What Distru does

Distru is a cannabis-focused software company that provides a seed-to-sale ERP platform (Distru ERP) integrated with a B2B wholesale marketplace (DistruCommerce) for licensed cannabis operators in the United States. The platform covers the full operational stack: cultivation management with Metrc plant-batch tracking and harvest workflows, production management with bill of materials and COGS accounting, inventory and warehouse management, order fulfillment, procurement, CRM, and two-way financial reconciliation with QuickBooks, Xero, and Sage. Its proprietary Metrc integration syncs at 3-40 pings per second and includes a Failsafe Cloud Extension that maintains transfer operations during Metrc outages, with parallel BioTrack support for legacy states including a planned New York migration. DistruCommerce layers a no-commission B2B marketplace on top of the ERP, enabling brands to operate branded storefronts and reach 2,600+ licensed retailers, processing over $10 billion in cumulative wholesale sales without charging commission. Recent additions include the AI Order Agent (multi-modal order intake from voice, text, email, and file uploads) and DistruLabels (free MRID-integrated label generator co-built with Metrc). The company monetizes via flat monthly ERP subscriptions with no revenue-linked or GMV fees, pricing that is quote-based rather than publicly disclosed. Distru employs 11-50 people, is headquartered in Oakland, California as a remote-first team, and serves 500+ operators across 30+ U.S. states and territories. Its go-to-market combines enterprise field sales targeting MSOs, cultivators, manufacturers, and distributors with a product-led growth motion through free retailer signup for the DistruCommerce marketplace, supported by referral incentives, content marketing, and webinars. The company has raised approximately $9 million across a 2019 seed round and a January 2026 Series A led by Poseidon Investment Management with Global Founders Capital, and is recognized with a 4.8/5 G2 rating as the #1 Easiest to Use cannabis seed-to-sale software and as the #1 Best Place to Work in Cannabis by Cannabis Business Times.

Name

Distru

Legal name

Distru Corp.

Website

https://distru.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Distru is a cannabis ERP and B2B wholesale platform serving 500+ licensed operators across 30+ U.S. states, combining seed-to-sale operations management with the DistruCommerce no-commission marketplace, real-time Metrc compliance, AI-powered order intake, and QuickBooks integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. ERP Subscription: Distru operates on a flat monthly subscription model for its cannabis ERP platform. Pricing is not publicly disclosed and requires a demo request. The subscription covers all core ERP functionality including compliance, inventory, orders, fulfillment, and production management.
2. Series A Investment: Distru secured $6 million in Series A funding led by Poseidon Investment Management and Global Founders Capital in January 2026 for platform expansion and geographic growth.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Distru provides a cloud-based cannabis ERP platform that manages seed-to-sale operations — including inventory, orders, production, CRM, financial management, and compliance integrations with Metrc and BioTrack — for licensed cannabis operators. It bundles this ERP with DistruCommerce, a B2B wholesale marketplace that connects cannabis brands and retailers for ordering, with live ERP-synced inventory and an AI Order Agent that automates order intake.

Product overview

Distru is a cannabis ERP platform combining a full enterprise resource planning system with a B2B wholesale marketplace. The core platform (Distru ERP) handles seed-to-sale operations including inventory management, order fulfillment, warehouse management, procurement, financial management, production management with BOMs and assemblies, CRM, and compliance integrations with Metrc and BioTrack. DistruCommerce serves as the B2B wholesale marketplace layer with embeddable storefronts, AI Order Agent for automated order intake, and marketplace buyer discovery. Additional offerings include DistruLabels (free MRID-integrated label generator), specialized modules for cultivation management, reporting/analytics, and a public API. The platform processes over $10 billion in wholesale sales with 500+ operator customers across 30+ U.S. states.

