Wingify
Wingify operates the VWO digital experience optimization platform, offering A/B testing, behavioral analytics, AI-led personalization, and a customer data platform to 4,000+ enterprise and mid-market customers across 90+ countries, with roughly 90% of revenue from the US and Europe.
- Company typePrivate
- Founded2009
- HeadquartersDelhi, India
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Wingify does
Wingify operates the VWO digital experience optimization platform, a unified SaaS suite comprising VWO Testing (visual and code-based A/B and multivariate testing), VWO Insights (heatmaps, session recordings, on-page surveys), VWO FullStack (server-side experimentation), VWO Plan (program management), VWO Web Rollouts (no-code website edits), VWO Personalize (AI-led personalization), and VWO Data360 (customer data platform). The platform is built on Google Cloud Platform across US, EU, and Asia data residency regions, ingests over 3TB of behavioral data daily, and is instrumented through an async JavaScript SDK and a developers.wingify.com API portal. Following the January 2026 merger with Paris-based AB Tasty, the company is majority-owned by Singapore-based private equity firm Everstone Capital, which acquired a controlling stake in January 2025 for approximately $200M and led a Rs 1,381 crore (~$150M) rights issue in April 2026. The merged entity serves 4,000+ customers across 90+ countries, with roughly 90% of revenue from the US and Europe and named customers including Genpact and Forbes. Revenue is generated through annual SaaS subscriptions priced on a quote basis, with a freemium/free-trial top-of-funnel land motion at app.wingify.com feeding an inside sales and enterprise field sales organization across US, EMEA, APAC, and LATAM. Wingify was founded in 2009 in New Delhi and grew profitably for over 15 years without external venture funding before the Everstone transaction.
Wingify firmographics
Firmographics- Name
- Wingify
- Legal name
- Wingify Software Pvt. Ltd.
- Website
- https://wingify.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Wingify operates the VWO digital experience optimization platform, offering A/B testing, behavioral analytics, AI-led personalization, and a customer data platform to 4,000+ enterprise and mid-market customers across 90+ countries, with roughly 90% of revenue from the US and Europe.
- Ownership category
- akta.pro rank
Wingify industry classification
Industry- Product category
- Digital Experience Optimization Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Journey Orchestration & Campaign Management (BPAFAFAF)
- akta.pro secondary industries
- Business Intelligence, Reporting & Visualization Services (BPAEAHAD), Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)
Keywords
Where Wingify is headquartered
LocationHeadquarters
- HQ city
- Delhi
- HQ country
- India
- HQ region
- Asia
Offices7 records
Markets served
Wingify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- VWO SaaS subscriptions: VWO generates over $50 million in annual recurring revenue (ARR) from SaaS subscriptions across 3,000+ global customers in 90+ countries, primarily from the US and Europe. The merged entity with AB Tasty exceeds $100 million ARR with 4,000+ customers. Revenue is recurring subscription-based, with 34% year-on-year revenue growth to Rs 386 crore reported alongside the Blitzllama acquisition.
- VWO freemium / free trial: Free trial signup and self-serve onboarding available via app.wingify.com, serving as a top-of-funnel land motion that converts users into paying subscription tiers.
- AB Tasty enterprise platform subscriptions: AB Tasty contributed enterprise subscriptions across AI-led experimentation, real-time personalization, and behavioral analytics, integrated into the merged platform post-merger.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Annual | Free trial / freemium entry tier available via self-serve signup |
| Subscription | Annual | Quote-based subscription for enterprise and mid-market customers |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels10 records
Wingify product offering
Product offeringCore offering
Wingify develops and sells the VWO (Visual Website Optimizer) Experience Optimization Platform, a SaaS suite for A/B testing, behavioral analytics, server-side experimentation, AI-driven personalization, customer data unification, and program management, used by digital and product teams to design, test, personalize, and analyze website and digital experiences. Following the January 2026 merger with Paris-based AB Tasty, the combined entity also delivers AI-led experimentation, real-time personalization, and behavioral analytics to over 4,000 customers across 90+ countries.
