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Tokinomo

Full company profile

uuid000371u

Namestring
Tokinomo
Websiteurl
tokinomo.com
Company typeenum
Private
Founded yearint
2018
Short descriptiontext

Tokinomo is a New York-based robotics company founded in 2018 that builds shelf-mounted in-store advertising robots for CPG brands and retailers, using physical motion to drive shopper attention and claimed sales lifts at the point of purchase.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
1–10
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
in-store advertising, retail robots, CPG marketing, shelf advertising, retail automation
Industry1 code
1Robotics, Motion & Actuation Components Retail
CodeCRACAKAJPrimaryYes
NAICS code1 code
  • Hobby, Toy, and Game Retailers459120
SIC code1 code
  • Games, Toys & Children's Vehicles (No Dolls & Bicycles)3944
Product category
Retail Robotics
Social media profiles2 records
Cost components5 values
Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeHardware or Manufacturing
Hardware or Manufacturing
Core offering1 text field

Tokinomo designs and manufactures in-store advertising robots that animate consumer packaged goods (CPG) products at the retail shelf. The robots use motion, light, and sound to draw shopper attention to products at the point of purchase, with the company claiming an average sales lift of 200% for featured products.

Differentiator
Functional benefit
Problem solved
Product and service1 record
1Tokinomo In-Store Advertising Robot
No data
Peers8 records
1Perch Interactive
TypeDirect peer
Description

In-store interactive marketing and digital display platform for retail. Most directly comparable to Tokinomo: combines physical interactive hardware with retail-engagement analytics sold to brands and retailers looking to lift at-shelf conversion.

2Cooler Screens
TypeDirect peer
Description

Smart digital cooler doors and retail media for CPG brands and grocers. Directly comparable to Tokinomo because it sells in-store shopper-engagement hardware/software targeting CPG suppliers, with analytics and a sales-lift value proposition at the shelf.

3Reflect Systems
TypeDirect peer
Description

Interactive digital signage and immersive in-store experiences for retailers and CPG brands. Comparable to Tokinomo as a competing in-store retail-media format for shopper attention and brand engagement at the point of purchase.

4Mood Media
TypeBroad incumbent
Description

Large-scale provider of in-store media including music, scent, digital signage, and interactive displays for global retailers and CPG. Broader incumbent in the same retail-media space that Tokinomo targets, but with a far wider portfolio of formats beyond shelf-side robotics.

5Bossa Nova Robotics
TypeEmerging player
Description

Deploys autonomous inventory-scanning robots in retail aisles. Comparable to Tokinomo as a retail-robotic hardware vendor selling automation and data into CPG/retail merchandising budgets, though focused on inventory rather than shopper activation.

6Simbe Robotics
TypeEmerging player
Description

Maker of the Tally shelf-scanning robot used by grocers and mass retailers. Comparable emerging hardware-robotics vendor in retail, with a different primary use case (shelf intelligence vs. Tokinomo's shopper-engagement device).

7VusionGroup (SES-imagotag)
TypeBroad incumbent
Description

Leading vendor of electronic shelf labels and connected-shelf retail solutions for grocers and CPG brands. Broad incumbent competitor for shelf-side retail media spend, occupying adjacent shelf real estate that Tokinomo also targets.

8PlayNetwork
TypeBroad incumbent
Description

Provider of in-store audio, video, and digital media programming for retail and hospitality. Comparable as a broader in-store media incumbent vying for the same CPG and retail marketing budgets that Tokinomo's robots target.

Market position
Customer concentration

Classification, Details

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles2 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds3 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors3 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Tokinomo

Retail Roboticstokinomo.com

Tokinomo is a New York-based robotics company founded in 2018 that builds shelf-mounted in-store advertising robots for CPG brands and retailers, using physical motion to drive shopper attention and claimed sales lifts at the point of purchase.

Tokinomo firmographics

Firmographics
Name
Tokinomo
Website
https://tokinomo.com
Company type
Private
Founded year
2018
Operating status
Operating
Headcount range
1–10 employees
Short description
Tokinomo is a New York-based robotics company founded in 2018 that builds shelf-mounted in-store advertising robots for CPG brands and retailers, using physical motion to drive shopper attention and claimed sales lifts at the point of purchase.
Ownership category
akta.pro rank

Tokinomo industry classification

Industry
Product category
Retail Robotics
NAICS
Hobby, Toy, and Game Retailers (459120)
SIC
Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)
akta.pro primary industry
Robotics, Motion & Actuation Components Retail (CRACAKAJ)

Keywords

  • In-store advertising
  • Retail robots
  • CPG marketing
  • Shelf advertising
  • Retail automation

Where Tokinomo is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Markets served

Tokinomo business model

Business model
GTM type
B2B
Offering type
Hardware or Manufacturing
Cost components
Technology or R&D, Supply Chain, Personnel, Marketing or Sales, Operations

Tokinomo product offering

Product offering

Core offering

Tokinomo designs and manufactures in-store advertising robots that animate consumer packaged goods (CPG) products at the retail shelf. The robots use motion, light, and sound to draw shopper attention to products at the point of purchase, with the company claiming an average sales lift of 200% for featured products.

