RelayPay
RelayPay is a non-custodial Australian cryptocurrency payment gateway that converts crypto held in users' own wallets into AUD, settling to bank accounts, BPAY bills, gift cards, and travel bookings for both individuals and merchants, with same-day AUD merchant settlement and dual AUSTRAC/AFSL authorisation.
- Company typePrivate
- Founded2019
- HeadquartersSydney, Australia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingSoftware
What RelayPay does
RelayPay, founded in 2019 in Sydney and operated through the legal entity Relay Ventures Pty Ltd, is a non-custodial payment gateway that bridges cryptocurrency holdings and the Australian financial system. The company enables individuals and businesses to buy, sell, spend and accept cryptocurrency, settling transactions in AUD to bank accounts, via BPAY to more than 65,000 Australian businesses, via gift cards at over 100 retailers including Coles, Bunnings, Amazon, JB Hi-Fi, Kogan and Uber Eats, and internationally to 40+ countries in 15+ currencies. Its architecture is built around the proposition that RelayPay never takes custody of user assets — crypto moves directly from the user's own wallet (MetaMask, Ledger, Swyftx, CoinSpot) into AUD settlement, eliminating centralised-exchange counterparty risk.
The underlying platform routes conversions through a panel of exchange dealers, locks quoted exchange rates for at least 10 minutes per transaction, and supports Layer 2 networks (Polygon, Optimism, Arbitrum, Solana) to reduce gas and speed settlement. RelayPay is registered with AUSTRAC as both a Digital Currency Exchange (DCE100597854-001) and Independent Remittance Dealer, and operates as an Authorised Representative (No. 001305063) under Flash Partners' AFSL (480834) for non-cash payments. Compliance is augmented through a Merkle Science transaction-monitoring partnership for wallet blacklist screening and AML/CTF alignment.
RelayPay's revenue model rests on three streams: a 1.95% merchant processing fee deducted on each settled crypto payment, an embedded spread on crypto-to-AUD and AUD-to-crypto conversions sourced from its exchange-dealer panel, and ancillary fees (a $25 AUD handling fee on user-error transactions and a 0.10% referral payout to user promoters). The company distributes primarily through a product-led, self-serve web and (forthcoming) mobile experience, supplemented by direct sales for merchant onboarding, e-commerce plug-ins for WooCommerce and Magento, and a Xero App Directory listing targeting Australian SMBs.
RelayPay firmographics
Firmographics- Name
- RelayPay
- Legal name
- Relay Ventures Pty Ltd
- Website
- https://relaypay.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- RelayPay is a non-custodial Australian cryptocurrency payment gateway that converts crypto held in users' own wallets into AUD, settling to bank accounts, BPAY bills, gift cards, and travel bookings for both individuals and merchants, with same-day AUD merchant settlement and dual AUSTRAC/AFSL authorisation.
- Ownership category
- akta.pro rank
RelayPay industry classification
Industry- Product category
- Cryptocurrency Payments
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (52232)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- Crypto Payment Gateways & Checkout APIs (FSADAIAA)
- akta.pro secondary industries
- Crypto Merchant Acquirers & PSPs (Payment Service Providers) (FSADAIAB), Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL), Cross-Border Card-Based Transfers & Multi-Currency Cards (FSAGAKAE)
Keywords
Where RelayPay is headquartered
LocationHeadquarters
- HQ city
- Sydney
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
RelayPay business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure, Others
Revenue model
- Merchant Crypto Processing Fee: Merchants pay a 1.95% processing fee per successfully processed and settled crypto transaction. Fee is deducted from the merchant's account immediately and is non-refundable. Merchant can choose whether to pass the fee to the customer.
- Crypto-to-Fiat Spread: RelayPay covers its operational costs through the spread embedded in crypto-to-fiat (and fiat-to-crypto) exchange rates sourced from its panel of exchange dealers. Rates and fees are displayed before the transaction. No separate trading fee is charged.
- User Error Handling Fee: A $25 AUD handling fee is applied for transactions requiring manual resolution due to user error (e.g., wrong blockchain network, accidental amounts). This fee is applied at RelayPay's discretion.
