Datapeople
Datapeople is a New York-based SaaS company that sells an AI-powered recruiting productivity platform for enterprise and mid-market talent acquisition teams, using domain-specialized NLP and generative AI trained on over 100 million job data points to standardize job content, enforce pay transparency compliance, and integrate natively with Workday, Greenhouse, iCIMS, and other major ATS platforms.
- Company typePrivate
- Founded2015
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Datapeople does
Datapeople is a New York-based, private SaaS company (legal entity TAPWAGE INC) that builds an AI-powered recruiting productivity platform for enterprise and mid-market talent acquisition teams. Founded in 2015 and acquired by Payscale in September 2025, the company sells subscription software under three tiers (Comply, Architect, Attract) targeting VP/Director-level TA leaders, talent operations, compensation/HR, employer brand, recruiters, and hiring managers. As of the June 2023 Series A, the platform served over 10,000 users across 100+ customers in 80+ countries, with a broader community of 38,000+ talent leaders.
The product surface centers on Smart Editor (collaborative job content management with real-time AI guidance, pre-approved templates, flagship jobs, and a job library), Datapeople Insights (analytics over content and process), First Draft Writing AI (generative job content from title and location), Guidance and Compliance AI (NLP-driven pay transparency, employer brand, and SEO recommendations), and Datapeople Anywhere (a browser extension that embeds these capabilities into any ATS). The underlying AI is trained on 100M+ job data points across 80+ countries and is benchmarked against 40,000 companies. Native integrations with Workday, SAP SuccessFactors, Greenhouse, SmartRecruiters, iCIMS, Lever, and Gr8People deploy in one day via enterprise APIs; a Workday Marketplace listing extends the distribution footprint.
Datapeople generates revenue through annual subscriptions priced on a custom enterprise basis with unlimited hiring manager collaboration (no per-user pricing), supplemented by free trials that auto-convert and non-profit discounts. The GTM is sales-led with demo and pricing CTAs, supported by content marketing, a 38,000-member community, free tools (compliance checker, employer brand analysis, recruiting process audit), and ATS marketplace placements. The company is SOC 2 Type II certified and GDPR compliant, and has been recognized with multiple G2 badges including High Performer, Fastest Implementation, Easiest Admin, Leader in Diversity Recruiting, and Best Estimated ROI.
Datapeople firmographics
Firmographics- Name
- Datapeople
- Legal name
- TAPWAGE INC
- Website
- https://datapeople.io
- Company type
- Private
- Founded year
- 2015
- Operating status
- Acquired
- Headcount range
- 51–100 employees
- Short description
- Datapeople is a New York-based SaaS company that sells an AI-powered recruiting productivity platform for enterprise and mid-market talent acquisition teams, using domain-specialized NLP and generative AI trained on over 100 million job data points to standardize job content, enforce pay transparency compliance, and integrate natively with Workday, Greenhouse, iCIMS, and other major ATS platforms.
- Ownership category
- akta.pro rank
Datapeople industry classification
Industry- Product category
- Talent Acquisition Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Talent Acquisition (Recruiting) & Applicant Tracking (ATS) (BPACAPAD)
Keywords
Where Datapeople is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Datapeople business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Platform Licenses): Datapeople operates on a subscription basis with three tiers: Comply, Architect, and Attract. Subscriptions are billed monthly or annually in advance. The platform supports unlimited hiring manager collaboration under all plans. No per-user pricing model is used. Free trials are available for a limited period, after which automatic billing commences.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Comply: For TA and HR Operations, Employer Brand, and Legal teams to monitor brand and hiring compliance |
| Subscription | Annual | Architect: For Compensation and HR teams to manage and deploy job description standards — includes everything in Comply plus job architecture capabilities |
| Subscription | Annual | Attract: For Talent Acquisition and Hiring Managers — full platform for standardization and optimization of enterprise-grade hiring |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Datapeople product offering
Product offeringCore offering
Datapeople is a talent acquisition technology company that sells an AI-powered recruiting productivity platform to standardize, optimize, and manage job content, employer brand, and pay transparency compliance for enterprise and mid-market recruiting teams. The platform combines NLP-trained AI (trained on 100M+ job data points and real-world hiring outcomes), collaborative editing, compliance monitoring, and analytics, and is delivered via native ATS/HRIS integrations and a browser extension. Products are sold through annual subscription plans (Comply, Architect, Attract) with custom pricing, free trials, and unlimited hiring manager collaboration.
