Billy Information

What Billy Information does

Billy Information, operating commercially as MyCoolTV, is a Beijing-based (with legal entity Beijing Bili Q Information Technology Co., Ltd., founded 2019) AI-powered guest experience platform targeting international hotel groups, cruise lines, and resort operators. Its core offering is an integrated software stack comprising the MyCoolTV platform (a hotel-branded "TikTok-like" short-video/advertising network), the 360 Hospitality mobile module (online check-in, mobile key, check-out, in-room ordering, digital compendium, chatbot), AI-Generated Experience (AIGC-driven personalized in-room content using behavioral learning), Premium Content aggregation (travel, lifestyle, blockbuster entertainment), and an AI Butler chatbot that ties the modules into a unified recommendation layer. Technology inputs cited by the company span recommendation engines, generative video (AIGC), process automation for the guest journey, and a multimodal chatbot (text + video). Underlying hardware/content relationships are anchored to Skyworth/Coocaa, which led the company's Series A.

The business model is dual-revenue: hotels subscribe to/license the platform (recurring SaaS-like fee) and additionally monetize advertising inventory on the in-room TikTok-style network from internal services and third-party brand placements. GTM is enterprise-direct sales to international hotel groups, supplemented by industry-event participation (e.g., Hilton annual conference, Feb 2023) and a recent pivot into the eldercare vertical via a TV Butler system deployed with Taikang (China's largest chain CCRC, 8 communities) and the Shanghai Pudong Xin Yu Happy Retirement Home. Marquee references include Marriott, Hyatt, Four Seasons, and St. Regis (PuLi Hotel). The company maintains six offices across Greater China and Singapore to support an Asia-Pacific tourism media social network strategy.

Billy Information is venture-backed (RMB 210M Series A in June 2023, led by Skyworth Technology/Coocaa Technology) and privately held, with no public listing or disclosed revenue. Geographic footprint spans mainland China, Hong Kong, Taiwan, and Singapore, with stated ambitions to build an Asia-Pacific travel media social network. Expansion is concentrated on three vectors: (1) deeper penetration of international hotel brands in APAC, (2) cruise/resort onboard media, and (3) the health and eldercare segment, where the TV Butler system adapts the hospitality stack for CCRC and retirement-home deployments.

Name

Billy Information

Legal name

Beijing Bili Q Information Technology Co., Ltd.

Website

https://mycool.tv

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Billy Information (MyCoolTV) is a Beijing-based AI-powered guest experience platform providing hotels, cruise lines, and eldercare communities with an integrated stack of in-room entertainment, AIGC advertising, mobile check-in, and AI concierge modules, generating revenue via subscription licensing and shared advertising.

Ownership category

akta.pro rank

Product category

Hospitality Technology Software

NAICS

Information (51), Hotels (except Casino Hotels) and Motels (72111), Accommodation (721)

SIC

Services-Computer Integrated Systems Design (7373), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industries

Travel, Hospitality & Local Discovery Recommendations (HDAAAGAG), Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

Keywords

• Hospitality AI platform
• Hotel guest experience
• AI content generation
• In-room entertainment software
• Mobile hotel services

Headquarters

HQ city

Beijing

HQ country

China

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Hotel Subscription / Licensing: Hotels subscribe to or license the MyCoolTV AI guest experience platform, which provides integrated digital journey services (online check-in, mobile key, content, etc.).
2. Advertising Revenue: Hotels generate additional income by hosting advertisements for external brands on their TikTok-like platform, creating a dual-revenue model for hotel clients and MyCoolTV.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Billy Information, operating as MyCoolTV, develops an AI-powered guest experience platform for international hotel groups. The platform combines a TikTok-like advertising and content distribution layer, an AI-driven personalized recommendation engine, AIGC video ad creation, a 360 Hospitality mobile solution (online check-in, mobile key, check-out, ordering, room management), premium curated content, and an AI Butler chatbot. The company also extends a TV Butler system into eldercare and continuing-care retirement communities.

