Fleetsu
Fleetsu builds the Rand Platform, an API-first connected vehicle and fleet management system with GPS tracking, AI video telematics, asset tracking, fuel management, and ATO-compliant logbooks, serving enterprise through SMB fleet operators in transportation, logistics, construction, government, and rental verticals globally.
- Company typePrivate
- Founded2014
- HeadquartersPerth, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Fleetsu does
Fleetsu is an Australian connected-vehicle and fleet management software company founded in 2014 and headquartered in Perth. Operating as Fleetsu Pty Ltd (ACN 602 888 022), it built the Rand Platform, an API-first system that combines telematics hardware, fleet management software, and automotive data integration, with second-by-second GPS tracking, AI-powered video telematics, asset tracking, fuel management, ATO-compliant electronic logbooks, and a visual workflow builder. The platform is sold in modular tiers across enterprise through SMB fleets and is delivered via direct enterprise sales, OEM white-label (notably Toyota Halo with Toyota Australia), and self-serve web channels. Hardware revenue (wired and battery-powered GPS trackers, AI dashcams) supplements recurring subscription and licensing fees for the Rand service. Following its April 2022 acquisition by Rand McNally, Fleetsu functions as the technology engine for the parent's connected fleet portfolio, serving customers such as Toyota, AVIS, Budget, Victoria Police, Cummins, BMD, John Holland, Aramex, and City of Kwinana across transportation, logistics, construction, government, and rental verticals.
Fleetsu firmographics
Firmographics- Name
- Fleetsu
- Legal name
- Fleetsu Pty Ltd ACN 602 888 022
- Website
- https://fleetsu.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fleetsu builds the Rand Platform, an API-first connected vehicle and fleet management system with GPS tracking, AI video telematics, asset tracking, fuel management, and ATO-compliant logbooks, serving enterprise through SMB fleet operators in transportation, logistics, construction, government, and rental verticals globally.
- Ownership category
- akta.pro rank
Fleetsu industry classification
Industry- Product category
- Fleet Management Software
- akta.pro primary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
- akta.pro secondary industries
- Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN), Telematics Hardware, Sensors & Installation Services (TLABAJAL), Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)
Keywords
Where Fleetsu is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Fleetsu business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Software Services: Recurring subscription fees for access to Rand Platform fleet management software. Subscription periods typically 12 months with modular pricing allowing customers to pay only for features needed.
- Hardware Sales: Sale of transmission units including wired GPS trackers, battery-powered trackers, and AI dashcams. SIM cards provided for hardware connectivity.
- Transmission Unit Licensing: Non-exclusive, non-transferable license to use the Fleetsu Service with up to maximum number of transmission units as specified in order form.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Annual | Modular feature-based pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Fleetsu product offering
Product offeringCore offering
Fleetsu sells the Rand Platform, a connected vehicle and fleet management software that combines telematics hardware (wired and battery-powered GPS trackers, AI dashcams) with feature-rich cloud software for real-time GPS tracking, driver safety monitoring, asset tracking, fuel management, ATO-compliant electronic logbooks, and customizable alerts. The platform also powers the white-label Toyota Halo fleet management solution offered through Toyota Australia and provides API-first integration with ERPs, HR systems, Power BI, Tableau, and Prism for FTC reporting.
Product overview
Fleetsu, now operating as part of Rand McNally, offers a comprehensive connected vehicle and fleet management platform called Rand Platform. The core platform combines real-time GPS tracking, driver safety monitoring, asset management, and fuel management capabilities. Key modules include Rand Video Telematics (AI-powered dual-facing camera system for safety), Electronic Logbooks (ATO-compliant trip tracking), Business Rules Engine (visual workflow automation), Driver Safety features, Fuel Management, and Fuel Tax Credit Reporting integrated with Prism. The platform supports white-label deployment through partnerships like Toyota Halo, offers API-first architecture for enterprise integration, and provides hardware options including Battery Trackers and Wired Trackers. Fleetsu also offers Rand One App for mobile-only tracking without hardware.
Differentiator
Problem solved
Functional benefit
Brands
- Toyota Halo: Toyota-branded fleet management platform developed in partnership with Fleetsu, offering connected fleet management solutions for Toyota customers in Australia.
- Rand One
Products and services
- Rand Platform
- Smart AI Dashcams (Video Telematics)
- GPS Asset Tracking
- Real Time Location
- Electronic Logbooks
- Business Rules Engine (Visual Workflow Builder)
- Driver Safety
- Fuel Management
- Fuel Tax Credit (FTC) Reporting
- Real Time Alerts
- Automotive Data Platform (Enterprise API Platform)
- Toyota Halo (White-label Fleet Platform)
- Rand One App
Quantifiable outcome
- 7-10% reduction in fuel costs for logistics customers (Aramex)
- +2 more outcomes
Companies that use Fleetsu
Customer profileNamed customers10 records
Segments5 records
Ideal customer profiles3 records
Fleetsu technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability5 records
Feature8 records
Fleetsu partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- PrismcoreIntegration partnership with Prism, Australia's leading Fuel Tax Credit automation service. Rand Platform integrates telematics data with Prism for automated FTC reporting and claims maximization.
