Dash Electric
Dash Electric is an Indonesian EV-native operations platform that delivers white-label delivery, hub workforce, warehouse staffing, and field operations as a managed service to e-commerce, logistics, quick-commerce, QSR, and specialized industry operators across Indonesia.
- Company typePrivate
- Founded2023
- HeadquartersJakarta, Indonesia
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Dash Electric does
Dash Electric (legally PT. Dash Platform Indonesia) is an Indonesian EV-native operations platform founded in November 2023 and headquartered in Jakarta. The company delivers white-label delivery, hub, warehouse, and field workforces as a managed service, providing electric two- and four-wheel fleets, trained riders, and AI-enabled coordination under client branding and SOPs. Its customers span large e-commerce platforms (Shopee, Lazada, Zalora), logistics carriers (DHL, JNE, AnterAja), quick-commerce operators (Astro, HappyFresh, AlloFresh, Sayurbox), QSR and beverage chains (McDonald's Indonesia, Janji Jiwa, Chagee), and vertical-specific operators (SwipeRx, Harvesea, Noovoleum, SATURDAYS, Wicked Pies).
The platform is built around a unified Operations OS combining a white-label driver app, the Dash Express REST API, real-time routing, an AI shift-planning and attendance engine, and live dashboards for hub, fleet, and delivery visibility. Integrations include Electrum's battery swap network, KALISTA's IoT fleet-financing layer, ALVA's electric motorcycles, DFSK's light commercial EVs, and Xendit and QRIS for payments. The ConnectedDash AI agent exposes operations through natural-language interfaces in WhatsApp, Slack, and embedded chat, while proprietary algorithms handle workforce gap-filling (11,487 auto-replacements), predictive demand matching, and route optimization (5,476,733 routes).
Dash monetizes through a hybrid model: per-task transaction fees for on-demand delivery (Rp12,000 base for 2W, Rp100,000 flat for 4W, plus distance, stop, and COD surcharges); a 15% management fee for managed hub and warehouse workforce; custom volume-based contracts with 1-year minimums for dedicated white-label fleets; and engagement-specific pricing for custom operations (cold-chain, pharmaceutical, field ops). Distribution combines direct enterprise sales for large accounts, an API-first self-serve channel, a WhatsApp booking path, and partner channels via EV ecosystem alliances. The company is venture-backed across an Antler pre-seed, a The Radical Fund–led seed round in November 2024, and a Fondation Botnar–led seed extension in January 2026 with SAGANA joining, and is led by co-founders Aditya Brahmana (ex-Gojek) and Robert Mulianto (ex-DHL/Tokopedia).
Dash Electric firmographics
Firmographics- Name
- Dash Electric
- Legal name
- PT. Dash Platform Indonesia
- Website
- https://dashelectric.co
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dash Electric is an Indonesian EV-native operations platform that delivers white-label delivery, hub workforce, warehouse staffing, and field operations as a managed service to e-commerce, logistics, quick-commerce, QSR, and specialized industry operators across Indonesia.
- Ownership category
- akta.pro rank
Dash Electric industry classification
Industry- Product category
- Last-Mile Delivery & Logistics Services
- NAICS
- Professional Employer Organizations (56133), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Fleet Fuel, Toll & Expense Management Programs (TLABAHAL)
- akta.pro secondary industry
- Ride-Hailing Platform Technology Providers (White-Label, Dispatch, Payments) (THADADAM)
Keywords
Where Dash Electric is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices1 record
Markets served
Dash Electric business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- On-Demand Delivery (Per-Task): Clients book delivery tasks via API, web portal, or WhatsApp and pay per completed task. Pricing is per task with distance and stop surcharges. COD collection is available with a percentage fee. This is the core self-serve revenue stream for SMB and mid-market clients.
- Managed Workforce (15% Management Fee): Dash manages hub crews, warehouse/dark-store workers, and sortation staff on behalf of clients. Dash charges a 15% management fee on managed labor costs. This covers shift planning, attendance, backup filling, and day-to-day operational management.
- White-Label Fleet Operations (Custom Pricing): Dedicated EV fleet (2W and 4W) operated under client branding for enterprise clients. Fleet includes riders, vehicles, scheduling, SOPs, and real-time monitoring. Custom volume-based pricing with a 1-year minimum term.
- Custom Delivery Operations: Tailored delivery operations for specialized industries (pharmaceutical document collection, cold-chain seafood, used cooking oil recycling). Pricing is engagement-specific.
