Sciative Solutions - We Price Right
Sciative Solutions is an AI-powered dynamic pricing SaaS provider offering vertical-specific platforms for retail (BRIO), bus travel (Viaje.ai), hospitality (ZettaRMS), and airlines (Airviaje.ai), serving enterprise clients across India, the United States, and South Korea.
- Company typePrivate
- Founded2015
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Sciative Solutions - We Price Right does
Sciative Solutions is an AI-powered dynamic pricing software company headquartered in Navi Mumbai, India, founded by Dr. Anshu Jalora. The company operates four vertical-specific SaaS products: BRIO for retail price optimization, Viaje.ai for intercity bus operators, ZettaRMS for hotel revenue management, and Airviaje.ai for airlines. Each platform applies machine learning–based forecasting, elasticity modeling, and cannibalization analysis to drive real-time price decisions across 1800+ retail categories, seat-level bus pricing, and hourly hotel rate optimization, serving enterprise clients in India, the United States, and South Korea.
The technology stack comprises proprietary ML models, an internal measurement framework (IMRI+RCF) for pricing ROI, and agentic AI capabilities embedded across products, supported by LLM and SLM deployments and a granted patent in pricing software held by the founder. Sciative processes more than 5 billion optimization decisions daily across its installed base, with reported 99% forecast accuracy on high-demand periods. The company maintains ISO 27001:2022 and SOC 2 Type II certifications and integrates with PMS, CRS, Amazon, Flipkart, Shopify, and bus booking platforms including Bitla, Abhibus, and Quikbus.
Sciative monetizes primarily through enterprise SaaS subscriptions with quote-based pricing, augmented by a freemium tier for ZettaRMS. It sells via direct enterprise field sales and an inside sales motion, supplemented by channel partnerships across geographies. The customer base spans 100+ clients including Nykaa, Shoppers Stop, Croma, Coupang, Logitech, Club Mahindra, and TSRTC (Telangana State Road Transport Corporation). The company raised a $1M seed round led by Turbostart in February 2020 and has since grown to 100+ employees while progressively expanding its product portfolio into hospitality, airline, and international retail markets.
Sciative Solutions - We Price Right firmographics
Firmographics- Name
- Sciative Solutions - We Price Right
- Legal name
- Sciative Solutions Pvt. Ltd.
- Website
- https://sciative.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sciative Solutions is an AI-powered dynamic pricing SaaS provider offering vertical-specific platforms for retail (BRIO), bus travel (Viaje.ai), hospitality (ZettaRMS), and airlines (Airviaje.ai), serving enterprise clients across India, the United States, and South Korea.
- Ownership category
- akta.pro rank
Sciative Solutions - We Price Right industry classification
Industry- Product category
- Dynamic Pricing Software
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- AI/ML Revenue Optimization Platforms & Decision Automation (THALAOAM)
- akta.pro secondary industries
- Price Intelligence & Competitive Rate Shopping for RM (THALAOAI), Forecasting, Demand Sensing & Inventory Optimization for RM (THALAOAK), Airline Revenue Management & Dynamic Pricing Systems (THALAOAA), Hotel Pricing & Rate Shopping Intelligence (THALAIAB), Demand Planning, Forecasting & Inventory Optimization Services (CRAOAOAG)
Keywords
Where Sciative Solutions - We Price Right is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Sciative Solutions - We Price Right business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - Brio: Subscription-based pricing software for retail price optimization, providing automated pricing management, competition intelligence, and customer analytics as cloud-based service.
- SaaS Subscription - Viaje.ai: Subscription-based dynamic pricing solution for bus operators, offering seat-level pricing, competition tracking, and multi-station booking management.
- SaaS Subscription - ZettaRMS: AI-powered hotel revenue management system with dynamic pricing, demand forecasting, and multi-property management capabilities.
- Freemium Model - ZettaRMS: Freemium tier offering free access to basic features with premium capabilities for paid subscribers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Freemium tier for ZettaRMS |
| Subscription | Annual | Enterprise Subscription - ZettaRMS |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
Sciative Solutions - We Price Right product offering
Product offeringCore offering
Sciative Solutions builds and sells AI-powered dynamic pricing and revenue management SaaS platforms that automate pricing decisions across retail, intercity bus travel, hospitality, and airlines. Its core products — BRIO (retail), Viaje.ai (bus), ZettaRMS (hotels), and Airviaje.ai (airlines) — apply machine learning models for demand forecasting, price elasticity, cannibalization analysis, and real-time competition intelligence to optimize prices and revenue at scale.
