Reflexion Interactive Technologies

What Reflexion Interactive Technologies does

Reflexion Interactive Technologies, Inc. is a Delaware-incorporated, privately-held company founded in 2015 and headquartered in Lancaster, Pennsylvania, that develops cognitive training, concussion screening, and rehabilitation technology for athletes and other performance-focused users. The company's product platform centers on two complementary offerings: the Reflexion Edge, a portable six-foot touchscreen lightboard (under 20 lbs) designed for teams and training facilities to assess and train visual-cognitive performance, and Reflexion GO, a mixed-reality application available on Meta Quest VR headsets and iOS that delivers the same cognitive drill library to individual consumers and remote teams. Both products run on a library of nine-plus scientifically-designed drills (Big G, Minefield, Pursue, Reaction, Waterfall, R.A.L.E., Memory Saccade, N Plus One, Expanding Out, plus GO-specific drills such as Portals, Firefly, Photon, Intercept, and Spokes) that target reaction time, eye-hand coordination, peripheral vision, visual memory, and inhibitory control. The system is differentiated by an AI-powered Virtual Coach that auto-optimizes training pace and difficulty based on athlete sport, position, and current performance, and by a cloud-based analytics dashboard and Player Mode that enable coaches to assign drills and monitor longitudinal cognitive performance.

The company monetizes through three revenue streams: (1) hardware sales of the Edge device, amortized at approximately $493/month over a multi-year contract (~$17,700 per device), (2) software subscriptions for the Edge analytics platform and the Reflexion GO app (monthly and annual tiers), and (3) Edge add-on pricing at $99/athlete/month for facility customers. Reflexion pursues a multi-channel go-to-market combining enterprise field sales targeting professional sports teams (NBA, IndyCar), NCAA athletic programs, and sports performance facilities with a direct-to-consumer / product-led-growth motion for Reflexion GO through app stores. The customer base spans professional sports (Denver Nuggets, Team Penske, IndyCar champion Tony Kanaan), NCAA Division I programs (Michigan, Auburn, Oklahoma, Washington, North Carolina, Grand Valley State, Nova Southeastern), military (USAF Academy Human Performance Lab), performance facilities (PitFit Training, Phenom Sports Performance, Asylum Sports Center), and individual athletes. The company is venture-backed (approximately $3M seed from 1855 Capital, Bill Besselman, Ben Franklin Technology Partners, and regional family offices), has filed a 2024 SEC Form D exempt debt offering, and operates with 11-50 employees.

Name

Reflexion Interactive Technologies

Legal name

Reflexion Interactive Technologies, Inc.

Website

https://reflexion.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Reflexion Interactive Technologies builds cognitive training and concussion-screening technology for athletes, combining a portable six-foot touchscreen (Reflexion Edge) for teams and facilities with a mixed-reality VR/mobile app (Reflexion GO) powered by an AI Virtual Coach. It serves professional sports organizations, NCAA athletic programs, military performance labs, sports performance facilities, and individual consumers.

Ownership category

akta.pro rank

Product category

Sports Performance & Cognitive Training Technology

NAICS

Sports and Recreation Instruction (61162), Sporting and Athletic Goods Manufacturing (33992), Fitness and Recreational Sports Centers (71394), Sports and Recreation Instruction (611620)

SIC

Sporting & Athletic Goods, Nec (3949), Electromedical & Electrotherapeutic Apparatus (3845)

akta.pro primary industry

Sports Psychology & Mental Performance Coaching (HSADAEAH)

akta.pro secondary industries

Athlete Testing & Combine Prep (metrics, scouting prep) (HSADAEAK), Performance Analysis & Video Coaching (HSADAEAG), Strength & Conditioning / Athletic Performance Training (HSADAEAB), Goalkeeper/Pitching/Position-Specialty Training Programs (MPAKAJAF)

Keywords

• Cognitive training platform
• Sports performance technology
• Concussion assessment device
• Mixed reality training
• Neuro fitness app

Headquarters

HQ city

Lancaster

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales (Edge): Sale of Reflexion Edge physical hardware devices - touchscreen lightboard systems for facilities and teams. Sold directly to sports performance facilities, athletic programs, and rehab clinics.
2. Subscription - Reflexion GO: Monthly and yearly subscription plans for Reflexion GO VR/mobile app providing cognitive training access. Targets individual consumers and teams.
3. Facility Software Licensing: Software platform subscription for Edge device management, athlete tracking, and analytics. Mentioned pricing around $493/month amortized cost for facilities.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Reflexion sells a cognitive sports training platform delivered through the Reflexion Edge, a six-foot portable touchscreen lightboard device, and the Reflexion GO mixed reality (VR) and mobile application. Both products leverage an AI-powered Virtual Coach and a library of nine cognitive drills (e.g., Reaction, Pursue, Memory Saccade, Minefield) to measure and improve reaction time, eye-hand coordination, peripheral vision, decision-making, and inhibition. The platform also supports concussion screening and rehabilitation workflows, serving professional sports teams, collegiate athletic programs, military performance labs, sports performance facilities, rehab clinics, and individual athletes.