Differentiator

Problem solved

Functional benefit

Brands

• DistruLabels: A free MRID-integrated label generator for cannabis operators that integrates with Metrc to help create compliant labels efficiently.
• DistruCommerce
• DistruCommerce Marketplace
• Distru ERP
• AI Order Agent

Products and services

• Distru ERP Cloud-based cannabis enterprise resource planning platform covering seed-to-sale operations including inventory management, order fulfillment, warehouse management, procurement, financial management, production management, CRM, and compliance integrations with Metrc and BioTrack. Sold to licensed cannabis operators as a flat monthly subscription.
• DistruCommerce (Marketplace) B2B cannabis wholesale marketplace and ordering platform that connects brands with retailers. Features branded storefronts, live inventory sync from the ERP, marketplace buyer discovery, and AI Order Agent for automated order intake.
• DistruLabels Free MRID-integrated label generator that integrates with Metrc to help cannabis operators create compliant cannabis product labels, automatically pulling inventory data from Metrc.
• AI Order Agent AI-powered automation tool sold as part of DistruCommerce that converts typed messages, voice notes, and file uploads (CSV, XLSX, PDF, JPG, PNG, HEIC, DNG) into ready-to-approve orders, allowing reps to create orders roughly three times faster.
• Speed Harvesting App Mobile harvesting app combining Metrc plant tag scanning, tote weighing, and Bluetooth scale integration to streamline harvest inventory processing for cannabis cultivators.
• Distru API Public API that allows developers to build custom solutions using Distru data, supporting real-time access to inventory, orders, and compliance information.

Quantifiable outcome

• $10B+ in wholesale sales processed without a single commission dollar taken
• +7 more outcomes

Named customers36 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability8 records

Feature10 records

Partnerships

Three partnerships are on record, tiered core.

• MetrccoreTechnology or IntegrationDeep API integration with Metrc track-and-trace system. Distru syncs at 3-40 pings per second for real-time compliance. Includes Metrc Failsafe Cloud Extension for outage protection. Available in all Metrc-mandated states.
• BioTrackcoreTechnology or IntegrationIntegration with BioTrack track-and-trace system for states including New York, Connecticut, Delaware, Florida, Hawaii, New Mexico, North Dakota, and Puerto Rico.
• QuickBookscoreTechnology or IntegrationNative two-way QuickBooks sync built into Distru. Sales orders, invoices, credit memos, inventory, and production costs sync automatically without per-seat connection limits or manual steps.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Canix: Cannabis ERP and seed-to-sale platform serving cultivators, manufacturers, and distributors with Metrc/BioTrack compliance. Closely comparable to Distru ERP across the same operator segments and integrations.
• LeafLink: The leading B2B cannabis wholesale marketplace connecting brands and retailers across U.S. states. Most direct competitor to DistruCommerce; Distru even offers a two-way integration enabling operators to run both platforms simultaneously.
• Flowhub: Cannabis retail management, POS, and seed-to-sale platform competing for vertical retailers and MSOs. Targets the same compliance-driven dispensary workflow that Distru serves via its POS and ERP modules.
• Treez: Cannabis POS and ERP platform serving retailers and MSOs with inventory, compliance, and analytics. Competes for the same enterprise retailer and vertical operator wallet share as Distru.
• Dutchie: Cannabis e-commerce and POS platform used by dispensaries for online ordering and checkout. Distru integrates with Dutchie POS, but the two compete for dispensary tech stack ownership and order data.
• Blaze: Cannabis dispensary POS and retail management platform. Direct competitor in the cannabis retailer software category; integrates with Distru but competes for the same POS and inventory dollars.
• Apex Trading: Cannabis B2B wholesale marketplace and trading platform for distributors and retailers. Native integration partner with Distru but a direct competitor in the wholesale marketplace category alongside LeafLink and DistruCommerce.

Broad incumbents

• Akerna: Public-facing cannabis compliance and ERP software company (acquired/Merged with MJ Freeway) offering seed-to-sale tracking and supply chain software. A broader incumbent in cannabis enterprise software with overlap to Distru's compliance positioning.

Emerging players

• Trym: Cannabis cultivation management software that Distru integrates with. Comparable in the cultivation workflow niche, but more narrowly focused on grow operations rather than full ERP and commerce.

Others

• Metrc: State-mandated cannabis track-and-trace platform that Distru integrates with at industry-leading depth. Not a direct competitor but a critical infrastructure dependency and ecosystem gatekeeper for cannabis ERP and commerce software.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@distru
• Facebookfacebook.com/distruapp
• LinkedInlinkedin.com/company/distru
• Instagraminstagram.com/distruapp

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds2 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Distru