Product overview
Wingify operates a connected digital experience optimization platform architecture under the VWO brand, comprising the core VWO Platform with seven named modules: VWO Testing (A/B testing), VWO Insights (behavior analytics, heatmaps, session recordings, surveys), VWO FullStack (server-side testing), VWO Plan (program and prioritization), VWO Web Rollouts / VWO Deploy (no-code website edits), VWO Personalize (AI-driven personalization), and VWO Data360 (customer data platform). Through the January 2026 Everstone-led merger with Paris-based AB Tasty, Wingify added AB Tasty's AI-led experimentation, real-time personalization, and behavioral analytics to create a unified platform serving over 4,000 customers worldwide. The December 2025 acquisition of Y Combinator-backed Blitzllama layered AI-powered user feedback and sentiment analysis into VWO, and the legacy PushCrew / Wingify Engage product continues to provide web push notifications. Together these products form Wingify's full-stack offering for designing, testing, personalizing, and analyzing digital experiences.
Differentiator
Problem solved
Functional benefit
Brands
- VWO: Flagship digital experience optimization platform, also known as Visual Website Optimizer, the primary product offering powering A/B testing, personalization, analytics, and experimentation for over 3,000 global brands.
Products and services
- VWO Testing
- VWO Insights
- VWO FullStack
- VWO Plan
- VWO Web Rollouts (VWO Deploy)
- VWO Personalize
- VWO Data360
- VWO Platform
- AB Tasty Paris-based digital experience optimization and A/B testing platform merged with Wingify in January 2026 to create a unified digital experience optimization platform with AI-driven experimentation, real-time personalization, and behavioral analytics capabilities, serving more than 4,000 customers.
- Blitzllama Y Combinator-backed AI user research and in-product survey product acquired by Wingify in December 2025, with AI-driven sentiment analysis and user feedback capabilities integrated into the VWO platform to combine behavioral experiment data with real-time user feedback.
- PushCrew / Wingify Engage Web push notification and marketing product operated by Wingify at pushcrew.com/admin, providing push notification subscriptions that complement the VWO A/B testing, heatmaps, and session recordings offerings.
Quantifiable outcome
- $100M+ ARR combined entity with 4,000+ customers after Wingify+AB Tasty merger
- +4 more outcomes
Companies that use Wingify
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Wingify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability8 records
Feature8 records
Wingify partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered flagship / co-merged entity, core / capability-enhancing acquisition, core infrastructure, compliance / regulatory and minor / employer branding.
- AB Tastyflagship / co-merged entityParis-based AB Tasty merged with Wingify in January 2026 under Everstone Capital to create a combined $100M+ ARR digital experience optimization platform. The merged entity serves 4,000+ customers with over 800 employees across 11 offices. Everstone invested additional capital to buy out AB Tasty investors.
- Blitzllamacore / capability-enhancing acquisitionWingify acquired Y Combinator-backed AI-powered user research startup Blitzllama in an all-cash deal in December 2025. Blitzllama's AI-driven user feedback and sentiment analysis capabilities were integrated into the VWO platform to combine behavioral experiment data with real-time qualitative feedback.
- Google Cloud Platform (GCP)core infrastructureWingify hosts its application infrastructure on Google Cloud Platform in the United States (GCP US-East4, Northern Virginia) with additional data residency options in GCP Europe-West1 (Belgium) and GCP Asia-South1 (Mumbai). Customer Account Data is stored centrally on GCP North Virginia.
- Rickert Rechtsanwaltsgesellschaft mbHcompliance / regulatoryWingify's EU GDPR Article 27 representative, based in Bonn, Germany (Colmantstraße 15, 53115 Bonn). Rickert Services Ltd UK serves as the UK GDPR representative based in Peterborough.
- Instagram (Meta)minor / employer brandingInstagram widget displays Wingify's @wingify Instagram feed on the corporate website for employer branding and culture marketing.
Scale indicators13 records
Recent moves7 records
Expansion highlights6 records
Wingify competitors and assessment
Company assessmentDirect peers
- Optimizely: Direct competitor in the experimentation and A/B testing market. Optimizely's Web Experimentation and Feature Experimentation products compete head-on with VWO Testing and VWO FullStack, targeting overlapping enterprise digital experience teams with similar PLG-to-enterprise GTM motion.
- AB Tasty: Paris-headquartered direct peer in A/B testing, personalization, and behavioral analytics. Now merged with Wingify under Everstone Capital, but historically competed for the same mid-market and European enterprise customers with overlapping product capabilities.
