EcoTruck
EcoTruck is a Vietnam-based B2B logistics technology company operating a dual-sided ecosystem that connects 2,000+ cargo owners with 11,000+ trucking partners across import/export freight, domestic transport, customs clearance, auxiliary services, and a proprietary TMS SaaS platform.
- Company typePrivate
- Founded2017
- HeadquartersHo Chi Minh City, Vietnam
- Headcount51–100
- GTM type—
- OfferingServices
What EcoTruck does
EcoTruck is a Vietnam-based B2B logistics technology company founded in November 2017 in Ho Chi Minh City, operating a dual-sided ecosystem that connects cargo owners (shippers, manufacturers, retailers, importers/exporters) with a network of trucking companies and independent drivers. The company provides freight transportation services across import/export (FCL, LCL, multimodal road-sea-road) and domestic (FTL, LTL, distribution) segments, alongside customs clearance and auxiliary services such as fuel cards (PVOIL, Idemitsu Q8), lubricants (Castrol), tires, insurance, and early payment/financing for carrier partners. EcoTruck reports 11,000+ vehicles in its network, 8,500+ transport routes, 2,000+ business customers (including 300+ large enterprises), and 10,000+ completed orders per month, with operations spanning four branch offices (HCMC, Hanoi, Da Nang, Hai Phong) and dedicated logistics hubs in Binh Duong and Da Nang.
The company's core technology is the EcoTruck TMS, a proprietary Transportation Management System developed and used in-house for approximately eight years before being commercialized as a SaaS product. The platform comprises integrated modules covering order management, intelligent planning and mobile dispatch (TMS), a centralized CRM data hub for partners, vehicles and routes, a Fleet Management System (FMS) for cost tracking, and a real-time Dashboard with automated daily reporting refreshed every 10-15 minutes. Notable technical components include OCR-based AI for automated container number and invoice recognition, the Bellzone Rater for rate management, and mobile-app-based driver dispatch with Proof of Delivery (POD) capture.
EcoTruck's business model combines transaction-based freight revenue (per-shipment or contracted freight rates), recurring SaaS subscription revenue from the TMS product (hybrid pricing: monthly infrastructure fee of 5-10 million VND plus 5,000 VND per completed trip, plus a one-time deployment fee), and commission and transaction fees from auxiliary services (fuel, tires, insurance, financing). Distribution is direct enterprise sales supported by the four regional offices, with self-serve TMS inquiry via the company website. Named enterprise customers include Cargill, Maersk, DHL, LG Electronics, 7-Eleven Vietnam, Carlsberg, Sabeco, Hoa Sen Group, Kumho Tire, and Long Son Petrochemicals. EcoTruck has raised approximately $4 million across disclosed rounds, including a $2 million Series A from South Korean fund STIC Ventures in May 2021, and signed an MoU with Kakao Mobility in June 2023 for joint logistics technology development.
EcoTruck firmographics
Firmographics- Name
- EcoTruck
- Legal name
- Công Ty Cổ Phần Công Nghệ EcoTruck
- Website
- https://ecotruck.vn
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- EcoTruck is a Vietnam-based B2B logistics technology company operating a dual-sided ecosystem that connects 2,000+ cargo owners with 11,000+ trucking partners across import/export freight, domestic transport, customs clearance, auxiliary services, and a proprietary TMS SaaS platform.
- Ownership category
- akta.pro rank
EcoTruck industry classification
Industry- Product category
- Logistics Services
- NAICS
- General Freight Trucking (4841), Freight Transportation Arrangement (48851), Freight Transportation Arrangement (488510), Support Activities for Transportation (488)
- SIC
- Arrangement Of Transportation Of Freight & Cargo (4731), Trucking & Courier Services (No Air) (4210), Trucking (No Local) (4213)
- akta.pro primary industry
- Dry Van (General Freight) TL Carriers (TLADADAA)
- akta.pro secondary industries
- Managed Transportation Procurement Services (Sourcing-as-a-Service, BPO) (TLAEAIAK), Ocean/Container TMS (TLAEAAAE)
Keywords
Where EcoTruck is headquartered
LocationHeadquarters
- HQ city
- Ho Chi Minh City
- HQ country
- Vietnam
- HQ region
- Asia
Offices5 records
Markets served
EcoTruck business model
Business model- Offering type
- Services
Revenue model
- Freight Transportation Services: EcoTruck earns revenue by providing freight transportation services (FTL, LTL, FCL, LCL, import/export, domestic, multi-modal) to cargo owners, charging per shipment or contracted freight rates.
- TMS SaaS Subscription (EcoTruck TMS): Revenue from licensing the EcoTruck TMS software platform to external shippers and forwarders. Priced via a monthly infrastructure fee plus per-trip transaction fee plus one-time deployment fee. Three SME tiers offered.
- Auxiliary/Supporting Services: EcoTruck bundles auxiliary services including fuel cards (PVOIL, Idemitsu Q8), lubricants (Castrol), tires, insurance, early payment/financing, and parking/hub access for carrier partners, generating revenue through commissions and service fees.