Product overview
Sciative Solutions is an AI-powered dynamic pricing technology company offering industry-specific SaaS products across retail, travel (bus), and hospitality verticals. The product portfolio consists of three core platforms: BRIO for retail price optimization, Viaje.ai for bus/travel pricing, and ZettaRMS for hotel revenue management, with Airviaje.ai for airlines. Each platform is offered as a modular system with add-on capabilities including demand forecasting, competition intelligence, rate parity management, and market analytics. The company was founded in 2018 and serves clients globally including major brands like Nykaa, Shoppers Stop, Club Mahindra, and various Indian bus operators. Sciative's technology processes 5 billion+ data points daily for optimization across its client base.
Differentiator
Problem solved
Functional benefit
Brands
- BRIO: AI-powered dynamic pricing and retail price optimization software for retailers, marketplaces, and brands.
- Viaje
- ZettaRMS
Products and services
- BRIO AI-powered dynamic pricing and retail price optimization SaaS for retailers, marketplaces, and brands. Automated price management covers 1,800+ categories and combines competition intelligence, customer data analytics, digital shelf analytics, and discount management to maximize revenue and margins.
- Viaje.ai AI-powered dynamic pricing SaaS for intercity bus operators. Provides seat-level pricing, automatic switching between price maximization and occupancy maximization based on market demand, real-time competition tracking, and multi-station booking support to maximize revenue for private and government bus fleets.
- ZettaRMS AI-powered hotel revenue management system providing hourly dynamic pricing optimization, demand forecasting, market intelligence, agentic AI-driven pricing decisions, rate shopping, and multi-property management for hotels, resorts, and groups. Available via a freemium tier and a quote-based enterprise subscription.
- Airviaje.ai AI-powered dynamic pricing SaaS for the airline industry, applying seat-level and demand-based price optimization similar to Viaje.ai but tailored to airline inventory and fare classes (developed from 2022, launched in 2023).
Quantifiable outcome
- 15-25% bottom-line lift for hotel clients through AI-driven dynamic pricing
- +7 more outcomes
Companies that use Sciative Solutions - We Price Right
Customer profileNamed customers28 records
Segments4 records
Ideal customer profiles4 records
Sciative Solutions - We Price Right technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability16 records
Feature10 records
Sciative Solutions - We Price Right partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered flagship, core and major.
- TSRTCflagshipTelangana State Road Transport Corporation - Public sector expansion of Viaje.ai in government bus operations.
- BitlacoreBitla is the world's largest technology and solutions provider to the bus industry. Partnership enables Viaje.ai integration with bus booking platforms.
- AmazoncoreGlobal e-commerce tech giant dealing in extensive network of industries. Partnership enables e-commerce pricing intelligence integration.
- MaventechcoreMavenTech Labs builds smart and robust road transport network platform products. Partnership for transport technology integration.
- FlipkartcoreIndia's trailblazing e-commerce platform with millions of product listings. Partnership for retail pricing optimization.
- ShopifycoreNew age e-commerce platform built for online retail stores and small businesses. Partnership enables Shopify merchant pricing automation.
- Yolo BusmajorMajor bus operator and travel solutions provider covering more than 250 routes across India with GDS support. Partnership for bus pricing distribution.
- Infinity Travel SolutionsmajorBudding travel solutions provider for major bus operators in India. Partnership for travel pricing distribution.
- QuikbusmajorEnables bus companies to sell tickets online through multiple channels - Direct website, Online Travel Agents and Offline Agents. Partnership for multi-channel distribution.
- AbhibusmajorLeading and top-rated bus booking platform in India for various major bus services including state transportation corporations and private operators.
Scale indicators11 records
Recent moves12 records
Expansion highlights7 records
Sciative Solutions - We Price Right competitors and assessment
Company assessmentBroad incumbents
- ThoughtSpot: ThoughtSpot is an AI-powered analytics platform offering search-driven business intelligence with AI/ML capabilities. While broader than Sciative's pricing specialization, ThoughtSpot's AI-augmented analytics could substitute or complement Sciative's pricing intelligence offerings for retail and hospitality clients.
Direct peers
- PROS Holdings: PROS is a direct competitor offering AI-driven pricing, revenue management, and digital commerce solutions across travel, retail, and B2B. Notably, Sciative's founder Dr. Anshu Jalora was previously Sr. Pricing Scientist at PROS, making this the most directly comparable peer given overlapping technology and customer base.