- Referral Program: Users earn 0.10% of referred friends' eligible transaction volume (buy transactions, crypto-to-fiat sells to own account, BPAY under $1,000, gift card purchases under $1,000). Referral earnings require a minimum $100 AUD balance before withdrawal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | 1.95% merchant processing fee per settled crypto transaction, deducted immediately from merchant account. No monthly or setup fees. |
| Transaction based/ take rate | Pay-as-you-go | Embedded spread on crypto-to-AUD and AUD-to-crypto conversions, displayed upfront before transaction confirmation. |
| Transaction based/ take rate | Pay-as-you-go | $25 AUD handling fee for user-error transactions requiring manual resolution. |
| Transaction based/ take rate | Pay-as-you-go | Referral rewards of 0.10% of referred account's eligible transaction volume, with $100 AUD minimum withdrawal threshold. |
Go-to-market motion1 record
Distribution channels6 records
Marketing channels8 records
RelayPay product offering
Product offeringCore offering
RelayPay is an Australian non-custodial cryptocurrency payment platform that connects user-controlled crypto wallets to Australian banking rails. Individuals can buy crypto, pay BPAY bills to 65,000+ Australian businesses, transfer AUD to any bank account, purchase 100+ gift cards, and book travel using cryptocurrency. Merchants can accept crypto payments from customers and receive same-day AUD settlement via hosted page, native plugins, mobile app, or API.
Product overview
RelayPay is an Australian non-custodial cryptocurrency payments platform that enables individuals and businesses to buy, sell, spend, and accept cryptocurrency. The platform consists of a unified core offering with multiple integrated modules: for individuals, Buy Crypto and Gift Card Purchase allow purchasing crypto and spending it at retailers; Crypto Bank Transfer and BPAY Bill Payments enable converting crypto to AUD for domestic transfers (up to $50,000) and bill payments to 65,000+ Australian businesses; for merchants, Accept Crypto Payments with Hosted Page Solution, Native Integration (plugins for WooCommerce, Magento), and Mobile App enables businesses to accept crypto while receiving same-day AUD settlement. The WeTravel integration extends functionality to travel bookings. All products are unified by RelayPay's non-custodial architecture where users maintain control of their own wallets.
Differentiator
Problem solved
Functional benefit
Brands
- WeTravel: Travel platform for purchasing flights, accommodation and activities with cryptocurrency.
Products and services
- Accept Crypto Payments
Quantifiable outcome
- 100M+ AUD in crypto payments processed since 2019
- +3 more outcomes
Companies that use RelayPay
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
RelayPay technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature4 records
RelayPay partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, supporting and foundational.
- Merkle SciencecoreRelayPay partners with Merkle Science for real-time transaction monitoring, wallet blacklist screening, and AML/CTF compliance alignment. Merkle Science's blockchain analytics help RelayPay detect and block risky or suspicious transactions before they reach businesses, supporting compliance with Australian anti-money laundering regulations.
- WeTravelcoreWeTravel is an integrated travel booking platform (wentravel.com) through which RelayPay enables users to purchase flights, accommodation, and activities using cryptocurrency. This partnership extends RelayPay's use cases beyond bill payments and bank transfers into the travel sector.
- Flash Partners Pty LtdcoreFlash Partners Pty Ltd (AFSL No. 480834) is the Authorised Australian Financial Services License holder under which RelayPay operates as an Authorised Representative (AFS Representative No. 001305063). Flash Partners issues RelayPay's BPAY Payments, Third-Party Transfers, and Merchant Solutions products. RelayPay is required to be an authorised representative to deal in non-cash payment products.
- Exchange DealerscoreRelayPay uses a panel of exchange dealers to source competitive exchange rates for crypto-to-AUD and AUD-to-crypto conversions. Transactions are executed by matching user offers (buy/sell) against opposing exchange dealer offers at corresponding exchange rates.
- Gift Card ProviderssupportingRelayPay partners with third-party gift card providers to offer gift cards (including Coles, Bunnings, Amazon, JB Hi-Fi, Kogan, Uber Eats) purchasable with cryptocurrency. Gift card providers fulfil and deliver the cards, while RelayPay handles the crypto payment processing.
- XerosupportingRelayPay is listed in the Xero App Directory, enabling Australian businesses using Xero for accounting to integrate RelayPay's crypto payment acceptance into their workflow.
- Stone & ChalkfoundationalRelayPay launched out of Stone & Chalk's Sydney startup incubator in 2019. Stone & Chalk is a prominent Australian fintech hub that supports early-stage fintech companies with mentorship, resources, and a peer ecosystem.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
RelayPay competitors and assessment
Company assessmentDirect peers
- Coinbase Commerce: Coinbase Commerce is a direct competitor providing crypto payment gateway/merchant-acquiring infrastructure (checkout, APIs, plugins) for merchants worldwide. Like RelayPay, it focuses on letting merchants accept crypto while receiving fiat, and is the most cited incumbent in the crypto-payment-gateway category.
- BitPay: BitPay is a long-standing crypto payment processor and merchant acquirer offering merchant checkout, plugins, and APIs with fiat settlement. RelayPay competes on the same pain points (merchant crypto acceptance, no volatility exposure, fiat settlement) but differentiates via a non-custodial architecture and AUD/BPAY rails.