- Customs Clearance Services: Provides customs clearance services for FCL, LCL, and air cargo across plastics, machinery, metals, textiles, and agricultural products, integrated with transport services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | SME 1 — 500 trips/month |
| Hybrid | Monthly | SME 2 — 1,000 trips/month |
| Hybrid | Monthly | SME 3 — 2,000 trips/month |
| Usage-based | Pay-as-you-go | Transaction Fee (per trip) |
| Subscription | Monthly | Technology Infrastructure Fee |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
EcoTruck product offering
Product offeringCore offering
EcoTruck operates a dual-sided B2B logistics ecosystem that connects cargo owners (shippers) with trucking companies and independent drivers through its proprietary EcoTruck TMS (Transportation Management System) platform. The company provides freight transportation services (FTL, LTL, FCL, LCL, import/export, domestic, multi-modal) and bundles auxiliary services such as fuel cards, lubricants, tires, insurance, early payment, and hub/parking access. The same TMS, refined over 8 years of internal use, is commercialized as a SaaS product to external shippers and forwarders.
Product overview
EcoTruck operates as a technology-enabled logistics ecosystem offering both a modular software platform (EcoTruck TMS) and physical logistics services. The TMS platform consists of five integrated modules: TMS (order management and dispatch), CRM (centralized data hub), FMS (fleet cost management), Dashboard (automated reporting), and a post-processing automation layer. The modules share a common data architecture and are designed for Vietnamese logistics operations. EcoTruck also provides a complementary suite of transport services — import-export freight, domestic freight (FTL/LTL/distribution), and auxiliary services (fuel, tires, insurance, early payment) — that feed cargo volume into the platform while generating ancillary revenue. The ecosystem model serves two sides: cargo owners (shippers) who gain logistics efficiency, and trucking companies who gain cargo volume and financial support.
Differentiator
Problem solved
Functional benefit
Products and services
- EcoTruck TMS (Transportation Management System)
- Import-Export Transport Service (Dịch vụ Vận tải Xuất - Nhập)
- Domestic Transport Service (Dịch vụ Vận tải Nội địa)
- Specialized Transport Service (Dịch vụ Vận tải đặc biệt)
- Auxiliary Transport Services (Dịch vụ Bổ trợ Vận tải)
- Customs Clearance Services
Quantifiable outcome
- 98% on-time delivery rate
- +8 more outcomes
Companies that use EcoTruck
Customer profileNamed customers23 records
Segments4 records
Ideal customer profiles4 records
EcoTruck technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
EcoTruck partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Long Son Petrochemicals (LSP)coreEcoTruck and Long Son Petrochemicals (a member of SCGC, Thailand's leading petrochemical group) held a strategic meeting to discuss logistics cooperation. LSP's $5 billion petrochemical complex in Ba Ria - Vung Tau started commercial operations in 2024, producing ~1.4 million tons of plastic pellets annually. EcoTruck is positioning to be LSP's logistics partner for inbound raw materials and outbound product transport.
- Kakao MobilitycoreEcoTruck signed an MoU with Kakao Mobility (a subsidiary of Kakao, South Korea's leading tech conglomerate) to jointly develop logistics technology platforms in Vietnam. The MOU was signed during the official visit of the President of South Korea (Yoo Suk Yeol) to Vietnam with a 205-member Korean business delegation. The partnership aims to leverage both companies' technology and service strengths to create superior transport solutions.
- Cogoport VietnamminorEcoTTower and Cogoport Vietnam (Global Trade Platform) met to explore leveraging each company's competitive advantages to create superior transport solutions and deliver greater value to customers.
- Castrol VietnamminorEcoTruck partnered with Castrol Vietnam to provide lubricating oil products to trucking companies at preferential rates. Joint promotional campaigns like 'Tăng tốc chạy hàng EcoTruck, Săn lộc vàng Castrol' (2024) and 'Thay nhớt, mở nắp - Săn Rồng Vàng' (Dec 2023-Feb 2024) were conducted.
- Idemitsu Q8minorIdemitsu Q8 (joint venture between Idemitsu Kosan and Kuwait Petroleum International) supplies fuel to EcoTruck's trucking network. EcoTruck connects carriers to Idemitsu Q8 fuel stations across Vietnam, offering discounted fuel to carrier partners as part of the auxiliary service ecosystem.
- PVOILminorPVOIL (Petrovietnam Oil) is Vietnam's state-owned oil company supplying fuel to EcoTruck's carrier ecosystem. EcoTruck integrates PVOIL Easy app and fuel cards into its platform, enabling carriers to purchase discounted fuel and manage fuel costs digitally.
