ClassForKids

What ClassForKids does

ClassForKids is a UK-based, private SaaS company founded in 2013 and headquartered in Glasgow, operating a two-sided marketplace that connects parents seeking children's extracurricular activities with the clubs, schools, and academies that provide them. The platform consists of two integrated product surfaces: a consumer-facing discovery platform (classforkids.io/en-GB) where parents can search and locate thousands of kids classes across the UK with location-based discovery, and a B2B club management solution that provides booking administration, parent communication tools, and scheduling for activity organizers. A dedicated parent mobile app extends the consumer-side experience beyond the web, while a 'Refer and Earn' program drives club-side word-of-mouth acquisition.

The underlying technology is a standard two-sided web and mobile platform with location-based search, parent communication features, and club-facing management tooling; no AI/ML capabilities, proprietary models, or advanced data products are disclosed. Distribution is dual-track: parents access the platform self-serve via web and app store discovery (product-led growth), while clubs are acquired through a more direct, sales-assisted motion with dedicated feature pages and pricing calls-to-action.

The business model is subscription-based recurring revenue from clubs and organizers paying for the management software; pricing tiers are not publicly disclosed. The company has raised approximately $4.06M across four disclosed funding rounds between 2015 and 2020, with the most recent being a ~$2M round in December 2020 led by Veridian Ventures. Customer concentration is low given the long-tail SMB club base, and operations remain confined to a single geography (the United Kingdom), leaving geographic expansion as the most material unaddressed growth lever.

Name

ClassForKids

Legal name

ClassForKids

Website

https://classforkids.co.uk

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Short description

ClassForKids is a UK-based two-sided marketplace SaaS platform that helps parents discover and book thousands of kids' activity classes while providing clubs with booking, scheduling, and parent communication management tools.

Ownership category

akta.pro rank

Product category

Childcare & Activity Management Software

NAICS

Educational Support Services (611710), Educational Services (611)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Instructor Marketplaces (Find-a-Teacher / Book-a-Class) (EDAFAIAD)

akta.pro secondary industry

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

Keywords

• Class booking software
• Club management platform
• Kids activity marketplace
• Parent communication tools
• Extracurricular booking system

Headquarters

HQ city

Glasgow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Club Subscription / Management Software: Kids clubs and organisers pay for access to the management and booking system. Revenue generated through subscription model for club management software with various tiers implied by pricing page.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

ClassForKids operates a two-sided SaaS platform combining a parent-facing discovery marketplace for kids classes across the UK with a subscription-based booking and management system for clubs, schools, and academies. The platform enables parents to search, discover, and book thousands of kids activities by location, while clubs use the management software for bookings, scheduling, parent communication, and administration. Mobile apps support the parent experience and club-side operations.

Product overview

ClassForKids operates as a two-sided marketplace platform connecting parents seeking children's activities with club organisers offering classes. The platform consists of a consumer-facing discovery site where parents can search and find kids classes across the UK, paired with a separate management solution (Solutions for Clubs) that provides clubs with booking and management tools for organiser accounts.

Differentiator

Problem solved

Functional benefit

Products and services

• ClassForKids Discovery Platform A parent-facing marketplace platform that allows parents and guardians to search and discover thousands of kids classes across the UK. Includes location-based 'Find near me' search functionality and integrates with a dedicated parent mobile app for booking and communication with class providers.
• ClassForKids Solutions for Clubs A subscription-based booking and management SaaS system designed for kids clubs, schools, and academies. Enables organisers to manage classes, parent communications, bookings, and administration. Acquired through direct sales with dedicated landing pages, feature showcases, and pricing information.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Bookwhen: UK-based online booking and class management platform for activity providers, tutors, and clubs. Closest direct competitor: serves the same SMB class-provider segment with booking/payment tools, often cited as an alternative for kids activity clubs.
• Sawyer: US-based marketplace and management platform for kids classes, camps, and activities. Same two-sided model as ClassForKids (parent discovery + provider management) but operating in the US rather than UK.
• Arlo: Training and event management software for providers of courses, workshops, and classes. Similar SMB vertical (training providers, activity organizers) with comparable booking, payment, and communication features.
• SimplyBook.me: Online booking system with tailored versions for classes, lessons, and activities. Comparable in providing booking + payment + parent communication functionality to small class providers in the UK and internationally.

Broad incumbents

• Mindbody: Large vertical SaaS and marketplace for fitness, wellness, and kids activity businesses. Operates broader than ClassForKids (fitness studios, spas) but directly competes for kids activity club management and booking software contracts.
• Acuity Scheduling: General-purpose online appointment and class booking SaaS used by many small class providers. Horizontal competitor offering scheduling/payments at lower price points, threatening ClassForKids' vertical specialization.
• ClassDojo: Widely adopted classroom and parent communication platform in K–12. Adjacent in connecting parents with educational providers; potentially overlapping on the parent communication layer for activity clubs.
• Glofox: Gym and studio management platform with bookings, payments, and member apps. Comparable as a vertical SaaS for class-based SMBs, though primarily serving fitness rather than kids activities.

Emerging players

• Activity Messenger: Communication and registration tool specialized for kids activity providers and schools. Comparable in vertical focus and SMB customer profile, with overlapping parent communication features.
• TeamUp: Management software for fitness studios and class-based businesses. Comparable booking/admin product for class-based SMBs, focused primarily on fitness but extending into broader activity categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC9CPQZlLVDaIALJImun1Ing
• Facebookfacebook.com/class4kids
• LinkedInlinkedin.com/company/classforkids
• Instagraminstagram.com/classforkidsuk
• TikTokvm.tiktok.com/ZMLaKfJu9
• Xx.com/classforkids

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds4 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ClassForKids