Differentiator

Problem solved

Functional benefit

Products and services

  • Tokinomo In-Store Advertising Robot

Companies that use Tokinomo

Customer profile

Ideal customer profiles1 record

Tokinomo technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Tokinomo competitors and assessment

Company assessment

Direct peers

  • Perch Interactive: In-store interactive marketing and digital display platform for retail. Most directly comparable to Tokinomo: combines physical interactive hardware with retail-engagement analytics sold to brands and retailers looking to lift at-shelf conversion.
  • Cooler Screens: Smart digital cooler doors and retail media for CPG brands and grocers. Directly comparable to Tokinomo because it sells in-store shopper-engagement hardware/software targeting CPG suppliers, with analytics and a sales-lift value proposition at the shelf.
  • Reflect Systems: Interactive digital signage and immersive in-store experiences for retailers and CPG brands. Comparable to Tokinomo as a competing in-store retail-media format for shopper attention and brand engagement at the point of purchase.

Broad incumbents

  • Mood Media: Large-scale provider of in-store media including music, scent, digital signage, and interactive displays for global retailers and CPG. Broader incumbent in the same retail-media space that Tokinomo targets, but with a far wider portfolio of formats beyond shelf-side robotics.
  • VusionGroup (SES-imagotag): Leading vendor of electronic shelf labels and connected-shelf retail solutions for grocers and CPG brands. Broad incumbent competitor for shelf-side retail media spend, occupying adjacent shelf real estate that Tokinomo also targets.
  • PlayNetwork: Provider of in-store audio, video, and digital media programming for retail and hospitality. Comparable as a broader in-store media incumbent vying for the same CPG and retail marketing budgets that Tokinomo's robots target.

Emerging players

  • Bossa Nova Robotics: Deploys autonomous inventory-scanning robots in retail aisles. Comparable to Tokinomo as a retail-robotic hardware vendor selling automation and data into CPG/retail merchandising budgets, though focused on inventory rather than shopper activation.
  • Simbe Robotics: Maker of the Tally shelf-scanning robot used by grocers and mass retailers. Comparable emerging hardware-robotics vendor in retail, with a different primary use case (shelf intelligence vs. Tokinomo's shopper-engagement device).

Market position

Customer concentration

Tokinomo social profiles

Digital presence

Tokinomo financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Tokinomo leadership team

Management profile

Number of profiles

Profiles2 records

Tokinomo funding detail

Funding detail

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Tokinomo M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tokinomo

What does Tokinomo do?

Tokinomo designs and manufactures in-store advertising robots that animate consumer packaged goods (CPG) products at the retail shelf. The robots use motion, light, and sound to draw shopper attention to products at the point of purchase, with the company claiming an average sales lift of 200% for featured products.

Is Tokinomo a public or private company?

Tokinomo is a private company. It is classified as venture growth investor backed and is currently operating.

When was Tokinomo founded?

Tokinomo was founded in 2018. It employs 1 to 10 people.

Where is Tokinomo based?

Tokinomo is headquartered in New York, United States, in the North America region.

Who are Tokinomo's main competitors?

Direct peers on record are Perch Interactive, Cooler Screens and Reflect Systems. Broad incumbents are Mood Media, VusionGroup (SES-imagotag) and PlayNetwork. Emerging players are Bossa Nova Robotics and Simbe Robotics.

Does Tokinomo have an API?

No public API is recorded for Tokinomo.

What industry is Tokinomo in?

Tokinomo's product category is Retail Robotics. Its primary akta.pro industry code is CRACAKAJ, Robotics, Motion & Actuation Components Retail. Its NAICS code is 459120 and its SIC code is 3944.

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Live signals
TokinomoSuccessful CPG Product Launch In-storeThe article provides strategic guidance for launching new Consumer Packaged Goods (CPG) products in physical retail stores, highlighting benefits such as increased sales and brand awareness alongside challenges like market saturation. It illustrates these concepts through a case study of Asahi Group's launch of Viper hard seltzer in Romania, which utilized Tokinomo robotic displays to achieve a 60% sales increase across 25 Auchan stores.FinSMEsTokinomo Raises $1.7M in Pre-Series A FundingTokinomo, a NYC-based in-store brand activation startup, raised $1.7M in pre-Series A funding led by angel investors with participation from previous investors. The company will use the funds to expand its product line, accelerate hiring, and support local partners. It plans to develop new products and expand sales in 2022.PR NewswireTokinomo raises $1.7M to innovate in-store media and fuel global expansionTokinomo, an interactive in-store brand activation startup, raised $1.7 million in a pre-Series A funding round to expand its product line and fuel global operations. The investment, led by angel investors with participation from Early Game Ventures and partner Instore Power Provider (IPP), will support hiring and the development of new robotic point-of-sale solutions. These devices are designed to engage shoppers through motion and sound, aiming to increase brand awareness and sales lift for consumer goods companies.TokinomoTokinomo raises $1.7M to innovate instore media, fuel global expansionTokinomo, an interactive in-store brand activation startup, raised $1.7 million in pre-Series A funding to expand its product line and fuel global expansion, with the round led by angel investors and participation from Early Game Ventures and Instore Power Provider (IPP). The startup develops robotic point-of-sale display systems that animate consumer packaged goods on supermarket shelves, delivering over 200% average sales lift for brands across more than 40 countries. The funding will support hiring, product development, and sales expansion in focus countries through local partners.PR NewswireTokinomo raises $1.7M to innovate in-store media and fuel global expansionTokinomo, an interactive in-store brand activation startup, secured $1.7 million in pre-Series A funding led by angel investors with participation from Early Game Ventures and Instore Power Provider (IPP). The capital will be used to accelerate product development for new robotic POS display solutions, expand global operations, and hire sales representatives in key markets. This investment supports the company's strategy to provide data-driven shopper marketing campaigns that deliver significant sales lifts for consumer goods brands.