Scale indicators16 records
Recent moves13 records
Expansion highlights5 records
EcoTruck competitors and assessment
Company assessmentDirect peers
- Logivan: Logivan is a Vietnam-based freight marketplace connecting shippers with truck owners, very similar dual-sided model to EcoTruck with proprietary technology aimed at the same fragmented Vietnamese trucking market. Both operate as 'Uber-for-trucks' style platforms with rapid B2B freight matching across domestic FTL/LTL lanes.
- Abivin: Abivin is a Vietnamese logistics SaaS/TMS provider for route optimization and fleet management, competing directly with EcoTruck TMS in the same buyer segment. Both target the digitization pain point of Vietnamese logistics operators using Excel/Zalo and offer AI-enabled planning and tracking functionality.
- iShip Vietnam: iShip operates a Vietnamese logistics platform aggregating multiple carriers for shippers, similar to EcoTruck's marketplace model. Both focus on Vietnam's FTL/LTL and container trucking, offering rate comparison and online booking for B2B customers.
Broad incumbents
- Lalamove: Lalamove operates a regional on-demand delivery and freight marketplace across SEA with proprietary dispatch technology. While Lalamove skews lighter/same-day, it increasingly competes with EcoTruck in mid-size freight and is a well-capitalized regional competitor in Vietnam.
- Uber Freight: Uber Freight is a global freight marketplace from Uber that operates a digital brokerage matching shippers with carriers, similar in business model to EcoTruck. While much larger and broader geographically, it serves as a benchmark for the platform-based freight brokerage concept EcoTruck pursues at Vietnam scale.
- Descartes Systems Group: Descartes is a global TMS and logistics technology vendor with rate management, carrier compliance, and shipment visibility modules similar to EcoTruck TMS. While serving larger global customers, its product taxonomy and rate-management capabilities are direct software competitors.
- Flexport: Flexport is a global digital freight forwarder with proprietary technology for managing ocean, air, and trucking shipments. EcoTruck's import-export and multimodal service competes for the same shipper wallet, particularly Vietnamese exporters/importers, and Flexport's tech-forward freight model aligns with EcoTruck's TMS-led differentiation.
Others
- Maersk Logistics & Services: Maersk is both an EcoTruck customer and parent of the global integrator that offers inland container trucking and end-to-end supply chain management. EcoTruck serves as Maersk's Vietnam road feeder partner; Maersk's integrated logistics strategy is the structural context EcoTruck competes within for the same shipper accounts.
Emerging players
- project44: project44 provides supply chain visibility and carrier connectivity APIs similar to the tracking and integration layer of EcoTruck TMS. While more focused on visibility than orchestration, both pursue digitizing multi-modal freight for enterprise shippers.
Regional players
- Goldbell Corporation: Goldbell is a Singapore-headquartered industrial vehicle leasing and fleet management provider across SEA. While asset-heavy and primarily Singapore-focused, its fleet/FMS capabilities overlap with EcoTruck's fleet management and carrier-network services for industrial customers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
EcoTruck social profiles
Digital presenceEcoTruck financial estimates
Financial estimateRevenue estimate
Valuation estimate
EcoTruck leadership team
Management profileNumber of profiles
Profiles1 record
EcoTruck funding detail
Funding detailFunding overview
Funding rounds4 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
EcoTruck M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about EcoTruck
What does EcoTruck do?
EcoTruck operates a dual-sided B2B logistics ecosystem that connects cargo owners (shippers) with trucking companies and independent drivers through its proprietary EcoTruck TMS (Transportation Management System) platform. The company provides freight transportation services (FTL, LTL, FCL, LCL, import/export, domestic, multi-modal) and bundles auxiliary services such as fuel cards, lubricants, tires, insurance, early payment, and hub/parking access. The same TMS, refined over 8 years of internal use, is commercialized as a SaaS product to external shippers and forwarders.
Is EcoTruck a public or private company?
EcoTruck is a private company. It is classified as venture growth investor backed and is currently operating.
When was EcoTruck founded?
EcoTruck was founded in 2017. It employs 51 to 100 people.
Where is EcoTruck based?
EcoTruck is headquartered in Ho Chi Minh City, Vietnam, in the Asia region.
How does EcoTruck make money?
Four revenue lines are on record. Freight Transportation Services are the primary driver. The others are TMS SaaS Subscription (EcoTruck TMS), auxiliary/Supporting Services and customs Clearance Services.
Who are EcoTruck's main competitors?
Direct peers on record are Logivan, Abivin and iShip Vietnam. Broad incumbents are Lalamove, Uber Freight, Descartes Systems Group and Flexport. Maersk Logistics & Services is listed as an others. project44 is listed as an emerging player. Goldbell Corporation is listed as a regional player.
Does EcoTruck have an API?
No public API is recorded for EcoTruck.
What industry is EcoTruck in?
EcoTruck's product category is Logistics Services. Its primary akta.pro industry code is TLADADAA, Dry Van (General Freight) TL Carriers, with a secondary code of TLAEAIAK, Managed Transportation Procurement Services (Sourcing-as-a-Service, BPO). Its NAICS code is 4841 and its SIC code is 4731.