Product overview

MyCoolTV is an AI-powered guest experience platform for international hotel groups. The platform consists of multiple integrated modules: the core MyCoolTV Platform providing the TikTok-like video/social network experience, 360 Hospitality mobile solution for digital check-in/check-out and room management, AI-Generated Experience for personalized content creation, Premium Content for entertainment aggregation, and AI Butler chatbot for personalized recommendations. The company also operates a separate TV Butler System for healthcare and eldercare communities.

Differentiator

Problem solved

Functional benefit

Products and services

• MyCoolTV Platform Core AI-powered guest experience platform for international hotel groups that provides a TikTok-like video environment for hotels to advertise in-house services, host external brand advertising, and deliver personalized content to guests.
• 360 Hospitality Mobile Solution

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• Richard HsuminorStrategic or Co-development Partner · 1 June 2023Richard Hsu, a passionate educator, international branding expert, and Chinese TEDx ambassador, joined MyCoolTV to combine warm humanistic and artistic design concepts with high-quality audiovisual technology to lead industry development.
• TaikangcoreStrategic or Co-development Partner · 1 January 2023Taikang, China's largest chain CCRC (Continuing Care Retirement Community), collaborated with MyCoolTV to deploy the TV Butler system in 8 Taikang communities in 2023. This collaboration positions MyCoolTV as an industry leader in the healthcare and well-being business segment.

Scale indicators3 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• Volara: Volara is a voice-first AI concierge platform purpose-built for hotels, enabling guest interactions via in-room voice assistants and integrations with property systems. It competes with MyCoolTV's AI Butler chatbot and personalized recommendation layer.
• Sonifi Solutions: Sonifi is a leading provider of in-room entertainment, connectivity, and guest-facing technology solutions for hotels worldwide. It is the most direct functional analog to MyCoolTV's in-room content, mobile hospitality, and AI personalization stack for international hotel groups.
• Intelity: Intelity provides a unified guest experience platform combining mobile check-in/out, digital concierge, in-room tablets, and back-of-house integrations for hotels and resorts globally. It directly competes with MyCoolTV's 360 Hospitality mobile suite and AI Butler chatbot.
• Crave Interactive: Crave Interactive provides in-room digital dining and guest service tablets and mobile apps for hotels worldwide. It directly overlaps with MyCoolTV's digital compendium, mobile ordering, and in-room guest engagement use cases.
• ALICE (Actabl): ALICE, now part of Actabl, offers an operations and guest experience platform for hotels covering messaging, service requests, and staff coordination. It is comparable to MyCoolTV as a guest engagement and digital journey vendor targeting upper-midscale to luxury hotels.
• Enseo: Enseo provides in-room entertainment, connectivity, and IoT-based guest room controls for hotels across North America. It is functionally aligned with MyCoolTV's premium content, in-room experience, and hospitality TV offerings.

Broad incumbents

• Shiji Group: Shiji is a large, established Asia-headquartered hospitality technology vendor offering PMS, POS, distribution, and guest experience solutions to luxury and chain hotels. It is the dominant regional incumbent against whom MyCoolTV competes for hotel group enterprise contracts.
• Mews Systems: Mews is a modern cloud PMS that has expanded into guest-facing features including mobile check-in/out and digital concierge, competing with MyCoolTV for property-level digital journey spend across independent and chain hotels.

Emerging players

• Hotelkit: Hotelkit is an internal hotel operations and guest communication platform that increasingly overlaps with MyCoolTV's guest messaging and service request layer. It is comparable as an emerging hotel tech vendor expanding from operations into guest-facing features.
• Angama Hospitality: Angama provides AI-driven content, marketing, and guest engagement solutions for hotels and travel brands. It is comparable to MyCoolTV's AIGC content creation and AI-driven personalization modules for hotel marketing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCvtw4Vn1H4ETLK6LJAP90eQ
• LinkedInlinkedin.com/company/beijing-bili-q-information-technology-co-ltd
• Instagraminstagram.com/biliq2019

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds2 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Billy Information