JOEY
JOEY is a Cincinnati-based on-demand pickup and delivery marketplace connecting individuals, small businesses, retailers, and intermodal logistics customers with independent driver-partners across six US Midwestern/Southern cities via mobile apps and per-delivery transaction pricing ranging from $15 to $95.
- Company typePrivate
- Founded2021
- HeadquartersCincinnati, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What JOEY does
JOEY is a Cincinnati-headquartered, on-demand pickup and delivery marketplace that connects individuals, small businesses, and retailers with independent driver-partners who handle large and bulky items that mainstream parcel carriers typically do not. Founded in 2021, the company offers a consumer-facing Joey Consumer App (iOS and Android) for booking, real-time tracking, and adding helper services, paired with a separate Joey Driver App through which independent drivers find and accept jobs, view upfront pricing, and earn $35-$60 per hour plus tips. The platform's core technology is a two-sided mobile marketplace with payment processing, GPS tracking, and (for B2B) EDI/API integrations; pricing is transaction-based, ranging from $15 for courier work to $95 for big-box truck deliveries.
The company's go-to-market is product-led growth with three customer verticals. The consumer vertical serves marketplace and auction buyers/sellers of furniture, appliances, and home goods — illustrated by Google reviews citing furniture, washer/dryer, and marketplace pickups. The commercial vertical targets small businesses and retailers (including big-box retailers) through a Business Rewards Program that returns quarterly earnings to enrolled businesses and offers first-delivery-free incentives in select markets, recasting delivery as a revenue stream rather than a cost. A third, more recent line — Intermodal Drayage — operates in Columbus, Indianapolis, and Evansville with rail-terminal access (CSX, NS, CN) and provides port-to-rail, rail-to-warehouse, same-day/next-day drayage, transloading, cross-docking, and hazmat/overweight container capabilities to logistics and supply-chain customers.
Operationally, Joey is geographically concentrated in the US Midwest and South across six markets (Cincinnati, Louisville, Columbus, Indianapolis, Evansville, Nashville), distributing through its own apps, the Apple App Store and Google Play, and a getjoey.com web storefront. Revenue mechanics are purely transactional (per-delivery fees, B2B contracts of unspecified length, marketplace take-rate from independent drivers); the company is privately held with disclosed funding of only $250,000 and an employee count of 1-10, indicating a founder-led, capital-efficient operating model.
JOEY firmographics
Firmographics- Name
- JOEY
- Legal name
- Joey
- Website
- https://getjoey.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- JOEY is a Cincinnati-based on-demand pickup and delivery marketplace connecting individuals, small businesses, retailers, and intermodal logistics customers with independent driver-partners across six US Midwestern/Southern cities via mobile apps and per-delivery transaction pricing ranging from $15 to $95.
- Ownership category
- akta.pro rank
JOEY industry classification
Industry- Product category
- Local On-Demand Delivery Services
- NAICS
- Local Messengers and Local Delivery (4922)
- SIC
- Trucking & Courier Services (No Air) (4210)
- akta.pro primary industry
- Large-Item E-commerce Delivery (Bulky/Two-Person/White-Glove) (TLAAAFAH)
- akta.pro secondary industry
- Local Document & Small Parcel On‑Demand Courier (TLAAADAA)
Keywords
Where JOEY is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
JOEY business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual Delivery Services: On-demand delivery fees charged per delivery for individuals. Services range from courier ($15) to big box truck ($95). Revenue is transaction-based with no recurring subscription required.
- Business Delivery Services: Delivery services for retailers, small businesses, and big-box retailers with the Business Rewards Program offering quarterly earnings and bonuses back to enrolled businesses.
- Intermodal Drayage Services: Port-to-rail and rail-to-warehouse container transportation services, including same-day/next-day drayage, drop & hook, transloading and cross-docking, with hazmat and overweight container capabilities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Courier Service - starting at $15 |
| Unit Pricing | Pay-as-you-go | Big Box Truck Service - up to $95 |
| Other | Multi-year contract | Business Rewards Program - quarterly earnings back |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
JOEY product offering
Product offeringCore offering
JOEY is an on-demand local pickup and delivery marketplace that connects individuals, retailers, and small businesses with background-checked, independent driver-partners via its iOS and Android mobile apps. Deliveries range from courier packages starting at $15 to big-box truck hauls up to $95, with real-time tracking, helper-service add-ons, insurance-backed shipments, and an optional intermodal drayage service for port-rail-warehouse container transport.
Product overview
Joey is a local on-demand pickup and delivery platform operating as a marketplace connecting customers with independent driver-partners. The core offering consists of the Joey Consumer App for individuals and businesses to schedule deliveries, and the Joey Driver App for drivers to accept and complete jobs. Joey also offers an Intermodal Drayage Service for freight logistics between ports, rail terminals, and warehouses. The Business Rewards Program provides quarterly earnings back to business customers. Pricing ranges from $15 for courier service to $95 for big box trucks, with services available in Cincinnati, Columbus, Louisville, Nashville, Indianapolis, and Evansville markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Joey Consumer App Mobile application for individuals and businesses to schedule on-demand pickup and delivery services, track shipments in real-time, add helper services, and complete transactions. Targets individuals and businesses needing affordable, flexible local delivery of items such as furniture, appliances, exercise equipment, and retail purchases.
