What Ratsit AB does

Ratsit AB is a Swedish private limited company (Aktiebolag) founded in 2006 and headquartered in Mölndal, Sweden. It operates a consumer-facing web platform at ratsit.se that aggregates and presents Swedish public records, including people-search, business information, and credit-related data, to general-public users in Sweden.

The underlying technology is a web-based public information platform built on standard web infrastructure, relying on cookies, device identifiers, and device fingerprinting for content personalization, traffic analytics, and targeted advertising delivery. The platform is supported by technology partners Cloudflare (security and bot detection), Cookiebot (GDPR cookie-consent management), Imbox (form-state handling), and Svea (payment processing), alongside a broad network of 1,022 advertising and data-processing partners including Google, Microsoft, Meta, TikTok, Twitter/X, and Reddit. The presence of purchase-flow cookies and Svea payment integration indicates the site also offers paid services in addition to free public-record access.

The business model is primarily advertising-funded: Ratsit monetizes its Swedish web traffic through programmatic display and social advertising across its large partner network. The platform also collects ancillary revenue from paid reports/transactions processed via Svea. Ratsit serves the general Swedish consumer (Horizontal segment) seeking identity verification, background checks, business research, and credit information, and operates exclusively in the Swedish domestic market. The company is small, with 1-10 employees, privately held, and has no disclosed funding rounds, M&A activity, or public revenue figures.

Name

Ratsit AB

Legal name

Ratsit AB

Website

https://ratsit.se

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Ratsit AB is a Sweden-based, consumer-facing web platform founded in 2006 that aggregates and presents Swedish public records, including people search, business, and credit information. It serves the general Swedish public and monetizes primarily through a 1,022-partner advertising network.

Ownership category

akta.pro rank

Headquarters

HQ city

Mölndal

HQ country

Sweden

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Operations, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Advertising: Ratsit generates revenue through advertising, working with 1022 advertising partners. The platform uses device identifiers, cookies, and third-party tracking technologies to deliver personalized advertisements and measure ad performance. Revenue is derived from displaying targeted ads to website visitors based on their browsing behavior and profile data.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ratsit AB operates a Sweden-only, consumer-facing web platform at ratsit.se that aggregates publicly available Swedish records (information about individuals, businesses, and credit/background data) and makes them searchable through a single self-service interface. The platform itself is offered free to end users and is monetized through advertising delivered via more than 1,022 advertising partners, with an in-platform purchase flow (powered by Svea) supporting any paid add-on services.

Differentiator

Problem solved

Functional benefit

Products and services

• Ratsit Public Records & People Search Platform A self-service web platform at ratsit.se that lets Swedish consumers search publicly available information about individuals, businesses, public records, and credit/background data. Offered free to end users and monetized through targeted advertising across 1,022+ ad partners, with an in-platform purchase flow (powered by Svea) for any paid add-on services.
• People Information Search Search capability within the Ratsit platform that lets Swedish users find publicly available information about individuals (contact details, background). Part of the Ratsit self-service platform on ratsit.se.
• Business Information Lookup Search capability within the Ratsit platform that lets Swedish users look up publicly available business and company information. Delivered through ratsit.se to Swedish consumers on a self-service basis.
• Credit & Background Information Lookup Lookup of credit and background-related public records within the Ratsit platform for Swedish consumers, accessed via ratsit.se.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerGoogle provides advertising, analytics, and measurement services including Google Analytics (_ga), DoubleClick (IDE), Google AdSense, and conversion tracking for ad performance measurement.
• MicrosoftcoreGTM or Marketing PartnerMicrosoft provides analytics and advertising services through Clarity (_clck, _clsk) and Bing Ads/UET tracking (_uetsid, _uetvid, MUID) for visitor tracking and targeted advertising.
• Meta Platforms (Facebook)coreGTM or Marketing PartnerMeta provides social media advertising services including Facebook tracking pixels (_fbp) and ad delivery for real-time bidding from third-party advertisers.
• TikTokcoreGTM or Marketing PartnerTikTok provides embedded services tracking (_tt_enable_cookie, tt_appInfo, tt_pixel_session_index, tt_sessionId, _ttp) for advertising and audience engagement on the TikTok platform.
• Twitter/XminorGTM or Marketing PartnerTwitter provides advertising services including personalization_id cookie and ad conversion tracking (1/i/adsct, muc_ads, guest_id variants) for Twitter advertising campaigns.
• RedditminorGTM or Marketing PartnerReddit provides advertising and share-button services through _rdt_uuid cookie and rp.gif pixel tracker for Reddit advertising and content sharing functionality.

Scale indicators1 record

Recent moves4 records

Direct peers

• Spokeo: US-based people-search engine aggregating public records; same product category (people lookup, background data) and similar ad/subscription monetization.
• Merinfo.se: Swedish people-search and background-check site; direct competitor offering credit/address/background information to Swedish consumers.
• Eniro: Nordic directory and digital marketing platform; overlaps with Ratsit on business listing/search and advertising-funded consumer information services in Sweden.
• Hitta.se: Sweden's largest people-search and directory site; directly competes with Ratsit for the same Swedish consumer use cases (person lookup, address/phone search, business records).
• BeenVerified: US public-records search and background-check service with subscription tiers; comparable consumer-facing public-records aggregation business.
• Allabolag.se: Swedish company and business-information directory; closest peer on the business-information leg of Ratsit's offering, monetized via ads and premium reports.

Broad incumbents

• Bisnode (now Dun & Bradstreet): Nordic-origin business information provider (now part of Dun & Bradstreet); comparable on the business/credit information leg of Ratsit's offering, but at much larger scale.
• Whitepages: Established US people-search and identity-data incumbent; broader portfolio (premium reports, identity verification APIs) but overlapping consumer public-records use case.
• LexisNexis: Global data and analytics provider in legal, risk and public-records; broader portfolio but directly comparable in aggregating public-record and credit-related data.

Emerging players

• Kreditz: Nordic fintech data/credit-decisioning provider; partially comparable on the credit-information leg of Ratsit's offering, with a more B2B/API-centric model.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ratsit AB