GET LOCAL

What GET LOCAL does

GET LOCAL is a Swiss-headquartered B2B2C marketplace platform, founded in 2016, that connects hotel guests with local activity, tour, and mobility providers across the DACH region. The company operates through two legal entities — GET LOCAL AG in Glattbrugg (the parent operating company) and GET LOCAL SCHWEIZ AG in Dietlikon (the national distribution/license entity) — and is led by founder & CEO Stefan Neukom, co-founder & chief innovation officer Wailea Zuelch, and managing director Thomas Steiner.

The core product is the GL-Plattform, an online mediation platform accessible globally via web browsers and GL-WebApps (progressive web apps) on desktop and mobile devices. Hotels integrate the platform as a digital concierge, providing guests with unique login codes to discover and book activities such as museums, guided tours, boat trips, taxi and public transport tickets, car rentals, and sightseeing excursions. A Discovery Assistant ranks activities by popularity, availability, ratings, cancellation rate, and revenue performance. Booking history, favorites, and mobile/PDF voucher generation are supported, with customer service reachable via a hotline and email.

GET LOCAL monetizes as a commercial agent (Handelsvertreter): the platform collects payment on behalf of activity providers, contracts are concluded directly between guest and provider, and the company earns a commission from providers for each mediated booking. Distribution is primarily through hotel B2B partnerships (white-label embedded access) and secondarily through direct consumer self-serve access via existing GL-Kontos. The company has raised approximately $6.4M cumulatively across nine funding rounds, including SECO Start-up Fund backing in 2024 and a ~$2.36M round in 2026.

Name

GET LOCAL

Legal name

GET LOCAL AG

Website

https://getlocal.ch

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

GET LOCAL is a Swiss B2B2C marketplace that connects hotel guests with local activity, tour, and mobility providers across the DACH region via an embedded digital concierge platform, earning commission on each mediated booking.

Ownership category

akta.pro rank

Product category

Travel & Tourism Marketplace Software

NAICS

Tour Operators (56152)

SIC

Services-Personal Services (7200)

akta.pro primary industry

Destination & Local Services Marketplaces (Transfers, Guides, City Passes) (THALAFAK)

akta.pro secondary industry

Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs) (BPAMAHAK)

Keywords

• Hotel concierge software
• Activity booking platform
• Tours and attractions marketplace
• Local mobility services
• B2B travel software

Headquarters

HQ city

Zürich

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Provider Commission: GET LOCAL acts as a commercial agent (Handelsvertreter) for activity providers. When users book activities through the platform, contracts are concluded directly between the user and the provider, with GET LOCAL mediating on behalf of and for the account of the providers. GET LOCAL receives a commission from providers for the mediation of service agreements. The platform collects payments from users as the provider's representative, with payment confirmation serving as discharge of the user's payment obligation to the provider.

Go-to-market motion1 record

Distribution channels3 records

Core offering

GET LOCAL operates the GL-Plattform, an online mediation platform (Vermittlungsplattform) that connects travelers with local activity providers in the DACH region — including museums, tour guides, boat tours, taxi services, public transport tickets, car rentals, and sightseeing tours. Acting as a commercial agent (Handelsvertreter) on behalf of the providers, GET LOCAL mediates bookings and collects payments, earning a commission from providers. The platform is delivered to end users primarily via hotel-integrated digital concierge access using unique login codes, as well as through direct self-serve registration.

Product overview

GET LOCAL operates a two-part product offering: (1) the GL-Plattform (GET LOCAL Online-Vermittlungsplattform) — an online intermediary marketplace that connects tourists with local activity providers across the DACH region, offering tours, transportation, and attractions, where GET LOCAL acts as a commercial agent facilitating bookings and payments; and (2) the Digital Concierge Service — a hotel-branded service accessible via hotel login codes that enables guests to discover and book exclusive activities during their stay. Both products are supported by GL-WebApps, which are web-based applications for mobile and desktop access to the booking platform.

Differentiator

Problem solved

Functional benefit

Products and services

• GL-Plattform (GET LOCAL Online Mediation Platform) Online intermediary marketplace connecting tourists with local activity providers (museums, tour guides, boat tours, taxi services, public transport tickets, car rentals, sightseeing tours, and attractions) in the DACH region. GET LOCAL acts as a commercial agent (Handelsvertreter) for the providers, mediating bookings and collecting payments in their name.
• Digital Concierge Service Hotel-embedded digital concierge accessible to guests via hotel-provided login codes or existing GET LOCAL accounts, enabling guests to browse and book exclusive activities, tours, and local experiences to enhance their hotel stay.
• GL-WebApps Progressive web applications accessible on PC, laptop, tablet, and mobile devices, providing platform features including booking history and favorites, with booking and voucher management.

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• GetYourGuide: GetYourGuide is the leading global tours, activities, and attractions marketplace. It is a direct competitor to GET LOCAL, operating an identical B2C marketplace model with hotel partnership integrations and serving overlapping European demand, though at significantly larger scale.
• Viator: Viator, owned by Tripadvisor, is a major tours and activities marketplace. It directly competes with GET LOCAL on the same booking category (local experiences, attractions, tours) and has the deepest English-language European supply, often cited as the price-setting competitor for platforms like GET LOCAL.
• Klook: Klook is an Asia-headquartered activities and travel services platform that has expanded aggressively into Europe. It directly competes with GET LOCAL on tours, attractions, and local mobility, and represents the typical scaled peer against which smaller DACH-focused marketplaces must compete.
• Tiqets: Tiqets is a Netherlands-based digital ticketing platform for museums, attractions, and cultural venues. It is a direct competitor on the attractions ticketing subset of GET LOCAL's offering, with stronger supply relationships in the European attractions market.
• Musement: Musement, now part of TUI Group, is a European tours-and-activities platform offering local experiences and attraction tickets. It is a direct competitor in the same B2C marketplace category as GET LOCAL, with comparable European coverage and a similar target customer (leisure travelers in city destinations).
• Headout: Headout is a mobile-first tours, attractions, and local experiences marketplace. It directly competes with GET LOCAL on last-minute attraction and local activity bookings, and serves similar hotel-guest use cases through partnerships with hotel booking platforms.
• Civitatis: Civitatis is a Spanish-language-focused tours and activities marketplace. It is a direct competitor offering local guided tours and experiences, with stronger coverage in Spain/Latin America but overlapping European city destinations that compete for the same DACH-leisure-traveler demand pool.
• TourRadar: TourRadar is a multi-day tour and adventure travel marketplace. It is a comparable marketplace operator to GET LOCAL on tour bookings, with an overlapping supplier base in European tour operators, though its focus skews toward multi-day rather than single-activity bookings.

Broad incumbents

• Booking.com Experiences: Booking.com Experiences is the activities and attractions extension of Booking.com, the largest European OTA. It is a broad incumbent offering the same B2C marketplace as GET LOCAL but embedded within a much larger accommodation booking funnel, putting competitive pressure on hotel-concierge partners.

Emerging players

• Withlocals: Withlocals is a marketplace for private, host-led local experiences and tours. It is an emerging player that overlaps with GET LOCAL on local tours and activities, with a more curated, host-led positioning that competes for quality-conscious travelers in European city destinations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds9 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GET LOCAL