- Kameleoon: European-based direct competitor offering A/B testing, personalization, and AI-driven experimentation. Comparable PLG-friendly SaaS model targeting similar digital experience teams across mid-market and enterprise, with strong European market presence overlapping VWO's revenue mix.
- Dynamic Yield: Direct competitor in personalization and A/B testing, owned by Mastercard. Targets similar enterprise digital experience use cases with overlapping capabilities in testing, personalization, and behavioral segmentation; often appears on the same enterprise shortlists as VWO and Optimizely.
- Monetate: Direct peer in personalization and testing for enterprise digital experience teams. Owned by Kibo, Monetate competes in the same conversion optimization category as VWO Personalize and VWO Testing, particularly with mid-market retail and e-commerce customers.
- Convert.com: Smaller direct A/B testing and experimentation competitor targeting mid-market and agency customers. Comparable PLG motion and feature set in visual and code-based A/B testing, frequently listed alongside VWO in experimentation platform comparisons.
- Crazy Egg: Direct peer in heatmaps, session recordings, and visual website optimization for SMBs and mid-market customers. Competes directly with VWO Insights at the lower end of the market with a similar self-serve PLG motion and lower price points.
Broad incumbents
- Adobe (Adobe Target / Adobe Experience Cloud): Large incumbent offering Adobe Target for experimentation and personalization as part of the broader Adobe Experience Cloud. Competes for the same enterprise buyers as VWO + AB Tasty but bundles testing inside a much wider martech stack with deeper enterprise relationships.
- Bloomreach: Broader digital experience platform competitor offering experimentation, personalization, and content alongside its commerce-focused CDP. Competes for the same enterprise digital experience optimization budgets as the merged VWO + AB Tasty entity, particularly in commerce and retail verticals.
Emerging players
- Statsig: Emerging experimentation platform with strong product-led growth and developer-first positioning. Overlaps with VWO FullStack in feature experimentation and server-side testing, but focuses primarily on product engineering teams rather than marketing-led experimentation buyers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Wingify social profiles
Digital presenceWingify compliance and trust
Trust signalCompliance8 records
Wingify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wingify leadership team
Management profileNumber of profiles
Profiles5 records
Wingify subsidiaries and ownership
Company hierarchySubsidiaries2 records
Wingify funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wingify M&A and investment
M&A and investmentM&A2 records
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wingify
What does Wingify do?
Wingify develops and sells the VWO (Visual Website Optimizer) Experience Optimization Platform, a SaaS suite for A/B testing, behavioral analytics, server-side experimentation, AI-driven personalization, customer data unification, and program management, used by digital and product teams to design, test, personalize, and analyze website and digital experiences. Following the January 2026 merger with Paris-based AB Tasty, the combined entity also delivers AI-led experimentation, real-time personalization, and behavioral analytics to over 4,000 customers across 90+ countries.
Is Wingify a public or private company?
Wingify is a private company. It is classified as private equity controlled and is currently operating.
When was Wingify founded?
Wingify was founded in 2009. It employs 251 to 500 people.
Where is Wingify based?
Wingify is headquartered in Delhi, India, in the Asia region.
How does Wingify make money?
Three revenue lines are on record. VWO SaaS subscriptions are the primary driver. The others are VWO freemium / free trial and AB Tasty enterprise platform subscriptions.
Who are Wingify's main competitors?
Direct peers on record are Optimizely, AB Tasty, Kameleoon, Dynamic Yield, Monetate, Convert.com and Crazy Egg. Broad incumbents are Adobe (Adobe Target / Adobe Experience Cloud) and Bloomreach. Statsig is listed as an emerging player.
Does Wingify have an API?
Yes. Wingify maintains an API documentation portal at developers.wingify.com. The VWO product exposes a JavaScript-based SDK integrated into customer websites to power A/B tests, heatmaps, session recordings, push notification subscriptions, and analytics. Job postings reference SDK & AI engineering roles, indicating an internal/partner-facing SDK offering; however, no public REST/GraphQL API details, auth method, rate limits, versioning, or sandbox availability are specified in the source material. Developer documentation is at developers.wingify.com.
What industry is Wingify in?
Wingify's product category is Digital Experience Optimization Software. Its primary akta.pro industry code is BPAFAFAF, Customer Journey Orchestration & Campaign Management, with a secondary code of BPAEAHAD, Business Intelligence, Reporting & Visualization Services. Its NAICS code is 5132 and its SIC code is 7372.