- Binance Pay: Binance Pay is Binance's merchant and peer-to-peer crypto payment product. It is a direct competitor for crypto payment acceptance and cross-border crypto-to-fiat flows, with the advantage of Binance's existing user base and Liquidity, against which RelayPay competes on regulatory clarity and AUD-specific integrations.
- Crypto.com Pay: Crypto.com Pay is a merchant crypto-payment service from Crypto.com, offering checkout, plugins, and settlement in fiat or crypto. It competes with RelayPay on merchant acceptance and crypto-to-fiat conversion, and found RelayPay as an Australian alternative specifically focused on AUD settlement and BPAY/bill payments.
- TripleA: TripleA is a Singapore-headquartered crypto payment gateway licensed by MAS, providing crypto merchant acceptance and crypto-to-fiat conversion. It is one of the closest geographic and product-line comparables to RelayPay, focused on APAC regulatory-licensed crypto payments.
- CoinsPaid: CoinsPaid is a crypto payment processor and acquirer offering merchant acceptance, processing, and fiat settlement across multiple currencies. It is comparable to RelayPay as a crypto PSP serving merchants globally, competing for the same cross-border merchant volume.
Emerging players
- BTCPay Server: BTCPay Server is an open-source, self-hosted crypto payment gateway enabling merchants to accept Bitcoin and other cryptocurrencies directly. It serves a similar merchant crypto-acceptance need as RelayPay, but is community-driven rather than a regulated entity — relevant as RelayPay differentiates on regulatory clarity and fiat settlement.
Broad incumbents
- BTC Markets: BTC Markets is a major AUSTRAC-registered Australian cryptocurrency exchange offering buy/sell of crypto to AUD. It competes with RelayPay on the AUD on-ramp/off-ramp side and increasingly on merchant services, with a much larger existing user base in Australia.
- CoinSpot: CoinSpot is one of Australia's largest AUSTRAC-registered exchanges, providing AUD crypto on/off-ramps and an OTC desk. It is an indirect competitor to RelayPay on crypto-to-AUD conversion and is referenced by RelayPay itself as a wallet/exchange Australians can connect from.
- Independent Reserve: Independent Reserve is an Australian AUSTRAC-registered exchange offering AUD crypto trading, OTC, and increasingly institutional and business services. Comparable to RelayPay on the Australian AUD-conversion surface, though focused primarily on trading rather than merchant/payment acceptance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RelayPay social profiles
Digital presenceRelayPay compliance and trust
Trust signalCompliance4 records
RelayPay financial estimates
Financial estimateRevenue estimate
Valuation estimate
RelayPay leadership team
Management profileNumber of profiles
Profiles3 records
RelayPay funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RelayPay M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RelayPay
What does RelayPay do?
RelayPay is an Australian non-custodial cryptocurrency payment platform that connects user-controlled crypto wallets to Australian banking rails. Individuals can buy crypto, pay BPAY bills to 65,000+ Australian businesses, transfer AUD to any bank account, purchase 100+ gift cards, and book travel using cryptocurrency. Merchants can accept crypto payments from customers and receive same-day AUD settlement via hosted page, native plugins, mobile app, or API.
Is RelayPay a public or private company?
RelayPay is a private company. It is classified as venture growth investor backed and is currently operating.
When was RelayPay founded?
RelayPay was founded in 2019. It employs 1 to 10 people.
Where is RelayPay based?
RelayPay is headquartered in Sydney, Australia, in the Oceania region.
How does RelayPay make money?
Four revenue lines are on record. Merchant Crypto Processing Fee is the primary driver. The others are crypto-to-Fiat Spread, user Error Handling Fee and referral Program.
Who are RelayPay's main competitors?
Direct peers on record are Coinbase Commerce, BitPay, Binance Pay, Crypto.com Pay, TripleA and CoinsPaid. BTCPay Server is listed as an emerging player. Broad incumbents are BTC Markets, CoinSpot and Independent Reserve.
Does RelayPay have an API?
Yes. RelayPay offers a custom API integration option for merchants to accept cryptocurrency payments. The API enables merchants to integrate crypto payment processing into their websites and applications.
What industry is RelayPay in?
RelayPay's product category is Cryptocurrency Payments. Its primary akta.pro industry code is FSADAIAA, Crypto Payment Gateways & Checkout APIs, with a secondary code of FSADAIAB, Crypto Merchant Acquirers & PSPs (Payment Service Providers). Its NAICS code is 52232 and its SIC code is 6200.