare provider directory. It is a regional peer operating in the same Turkish healthcare digital marketplace category as Kidolog, though it focuses on physician appointments rather than child development counseling.

Emerging players

• Brightwheel: Brightwheel is an early childhood education management platform serving childcare centers and preschools with attendance, billing, and family communication tools. It is an emerging player adjacent to Kidolog's family services focus, particularly relevant given Kidolog's Okuma Adası acquisition expanding into children's educational content.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/kidologcom
• Facebookfacebook.com/kidologcom-173798994130678

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries2 records

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kidolog