What Blitzllama does

Blitzllama is an AI-powered in-product user research platform that helps product and UX teams at SaaS and mobile-first tech companies collect, analyze, and act on customer feedback. The company operates two core products: Pulse, an in-product and link survey tool supporting web, Android, iOS, React Native, and Flutter with event-based triggers, cohort targeting, and survey frequency guardrails; and Eureka!, an AI-powered feedback CRM that unifies survey responses, app store reviews, and support tickets (Intercom, Zendesk, Freshdesk, Freshchat) into a single repository with auto-categorization, sentiment/emotion/intent analysis, semantic search, anomaly detection, and automated reporting across 20+ languages. The platform is SOC 2 Type II certified and ships 30+ native integrations with analytics, support, and communication tools. Blitzllama was Y Combinator-backed and acquired by Wingify (parent of VWO) in December 2025 in an all-cash deal, with the technology being merged into the VWO experimentation platform serving 3,000+ companies across 90+ countries.

The company generates revenue through tiered SaaS subscriptions based on Monthly Tracked Users (MTUs): a free forever starter plan, a Team plan at $75/month for 25k MTUs with unlimited surveys/responses/team members, a Scale plan with event-based triggers from Amplitude/Mixpanel/Segment, and custom enterprise pricing. Go-to-market is product-led growth with self-serve signup, a 30-45 day free trial with engineering support, and book-a-demo CTAs for enterprise routing. Customer base spans Indian tech startups (Smallcase, Rush Gaming, Vahan, FloBiz, Kaagaz, Cashbook, BharatPe, Helium Health, HRone, Meddy, PlumHQ, Halan) plus select enterprise accounts (Motilal Oswal). Headcount is 1-10 employees, with co-founders Rahul Mallapur (CEO), Joel John Koshy (COO), and Bently Nixon (CTO). Following the Wingify acquisition, new demand routes through VWO's platform while existing Blitzllama customers are being transitioned.

Name

Blitzllama

Legal name

Wingify Software Pvt Ltd

Website

https://blitzllama.com

Company type

Private

Founded year

2021

Operating status

Acquired

Headcount range

1–10 employees

Short description

Blitzllama is an AI-powered in-product user research platform offering Pulse surveys and Eureka! feedback CRM for product and UX teams at SaaS and mobile companies. Y Combinator-backed and acquired by Wingify/VWO in December 2025.

Ownership category

akta.pro rank

Product category

User Research & Customer Feedback Software

NAICS

Marketing Research and Public Opinion Polling (541910)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Quantitative Research & Survey Analytics (Survey Design, Sampling, Statistical Modeling) (MPAAALAF)

Keywords

• In-product surveys
• Customer feedback platform
• User research software
• Product insights tool
• AI feedback analysis

Headquarters

HQ city

Delaware

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Per-Plan/Tier): Blitzllama generates revenue through tiered SaaS subscription plans. The pricing is based on monthly tracked users (MTUs). Plans include a free forever starter plan, a Team/paid plan ($75/month for 25k MTUs with unlimited surveys and responses), a Scale plan (with Amplitude/Mixpanel/Segment event-based survey triggers), and custom enterprise plans. Billing is monthly or annual. The company has transitioned to VWO's platform following its acquisition by Wingify in December 2025.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Blitzllama is an AI-powered product insights platform offering two core products: Pulse for in-product and link survey collection across web, Android, iOS, React Native, and Flutter, and Eureka! as a feedback CRM that unifies survey responses, app store reviews, and support tickets with AI-powered categorization, semantic search, sentiment and intent analysis, trend detection, and automated reporting across 20+ languages.

Product overview

Blitzllama is an AI-powered product insights platform that helps product and user research teams collect, analyze, and act on customer feedback. The platform consists of two core products: Pulse (in-product and link survey tool) and Eureka! (AI-powered feedback CRM for unifying feedback across all sources). Pulse enables targeted, contextual survey deployment across web and mobile applications with AI-powered analysis and event-based triggers. Eureka! consolidates feedback from surveys, app store reviews, and support tickets into a single repository with semantic search, automated categorization, trend detection, and AI-powered reporting. The platform is SOC 2 Type II certified and was acquired by Wingify in December 2025 to be merged into the VWO platform.

