Prixa
Prixa is an Indonesian digital health platform founded in 2019 that integrates telemedicine consultations, pharmacy delivery, and lab diagnostics into a primary care offering sold on a subscription basis to insurance payers and corporate employers managing employee health benefits in Indonesia.
- Company typePrivate
- Founded2019
- HeadquartersJakarta, Indonesia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Prixa does
Prixa is an Indonesian digital health startup founded in 2019 and headquartered in Jakarta, operating a platform that consolidates telemedicine consultations, pharmacy delivery, and lab diagnostics into a unified digital primary care offering. The platform is described as serving approximately 10 million users in Indonesia, with functional benefits targeted at both insurance payers and corporations that provide healthcare benefits to employees. Its stated differentiator is a focus on cost control for healthcare payers, positioning the platform as a managed-care intermediary rather than a pure consumer telemedicine app.
The company's customer base is segmented vertically: insurance payers use Prixa to manage healthcare expenditure through digital primary care delivery, while corporate employers use it to administer employee health benefits. The product stack integrates three service lines — teleconsultations, pharmacy fulfillment, and diagnostic logistics — under a single platform, intended to reduce fragmentation in Indonesian primary care delivery. The platform is delivered via a website at prixa.ai, and the company employs between 51 and 100 people.
Prixa's revenue model is B2B and subscription-based, monetizing platform services sold to insurance payers and corporations; specific contract structures, ACVs, and pricing are not publicly disclosed. To date the company has raised approximately $4.5 million in total funding since inception across earlier rounds and a $3 million round in June 2021 co-led by MDI Ventures (Telkom Indonesia's CVC) and Trans-Pacific Technology Fund, with participation from PT Siloam International Hospitals and Venturra. No subsequent funding rounds, enterprise customer logos, revenue figures, or geographic expansions beyond Indonesia are documented in the available data.
Prixa firmographics
Firmographics- Name
- Prixa
- Website
- https://prixa.ai
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Prixa is an Indonesian digital health platform founded in 2019 that integrates telemedicine consultations, pharmacy delivery, and lab diagnostics into a primary care offering sold on a subscription basis to insurance payers and corporate employers managing employee health benefits in Indonesia.
- Ownership category
- akta.pro rank
Prixa industry classification
Industry- Product category
- Digital Health Platform
- NAICS
- Offices of Physicians (6211)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Primary Care & General Medicine Virtual Care (HLALAAAA)
- akta.pro secondary industry
- Chronic Care & Remote Patient Monitoring (RPM) Platforms (HLALABAF)
Keywords
Where Prixa is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Markets served
Prixa business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales
Revenue model
- B2B Healthcare Services: Digital health services targeting insurance payers and corporations, offering telemedicine, pharmacy delivery, and lab diagnostics as a platform service.
Prixa product offering
Product offeringCore offering
Prixa operates a digital primary care platform that integrates telemedicine consultations, pharmacy deliveries, and lab diagnostics into a single service. The platform is targeted at insurance payers and corporations seeking to manage healthcare expenditures, and serves approximately 10 million users across Indonesia.
Product overview
Prixa operates as a unified digital health platform offering telemedicine consultations, pharmacy delivery, and lab diagnostics services. The platform functions as a digital primary care solution serving approximately 10 million users in Indonesia, primarily targeting insurance payers and corporations. The core offering integrates these three services (teleconsultations, pharmacy deliveries, and lab diagnostics) into a single platform focused on cost control for healthcare payers.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Health Platform A digital primary care platform integrating telemedicine consultations, pharmacy deliveries, and lab diagnostics, targeted at insurance payers and corporations seeking to manage healthcare expenditures.
Quantifiable outcome
- Serves approximately 10 million users in Indonesia
Companies that use Prixa
Customer profileSegments2 records
Ideal customer profiles2 records
Prixa technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Prixa partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Prixa competitors and assessment
Company assessmentDirect peers
- Halodoc: Indonesia's leading teleconsult + pharmacy + lab platform, directly competing with Prixa across all three service lines and serving insurers and corporates in the same market.
- Alodokter: Major Indonesian digital health platform offering teleconsults, content, and a clinic network, overlapping with Prixa on telemedicine and B2B health benefits distribution.
- Good Doctor Technology (Grab / Ping An Good Doctor JV): Southeast Asian telehealth and primary care platform built on the Grab super-app, a direct B2C and B2B competitor to Prixa across pharmacy, teleconsult, and lab services.
- Doctor Anywhere: Singapore-headquartered regional telehealth and chronic-care platform with insurer partnerships across Southeast Asia, directly comparable in B2B payer-oriented virtual care.
- SehatQ: Indonesian digital health platform combining teleconsult, pharmacy/booking, and content, competing for the same Indonesian consumer and corporate-benefits demand as Prixa.
- KlikDokter: Long-running Indonesian teleconsult and pharmacy booking platform under Kalbe Farma, operating in the same primary-care telehealth category as Prixa.
Emerging players
- MyDoc (by AstraZeneca / Aetna-linked in SE Asia): Regional B2B virtual care platform focused on insurers and corporates in Southeast Asia, overlapping in payer-anchored primary care delivery with Prixa.
Regional players
- Practo: India-centered teleconsult, pharmacy, and diagnostics platform with comparable three-service model, providing a regional benchmark rather than direct Indonesian competition.
Others
- Siloam International Hospitals: Indonesia's largest private hospital chain and an existing Prixa investor (per funding round); directly relevant as both potential referral partner and ecosystem anchor for Prixa's lab and clinical services.
Broad incumbents
- Allianz Life Indonesia / Prudential Indonesia (Health Benefits units): Large Indonesian life and health insurers with growing in-house digital health initiatives; comparable as both potential customers of — and competitive threat to — Prixa's payer-facing platform.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
Prixa social profiles
Digital presencePrixa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prixa leadership team
Management profileNumber of profiles
Profiles1 record
Prixa funding detail
Funding detailFunding overview
Funding rounds2 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prixa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prixa
What does Prixa do?
Prixa operates a digital primary care platform that integrates telemedicine consultations, pharmacy deliveries, and lab diagnostics into a single service. The platform is targeted at insurance payers and corporations seeking to manage healthcare expenditures, and serves approximately 10 million users across Indonesia.
Is Prixa a public or private company?
Prixa is a private company. It is classified as venture growth investor backed and is currently operating.
When was Prixa founded?
Prixa was founded in 2019. It employs 51 to 100 people.
Where is Prixa based?
Prixa is headquartered in Jakarta, Indonesia, in the Asia region.
How does Prixa make money?
One revenue line is on record: B2B Healthcare Services.
Who are Prixa's main competitors?
Direct peers on record are Halodoc, Alodokter, Good Doctor Technology (Grab / Ping An Good Doctor JV), Doctor Anywhere, SehatQ and KlikDokter. MyDoc (by AstraZeneca / Aetna-linked in SE Asia) is listed as an emerging player. Practo is listed as a regional player. Siloam International Hospitals is listed as an others. Allianz Life Indonesia / Prudential Indonesia (Health Benefits units) is listed as a broad incumbent.
Does Prixa have an API?
No public API is recorded for Prixa.
What industry is Prixa in?
Prixa's product category is Digital Health Platform. Its primary akta.pro industry code is HLALAAAA, Primary Care & General Medicine Virtual Care, with a secondary code of HLALABAF, Chronic Care & Remote Patient Monitoring (RPM) Platforms. Its NAICS code is 6211 and its SIC code is 8011.