Aries Creative

What Aries Creative does

Aries Creative (aries.creative der Anna Dallemulle & Co. KG) is a privately held marketing agency founded in 1989 in Lana, South Tyrol, Italy, operating as a limited partnership (Kommanditgesellschaft) under owner Anna Dallemulle. The agency specializes in communications, design, and digitalization services for the tourism and hospitality sector, with a primary focus on hotels, bed & breakfasts, chalets, campings, and vacation rentals in the South Tyrol / DACH region, alongside selected non-hospitality SMBs. Across ~35 years, the agency has completed more than 100,000 creative projects and maintains long-tenured client relationships, some spanning the firm's entire operating history.

The company's offering combines professional services with a portfolio of four proprietary, cloud-based digital tools purpose-built for hotelier workflows: hotel.korrespondent (digital correspondence management with certified email and automated reminders), smart.voucher (online voucher system with QR landing pages), smart.point (QR-code-based multilingual digital guest information with push notifications, 24/7), and smart.letter (GDPR-compliant newsletter marketing with address sync to hotel management software). These tools are sold on a one-time setup plus annual subscription basis, with multilingual support (German, Italian, English, French, Dutch). Professional services encompass responsive website design and development (using Typo3/smartContent CMS), 360-degree marketing (SEO, SEA, Google Ads, social media, portal marketing), and brand identity / print design. The firm bundles hosting as a mandatory service for sites it builds, backed by a 99% uptime SLA, converting project revenue into recurring hosting subscriptions.

Revenue mechanics span four streams: project-based web design (one-time, 30% upfront + milestones), hourly professional services at €80–€150/h depending on activity, recurring SaaS subscriptions for the four digital tools (indexed annually to ASTAT), and recurring hosting/domain services. Distribution is direct-to-client via website inquiry forms, phone, email, dedicated product landing pages, and Microsoft Bookings for free demos. The firm is a certified Google Partner and holds channel listings with hogast and Gastro Pool, plus technology integrations with Alpine Bits, seekda, and Hotel Fabrik. Headcount is described only as a 'small experienced team'; revenue is not publicly disclosed.

Name

Aries Creative

Legal name

aries.creative der Anna Dallemulle & Co. KG

Website

https://ariescreative.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

aries.creative is a privately held South Tyrolean marketing agency specializing in branding, web design, and four proprietary cloud-based digital tools (hotel.korrespondent, smart.voucher, smart.point, smart.letter) serving mid-market tourism businesses and SMBs in the DACH region.

Ownership category

akta.pro rank

Product category

Tourism Marketing Agency Services

NAICS

Advertising Agencies (54181), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Software Publishers (513210), Graphic Design Services (541430)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Prepackaged Software (7372)

akta.pro primary industry

Creative & Brand Campaign Development (BPAFAAAB)

akta.pro secondary industries

Performance Creative & Ad Production (Dynamic/Iterative) (BPAFACAI), Email Marketing Services (Campaign Strategy, Design, Deliverability) (MPAAAIAA), Business Intelligence, Reporting & Data Platforms (THALACAL), Reputation Management & Online PR (BPAFADAN)

Keywords

• Tourism marketing services
• Hotel digital tools
• Responsive web design
• Newsletter marketing platform
• Brand identity consulting

Headquarters

HQ city

Lana

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Professional Services (Web Design & Development): Custom website design and development, graphic design services, SEO, and hosting. Delivered as project-based engagements with 30% upfront deposit and milestone-based billing.
2. Digital Tools (SaaS Subscriptions): Self-developed software solutions (hotel.korrespondent, smart.voucher, smart.point, smart.letter) charged via a one-time setup fee and an annual flat-rate subscription. Annual fees are automatically adjusted per the ASTAT index of the Province of Bolzano. Individual customisations and support are billed at hourly rates.
3. Marketing & Consulting Services: Corporate positioning concepts, annual marketing plans, marketing campaigns, newsletter management, text creation, and ongoing marketing consulting. Delivered through project-based or retainer arrangements with hourly billing.
4. Web Hosting & Domain Services: Web hosting (99% uptime guarantee), domain registration, and email account services provided for a fee. Websites created by aries.creative must be hosted on aries.creative servers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Aries Creative is a South Tyrol marketing agency that delivers integrated branding, responsive web design, digital marketing, and four proprietary SaaS tools (hotel.korrespondent, smart.voucher, smart.point, smart.letter) tailored to the hospitality and tourism industry. Its core revenue is generated through professional services (web design, marketing, consulting) billed hourly, plus annual subscriptions for the digital tools and recurring hosting fees.

