Decido
Decido is a US-based private company founded in 2020 in Carlsbad, California, that aimed to simplify the product selection journey. It raised $3M in 2022, has 11-50 employees, and its public web presence is currently inactive.
- Company typePrivate
- Founded2020
- HeadquartersCarlsbad, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Decido firmographics
Firmographics- Name
- Decido
- Website
- https://decido.io
- Company type
- Private
- Founded year
- 2020
- Headcount range
- 11–50 employees
- Short description
- Decido is a US-based private company founded in 2020 in Carlsbad, California, that aimed to simplify the product selection journey. It raised $3M in 2022, has 11-50 employees, and its public web presence is currently inactive.
- Ownership category
- akta.pro rank
Decido industry classification
Industry- Product category
- Product Discovery and Recommendation Software
- NAICS
- All Other Miscellaneous Retailers (45999)
- SIC
- Retail-Miscellaneous Retail (5900)
- akta.pro primary industry
- Collectibles, Trading Cards & Memorabilia Marketplaces (CRAFAGAE)
Keywords
Where Decido is headquartered
LocationHeadquarters
- HQ city
- Carlsbad
- HQ country
- United States
- HQ region
- North America
Markets served
Decido business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D
Decido product offering
Product offeringCore offering
Decido positions itself around removing the guesswork from the product selection journey, indicating a product-discovery/recommendation offering that helps buyers choose the right product. Beyond this positioning, detailed product information is not available as the company's domain currently resolves to a placeholder page.
Differentiator
Problem solved
Functional benefit
Companies that use Decido
Customer profileIdeal customer profiles1 record
Decido technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Decido competitors and assessment
Company assessmentBroad incumbents
- Bazaarvoice: Bazaarvoice provides ratings/reviews and shopper-generated content used to aid product selection on retail sites — adjacent capability aimed at reducing shopper guesswork across a broad retail customer base.
- RichRelevance (Kibo / Certona): Kibo/Certona/RichRelevance offer personalization and product recommendation suites for mid-market and enterprise retailers, addressing the same use case as Decido but as part of a broader commerce platform.
Emerging players
- Vue.ai: Vue.ai builds AI tools for retail including product tagging, recommendations, and visual search — overlapping with the product selection journey Decido implies it serves.
- Lily AI: Lily AI applies AI to product attributes and shopping intent for retail brands, intersecting with Decido's stated product-selection focus at the merchandising/discovery layer.
Direct peers
- FindMine: FindMine offers product completion and styling recommendations to drive conversion on e-commerce sites, a direct analog to removing guesswork from product selection online.
- Syte: Syte (visual AI for retail product discovery) targets the same shopper pain point of helping consumers find/select the right product, with technology and customer base overlapping a generic 'product selection' startup.
- Stylitics: Stylitics provides AI-driven outfitting and product recommendation technology for retailers, directly addressing the 'product selection journey' Decido alludes to, with similar e-commerce integration and styling/choice-narrowing functionality.
Market position
Customer concentration
Decido social profiles
Digital presenceDecido financial estimates
Financial estimateRevenue estimate
Valuation estimate
Decido leadership team
Management profileNumber of profiles
Profiles1 record
Decido funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Decido M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Decido
What does Decido do?
Decido positions itself around removing the guesswork from the product selection journey, indicating a product-discovery/recommendation offering that helps buyers choose the right product. Beyond this positioning, detailed product information is not available as the company's domain currently resolves to a placeholder page.
When was Decido founded?
Decido was founded in 2020. It employs 11 to 50 people.
Where is Decido based?
Decido is headquartered in Carlsbad, United States, in the North America region.
Who are Decido's main competitors?
Broad incumbents on record are Bazaarvoice and RichRelevance (Kibo / Certona). Emerging players are Vue.ai and Lily AI. Direct peers are FindMine, Syte and Stylitics.
Does Decido have an API?
No public API is recorded for Decido.
What industry is Decido in?
Decido's product category is Product Discovery and Recommendation Software. Its primary akta.pro industry code is CRAFAGAE, Collectibles, Trading Cards & Memorabilia Marketplaces. Its NAICS code is 45999 and its SIC code is 5900.