Product overview

Reflexion Interactive Technologies offers a cognitive training platform designed to improve athletic performance through brain-based exercises. The product portfolio consists of two primary hardware/software products: Reflexion Edge (a six-foot portable touchscreen device for teams and facilities) and Reflexion GO (a VR/mobile application for individual and team training). Both products utilize the same cognitive drill library accessible through the Reflexion All-Access Membership and are supported by an AI-powered Virtual Coach that auto-optimizes training based on athlete performance. Cloud-Based Analytics and Player Mode features enable coaches to manage and track athlete progress across both platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Reflexion Edge Six-foot portable touchscreen lightboard device for teams and training facilities that measures and trains visual cognitive performance. Features gamified drills targeting reaction time, eye-hand coordination, peripheral vision, and decision-making, with AI-powered Virtual Coach. Used for both cognitive training and concussion screening. Sold to professional and collegiate sports programs, sports performance facilities, and rehabilitation clinics.
• Reflexion GO Personalized mixed reality (VR) and mobile cognitive training application for individual athletes and consumers. Features immersive drills, AI-powered Virtual Coach, progress tracking, and customizable training plans. Distributed via iOS App Store and Meta Quest store as monthly or annual subscriptions.
• Reflexion GO Teams Team management platform that enables coaches to manage athletes, assign cognitive training drills, view performance analytics, export progress reports, and use leaderboards for team competition within Reflexion GO.
• Reflexion All-Access Membership Subscription-based access to the full library of Reflexion cognitive training drills (Big G, Expanding Out, Memory Saccade, Minefield, N Plus One, R.A.L.E., Pursue, Reaction, Waterfall) targeting specific cognitions including reaction time, visual memory, peripheral vision, and inhibitory control.

Quantifiable outcome

• 10% improvement in on-field performance in as little as six weeks (peer-reviewed research)
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature5 records

Partnerships

Five partnerships are on record, tiered core partnership, operational, research partnership, research partner and exhibition partner.

• Unquantifiablecore partnershipStrategic or Co-development Partner · 25 September 2025Partnership to bring cutting-edge mental skills training to professional and college sports programs.
• WillowWorksoperationalOthersContract manufacturer located in Columbus, Ohio producing Reflexion Edge hardware devices.
• Perth Integrated Healthresearch partnershipStrategic or Co-development PartnerPartnership for pilot research study on cognitive health and aging. Conducting research with individuals aged 50-65 using Reflexion Edge for reaction time, peripheral vision, and object differentiation assessment.
• Penn State Universityresearch partnerStrategic or Co-development PartnerClinical study partnership with Penn State University for concussion detection research. Company founded by Penn State students and connected to university ecosystem.
• Case Western Reserve Universityexhibition partnerStrategic or Co-development PartnerPartnership for CES exhibition booth in University Innovations Section, showcasing Reflexion Edge technology.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• SyncThink: SyncThink uses eye-tracking-based cognitive assessment and training, including FDA-cleared concussion technology, and sells into sports and clinical customers. It is directly comparable to Reflexion's cognitive assessment and concussion-related positioning.
• RightEye: RightEye builds eye-tracking and vision-performance assessments used in clinical, rehabilitation, and sports performance settings. It overlaps with Reflexion's Edge cognitive/oculomotor assessment capability and serves similar healthcare and athletic training customers.
• Senaptec: Senaptec provides sensory and cognitive performance training tools for athletes, including visual, auditory, and reaction-based training. It is one of the closest direct competitors to Reflexion in sports vision and neurocognitive training, sold into pro and collegiate programs.
• Vizual Edge: Vizual Edge delivers sports vision training and assessment tools to athletes, coaches, and trainers. It competes in the same cognitive/vision training category as Reflexion's GO app and Edge platform.
• ImPACT Applications: ImPACT is the most widely used computerized concussion assessment tool in U.S. collegiate and professional sports. Reflexion's concussion-screening feature on Edge competes for a similar clinical and athletic training budget.
• NeuroTracker: NeuroTracker offers 3D multiple-object tracking software used by pro teams, military, and clinical populations to train cognitive performance. It is directly comparable to Reflexion's cognitive training drills and similarly targets reaction, attention, and decision-making.
• Axon Sports: Axon Sports offers computerized neurocognitive testing, including concussion baseline testing, used in athletic and research settings. It is directly comparable to Reflexion's cognitive assessment and concussion screening capabilities.
• Dynavision: Dynavision makes the D2 lightboard, a long-standing sports vision and reaction training device used in athletic and rehab settings. It is the most direct hardware analog to the Reflexion Edge in form factor and use case.

Broad incumbents

• Catapult Sports: Catapult is a large, publicly listed athlete performance monitoring platform used across pro and college teams. While it focuses on GPS/load monitoring rather than cognitive training, it competes for the same sports performance technology budget at elite organizations.
• STATSports: STATSports provides GPS-based athlete tracking and performance analytics to elite teams. It is a broad incumbent in the team performance technology category, competing for the same sports-science budget allocations as Reflexion.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/reflexionllc
• YouTubeyoutube.com/channel/UCvUV7AuImquLTK5XTI3HnPQ
• Facebookfacebook.com/reflexioninteractive
• Instagraminstagram.com/reflexion

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reflexion Interactive Technologies