Product overview

Aries Creative operates as a marketing agency offering both software products and professional services. The product portfolio centers on four proprietary digital tools—hotel.korrespondent (hotel correspondence management), smart.voucher (online voucher system), smart.point (digital guest information via QR code), and smart.letter (newsletter marketing system)—designed primarily for the hospitality and tourism industry. These tools are available as standalone products with modular pricing (Basic, Full, Premium packages). Complementing the software offerings, the agency provides website design and programming, 360-degree marketing services (including SEO, social media, and portal marketing), and design/branding consulting including logo design, print materials, and corporate identity development.

Differentiator

Problem solved

Functional benefit

Brands

• hotel.korrespondent: Digital correspondence tool for hotels that helps create professional offers, automated emails, and booking confirmations to increase conversion rates.
• smart.voucher
• smart.point
• smart.letter

Products and services

• hotel.korrespondent Digital correspondence management tool for hotels and tourism businesses that enables quick creation of professional booking offers with emotional images, automated reminder emails, and statistics for conversion tracking. Delivered via certified email servers to maximize booking conversion rates.
• smart.voucher Online voucher management system with customizable design, responsive templates, multilingual support, and integrated backend for managing vouchers, templates, and sales statistics. Supports value-based or predefined service vouchers with automatic landing pages and QR codes.
• smart.point Digital guest information folder accessible via QR code, providing 24/7 access to hotel information, schedules, activities, excursion tips, weather, smart forms, automatic translation, welcome modules, and push notifications. Available in German, Italian, English, French, and Dutch in Basic and Full packages.
• smart.letter Newsletter marketing platform enabling users to create and send newsletters via a certified mail server with DSGVO-compliant subscription (Double-Opt-In), user-friendly editor with pre-built blocks, responsive design, and automatic address synchronization with hotel management software.
• Website Design & Programming Responsive website development with user-friendly design, mobile optimization, and technically clean programming. Services include website analysis, landing page creation, and content management system implementation (Typo3, smartContent). Delivered as project-based engagements with 30% upfront deposit.
• Marketing Services 360-degree marketing support including strategy development, online marketing, social media marketing, portal marketing, SEO, SEA, SEM, and Google Ads campaigns to maximize company reach and visibility.
• Design & Branding / Consulting Brand design services including logo design, corporate identity development, print materials (brochures, flyers, business cards), and brand strategy to create distinctive and memorable brand experiences for businesses.

Quantifiable outcome

• 99% server uptime for hosted websites
• +1 more outcomes

Named customers11 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability3 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerAries Creative is a certified Google Partner, leveraging Google Ads, Google Analytics, Google Tag Manager, and Google Maps within its digital marketing and website development services. The partnership enables the agency to run certified Google advertising campaigns for its clients.
• hogast (Südtiroler Einkaufsgruppe)minorChannel Partner/ Reseller/ DistributorHogast is a purchasing group for South Tyrol businesses. Aries Creative is listed as a partner/service provider available to Hogast member businesses for their marketing and digital needs.
• Gastro PoolminorChannel Partner/ Reseller/ DistributorGastro Pool is a hospitality industry network in Italy. Aries Creative is listed as a trusted partner for Gastro Pool member businesses.
• Hotel FabrikminorStrategic or Co-development PartnerHotel Fabrik is a hospitality software provider. Aries Creative partners with Hotel Fabrik, indicating integration or co-development of marketing solutions for shared hotel clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Net Affinity: Digital marketing agency serving hotels and accommodation providers internationally, with comparable services in website design, SEO, and hotel-specific digital campaigns.
• 121WATT: Digital marketing agency specializing in hotels and tourism across the DACH region, offering SEO, SEA, web design, and digital strategy — directly comparable to Aries Creative's positioning and target verticals.
• Bookassist: Hotel digital marketing and booking technology provider with website design, SEO, and metasearch services that overlap with Aries' web and digital marketing offerings for hotels.
• HeBS Digital: Hospitality digital marketing agency offering hotel website design, CRM, SEO, and direct booking strategies — closely overlapping with Aries Creative's full-service hospitality marketing model.
• H2C (Hospitality Hotel Consultants): Hospitality-focused digital marketing and consulting firm serving hotels and tourism clients, with overlapping offerings in direct marketing, web, and digital communication tools.

Regional players

• WebHotelier: Hotel-direct booking engine and digital marketing technology serving primarily Southern European hotel markets, with overlapping website and digital marketing tooling.

Emerging players

• The Hotels Network: Technology company offering hotel website personalization, conversion tools, and guest insights — competes in the same hospitality digital toolbox space as Aries' smart products.
• Loopon: Hospitality guest experience and messaging platform that overlaps with smart.point and smart.letter in guest communication and feedback for hotels.

Broad incumbents

• Cendyn: Large hospitality-focused marketing technology platform offering CRM, email, and digital marketing for hotels — a broader incumbent with overlapping email marketing and guest communication capabilities.

Others

• seekda: Booking engine and channel manager technology partner of Aries Creative; relevant ecosystem peer that Aries integrates with for hotel clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/aries_creative

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aries Creative