- Toyota AustraliacoreStrategic white-label OEM partnership where Fleetsu provides the technology platform powering Toyota Halo - Toyota's fleet management solution sold exclusively by Toyota to its fleet customers. Partnership enables Toyota to offer connected vehicle technology under their own brand. Toyota Halo launched in Australia with multi-brand fleet capability expansion in 2026.
- AramexcoreAramex deployed Rand McNally's telematics across their global last-mile fleet. Partnership includes customized segment reports, live tracking, driver safety monitoring, and webhook integration for real-time visibility.
- Quality Management & Construction (QMC)coreQMC uses Rand McNally for real-time asset tracking, driver management, and performance monitoring across 60+ tracked assets including cars, trucks, and heavy equipment.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Fleetsu competitors and assessment
Company assessmentDirect peers
- Samsara: Public US-based fleet management and IoT platform with AI dashcams, GPS tracking, asset tracking, and an extensive API. Most directly comparable end-to-end competitor serving enterprise fleets.
- Geotab: Large privately-held fleet telematics platform with GPS tracking, driver behavior, and a robust API and OEM channel. Closest scale and product comparison to Fleetsu and the incumbent in the global telematics market.
- Motive (formerly KeepTruckin): AI-powered fleet management platform with ELD, GPS tracking, and AI dashcams. Highly relevant direct competitor especially in the AI video telematics and SMB-to-enterprise segments.
- Lytx: Video telematics specialist with AI-driven driver safety, dashcams, and fleet tracking. Most directly comparable to Fleetsu's AI dashcam and safety module.
- MiX Telematics: South Africa-based fleet and asset management provider with a strong Australian and global footprint. Direct competitor in enterprise fleet safety, fuel, and compliance offerings.
- Fleet Complete: Fleet telematics and asset tracking provider with strong footprint in Australia and globally through partner channels. Direct competitor with comparable telematics + video + asset tracking stack.
Broad incumbents
- Verizon Connect: Telecom-backed fleet management suite offering GPS tracking, video telematics, asset tracking, and compliance. A much broader incumbent with enterprise distribution that competes head-to-head for medium-to-large Australian enterprise fleets.
- Webfleet (Bridgestone): Bridgestone-owned fleet telematics platform with OEM/tire-service channel roots, offering GPS tracking, driver behavior, and compliance. Comparable in product surface and competes in the same enterprise fleet segment.
- Trimble Transportation: Large incumbent offering telematics, fleet management, and logistics technology for enterprise and logistics verticals. Comparable to Fleetsu's enterprise GTM and TMS-adjacent integrability.
Emerging players
- Fleetio: Fleet maintenance and operations management platform with GPS integrations. Comparable on the operations and SMB/mid-market side rather than video telematics.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Fleetsu social profiles
Digital presenceFleetsu compliance and trust
Trust signalCompliance1 record
Fleetsu financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fleetsu leadership team
Management profileNumber of profiles
Profiles2 records
Fleetsu funding detail
Funding detailFunding overview
Funding rounds6 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fleetsu M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fleetsu
What does Fleetsu do?
Fleetsu sells the Rand Platform, a connected vehicle and fleet management software that combines telematics hardware (wired and battery-powered GPS trackers, AI dashcams) with feature-rich cloud software for real-time GPS tracking, driver safety monitoring, asset tracking, fuel management, ATO-compliant electronic logbooks, and customizable alerts. The platform also powers the white-label Toyota Halo fleet management solution offered through Toyota Australia and provides API-first integration with ERPs, HR systems, Power BI, Tableau, and Prism for FTC reporting.
Is Fleetsu a public or private company?
Fleetsu is a private company. It is classified as corporate owned and is currently operating.
When was Fleetsu founded?
Fleetsu was founded in 2014. It employs 11 to 50 people.
Where is Fleetsu based?
Fleetsu is headquartered in Perth, Australia, in the Oceania region.
How does Fleetsu make money?
Three revenue lines are on record. Subscription Software Services are the primary driver. The others are hardware Sales and transmission Unit Licensing.
Who are Fleetsu's main competitors?
Direct peers on record are Samsara, Geotab, Motive (formerly KeepTruckin), Lytx, MiX Telematics and Fleet Complete. Broad incumbents are Verizon Connect, Webfleet (Bridgestone) and Trimble Transportation. Fleetio is listed as an emerging player.
Does Fleetsu have an API?
Yes. Rand Platform is built on an API-first architecture where every new feature includes an API endpoint. The platform offers an extensive real-time API that provides access to fleet management data, vehicle information, driver data, location tracking, alerts, fuel consumption, and more. The API is described as powering an unparalleled level of data available for direct integration with business systems including HR systems, financial ERPs, and asset record management systems. The API supports Microsoft Power BI and Tableau dashboards, Paneltec's real-time streaming data integration, and webhook-based continuous updates. API documentation is publicly available for technical review. Developer documentation is at api-docs.fleetsu.com.
What industry is Fleetsu in?
Fleetsu's product category is Fleet Management Software. Its primary akta.pro industry code is BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms, with a secondary code of TLABAJAG, Driver Behavior, Safety & Video Telematics (Dashcams/AI).