Product overview
Datapeople is a talent acquisition technology company offering a unified recruiting productivity platform with multiple integrated modules. The core platform includes the Datapeople Platform, Smart Editor (job content management), and Datapeople Insights (analytics). Additional AI-powered modules include First Draft Writing AI for content generation, Guidance and Compliance AI for regulatory compliance, and Datapeople Anywhere (browser extension for ATS integration). The product portfolio supports the full hiring workflow from job content creation through compliance monitoring, with tiered pricing plans (Comply, Architect, Attract) serving different team functions including TA, HR Operations, Compensation, and Hiring Managers.
Differentiator
Problem solved
Functional benefit
Products and services
- Datapeople Platform Unified AI-powered recruiting productivity platform that standardizes hiring workflows and brand, deploys AI, harnesses data, and improves compliance for in-house talent acquisition teams. Provides real-time guidance from 100M+ job data points and serves as the parent offering for all Datapeople modules and ATS integrations.
- Smart Editor Job description management product for creating and improving job content. Offers pre-approved templates, flagship jobs, job library, AI-powered optimization, in-context commenting, version control, and real-time guidance for talent acquisition teams and hiring managers.
- Datapeople Insights Data analytics and performance monitoring product for hiring. Tracks content and process metrics, surfaces breakdowns, optimizes in-flight hiring, addresses missing content, and secures hiring compliance with actionable dashboards and reporting that augment ATS data.
- First Draft Writing AI AI writing product built for talent acquisition that generates job content instantly from a job title and location without prompting. Iterates against the customer's own templates, policies, and standards, with human-in-the-loop review and detailed audit logs for compliance.
- Guidance and Compliance AI AI review and recommendations product for hiring compliance. Provides pay transparency navigation, employer brand scaling, and job board SEO optimization with location-specific compliance suggestions across local and national regulations.
- Datapeople Anywhere Browser extension product that embeds Datapeople collaboration, content management, and AI guidance directly into any ATS as an overlay co-pilot. Provides SSO-powered login, automatic bidirectional sync, and access to the job content repository from any screen.
Quantifiable outcome
- Time to publish reduced from days to under 30 minutes with standardization powered by templates, flagship jobs, and AI
- +7 more outcomes
Companies that use Datapeople
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles3 records
Datapeople technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature5 records
Datapeople partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and supporting.
- WorkdayflagshipNative integration available on Workday Marketplace. Datapeople deploys as a unified layer of intelligence, compliance, and ready-to-use reporting within Workday. Integration deploys in 1 day with turn-key API or browser overlay options. Bidirectional sync ensures content consistency between Datapeople and Workday.
- SAP SuccessFactorscoreNative integration enabling Datapeople to work directly within SAP SuccessFactors. Datapeople acts as a unified layer of intelligence and compliance within the SuccessFactors environment.
- GreenhousecoreNative integration enabling Datapeople to work directly within Greenhouse ATS. Provides unified layer of intelligence, compliance, and reporting within Greenhouse.
- SmartRecruiterscoreNative integration enabling Datapeople to work directly within SmartRecruiters ATS platform. Provides unified layer of intelligence, compliance, and reporting.
- iCIMScoreNative integration enabling Datapeople to work directly within iCIMS ATS platform. Provides unified layer of intelligence, compliance, and reporting within iCIMS.
- LevercoreNative integration enabling Datapeople to work directly within Lever ATS platform. Provides unified layer of intelligence, compliance, and reporting within Lever.
- GR8 PeoplesupportingNative integration enabling Datapeople to work directly within GR8 People ATS platform. Provides unified layer of intelligence, compliance, and reporting within GR8 People.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Datapeople competitors and assessment
Company assessmentDirect peers
- Textio: Textio is the most direct competitor in AI-powered job description optimization and recruiting content analytics. Datapeople maintains a public comparison page versus Textio, citing enterprise preference; both target TA leaders with augmented-writing, bias detection, and hiring outcome optimization.
- Ongig: Ongig provides job description management, compliance (pay transparency, DEI), and content workflows for enterprise TA teams — overlapping directly with Datapeople's Smart Editor, Comply tier, and compliance AI capabilities. Both companies compete in the same RFPs for JD management and pay-transparency tooling.
