MyPart

What MyPart does

MyPart is an Israel-based AI company, founded in 2017 and headquartered in Tel Aviv, that builds multi-modal AI technology for music discovery and emotionally aligned soundtrack generation. The company operates two product surfaces: Songhunt, a consumer-facing AI song search and playlisting web application that allows users to discover music through text descriptions, song titles, artist names, uploaded images, or videos, with metadata filtering across mood, genre, sub-genre, instruments, lyrical themes, and writing styles; and a B2B2C enterprise platform launched from stealth in December 2025 that integrates via API into social media, video, and content creation applications to generate emotionally matched soundtracks for digital content.

The underlying technology combines a multi-modal AI architecture with a proprietary music metadata taxonomy, enabling visual-to-music matching and recommendation across a structured catalog of attributes. MyPart has accumulated approximately $2.62 million in disclosed funding across five rounds between 2017 and 2020, with Firstime Venture Capital and Abbey Road Studios among its strategic backers, and operates with a headcount of 11–50 employees.

The business model is dual-track: the enterprise B2B2C platform generates revenue through licensing and royalty arrangements with platform operators (targeting social media platforms and video content creation applications as primary customers), while Songhunt is positioned as a freemium consumer entry point demonstrating the underlying AI capability. Pricing is not publicly disclosed. The company explicitly positions its addressable market against the experience of over 2 billion daily users of social media, video, and content creation platforms whom it characterizes as encountering emotionally flat digital content.

Name

MyPart

Website

https://mypart.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

MyPart builds multi-modal AI for music discovery and emotionally aligned soundtrack generation, serving social media platforms and video creation applications via a B2B2C API, with Songhunt as a consumer-facing song search tool.

Ownership category

akta.pro rank

Product category

AI Music Technology

NAICS

Software Publishers (5132), Postproduction Services and Other Motion Picture and Video Industries (51219), Motion Picture and Sound Recording Industries (512)

SIC

Services-Computer Integrated Systems Design (7373), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

AI Music Creation & Assistive Tools (Generation, Separation, Mastering) (MPAIAIAG)

akta.pro secondary industries

Music Recognition, Lyrics & Metadata Platforms (MPAIADAK), Media & Content Personalization (News, Video, Music, Podcasts) (HDAAAGAB), Multimodal Generation (Text-Image-Video-Audio) & Creative Toolchains (HDAAACAG)

Keywords

• AI music search
• Emotionally aligned soundtracks
• Multi-modal music AI
• Song discovery platform
• Audio content AI

Headquarters

HQ city

Tel Aviv

HQ country

Israel

HQ region

Middle East

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. B2B2C Platform Licensing: MyPart generates revenue by licensing its emotionally intelligent content creation technology to social media platforms, video applications, and content creation tools. Platform operators integrate the API to offer emotionally aligned soundtracks to their end users.
2. Direct Consumer Song Search: Songhunt provides AI-powered song discovery directly to consumers through the mypart.com website, potentially monetized through premium features or advertising.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels1 record

Core offering

MyPart develops multi-modal AI technology that analyzes visual content (images and videos) and generates emotionally aligned soundtracks for digital media. The company offers Songhunt, a consumer-facing AI-powered song search and playlisting tool that allows discovery via text, image, video, or rich metadata filters (mood, genre, instruments, lyrical themes). It also licenses its B2B2C AI platform to social media, video, and content creation applications via API integration, enabling partners to embed emotionally intelligent soundtrack generation into their products.

Product overview

MyPart is a B2B2C AI company offering an emotionally intelligent content creation platform. The core product portfolio includes Songhunt, an AI-powered song search and playlisting tool that enables discovery through images, videos, or text descriptions with advanced musical attribute filtering; and the B2B2C AI Platform which provides multi-modal AI capabilities for generating emotionally aligned soundtracks integrated into social media, video, and content creation applications.

Differentiator

Problem solved

Functional benefit

Brands

• Songhunt: AI-powered song search and playlisting platform that allows users to search for songs using text descriptions, song titles, artist names, images, or videos

Products and services

• B2B2C AI Platform Enterprise AI platform that integrates with social media, video, and content creation applications via API to generate emotionally aligned soundtracks using multi-modal AI. Designed for platform operators and application developers who want to embed emotionally intelligent soundtrack generation into their products for end users.
• Songhunt AI-powered song search and playlisting web application that allows users to discover songs by uploading images or videos, searching via text descriptions, song titles, or artist names. Features advanced metadata filtering across mood, genre, sub-genre, instruments, lyrical theme, lyrical mood, writing style, harmony, melody, popularity, decade, and gender. Aimed at individual music consumers and creators seeking AI-driven discovery beyond traditional keyword search.

Quantifiable outcome

• Addresses emotional content gap for over 2 billion daily users experiencing generic, emotionally flat digital content

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Scale indicators1 record

Expansion highlights4 records

Direct peers

• Cyanite: AI music tagging and recommendation engine focused on mood, emotion, and metadata for music catalogs — directly comparable to MyPart's emotionally-aligned soundtrack matching and Songhunt metadata taxonomy.
• Musiio: AI-powered music tagging and recommendation for catalogs and platforms (now part of SoundCloud); operates in the same AI-music-metadata-and-matching niche as MyPart's Songhunt product.
• Soundraw: AI music generation platform targeted at content creators, allowing mood/genre customization — overlaps with MyPart's B2B2C emotional soundtrack offering to video and social platforms.
• Loudly: AI-generated music platform for creators and brands, including a B2B API for embedding music generation in third-party applications — closely aligned with MyPart's embedded soundtrack API model.
• Musixmatch: Lyrics and music metadata platform powering search and discovery across streaming services — directly comparable to Songhunt's metadata-rich song-discovery functionality.

Broad incumbents

• Epidemic Sound: Large music licensing platform for video creators, advertisers, and platforms with curated catalogs and AI tools — comparable customer base (social/video creators) but broader established offering.
• Artlist: Music and sound-effect licensing subscription for video creators and brands, increasingly integrating AI — serves the same creator/platform segment as MyPart.

Emerging players

• Suno: Generative AI music creation tool producing full songs from text prompts — adjacent to MyPart's soundtrack generation, though focused on consumer creation rather than emotional alignment to existing content.
• Udio: Generative AI music platform producing studio-quality tracks from prompts — overlaps thematically with MyPart's AI soundtrack generation but takes a direct-to-consumer creation approach.
• Boomy: AI music generation platform emphasizing rapid song creation and distribution to streaming services — adjacent AI-music-creation peer with a different monetization posture.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MyPArt

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds5 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MyPart