Ghia

What Ghia does

Ghia (legal entity MYMO Inc.) is a privately held, bootstrapped non-alcoholic apéritif brand founded in 2019 by Mélanie Masarin. The company's product line is built around a proprietary botanical formulation featuring nervine extracts (gentian root, yuzu, lemon balm, elderflower, ginger, rosemary) that delivers a bitter, ceremonial drinking experience without alcohol. The portfolio has expanded from a single Original Apéritif concentrate (500ml, $38) to a multi-format lineup including a Berry Apéritif, five Le Spritz RTD canned flavors (8.4oz), a 750ml Le Fizz sparkling apéritif, branded glassware and accessories, and the Riviera cookbook, with all SKUs being 0% alcohol, vegan, gluten-free, and free of added sugar, artificial flavors, and caffeine.

The business operates a hybrid go-to-market: direct-to-consumer e-commerce at drinkghia.com with a Subscribe & Save subscription (15% discount, flexible cadence), Amazon marketplace distribution, and shelf placement in 3,500+ U.S. retailers and restaurants across all 50 states. Pricing ranges from $20 (4-pack Le Spritz) to $109 (The Discovery Set) to $99 (Cocktail Box gift set). The company also deploys brand ambassadors across 10+ major U.S. metros and a referral program ($20/$20) to drive grassroots sampling and community-led growth around the sober-curious and Dry January moments.

Operationally, Ghia is founder-led and lean (1-10 employees, no disclosed VC or PE funding), with Mélanie Masarin as Founder + CEO splitting time between New York City and Paris. The company reports a 132% year-over-year increase in retail sales (per Leger market research) and continues to extend its product line (Le Fizz launched September 2024, Blood Orange Le Spritz launched September 2025) and distribution footprint (Thrive Market partnership) while remaining profitable on a bootstrap basis.

Name

Ghia

Legal name

MYMO Inc.

Website

https://drinkghia.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Ghia is a privately held, bootstrapped non-alcoholic apéritif brand founded in 2019 by Mélanie Masarin, selling botanical, zero-alcohol concentrates, RTD spritzes, and sparkling aperitifs direct-to-consumer and through 3,500+ U.S. retailers targeting sober-curious and health-conscious consumers.

Ownership category

akta.pro rank

Product category

Non-Alcoholic Apéritifs

NAICS

Other Specialty Food Retailers (44529), Specialty Food Retailers (4452)

SIC

Retail-Nonstore Retailers (5960), Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Kombucha & Other Fermented Non-Alcoholic Beverages (AFAFABAK)

Keywords

• Non-alcoholic aperitifs
• Botanical beverages
• Ready-to-drink spritz
• Sober curious drinks
• Spirits-free cocktails

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue channel through drinkghia.com, offering individual products, bundles, and subscription plans. Customers can purchase ready-to-drink spritzes, apéritifs, and merchandise directly with free shipping on orders over $60.
2. Retail and Wholesale Distribution: Products sold through third-party retailers and restaurants, including Amazon marketplace and physical stockists. The company ships to all 50 U.S. states and maintains presence in over 3,500 retailers and restaurants.
3. Subscription Service: Subscribe & Save program offering 15% off every delivery with customizable frequency (every 2 weeks to every 2 months). Subscribers receive early access to new flavors, unexpected extras, and free standard shipping on all regular shipments.
4. Licensing and Content: Revenue from cookbook 'Riviera' by Mélanie Masarin, bundled with products or sold through major booksellers including Amazon, Barnes & Noble, and Books Are Magic. The cookbook contains 101 Mediterranean recipes.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Ghia is a non-alcoholic apéritif brand that produces and sells botanical, spirits-free beverages in concentrate, ready-to-drink canned spritz, and sparkling bottle formats. Its product portfolio centers on bitter Mediterranean-inspired apéritifs made with proprietary botanical nervine extracts, sold primarily through its direct e-commerce site drinkghia.com with subscriptions, plus Amazon and 3,500+ retail and restaurant stockists in the United States.