Broad incumbents
- iCIMS: iCIMS is a major enterprise ATS and talent acquisition platform that partners with Datapeople via native integration. As a broader suite player, iCIMS could plausibly build competing JD authoring/compliance capabilities, making it both a distribution channel and a long-term feature competitor.
- Greenhouse: Greenhouse is an enterprise ATS with native Datapeople integration. As a leading structured-hiring platform, Greenhouse sits adjacent to Datapeople's JD management layer; both serve VP/Director-level TA leaders with overlapping buyer personas in mid-market and enterprise segments.
- SmartRecruiters: SmartRecruiters is an enterprise ATS and talent acquisition suite with native Datapeople integration. It represents a comparable enterprise hiring platform to the broader suite that Datapeople augments, and competes indirectly for the same TA budget.
- Workday: Workday is a dominant HCM and talent management suite that partners with Datapeople via the Workday Marketplace. Workday's Talent Optimization and Recruiting modules overlap strategically with Datapeople's JD/architecture capabilities, making it both the largest distribution partner and the most consequential incumbent feature risk.
- SAP SuccessFactors: SAP SuccessFactors is a major enterprise HCM/recruiting suite with native Datapeople integration. It serves the same global enterprise TA buyer and could choose to expand into JD authoring and pay-transparency compliance as a native capability.
- Eightfold AI: Eightfold AI is a talent intelligence platform spanning recruiting, development, and retention, serving enterprise TA leaders with overlapping personas. While broader than Datapeople, it competes for the same enterprise HR tech budget with AI-driven recruiting capabilities.
- Phenom: Phenom is a talent experience platform offering CRM, career site, and recruitment marketing solutions to enterprise TA teams. It overlaps with Datapeople on hiring-content optimization and serves the same VP/Director-level TA buyer across mid-market and enterprise.
- Beamery: Beamery is a talent lifecycle platform with AI-driven recruiting, workforce planning, and candidate engagement capabilities. It serves enterprise TA buyers with AI-led hiring workflows, overlapping strategically with Datapeople's AI-driven JD and compliance layer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Datapeople social profiles
Digital presenceDatapeople compliance and trust
Trust signalCompliance2 records
Datapeople financial estimates
Financial estimateRevenue estimate
Valuation estimate
Datapeople leadership team
Management profileNumber of profiles
Profiles3 records
Datapeople funding detail
Funding detailFunding overview
Funding rounds4 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Datapeople M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Datapeople
What does Datapeople do?
Datapeople is a talent acquisition technology company that sells an AI-powered recruiting productivity platform to standardize, optimize, and manage job content, employer brand, and pay transparency compliance for enterprise and mid-market recruiting teams. The platform combines NLP-trained AI (trained on 100M+ job data points and real-world hiring outcomes), collaborative editing, compliance monitoring, and analytics, and is delivered via native ATS/HRIS integrations and a browser extension. Products are sold through annual subscription plans (Comply, Architect, Attract) with custom pricing, free trials, and unlimited hiring manager collaboration.
Is Datapeople a public or private company?
Datapeople is a private company. It is classified as corporate owned and is currently acquired.
When was Datapeople founded?
Datapeople was founded in 2015. It employs 51 to 100 people.
Where is Datapeople based?
Datapeople is headquartered in New York, United States, in the North America region.
How does Datapeople make money?
One revenue line is on record: saaS Subscription (Platform Licenses).
Who are Datapeople's main competitors?
Direct peers on record are Textio and Ongig. Broad incumbents are iCIMS, Greenhouse, SmartRecruiters, Workday, SAP SuccessFactors, Eightfold AI, Phenom and Beamery.
Does Datapeople have an API?
Yes. Enterprise-grade APIs for ATS integrations enabling bi-directional sync, SSO-powered login, and automated audit trails. The platform offers turn-key API integrations and browser extension for instantaneous deployment. Native integration available in 1 day. Developer documentation is at datapeople.io/integrations.
What industry is Datapeople in?
Datapeople's product category is Talent Acquisition Software. Its primary akta.pro industry code is BPACAPAD, Talent Acquisition (Recruiting) & Applicant Tracking (ATS). Its NAICS code is 51821 and its SIC code is 7372.