Develop Diverse

What Develop Diverse does

Develop Diverse ApS is a Copenhagen-based, venture-backed SaaS company founded in 2017 that sells an AI-powered inclusive writing platform targeted at enterprise hiring and people teams. The product analyses job descriptions, career pages, and HR communications to detect exclusionary language, corporate clichés, and stereotypes across multiple bias dimensions (gender, ethnicity, age, neurodiversity, disability), providing one-click inclusive alternatives, sentence-level scoring, and an Inclusivity Monitor dashboard for organization-wide governance. Underlying technology is a proprietary NLP pipeline continuously trained by in-house linguists using the latest academic research in inclusive communication, with native integrations into Microsoft Word (plugin) and Applicant Tracking Systems that anchor the workflow within existing enterprise tools.

The company operates a sales-led go-to-market targeting large enterprises, evidenced by case studies with Vestas, Danske Bank, Maersk Tankers, AB Agri, DSB, Sydbank, and Copenhagen Infrastructure Partners, and claims a customer base of 100+ industry leaders across 35+ countries. The revenue model is per-seat annual SaaS subscription, billed in advance, with optional professional services layered on top; pricing is not publicly disclosed and is quote-based. Distribution relies on direct enterprise sales with a demo-based conversion motion, supported by a content marketing engine spanning an educational blog, ebooks, webinars, comparison pages (vs. Textio, ChatGPT, and Microsoft Copilot), and a DEIB Dictionary resource.

Develop Diverse is privately held, has raised €2.5 million in seed funding (August 2021) from Seed Capital and Michael Halbye, operates with 11–50 employees, and is led by co-founder and CEO Pil Byriel. The company is registered in Denmark as Develop Diverse ApS (CVR 38591517) and reports no parent company, subsidiaries, or public listing.

Name

Develop Diverse

Legal name

Develop Diverse ApS

Website

https://developdiverse.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Develop Diverse is a Copenhagen-based AI SaaS company that helps large enterprises remove unconscious bias from job descriptions, career pages, and HR communications through domain-specialized NLP, selling per-seat annual subscriptions to HR, talent acquisition, and DEI teams.

Ownership category

akta.pro rank

Product category

Inclusive Recruitment / DEI Software

NAICS

Software Publishers (5132), Employment Placement Agencies (561311)

SIC

Services-Prepackaged Software (7372), Services-Employment Agencies (7361), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)

akta.pro secondary industries

Inclusive Leadership & Leading Diverse Teams (EDABAAAM), Corporate & Workforce Language Training Platforms (EDAFAOAJ), Enterprise Work Management & Collaborative Workflow Platforms (HDAEAHAI)

Keywords

• Inclusive language software
• Recruitment AI platform
• Unconscious bias detection
• DEI hiring software
• Job description optimization

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (SaaS): Subscription-based SaaS model with subscription fees invoiced in advance for the subscription term. Users are designated as Authorised Users with per-user pricing. The subscription includes access to the System, support services, and documentation.
2. Professional Services: Optional professional services may be purchased as specified in Order Forms, in addition to the core subscription.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Develop Diverse provides a science-backed AI software platform that helps enterprises make their recruitment communications inclusive by detecting exclusionary language, clichés, and stereotypes in job descriptions, career pages, and HR content. The platform gives each job advert an inclusivity score, offers one-click suggestions for inclusive replacements, and integrates with Microsoft Word and ATS systems. It is sold as a per-user SaaS subscription primarily to large enterprises' HR, talent acquisition, hiring managers, and DEI teams.

Product overview

Develop Diverse is a science-backed AI software platform consisting of a core product and modular add-ons. The main platform includes the AI Smart Editor, which is the core engine for detecting biased language and providing inclusive alternatives. Additional modules include the Inclusivity Monitor (Public Performance) for tracking published job ads, and a Microsoft Word Integration plugin. The platform is designed to help companies create inclusive language in job postings, career pages, and other HR communications to reduce unconscious bias related to gender, ethnicity, age, neurodiversity, and disability.

Differentiator

Problem solved

Functional benefit

Products and services

• Develop Diverse Platform Science-backed AI software platform that helps companies attract more qualified candidates by improving communication in job ads, career pages, and beyond. The platform gives each job advert a score and highlights exclusionary language, clichés, and stereotypes, providing one-click replacement suggestions.
• AI Smart Editor The core text editor that spots exclusionary language and corporate clichés in job descriptions, provides scoring for job adverts, and offers one-click suggestions for inclusive word replacements and sentence improvements.
• Inclusivity Monitor (Public Performance) Dashboard functionality that enables teams to track their published job ads and monitor inclusivity performance across the organisation.

Quantifiable outcome

• 35% increase in female applicants for AB Agri
• +10 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature5 records

Partnerships

One partnership is on record.

• MicrosoftcoreTechnology or IntegrationMicrosoft integration through a Word plugin that allows users to optimise job descriptions directly within Microsoft Word. This is a key distribution and integration partnership for the product.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Emerging players

• Inclusion Cloud: Inclusion Cloud (and adjacent DEI SaaS startups) sells DEI analytics and inclusive-culture tools to enterprise HR/DEI teams, the same buyers Develop Diverse targets. While more focused on measurement than on writing, it competes for the same DEI software wallet.
• Pillar: Pillar is an interview intelligence and DEI-focused hiring platform that captures and analyzes interview data to reduce bias. It targets overlapping enterprise HR and DEI buyer personas with a different (interview-stage) point in the funnel, making it a complementary but adjacent competitor.

Broad incumbents

• Workday: Workday is a dominant enterprise HCM and recruiting platform that has been adding DEI and inclusive job description capabilities. Its massive installed base in large enterprises (overlapping with Develop Diverse's customer profile) makes it a key incumbent that could absorb the inclusive-writing use case into a native feature.
• iCIMS: iCIMS is a large enterprise talent acquisition platform with built-in DEI features including job description analysis. As an ATS that Develop Diverse integrates with, iCIMS could either be a channel partner or a bundling competitor for the same enterprise HR buyer.
• Eightfold AI: Eightfold AI is a broader talent intelligence platform that uses AI to match, grow, and retain diverse talent. While not focused solely on job description language, its diversity-focused talent acquisition modules overlap with Develop Diverse's enterprise HR buyer and represent a platform bundling threat.
• Greenhouse: Greenhouse is a major ATS with growing DEI and structured-hiring features targeting enterprise TA teams. Its inclusion in Develop Diverse's integration ecosystem places it as both a distribution partner and a potential platform competitor for inclusive-hiring workflow budgets.
• Microsoft Copilot for HR: Microsoft Copilot, embedded in Word and the broader Microsoft 365 suite that Develop Diverse integrates with, increasingly offers writing assistance that could encroach on inclusive-language guidance. As a free or bundled feature within the existing productivity stack, it represents a major competitive threat to a standalone point solution.

Direct peers

• Ongig: Ongig is a text-analysis platform focused on job descriptions, with bias-filtering and inclusive language features that directly overlap Develop Diverse's Smart Editor. Both serve enterprise TA teams looking to standardize and de-bias job postings.
• Textio: Textio is the closest direct competitor: an AI-powered platform that optimizes recruiting content (job postings, emails) for inclusive, high-performing language. Develop Diverse explicitly compares itself to Textio on its website, confirming head-to-head competition for the same enterprise HR buyers.
• Datapeople: Datapeople provides data-driven job description optimization and inclusive language guidance for talent acquisition teams. It targets the same recruiter and hiring-manager personas as Develop Diverse with overlapping functionality around bias detection and candidate-pool diversification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DEVELOPDIVERSE1

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Develop Diverse