- Field Operations (Per-Task): Trained field agents execute one-off or recurring field tasks (audits, servicing, canvassing, machine maintenance) booked via the same platform. Priced per completed task with dedicated teams available at custom pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 2W (motorbike) on-demand delivery — lowest-cost point-to-point parcel and food delivery |
| Transaction based/ take rate | Pay-as-you-go | 4W (van/truck) on-demand delivery for bulkier multi-parcel loads |
| Transaction based/ take rate | Pay-as-you-go | Per-task field work — ad-hoc field jobs at the same booking model as delivery |
| Transaction based/ take rate | Pay-as-you-go | Per-visit field sales and canvassing |
| Outcome Based/ Performance | Monthly | Managed hub crew and warehouse/dark-store workforce |
| Professional services/ project-based | Multi-year contract | Dedicated fleet and large/multi-site enterprise engagements |
| Subscription | Monthly | Managed workforce: general workforce management fee |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Dash Electric product offering
Product offeringCore offering
Dash Electric operates an AI-enabled operations platform that combines a managed EV fleet, a workforce pool, and software automation to deliver last-mile, mid-mile, hub, and field operations on behalf of brands. Clients book delivery, hub, and field tasks via a REST API, web portal, or WhatsApp; Dash supplies the electric vehicles, drivers, hub workers, scheduling, real-time tracking, and operational SOPs. Pricing mixes per-task transaction fees, a 15% managed-workforce fee, and custom multi-year enterprise contracts.
Product overview
Dash is an operations infrastructure platform that combines modular software and managed physical workforce into a unified system. The platform integrates White-Label Delivery, Hub Operations, Managed Workforce, Custom Delivery Operations via Express API, Field Operations, Retail Operations, Mid-Mile Delivery, EV Fleet Management (two-wheel and four-wheel vans), and AI-powered operations automation. Clients access the platform through REST API, web portal, WhatsApp, or email. The platform currently processes Rp 826B+ in client GMV and manages 805,960+ shifts across enterprise, growth, and startup clients throughout Indonesia.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- GMV processed: IDR 826B+ through Dash operations
- +11 more outcomes
Companies that use Dash Electric
Customer profileNamed customers18 records
Segments8 records
Ideal customer profiles5 records
Dash Electric technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability5 records
Feature7 records
Dash Electric partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- ALVAcoreALVA manufactures the ALVA N3 electric motorcycle used in Dash Electric's logistics operations. The partnership deployed 500 ALVA N3 units for EV-based logistics in Indonesia. ALVA was selected for its suitability in daily logistics operations with range and carrying capacity comparable to conventional motorcycles. ALVA's Fleet Management System integrates with KALISTA's IoT platform and Dash's operations layer.
- KALISTAcoreKALISTA provides fleet-as-a-service financing for the ALVA N3 electric motorcycles used by Dash Electric. Through an operating lease scheme, Dash can expand its EV fleet without large upfront capex or direct exposure to vehicle depreciation risk. KALISTA's IoT system (K-Move Dashboard) integrates with ALVA's fleet management system and Dash's operations platform, enabling real-time fleet monitoring and structured after-sales service.
- DFSK (Dongfeng Fengshen)coreDFSK partnered with Dash Electric at GIIAS 2025 to accelerate EV adoption in Indonesia's logistics sector. DFSK's Gelora E light electric commercial vehicle (42 kWh battery, up to 300km range, Rp200/km energy cost) was introduced as part of Dash's operational fleet. The partnership enables Dash to serve clients requiring larger-capacity delivery beyond two-wheel EV fleets, strengthening the integrated green logistics ecosystem.
- ElectrumcoreElectrum provides a battery swap network across Greater Jakarta for Dash's EV fleet. Through Electrum's app and fleet portal, Dash monitors battery usage, swap access, and top-up management in real time. The partnership enables Dash to operate EVs without long charging downtime and provides fleet-level visibility into battery health and swap patterns, making EV logistics more practical and operationally predictable.
Scale indicators21 records
Recent moves6 records
Expansion highlights6 records
Dash Electric competitors and assessment
Company assessmentDirect peers
- Lalamove: Hong Kong-headquartered on-demand B2B delivery platform operating across Southeast Asia including Indonesia. Provides similar per-task vehicle dispatch (2W, 4W, trucks) with real-time tracking and enterprise pricing. Closest comparable in model and market.
- Waresix: Indonesian B2B logistics platform focused on cargo, warehousing, and inter-city delivery. Competes in the same Indonesian B2B logistics space with comparable enterprise customer profiles.
