HYPR
HYPR is a New York-based influencer marketing software company, founded in 2013, that provides brands and agencies with AI-driven influencer discovery, audience analytics, attribution tracking, and campaign workflow management across major social platforms.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What HYPR does
HYPR is a New York-based, private influencer marketing software company founded in 2013 that provides brands and agencies with audience demographic intelligence on social influencers. Its core platform offers AI-driven influencer discovery, audience analytics, attribution tracking, and campaign workflow management, positioning it as a horizontal enterprise solution for brands seeking to operationalize influencer marketing. The platform is consistently referenced in 2024 industry evaluations alongside established competitors such as Traackr, CreatorIQ, Upfluence, Julius, Mavrck, and Klear, suggesting category parity at the enterprise tier rather than category leadership.
The company's product architecture is centered on a single integrated platform rather than a portfolio of standalone modules. Functional capabilities include AI-powered influencer discovery, audience segmentation, attribution accuracy measurement, workflow automation, and integrations for campaign management — all addressing the operational pain points of running influencer programs at scale. No detailed product module breakdown, API ecosystem, or technical architecture documentation is publicly available in the source material.
HYPR's business model is enterprise SaaS targeting brands and agencies, though no pricing model, contract structure, or revenue mechanics are publicly disclosed. The company has raised approximately $13 million in disclosed institutional funding across two rounds (2015 and 2019) from investors including Silvertech Ventures, Edgewater Equity, World Trade Ventures, Klingenstein Fields & Co, Star Farm Ventures, and Mizrahi Tefahot Bank. In December 2019, HYPR acquired SociallyMined for an undisclosed amount, the only documented inorganic move. The company has 11-50 employees and is led by co-founder and CTO Guy Tamir. No recent funding, leadership changes, or major product launches have been disclosed in the five-plus years since its last round.
HYPR firmographics
Firmographics- Name
- HYPR
- Website
- https://hyprbrands.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- HYPR is a New York-based influencer marketing software company, founded in 2013, that provides brands and agencies with AI-driven influencer discovery, audience analytics, attribution tracking, and campaign workflow management across major social platforms.
- Ownership category
- akta.pro rank
HYPR industry classification
Industry- Product category
- Influencer Marketing Software
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)
Keywords
Where HYPR is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
HYPR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
HYPR product offering
Product offeringCore offering
HYPR is an influencer marketing platform that provides brands and agencies with AI-driven influencer discovery, in-depth audience demographics and analytics, attribution tracking, and end-to-end campaign workflow management. The platform enables marketing teams to identify social influencers, analyze their audience composition, and measure the performance and ROI of influencer marketing campaigns.
Product overview
HYPR is an influencer marketing platform solution. Based on the competitive analysis context, HYPR operates alongside other platforms like Traackr, CreatorIQ, Upfluence, Julius, Mavrck, and Klear in the influencer marketing software category. The platform offers capabilities in influencer discovery, audience analytics, attribution accuracy, workflow automation, AI-driven segmentation, and campaign integration management. However, detailed product architecture with named modules or individual product offerings beyond the core HYPR platform is not specified in the available source material.
Differentiator
Problem solved
Functional benefit
Products and services
- HYPR Influencer Marketing Platform
Companies that use HYPR
Customer profileSegments1 record
Ideal customer profiles1 record
HYPR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
HYPR partnerships and signals
Strategic signalExpansion highlights3 records
HYPR competitors and assessment
Company assessmentDirect peers
- Mavrck: Mavrck is an influencer marketing platform focused on discovery, campaign management, and measurement for enterprise brands. It is named in the same 2024 competitive set as HYPR with overlapping functionality.
- Tagger (by Sprout Social): Tagger is an influencer marketing and social intelligence platform now owned by Sprout Social, offering discovery, analytics, and campaign management. It competes with HYPR across enterprise influencer workflows and is being integrated into a broader social media suite.
- Upfluence: Upfluence provides an influencer marketing platform covering discovery, campaign management, and analytics for brands and agencies. It is named as a direct competitor to HYPR in the same 2024 evaluation set.
- CreatorIQ: CreatorIQ is an enterprise-grade influencer marketing platform with workflow, analytics, and integration capabilities. It is directly listed alongside HYPR in the 2024 platform comparison and serves the same enterprise brand and agency customers.
- Traackr: Traackr is an enterprise influencer marketing platform offering discovery, performance tracking, and analytics. It is explicitly named in the same 2024 comparison guide as HYPR and targets the same enterprise brand and agency buyer.
- Klear: Klear is an influencer marketing platform offering discovery, analytics, and campaign management tools. It appears in the same 2024 comparison as HYPR and competes for the same enterprise marketing budgets.
- Aspire (formerly AspireIQ): Aspire is an enterprise influencer marketing platform offering discovery, relationship management, and campaign analytics. It competes with HYPR for the same enterprise brand and agency buyer.
- Grin: Grin is an influencer marketing platform built for direct-to-consumer and enterprise brands, with workflow, gifting, and analytics features. It is comparable to HYPR in serving enterprise brands running structured influencer campaigns.
- Julius: Julius is an influencer marketing platform that connects brands and agencies with influencers for campaign execution and analytics. It is explicitly listed as a peer to HYPR in the 2024 comparison guide and overlaps heavily on use cases and target customers.
Others
- Influencer Marketing Hub: Influencer Marketing Hub is an industry research and education platform that publishes buyer guides and vendor comparisons. It is the source of the 2024 comparison guide in which HYPR is listed, and is an adjacent ecosystem participant rather than a direct software competitor.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
HYPR social profiles
Digital presenceHYPR financial estimates
Financial estimateRevenue estimate
Valuation estimate
HYPR leadership team
Management profileNumber of profiles
Profiles1 record
HYPR funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HYPR M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HYPR
What does HYPR do?
HYPR is an influencer marketing platform that provides brands and agencies with AI-driven influencer discovery, in-depth audience demographics and analytics, attribution tracking, and end-to-end campaign workflow management. The platform enables marketing teams to identify social influencers, analyze their audience composition, and measure the performance and ROI of influencer marketing campaigns.
Is HYPR a public or private company?
HYPR is a private company. It is classified as venture growth investor backed and is currently operating.
When was HYPR founded?
HYPR was founded in 2013. It employs 11 to 50 people.
Where is HYPR based?
HYPR is headquartered in New York, United States, in the North America region.
Who are HYPR's main competitors?
Direct peers on record are Mavrck, Tagger (by Sprout Social), Upfluence, CreatorIQ, Traackr, Klear, Aspire (formerly AspireIQ), Grin and Julius. Influencer Marketing Hub is listed as an others.
Does HYPR have an API?
No public API is recorded for HYPR.
What industry is HYPR in?
HYPR's product category is Influencer Marketing Software. Its primary akta.pro industry code is MPACAGAA, Influencer Marketing Platforms (Discovery/Search/CRM). Its NAICS code is 541910 and its SIC code is 7310.