Domicilios.com

What Domicilios.com does

Domicilios.com is a Colombian-headquartered online food ordering platform that operates consumer-facing delivery services across 16 Latin American markets under the PedidosYa brand. The company connects end consumers with a broad base of local restaurants and retailers, enabling users to browse menus, place orders, and receive delivery through country-specific localized websites and mobile applications. Its platform is built mobile-first with native apps distributed across the Apple App Store, Google Play, and Huawei AppGallery, supporting iOS, Android, and Huawei device users throughout the region.

The company generates revenue via a marketplace commission model, charging restaurants a percentage of orders placed through the platform. Its underlying technology stack supports unified multi-country operations with localized interfaces, real-time order tracking, and standardized payment and merchant onboarding flows. Since 2014, Domicilios.com has operated as part of Delivery Hero, a global online food ordering and delivery marketplace; Delivery Hero is the controlling shareholder and provides strategic, operational, and capital backing. The company has historically pursued growth through both organic geographic expansion and selective acquisitions, including the 2014 purchase of Buenos Aires Delivery to strengthen its Argentina footprint.

The company serves primarily individual consumers seeking the convenience of multi-restaurant ordering from a single app, with a horizontal segmentation approach across LATAM markets rather than vertical specialization. With 251–500 employees headquartered in Bogotá, Domicilios.com functions as the LATAM delivery arm of Delivery Hero, leveraging group-level infrastructure for technology, marketing, and last-mile logistics. No AI-native capabilities, enterprise channel, or B2B offering are evidenced in available source data.

Name

Domicilios.com

Legal name

PedidosYa

Website

https://domicilios.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

251–500 employees

Short description

Domicilios.com, operating as PedidosYa, is a Colombian-headquartered online food ordering and delivery marketplace serving consumers across 16 Latin American countries via mobile apps and localized websites. It generates revenue through restaurant commissions under Delivery Hero ownership.

Ownership category

akta.pro rank

Product category

Food Delivery Marketplace

akta.pro primary industry

Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)

akta.pro secondary industry

Restaurant Meal Delivery Platforms (TLAAAHAA)

Keywords

• Online food delivery
• Food ordering platform
• Restaurant marketplace
• Delivery service
• Quick commerce

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. Food Delivery Commission: Platform generates revenue by charging restaurants a commission fee on orders placed through the platform

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Domicilios.com (operating as PedidosYa) operates an online food delivery marketplace that connects consumers with local restaurants and retailers across 16 Latin American countries. Users can browse restaurants, place orders, and track deliveries through mobile applications (iOS, Android, Huawei AppGallery) and country-specific web platforms. The platform generates revenue by charging restaurants a commission fee on orders placed through the marketplace.

Product overview

PedidosYa is a unified online food delivery platform operating across 16 Latin American countries (Argentina, Bolivia, Chile, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Dominican Republic, Uruguay, and Venezuela). The platform provides a single, country-specific web interface and mobile applications for iOS and Android, allowing users to discover restaurants, place orders, and track deliveries in real-time.

Differentiator

Problem solved

Functional benefit

Products and services

• PedidosYa Online food delivery platform (also operating as Domicilios.com) that enables users to browse restaurants, place orders, and track deliveries through web and mobile applications across 16 Latin American countries. Connects consumers with local restaurants and retailers in Argentina, Bolivia, Chile, Costa Rica, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Dominican Republic, Uruguay, Venezuela, and Colombia.

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves5 records

Expansion highlights5 records

Direct peers

• Rappi: LatAm super-app offering food delivery, grocery, and courier services across multiple Latin American countries. Directly competes with PedidosYa in restaurant meal delivery with a similar multi-country marketplace model and broader vertical ambitions.
• Glovo: European-origin multi-category delivery app (now owned by Delivery Hero). Operates as a sister platform within Delivery Hero with overlapping restaurant delivery capabilities and a comparable marketplace model.

Broad incumbents

• Uber Eats: Global food delivery platform operated by Uber, operating across major LATAM markets. Competes directly with PedidosYa for restaurant meals while leveraging Uber's driver network and broader mobility ecosystem.
• DoorDash: Largest US food delivery platform. Relevant as a global benchmark for marketplace commission model, scale-driven unit economics, and logistics technology, though not directly competing in LATAM.
• Just Eat Takeaway: Global online food delivery marketplace (with prior LATAM exposure via iFood partnership). Comparable marketplace model and restaurant aggregation approach, though primarily focused on Europe and North America.

Emerging players

• DiDi Food: Food delivery arm of DiDi, expanding across select LATAM markets. Competes with PedidosYa in restaurant delivery, often with aggressive promotional pricing backed by DiDi's mobility capital.
• Cornershop by Uber: LATAM-focused on-demand grocery and convenience delivery platform (now part of Uber). Comparable in delivery marketplace mechanics and LATAM focus, though differentiated in grocery rather than restaurant meals.

Regional players

• iFood: Leading Brazilian food delivery platform (Prosus-backed). Relevant comparable given similar marketplace model and LATAM context, though primarily competing in Brazil rather than directly in PedidosYa's 16 countries.
• Hugo: LATAM-focused food and grocery delivery app operating in select Central and South American markets. Competes with PedidosYa for restaurant meal delivery in overlapping geographies with a comparable mobile-first platform.

Others

• Delivery Hero: Global parent company of PedidosYa and a top-tier global food delivery operator. Relevant as the strategic and capital parent that determines the platform's investment, expansion, and competitive positioning across LATAM.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/domicilioscol
• Facebookfacebook.com/clickdelivery
• LinkedInlinkedin.com/company/click-delivery-s.a.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds4 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domicilios.com