Apex Trading

What Apex Trading does

Apex Trading, operated by JMWW, Inc. and headquartered in Portland, Oregon, is a B2B SaaS platform purpose-built for wholesale cannabis operations in the United States. The platform connects cannabis sellers (cultivators, manufacturers, extractors, and brands) with buyers (dispensaries and retailers) across 29 state markets plus Puerto Rico, serving more than 8,000 clients including 1,200+ brands and 6,000+ retail locations. Core product capabilities include real-time inventory management with native METRC compliance integration, order processing with automated invoicing and COA/license attachment, a wholesale-specific CRM, branded customizable storefronts and menus with buyer-level pricing, and reporting/analytics with market pricing insights. The technical architecture is integration-centric, with 20+ native connections to compliance (METRC, Canix, Hashio), accounting (QuickBooks, Sage, Sage Intacct, Acumatica), eCommerce (Dutchie, Distru, Flourish), logistics (CannaHauler, Onfleet, multiple cannabis couriers), and productivity (Slack) systems.

The company operates a two-sided freemium-plus-subscription revenue model. Buyers join at no cost to browse live wholesale menus, post needs, and place standardized orders, which drives network density and seller adoption. Sellers (the monetizing side) pay flat-rate subscription fees for inventory management, order processing, CRM, branded storefronts, reporting, and lead generation through the vendor marketplace. Lead generation is reinforced by an SEO partnership (LA SEO Service), sales enablement partner (The Sales Joint), and active participation in cannabis industry events including MJBizCon, MJ Unpacked, NECANN, Hall of Flowers, and CannaCon. The company was founded in 2018 by John Manlove (CEO) and Rob Fess (Co-Founder, Director of Marketing), raised $1.67M in outside capital in October 2019 from 7thirty Capital, WelCan Capital, Silverleaf Venture Partners, and Panther Opportunity Fund, and has since scaled primarily on operating cash flow with a lean team.

Name

Apex Trading

Legal name

JMWW, Inc.

Website

https://apextrading.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Apex Trading is a B2B SaaS platform serving the U.S. wholesale cannabis industry, connecting 1,200+ seller brands with 6,000+ retail buyers across 29 states via subscription-based inventory, ordering, compliance, and CRM tools.

Ownership category

akta.pro rank

Product category

Cannabis Wholesale Management Software

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (424210), Wholesale Trade Agents and Brokers (4251), Tobacco Product and Electronic Cigarette Merchant Wholesalers (42494)

SIC

Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122), Retail-Nonstore Retailers (5960)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Third-Party White-Label Ordering & Delivery Platforms (SaaS + Logistics) (CRANAGAF)

Keywords

• Wholesale cannabis software
• Cannabis B2B platform
• Cannabis inventory management
• Cannabis compliance software
• Cannabis order management

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Seller Subscriptions: Subscription-based revenue from wholesale cannabis sellers (cultivators, manufacturers, brands) who pay for access to the platform's inventory management, order processing, CRM, and analytics tools. Buyers access the platform for free.
2. Platform Marketplace: Vendor marketplace enabling sellers to generate new leads and customers through the platform's discovery features, storefront links, and website menu widgets

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Apex Trading sells a B2B SaaS wholesale cannabis management platform that connects sellers (cultivators, manufacturers, extractors, brands) with buyers (dispensaries, retailers) for live wholesale menu browsing, real-time inventory and METRC-integrated compliance, order processing with automated invoicing, CRM, and branded storefronts. Sellers subscribe for full access; buyers join free to browse menus, post needs, and place standardized orders with auto-attached COAs and licenses. The platform operates across 29 state markets plus Puerto Rico and has processed more than $1 billion in orders for 8,000+ client companies including 1,200+ brands and 6,000+ retail locations.

Product overview

Apex Trading is a comprehensive B2B SaaS wholesale cannabis management platform serving both sellers (cultivators, manufacturers, distributors, brands) and buyers (dispensaries, retailers). The platform consists of a unified core platform with integrated modules including Seller Portal and Buyer Portal, supplemented by add-on capabilities for Inventory Management, Order Management, CRM, Automated Compliance with METRC integration, Sales Management & Reporting, and Branded Storefront/Custom Menus/Website Widget tools. The platform also offers integrations with third-party services including QuickBooks, Hashio ERP, CannaHauler logistics, and provides Wholesale Market Pricing Insights and Data Snapshots. The system operates across 29 state markets with over 8,000 client companies and processes over $1B in orders.