- Joey Driver App Mobile application for drivers to find and accept delivery jobs, view upfront pricing, manage schedules, and receive payments. Drivers keep 100% of tips and earn $35-$60 per hour on average; targets independent driver-partners who perform the actual delivery services.
- Local On-Demand Delivery On-demand pickup and delivery service connecting customers with local drivers for items such as furniture, appliances, exercise equipment, and retail purchases. Pricing starts at $15 for courier service and $95 for big-box trucks; available in Cincinnati, Louisville, Columbus, Indianapolis, Evansville, and Nashville.
- Business Rewards Program Quarterly earnings and bonus program for businesses using Joey's delivery services, designed to transform delivery from an expense to an added revenue stream. Includes first delivery free for new business customers in select markets such as Nashville and Louisville.
- Intermodal Drayage Service Short-distance transportation of shipping containers between ports, rail terminals, and warehouses. Services include port-to-rail and rail-to-warehouse transport, real-time tracking, EDI/API integrations, same-day or next-day drayage, drop-and-hook container services, transloading, cross-docking, and hazmat and overweight container capabilities.
Quantifiable outcome
- Delivery costs range from $15-$95 depending on vehicle and service type
Companies that use JOEY
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
JOEY technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
JOEY partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
JOEY competitors and assessment
Company assessmentDirect peers
- GoShare: On-demand marketplace connecting customers with drivers and trucks for large-item delivery, furniture/appliance moving, and last-mile logistics — directly comparable to Joey in vehicle classes, pricing model, and customer segments.
- Dolly: App-based large-item and small-move delivery marketplace serving individuals, retailers, and small businesses — directly comparable business model and target customer overlap with Joey.
- Lugg: On-demand moving and delivery platform for furniture, appliances, and large retail items with two-person helper crews — directly comparable offering to Joey's bulky-item, helper-enabled service.
- Bungii: On-demand pickup and delivery service for large items via pickup trucks, competing head-to-head with Joey for retailer and consumer large-item delivery volume.
- Roadie: On-demand delivery marketplace using drivers already heading in the right direction — comparable crowdsourced driver model and broad item-size capability to Joey, though broader in scope.
- TaskRabbit: Marketplace for hourly labor including moving help, furniture assembly, and heavy lifting — overlaps with Joey's helper services and large-item use cases for individuals.
- uShip: Online marketplace for shipping large and bulky items via carriers — comparable large-item focus with broader geographic reach and a different auction-style pricing mechanism.
Broad incumbents
- FedEx Custom Critical: Established expedited freight and specialty shipping arm of FedEx serving time-sensitive and oversized cargo — broader incumbent in the same delivery/transportation category as Joey.
- Hub Group: Large intermodal drayage and logistics provider with national footprint — directly comparable to Joey's intermodal drayage offering but at vastly greater scale and capital base.
Emerging players
- CitizenShipper: Peer-to-peer shipping marketplace for large and specialty items (vehicles, furniture, equipment) — adjacent marketplace model addressing similar bulky-item shipping needs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
JOEY social profiles
Digital presenceJOEY financial estimates
Financial estimateRevenue estimate
Valuation estimate
JOEY leadership team
Management profileNumber of profiles
Profiles6 records
JOEY funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JOEY M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JOEY
What does JOEY do?
JOEY is an on-demand local pickup and delivery marketplace that connects individuals, retailers, and small businesses with background-checked, independent driver-partners via its iOS and Android mobile apps. Deliveries range from courier packages starting at $15 to big-box truck hauls up to $95, with real-time tracking, helper-service add-ons, insurance-backed shipments, and an optional intermodal drayage service for port-rail-warehouse container transport.
Is JOEY a public or private company?
JOEY is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JOEY founded?
JOEY was founded in 2021. It employs 1 to 10 people.
Where is JOEY based?
JOEY is headquartered in Cincinnati, United States, in the North America region.
How does JOEY make money?
Three revenue lines are on record. Individual Delivery Services are the primary driver. The others are business Delivery Services and intermodal Drayage Services.
Who are JOEY's main competitors?
Direct peers on record are GoShare, Dolly, Lugg, Bungii, Roadie, TaskRabbit and uShip. Broad incumbents are FedEx Custom Critical and Hub Group. CitizenShipper is listed as an emerging player.
Does JOEY have an API?
Yes. Joey's intermodal drayage services include EDI/API integrations for real-time tracking and shipment visibility. The API enables port-to-rail and rail-to-warehouse services, same-day or next-day drayage, and drop & hook container services. Full API documentation URL and authentication details are not publicly specified.
What industry is JOEY in?
JOEY's product category is Local On-Demand Delivery Services. Its primary akta.pro industry code is TLAAAFAH, Large-Item E-commerce Delivery (Bulky/Two-Person/White-Glove), with a secondary code of TLAAADAA, Local Document & Small Parcel On‑Demand Courier. Its NAICS code is 4922 and its SIC code is 4210.