What Captain Wallet does

Captain Wallet is a Paris-based SaaS platform that enables brands to digitize loyalty cards, coupons, boarding passes, and other customer-facing documents into Apple Wallet and Google Wallet. Originally founded as Carving Labs in 2013 (with a 2016 founding date cited in some corporate records) and rebranded to Captain Wallet in July 2018, the company pioneered mobile wallet marketing in Europe. Its platform supports push notifications (personalized, automated, and geolocated), real-time dynamic content updates, CRM integration, and loyalty program management. The core technology leverages the pre-installed wallet applications on iOS and Android to bypass app-download friction and deliver direct home-screen engagement.

The company operates a custom enterprise pricing model billed annually, with pricing tied to wallet card volumes managed. Its go-to-market combines enterprise field sales with industry-specialized account managers, inside sales for demo requests, and a self-service SaaS layer. Captain Wallet serves over 250 (and as many as 300+) major brands across retail, fashion, insurance, tourism, hospitality, automotive, food service, and luxury segments, including Air France, Carrefour, McDonald's France, Sephora, Lacoste, Decathlon, Conforama, and L'Occitane. Since 2022, Captain Wallet has operated as a subsidiary of Brevo (formerly Sendinblue), and in October 2024 launched a dedicated Loyalty Platform under the Brevo partnership that combines wallet technology with loyalty program management. The platform is GDPR compliant, available in French, English, and Spanish, and serves customers in 180+ countries.

Name

Captain Wallet

Legal name

Carving Labs

Website

https://captainwallet.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Captain Wallet is a Paris-based SaaS platform that enables brands to digitize loyalty cards, coupons, and passes into Apple Wallet and Google Wallet, supporting push notifications, geolocation targeting, and CRM integration for enterprise customers across retail, insurance, tourism, and hospitality.

Ownership category

akta.pro rank

Product category

Mobile Marketing Automation Software

akta.pro primary industry

Merchant / Closed-Loop Wallets (Retail & Marketplace) (FSAMAEAF)

akta.pro secondary industry

Digital Wallet Platforms (Consumer & Merchant) (BPAMAFAC)

Keywords

• Mobile wallet marketing
• Customer loyalty platform
• Push notification marketing
• Digital wallet passes
• Retail marketing automation

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscription: Captain Wallet operates as a SaaS platform providing mobile wallet marketing technology. The company offers a platform for managing wallet campaigns with pricing based on customer size, needs, and objectives using a predictive pricing model tied to actual wallet card volumes managed.
2. Professional Services: Account management and personalized support services included in the offering, with dedicated account managers helping clients create, automate, segment, personalize and optimize wallet campaigns

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

Captain Wallet is a SaaS platform that converts brands' loyalty programs, coupons, membership cards, event tickets and marketing campaigns into digital passbook cards in Apple Wallet and Google Wallet. It enables push notifications, real-time pass updates and geolocation-triggered re-engagement, integrated with a loyalty engine and cross-channel marketing automation.

Product overview

Captain Wallet is a unified SaaS platform for mobile wallet marketing in Europe, enabling brands to dematerialize loyalty cards, coupons, passes, and marketing content into Apple Wallet and Google Wallet. The core Captain Wallet Platform serves as the central hub for distributing digital passes and managing push notification campaigns. It integrates with the Loyalty Platform (offered under Brevo partnership) for comprehensive loyalty program management, and complements wallet notifications with Web & Mobile Push Notifications for 'mobile activation.' The ecosystem includes Drive-to-Store geolocation features, customer acquisition tools, and extensive educational resources including white papers and case studies. The company serves over 250 major brands across 180+ countries with a reported average ROI of 4.8x.

Differentiator

Problem solved

Functional benefit

Products and services

• Captain Wallet Platform Core SaaS platform that enables brands to digitize loyalty cards, coupons, membership cards and other customer-facing passes into Apple Wallet and Google Wallet, and run push-notification, geolocation and loyalty campaigns on top of those wallets. Sold to enterprise and mid-market consumer brands.
• Wallet Passes (Apple Wallet and Google Wallet) Service that creates digital wallet passbook cards in Apple Wallet and Google Wallet for loyalty cards, coupons, membership cards and event tickets, allowing brands to distribute passes to customers' native mobile wallets.
• Push Notifications Web and Mobile Push notification service delivered through Apple Wallet, Google Wallet and Captain Wallet's companion mobile and web channels, enabling brands to send targeted alerts to customers based on geography, behavior and loyalty status.
• Loyalty Platform Loyalty engine that lets brands run points, tiers and rewards programs directly inside customers' mobile wallets, with rules, segmentation and reporting exposed through the Captain Wallet platform.

Quantifiable outcome

• 30% cheaper than SMS marketing
• +11 more outcomes

Named customers21 records

Segments7 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• Brevo (Sendinblue)coreStrategic or Co-development PartnerCaptain Wallet joined the Brevo family in 2022 and operates as 'Captain Wallet (by Brevo)'. The partnership enables integration with Brevo's loyalty platform and broader marketing automation ecosystem.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• PassKit: PassKit is a SaaS platform for creating, distributing, and managing digital wallet passes for Apple Wallet and Google Wallet. It targets the same enterprise customers and addresses the same loyalty, coupon, and pass digitization use cases as Captain Wallet.
• PassNinja: PassNinja offers a mobile wallet pass platform focused on Apple and Google Wallet, including dynamic updates, push notifications, and CRM-style integrations. It directly competes with Captain Wallet on enterprise wallet marketing and loyalty card digitization.
• Passcreator (by PassEngage): Passcreator is a European-headquartered digital wallet platform enabling businesses to design, distribute, and update Apple/Google Wallet passes for loyalty, coupons, and ticketing. It is the closest direct geographic competitor to Captain Wallet in the European market.

Broad incumbents

• Airship: Airship is a mobile customer engagement platform that spans push notifications, in-app messaging, and wallet pass orchestration for enterprise brands. It overlaps with Captain Wallet on mobile wallet marketing and push, but operates as a broader omnichannel engagement suite.
• Braze: Braze is a large customer engagement platform that includes multi-channel push, segmentation, and orchestration tools competing for the same marketing budgets as Captain Wallet. While not wallet-specialized, its push and mobile messaging features compete for wallet share within enterprise marketing stacks.
• Iterable: Iterable is a cross-channel marketing automation platform with push notification, segmentation, and personalization capabilities. While not a wallet specialist, it competes for enterprise marketing budgets and offers features (like web push and inbox) that substitute for wallet-based engagement.

Emerging players

• Yotpo: Yotpo is an e-commerce marketing platform offering loyalty, reviews, SMS marketing, and increasingly wallet pass integrations for retail and DTC brands. It overlaps with Captain Wallet in loyalty and retail customer engagement.
• Antavo: Antavo is an enterprise loyalty platform serving retail, fashion, and beauty brands with points, tiers, rewards, and member engagement tools. It overlaps with Captain Wallet's Loyalty Platform offering and competes for the same enterprise retail accounts.
• LoyaltyLion: LoyaltyLion is a loyalty and retention platform focused on Shopify-based retailers and direct-to-consumer brands. It competes with Captain Wallet's loyalty and wallet-enabled engagement solutions in the e-commerce retail segment.
• Punchh: Punchh is a restaurant and brick-and-mortar loyalty platform that integrates with POS systems and mobile wallets. It overlaps with Captain Wallet's drive-to-store and loyalty use cases in the restaurant vertical, with Captain Wallet's Buffalo Grill case being a directly comparable reference.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Captain_Wallet

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Captain Wallet