Differentiator

Problem solved

Functional benefit

Products and services

• Apex Trading Wholesale Cannabis Management Platform Comprehensive B2B SaaS platform for wholesale cannabis operations that connects sellers (cultivators, manufacturers, distributors, brands) with buyers (dispensaries, retailers), enabling inventory management with METRC integration, order processing, CRM, branded storefronts, compliance automation, sales reporting, and marketplace lead generation across 29 state markets plus Puerto Rico.
• Apex Trading Seller Portal Subscription-based portal module for cannabis sellers (cultivators, manufacturers, extractors, brands) that provides real-time inventory management with METRC integration, automated order processing, QuickBooks push, branded customizable storefronts and menus with buyer-level pricing, lead generation via the vendor marketplace, and sales/inventory reporting plus wholesale market pricing insights.
• Apex Trading Buyer Portal Free portal module for cannabis dispensaries and retailers that lets them discover products via live wholesale menus from top brands, post wholesale needs to sellers, receive availability alerts, place standardized orders, and access detailed order history with automated invoicing including licenses, COAs, and ingredients.

Quantifiable outcome

• 200-300% per week increase in orders for sellers
• +4 more outcomes

Named customers13 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration20 records

Feature8 records

Partnerships

Five partnerships are on record, tiered flagship, core and minor.

• NuWu Cannabis MarketplaceflagshipStrategic or Co-development Partner · 28 October 2025MJBizCon 2025 virtual cannabis retail activation partnership. Apex Trading is one of multiple industry partners (GreenSpace, Temeka Group, Rank Really High, Cure8) participating in the first-ever onsite cannabis retail activation at the expo floor, allowing attendees to place virtual orders fulfilled at NuWu Cannabis Marketplace.
• CannaHaulercoreTechnology or IntegrationIntegration partnership creating seamless connection between Apex Trading's wholesale cannabis platform and CannaHauler's secure, compliant transportation services. Apex clients can access CannaHauler's logistics directly from the platform.
• RevOGcoreTechnology or IntegrationSales Performance Intelligence partnership. RevOG converts raw wholesale sales data from Apex Trading into clear insights revealing real revenue opportunities across sales organizations. Enhances Apex Trading reporting with dashboards and drill-down capabilities.
• The Sales JointminorGTM or Marketing PartnerSales solutions partner for cannabis producers. Offers weekly pre-qualified retail opportunities, sales tools, workshops, monthly Top Shelf Trends Report, and coaching/consulting services. No long-term contracts or commissions.
• LA SEO ServiceminorGTM or Marketing PartnerCannabis-savvy search marketing agency providing full-service SEO solutions including paid search management, site optimization, content strategy, and custom analytics dashboards for cannabis industry campaigns.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Dutchie: Dutchie is a leading cannabis commerce platform spanning both B2B wholesale and dispensary ecommerce. Its B2B marketplace and integrations compete with Apex for the same wholesale seller relationships and dispensary buyer flows.
• LeafLink: LeafLink is the most direct competitor: a B2B wholesale cannabis marketplace connecting brands and dispensaries. Both platforms offer seller storefronts, buyer discovery, and order management with comparable GTM motions targeting the same cannabis operator base.
• Distru: Distru provides cannabis operations, inventory, and wholesale management software with METRC integration and order workflows. It overlaps directly with Apex's seller portal across inventory, compliance, and B2B ordering for cannabis brands and distributors.
• Canix: Canix is a cannabis ERP and wholesale management platform with seed-to-sale tracking, METRC integration, and order processing. It targets the same cultivator and manufacturer base as Apex with a similarly compliance-centric value proposition.
• Flowhub: Flowhub provides cannabis dispensary and inventory management software with wholesale order workflows. It serves dispensaries and multi-state operators that are also the buyer side of Apex's marketplace.
• Treez: Treez is a cannabis retail and wholesale platform with POS, inventory, and supplier marketplace capabilities. It targets dispensaries and MSOs with comparable workflows to Apex's buyer portal and offers competing wholesale tools.
• Cova: Cova is a cannabis dispensary POS and inventory platform with online ordering and wholesale features. It serves many of the same retail buyers that Apex's marketplace onboards, with overlapping CRM and compliance functionality.
• Greenline POS: Greenline POS provides cannabis dispensary management software with ordering and inventory features. It targets independent dispensaries and multi-store operators similar to Apex's buyer-side customer base.

Broad incumbents

• BioTrack: BioTrack is a long-established cannabis seed-to-sale and ERP provider offering compliance, inventory, and wholesale software. As a broader incumbent, it competes on the compliance and operations layer that Apex integrates against.

Others

• Metrc: Metrc is the dominant cannabis seed-to-sale compliance tracking system integrated by virtually every operator. While not a direct competitor, its API integrations and data layer shape the requirements for platforms like Apex and represent both an enabler and a potential platform risk.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ApexTradingWholesale
• LinkedInlinkedin.com/company/apex-trading
• Instagraminstagram.com/apextradinghq
• Xx.com/ApexTrading_CO

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds3 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apex Trading