- Shipper: Indonesian logistics tech platform offering delivery fulfillment, warehousing, and shipping aggregation for e-commerce and SMEs. Directly competes with Dash in Indonesian B2B last-mile and fulfillment services.
- Ninja Van: Singapore-headquartered e-commerce logistics company with strong Indonesia operations. Provides last-mile delivery, fulfillment, and cross-border services. Comparable in serving enterprise e-commerce and marketplace customers.
- Deliveree: Southeast Asian on-demand trucking and intra-city delivery platform operating in Indonesia, Thailand, Vietnam, and Philippines. Similar B2B on-demand delivery and dispatch model targeting enterprise customers.
Regional players
- Porter: India-based intra-city logistics and on-demand delivery platform for B2B and SMB. Very similar business model in on-demand dispatch, but operates exclusively in India rather than Indonesia/SE Asia.
Broad incumbents
- DoorDash Drive: US-headquartered white-label delivery platform from DoorDash enabling merchants to fulfill orders using DoorDash logistics. Closest conceptual analog to Dash's white-label API delivery model, but at much larger global scale.
- J&T Express: Major Indonesian and Southeast Asian e-commerce logistics company with extensive hub-and-spoke network. Overlaps with Dash in last-mile parcel delivery and enterprise e-commerce fulfillment.
- Gojek (GoSend): Indonesian super-app with GoSend delivery services plus much broader consumer mobility, payments, and food delivery portfolio. Overlapping capability in on-demand courier services but operates as part of a much wider ecosystem.
- Grab (GrabExpress): Southeast Asian super-app offering GrabExpress on-demand courier services across the region. Larger scale and broader portfolio than Dash but directly comparable in on-demand delivery capability.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Dash Electric social profiles
Digital presenceDash Electric financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dash Electric leadership team
Management profileNumber of profiles
Profiles6 records
Dash Electric funding detail
Funding detailFunding overview
Funding rounds3 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dash Electric M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dash Electric
What does Dash Electric do?
Dash Electric operates an AI-enabled operations platform that combines a managed EV fleet, a workforce pool, and software automation to deliver last-mile, mid-mile, hub, and field operations on behalf of brands. Clients book delivery, hub, and field tasks via a REST API, web portal, or WhatsApp; Dash supplies the electric vehicles, drivers, hub workers, scheduling, real-time tracking, and operational SOPs. Pricing mixes per-task transaction fees, a 15% managed-workforce fee, and custom multi-year enterprise contracts.
Is Dash Electric a public or private company?
Dash Electric is a private company. It is classified as venture growth investor backed and is currently operating.
When was Dash Electric founded?
Dash Electric was founded in 2023. It employs 1 to 10 people.
Where is Dash Electric based?
Dash Electric is headquartered in Jakarta, Indonesia, in the Asia region.
How does Dash Electric make money?
Five revenue lines are on record. On-Demand Delivery (Per-Task) is the primary driver. The others are managed Workforce (15% Management Fee), white-Label Fleet Operations (Custom Pricing), custom Delivery Operations and field Operations (Per-Task).
Who are Dash Electric's main competitors?
Direct peers on record are Lalamove, Waresix, Shipper, Ninja Van and Deliveree. Porter is listed as a regional player. Broad incumbents are DoorDash Drive, J&T Express, Gojek (GoSend) and Grab (GrabExpress).
Does Dash Electric have an API?
Yes. Dash Express REST API enables providers to place, cancel, quote, and track delivery orders programmatically. Supports delivery quotes (POST /v1/deliveries/quotes), create delivery requests (POST /express/v1/deliveries), get delivery details (GET /v1/deliveries/{deliveryID}), cancel deliveries (DELETE /v1/deliveries/{deliveryID}), and additional notifications (POST /v1/deliveries/{deliveryID}/additional-notifications). Authentication uses token-based mechanism with client_key and client_secret exchanged for Bearer token. Webhooks provide real-time status updates for delivery events (COMPLETED, FAILED, CANCELLED, etc.). Available via https://api.dashelectric.co with sandbox and production environments differentiated by credentials. JavaScript SDK example shown in documentation. Developer documentation is at www.dashelectric.co/api.
What industry is Dash Electric in?
Dash Electric's product category is Last-Mile Delivery & Logistics Services. Its primary akta.pro industry code is TLABAHAL, Fleet Fuel, Toll & Expense Management Programs, with a secondary code of THADADAM, Ride-Hailing Platform Technology Providers (White-Label, Dispatch, Payments). Its NAICS code is 56133 and its SIC code is 4700.