- Pricefx: Pricefx is a leading B2B SaaS pricing platform offering price optimization, management, and analytics for manufacturers, distributors, and retailers. Directly comparable to Sciative's BRIO retail pricing product in functionality, target market (mid-market and enterprise), and subscription delivery model.
- Competera: Competera is an AI-powered pricing optimization platform focused on retail and e-commerce. Directly competes with Sciative's BRIO product for retail clients, offering similar ML-driven competitive pricing intelligence, demand forecasting, and SKU-level optimization capabilities.
- Duetto: Duetto is a SaaS revenue management system purpose-built for hotels. Directly competes with Sciative's ZettaRMS product, offering dynamic pricing, demand forecasting, and rate shopping for independent hotels and chains—a near-identical value proposition.
- Revionics: Revionics is an AI-powered retail price optimization solution offering lifecycle pricing, markdown optimization, and competitive intelligence. Directly comparable to Sciative's BRIO product for retail and grocery clients, serving large enterprise retailers globally.
- Atomize: Atomize is a cloud-based revenue management system for hotels offering real-time dynamic pricing and demand forecasting. Directly competes with Sciative's ZettaRMS in the hospitality vertical, targeting similar hotel customer segments with subscription SaaS delivery.
- Wiser Solutions: Wiser provides competitive intelligence and dynamic pricing for retailers and brands, including price monitoring, MAP enforcement, and assortment analytics. Overlaps significantly with Sciative's BRIO competition intelligence module and similar retail target customers.
Emerging players
- IntelligenceNODE: IntelligenceNODE is an AI pricing and merchandising platform for retail and consumer brands, offering dynamic pricing, demand forecasting, and product matching. Comparable to Sciative's BRIO with similar ML-driven approach but a broader retail focus.
- BlackCurve: BlackCurve is a pricing optimization platform for retailers using AI to optimize prices, protect margins, and track competitors. Comparable to Sciative's BRIO with a focus on mid-market retail, particularly in the UK and Europe.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Sciative Solutions - We Price Right social profiles
Digital presenceSciative Solutions - We Price Right compliance and trust
Trust signalCompliance4 records
Sciative Solutions - We Price Right financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sciative Solutions - We Price Right leadership team
Management profileNumber of profiles
Profiles2 records
Sciative Solutions - We Price Right funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sciative Solutions - We Price Right M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sciative Solutions - We Price Right
What does Sciative Solutions - We Price Right do?
Sciative Solutions builds and sells AI-powered dynamic pricing and revenue management SaaS platforms that automate pricing decisions across retail, intercity bus travel, hospitality, and airlines. Its core products — BRIO (retail), Viaje.ai (bus), ZettaRMS (hotels), and Airviaje.ai (airlines) — apply machine learning models for demand forecasting, price elasticity, cannibalization analysis, and real-time competition intelligence to optimize prices and revenue at scale.
Is Sciative Solutions - We Price Right a public or private company?
Sciative Solutions - We Price Right is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sciative Solutions - We Price Right founded?
Sciative Solutions - We Price Right was founded in 2015. It employs 51 to 100 people.
Where is Sciative Solutions - We Price Right based?
Sciative Solutions - We Price Right is headquartered in Mumbai, India, in the Asia region.
How does Sciative Solutions - We Price Right make money?
Four revenue lines are on record. SaaS Subscription - Brio is the primary driver. The others are saaS Subscription - Viaje.ai, saaS Subscription - ZettaRMS and freemium Model - ZettaRMS.
Who are Sciative Solutions - We Price Right's main competitors?
ThoughtSpot is listed as a broad incumbent. Direct peers are PROS Holdings, Pricefx, Competera, Duetto, Revionics, Atomize and Wiser Solutions. Emerging players are IntelligenceNODE and BlackCurve.
Does Sciative Solutions - We Price Right have an API?
Yes. Viaje.ai is described as having market research capabilities and offers API integration for seamless data flow between Sciative tools and client systems. Partners can integrate Sciative's APIs into their platforms to deliver dynamic pricing tools. Specific API documentation URL and technical details are not publicly available.
What industry is Sciative Solutions - We Price Right in?
Sciative Solutions - We Price Right's product category is Dynamic Pricing Software. Its primary akta.pro industry code is THALAOAM, AI/ML Revenue Optimization Platforms & Decision Automation, with a secondary code of THALAOAI, Price Intelligence & Competitive Rate Shopping for RM. Its NAICS code is 5132.