Differentiator

Problem solved

Functional benefit

Brands

• Pulse: In-product survey tool that helps understand how customers experience products through targeted surveys, actionable insights, and design concept tests.
• Eureka!

Products and services

• Pulse In-product and link survey tool enabling product and UX teams to deploy targeted, contextual surveys at specific moments in the user journey across web, Android, iOS, React Native, and Flutter platforms. Supports event-based triggers, cohort and attribute targeting, conditional flows, multilingual surveys, and concept/prototype testing for SaaS and mobile app companies.
• Eureka! AI-powered feedback CRM that unifies customer feedback from surveys, app store reviews, support tickets, and chat conversations into a single repository. Automatically discovers insights via semantic search, auto prioritization, AI-powered categorization, sentiment/emotion/intent tagging, trend and anomaly detection, and automated reports delivered via Slack or email.

Quantifiable outcome

• 35 hours saved per week with AI-analysis
• +8 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration25 records

AI capability5 records

Feature8 records

Partnerships

One partnership is on record.

• Wingify (VWO)coreStrategic or Co-development Partner · 15 December 2025Blitzllama was acquired by Wingify, the parent company of VWO (website optimization and experimentation platform), in an all-cash deal in December 2025. Blitzllama's technology is being integrated into the VWO platform to combine behavioral experiment data with real-time user feedback and AI-powered sentiment analysis. The acquisition enables VWO to expand from experimentation into the user research and feedback segment. Existing Blitzllama customers are being transitioned to VWO. Wingify is backed by private equity firm Everstone Capital and reported Rs 386 crore revenue with 34% YoY growth.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• UserTesting: UserTesting is a larger, established human insights platform offering moderated and unmoderated user research alongside surveys. It serves as a broader incumbent in the user research category where Blitzllama competes for product team budgets.
• Pendo: Pendo is a product experience platform combining product analytics, in-app guides, NPS, and feedback collection. It is a broader incumbent in the product analytics category that Blitzllama integrates alongside (Mixpanel, Amplitude) but competes with for product team budgets.
• Wootric (InMoment): Wootric, now part of InMoment, provides in-app micro-surveys for NPS, CSAT, and customer feedback. It overlaps with Blitzllama's in-product survey capabilities and targets similar product and customer experience teams.

Direct peers

• Delighted: Delighted (by Qualtrics) offers lightweight customer feedback surveys including NPS, CSAT, and CES delivered via email, web, and in-product. It competes with Blitzllama's link and in-product survey capabilities for CX and product team use cases.
• Maze: Maze is a product research platform offering unmoderated concept tests, prototype testing, and surveys for product teams. Both Maze and Blitzllama target product managers and UX researchers with AI-assisted research workflows.
• Sprig: Sprig is a direct competitor offering in-product user research including targeted surveys, concept tests, and feedback analysis. Blitzllama explicitly compares against Sprig in its marketing materials, and both target product teams at SaaS and mobile-first companies with AI-powered feedback workflows.
• Hotjar: Hotjar provides in-product surveys and feedback widgets alongside heatmaps and session recordings. It is one of Blitzllama's named competitors with overlapping product-led growth targeting product and UX teams at mid-market companies.
• Survicate: Survicate offers in-product and link surveys with feedback analysis targeting product teams. Blitzllama directly positions against Survicate's response-based pricing model, positioning its own MTU-based pricing as a key cost advantage.
• Typeform: Typeform is a leading survey and form-building platform with AI-powered features and broad market reach. Blitzllama explicitly compares against Typeform on pricing and survey quality, positioning itself as more cost-efficient for high-volume in-product feedback use cases.

Emerging players

• Dovetail: Dovetail is a research repository and analysis platform for user researchers and product teams, offering AI-powered feedback analysis. It overlaps with Blitzllama's Eureka! capabilities in consolidating and analyzing qualitative feedback at scale.

Market position

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/blitz-llama

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blitzllama