Product overview

Ghia is a non-alcoholic apéritifs company offering a portfolio of botanical, spirits-free beverages. The core product line consists of two apéritif concentrates (Original and Berry, both 500ml bottles requiring dilution) and multiple ready-to-drink formats including the Le Spritz canned spritz line (5 flavors: Blood Orange, Lime & Salt, Ghia-Soda, Ghia-Ginger, Sumac & Chili) and Le Fizz sparkling apéritifs (750ml bottle). Products are sold individually and in various bundles/sets. The brand also offers branded merchandise (Totem glasses, apparel, accessories) and a cookbook by founder Mélanie Masarin. All products are 0% alcohol, vegan, gluten-free, with no artificial flavors, no caffeine, and no added sugar.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Apéritif Flagship non-alcoholic apéritif concentrate in a 500ml bottle (17 servings); bright and bitter with hints of yuzu and florals; designed to be mixed with sparkling water at a 1:3 ratio for sober-curious consumers replacing cocktails.
• Berry Apéritif Non-bitter 500ml apéritif variant made with strawberry, fermented jasmine green tea, and black currant; bold, juicy, and tart with a tannic mouthfeel; can be sipped over ice or spritzed; for consumers seeking a less bitter apéritif profile.

Quantifiable outcome

• 132% year-over-year retail sales increase
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Sophie Lou JacobsencoreStrategic or Co-development PartnerCollaboration on Totem Glass collection - handblown stemless martini glasses inspired by colorful totem poles of postmodern design. The glasses are designed in collaboration with artist Sophie Lou Jacobsen and sold as signature Ghia barware accessories. Available in multiple color combinations including Green & Pink, Clear & Pink, Blue & Amber, and Jade & Clear.
• Coming Soon New YorkminorStrategic or Co-development PartnerCollaboration on Le Pill travel cooler - a double-walled stainless steel travel accessory that fits a bottle of Le Fizz, keeping beverages chill for 4-5 hours. Features detachable silicone strap for on-the-go use and secret storage compartment. Sold as bundled offering with Le Fizz bottle.
• Thrive MarketcoreChannel Partner/ Reseller/ DistributorGhia products available through Thrive Market, a health-focused online grocery retailer. Thrive Market exited its alcohol collection and launched 100+ SKUs in non-alcoholic category ahead of Dry January, positioning Ghia as featured brand in this emerging category.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kin Euphorics: Closely comparable non-alcoholic apéritif/adult beverage brand targeting the same sober-curious consumer with botanical, functional positioning and DTC + retail omnichannel distribution.
• Aplós: Non-alcoholic spirit alternative with a hemp-based formula; competes head-to-head in the mindful drinking category with similar premium positioning and editorial-driven brand building.
• De So: French-inspired non-alcoholic sparkling wine alternative; overlaps directly with Ghia's apéritif-style usage occasions (aperitivo hour, dinner pairing) and Mediterranean brand aesthetic.
• Recess: Non-alcoholic mood beverage brand with adaptogen/botanical functional positioning and modern branding; shares Ghia's wellness-and-occasion consumer target.
• Töst Beverages: Non-alcoholic sparkling beverage brand positioned for celebratory and aperitif-adjacent occasions; competes in the same premium retail and DTC channels.
• Surely (Non-Alcoholic Wine): Non-alcoholic wine brand with DTC-first model and retail expansion; serves the same sober-curious dinner and entertaining occasion as Ghia.

Emerging players

• Athletic Brewing Company: Non-alcoholic craft beer leader and category-defining brand; demonstrates scale and shelf-share potential in adult non-alcoholic beverages that informs Ghia's growth ceiling.

Broad incumbents

• Lyre's Spirit Co. Established non-alcoholic spirits portfolio with broad distribution; competes across multiple cocktail occasions and shares retail shelf-set real estate with Ghia.
• Diageo (non-alcoholic portfolio): Major incumbent alcohol conglomerate with growing non-alcoholic investments (e.g., Seedlip); potential future apéritif launches that could displace indie brands like Ghia on shelf.
• AB InBev (Beyond Beer / NABI): Largest global brewer with non-alcoholic beer portfolio and emerging adult non-alc experimentation; represents both competitive threat and potential exit/partner opportunity.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/drinkghia
• Xx.com/drinkghia
• Facebookfacebook.com/drinkghia
• LinkedInlinkedin.com/company/drinkghia

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ghia