EMERGE Group

What EMERGE Group does

EMERGE Group is a Singapore-headquartered martech company that specializes in commercializing brands, content, and intellectual property within the esports and gaming ecosystem across Southeast Asia. Founded in 2020, the company operates through three sub-brands: EMPLIFIVE, a proprietary all-in-one marketing platform for influencer campaign management and performance measurement; EMPOWER, a gateway for commercializing IP in the gaming and esports sector; and EMERGE Consultancy, which delivers bespoke advisory services. Its service portfolio spans influencer marketing, creative campaign management, performance measurement, Web3 gaming commercialization, business digitalization, and market entry support.

The company generates revenue through professional services — pairing brands with gaming content creators, executing creative campaigns across TikTok, livestreams, and other digital channels, and providing commercialization support to blockchain gaming platforms and esports organizations. Its go-to-market is enterprise field sales with direct engagement of brand and publisher clients; pricing is not publicly disclosed and enquiries are handled via a categorized website contact form. The company maintains on-ground teams across five Southeast Asian markets: Singapore, Malaysia, Thailand, Vietnam, and the Philippines, and counts enterprise clients including Riot Games, Blizzard, Capcom, Moonton, Immutable, Tezos, Gala Games, Bybit, Razer, Singtel, UOB, and Pizza Hut. In March 2023, the company closed a USD 2.2 million seed round co-led by Farquhar Venture Capital and Arcane Group to fund regional expansion via the EMPLIFIVE and EMPOWER units.

Name

EMERGE Group

Legal name

EMERGE Group

Website

https://emerge-group.co

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

EMERGE Group is a Singapore-based martech company that commercializes brands and intellectual property in Southeast Asian esports and gaming through influencer marketing, campaign management, and Web3 gaming services for enterprise clients including Riot Games, Blizzard, and major publishers.

Ownership category

akta.pro rank

Product category

Esports and Gaming Marketing Services

NAICS

Advertising Agencies (541810), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Media Representatives (541840)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Management Consulting Services (8742)

akta.pro primary industry

Esports & Creator Sponsorship/Brand Partnerships (Influencer Marketing for Gaming) (MPAFAEAE)

akta.pro secondary industries

Creator Partnerships & Sponsorship Sales (Brand Partnerships) (MPAAAHAK), Creator Management & Talent Representation (BPAFAHAB), Brand Activations & Experiential Campaign Design (MPAAAGAA), Creator Talent Management & Representation (MPAAAHAB)

Keywords

• Esports marketing services
• Influencer marketing campaigns
• Gaming commercialization
• Web3 gaming support
• Content creator marketing

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Influencer Marketing Services: Revenue generated from matching brands with influencers and managing marketing campaigns, including creative campaign management and performance measurement services
2. Web3 Services: Services related to blockchain gaming commercialization, partnering with game studios for grants and support
3. Business Digitalisation: Consultancy services for business transformation in the esports and gaming sector
4. Market Launcher: Services to help brands and content creators launch in the esports and gaming market

Go-to-market motion2 records

Distribution channels1 record

Marketing channels2 records

Core offering

EMERGE Group provides esports and gaming commercialization services to enterprise brands, game publishers, and content creators across Southeast Asia. Its offering is organized around three business units—EMPLIFIVE (proprietary all-in-one marketing platform for influencer campaigns), EMPOWER (IP commercialization gateway), and Emerge Consultancy (bespoke business advisory)—alongside service lines covering influencer marketing, Web3 gaming commercialization, business digitalisation, and market launcher support. The company executes creator-driven campaigns across TikTok and livestreams and measures audience reach, awareness, and engagement.

Product overview

EMERGE Group operates as an esports commercialization company offering a multi-unit platform architecture. The portfolio consists of three core sub-brands: EMPLIFIVE (proprietary all-in-one marketing platform for influencer campaigns and creator management), EMPOWER (gateway for IP commercialization in gaming and esports), and EMERGE Consultancy (bespoke business advisory services). These are supported by a suite of marketing services including Influencer Marketing, Creative Campaign Management, Performance Measurement, Web3 Services, Business Digitalisation, and Market Launcher. The company leverages its network across Southeast Asia to connect content creators with brands seeking marketing and commercialization solutions.

Differentiator

Problem solved

Functional benefit

Brands

• EMPLIFIVE: Proprietary all-in-one marketing platform for influencer marketing and content creator commercialization.
• EMPOWER
• Emerge Consultancy

Products and services

• EMPLIFIVE

Quantifiable outcome

• Achieved over 2x ROI across influencer marketing, digital campaigns and commercialization solutions
• +2 more outcomes

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Immutable GamescoreStrategic or Co-development PartnerStrategic partnership with Immutable Games to provide grants and vital support for successful blockchain gaming projects.
• TezoscoreStrategic or Co-development PartnerPartnership with Tezos blockchain to support gaming projects with grants and commercialization expertise.
• Gala GamescoreStrategic or Co-development PartnerPartnership with Gala Games to provide grants and support for successful blockchain gaming projects.
• Evos ESportsminorStrategic or Co-development PartnerCommercialization partnership with Evos ESports for esports event and brand activation services.
• TGV CinemasminorStrategic or Co-development PartnerCommercialization partnership with TGV Cinemas for brand activation and entertainment commercialization.
• Talon StudiosminorStrategic or Co-development PartnerCommercialization partnership with Talon Studios for esports and gaming content commercialization.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aries Creative: Singapore-based creative and digital marketing agency with deep gaming and esports client roster. Comparable scope across creative campaign management and brand activation services.
• Carro: Singapore-headquartered influencer marketing platform for brands and creators, with SEA reach. Most direct regional platform competitor to EMERGE's EMPLIFIVE.
• Viral Nation: Global creator marketing agency and talent management firm with a dedicated gaming/esports vertical. Comparable offering across influencer marketing, talent representation, and brand partnership sales.
• Levered: Singapore- and SEA-based creator marketing agency executing influencer campaigns and brand partnerships. Operates in EMERGE's exact geography and serves overlapping brand and creator clients.
• Gameinfluencer: European influencer marketing platform focused exclusively on games, offering campaign management, analytics, and creator matchmaking. Closely aligned with EMERGE's EMPLIFIVE platform and gaming-only focus.
• Kairos Media: UK-based gaming and esports marketing agency offering influencer campaigns, content production, and brand activations for publishers and endemic/non-endemic brands. Most directly comparable to EMERGE on services and customer profile.

Broad incumbents

• WPP: Global advertising holding group with established gaming and influencer capabilities through Hogarth, GroupM, and dedicated gaming practices. Large incumbent competing for the same brand budgets EMERGE targets.
• Publicis Groupe: Global advertising and communications holding group with esports and gaming practice arms (e.g., Publicis Sport & Entertainment). Represents the broad-incumbent threat as global agencies push into gaming marketing.

Regional players

• ONE Esports: SEA-headquartered esports media and tournament operator partnered with EMERGE. Adjacent rather than directly competing, but operates in the same SEA esports commercialization stack.
• EVOS Esports: Indonesia/SEA-based esports team and tournament operator also partnered with EMERGE for commercialization. Overlaps on brand activations and esports event monetization but is a team operator rather than an agency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/emerge_grp
• Facebookfacebook.com/emergegrp
• LinkedInlinkedin.com/company/emergegroup

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EMERGE Group